Opinion & Analysis
The economics of an independent club builder
I build clubs, not a ton, but for a one-person operation, I keep very busy during the season. I work on clubs for people locally, help a couple of the local golf courses get work done quickly for members, and I do a lot of my own tinkering (which I acknowledge is akin to if Walter White was also his own biggest customer).
What I have noticed over the last few years when talking to, or reading about, golfers inquiring about having work done, is the great discussion and sometimes misinformation about the cost associated with club work. From high-end custom club fitting, to just a simple repair or grip change, there’s a lot of confusion. This is a constant topic here on GolfWRX with many of the same replies being summarized by
“No way a (insert club or repair job) should cost that much! It’s an easy thing to do with a torch, a vice and some epoxy.”
I’m not saying building clubs isn’t relatively simple, heck it’s my goal to try and teach people how to do it and better understand it, but when it comes to doing things right and making sure the specs are just as they should be, well that’s an entirely different story.
To properly equip a shop with all the tools required to take on any club building task aside from grinding wedges and milling putters, the cost is roughly $5,000 for proper top-of-the-line gear including safety equipment — not an over-the-top investment, but something that is mostly beyond the average hobbyist. I’m lucky in that I’ve never relied on building clubs (as an independent builder) as my only source of income and slowly built up my vast collection of tools, some of which I’ve had for over 15 years.
My argument for the cost of any repair is quite simple: The club builder needs to be able to make a reasonable profit (not a bad word) based on the time associated with completing the task, which is essentially the MO for any individual or business.
I compare it to getting an oil change: Do I know how to do it? Yes. Do I have the ability to get all the required tools? Yes. Does it take a relatively short amount of time to do it by a trained professional? Yes. Do I want to get under my car to do it? Absolutely not!
Same can be applied for the building of a set either from scratch or with previously used parts (which is WAY worse and actually takes longer by the way) pulling and gluing steel taper tip golf shafts isn’t really a big deal but here are the things many people fail to consider
- Getting head weights right to make sure swing weight, or in some cases MOI, match the desired spec.
- Cutting to the exact length and potentially accounting for grip cap length
- Having on hand the proper tools do the prep work including disposables like sanding belts, buffing pads etc.
- Stocking ferrules in a variety of sizes for different clubs
- Epoxy – making sure to have relatively “fresh” quality stuff on hand — a single tube of 3M can run over $25 alone
- Grip tape
- Solvent, and catch tray or actual gripping station
- Final lie loft – making sure to leave as few marks as possible
Let’s consider one of the most common repairs: a broken wedge shaft (I don’t ask questions about how things get broken)
For a small shop that might not carry a lot (if any) shaft inventory, something as common as a True Temper Dynamic Gold is $24 from a supplier like GolfWorks, add on a single grip, say, Golf Pride Tour Velvet ($5), you’re almost at $30 COST. Now, if we consider that there is potential for a 15 percent savings if the shop gets a “dealer” discount, we’re still looking at just under $25 before tax. You add shipping onto that and time, it’s understandable that this is going to be at least a $50 repair.
Yes, you can get new previous model wedges for around $100, but they have the opportunity to buy at HUGE volume as an OEM, that’s the difference. Small shops need to be able to cover costs and make a small profit to exist. Prices might seem high compared to buying a new full club as a single unit, but you are truly supporting a small business.
Opinion & Analysis
Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers
PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.
In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.
Check out the full Q&A below.
Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?
Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.
I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.
Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?
Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.
Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.
Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?
Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.
In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.
Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?
Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.
Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?
Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.
Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.
Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?
Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.
The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.
Club Junkie
A putter that I love and hate – Club Junkie Podcast
In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.
We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.
To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.
Opinion & Analysis
From 14 handicap to pro: 4 things I’d tell golfers at 50
This year my 50th birthday. Gosh, where has the time gone?
As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.
I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.
Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.
I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.
It’s been a ride, and I’ve gone both deep and wide.
So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.
1. Think About What You Want
Everyone has their own reason for picking up a golf club.
Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.
For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.
You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.
The point is to give yourself permission to play for your own reasons, and let that be enough.
But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.
None of these goals are better than the others, but each requires a different plan that you can work backward from.
2. There Are Lots of Things That Can Work
One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.
You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.
You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.
I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.
Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.
I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.
3. Get Custom Fit
If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.
If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.
Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.
It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.
Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.
I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.
So if you’re going to get fit, be smart about it.
Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.
Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.
I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.
4. Distance and Strategy Matter
There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.
I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.
Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being
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~j~
Jun 3, 2019 at 4:22 am
Been doing my own clubs for a few years now, One could easily get away being able to do 90% of the work for well sourh of $1k, or a few hundred at that. A good vice, torch, and minor supplies and pulling, cutting, or, glueing together a set or a wood is easy.
Jay
Jun 8, 2019 at 11:39 am
For the average garage club builder that does it as a hobby $1000-$1500 is a decent budget. For the full time repair shop that $5k number is probably spot on or low.
Just a good bending machine alone is $1200. Im not trusting my customer clubs to a cheap loft and lie machine.
Then you have swingweight scale $250 for a good one
Chop saw for high volume the harbor freight one will crap out $150
Good sanding belt and buffing wheel $300
Various ferrules adapters bore thru plugs etc to have on hand $1500
Moi scale $600
frequency meter $400
Gripping station that will support high volume $500
Grip solvent tape grip saving tools grip measuring gauges bounce gauges etc
Loft and lie measuring device for measuring woods and hybrids etc.
I could go on and on lol.
Dave r
Jun 2, 2019 at 10:56 am
Very good article and yes would be nice to see more on this line.
Al Humphrey
Jun 1, 2019 at 5:03 pm
Been learning the club building and fitting biz since ’95….from some really great ahead of their time Masters….Dana Upshaw in Warner Robins GA, now retired as one. Brian Morrissey in Toronto area another; GCA when active and PCS…many smart guys. Wishon designs way ahead of many OEMs..as was GolfSmith for years. Reshafting or re-heading clubs…can be easy…or difficult. It often takes more time than worth it….how ever….if you are good at what you do….referrals come easy…as do many satisfied clients. And Tom Wishon is one of the really good guys who has freely shared his knowledge. At 68, what would you have done ???…Combining with smart guys in the UK….made sense !
Stuart Anderson
Jun 1, 2019 at 10:35 pm
You just mentioned the right name, Tom Wishon. As far as I am concerned the best club designer in the business. Keep playing with 35 inch long wedges and you will look like most senior golfers that are all crippled up because of the posture you take to hit them. OEM’s have copied his designs and made a fortune.Just saying.
Dave C
Jun 2, 2019 at 6:28 pm
Hi Stuart,
Maybe I missed this in a previous article, but what length do you suggest for a wedge that? Fromm the context, I think you’re suggesting longer than 35″ for the average person.
Thanks,
Dave
Dave C
Jun 2, 2019 at 7:36 pm
Btw, I enjoyed the article. Great perspective that not all of us are aware of. I do my own grips because I find it fun / relaxing, but for the extra $2 that the store charges per grip, economically it is worth having the store just do it for you. The time to do each grip is worth a lot more than $2 to most everyone.
Randy Wall
Jun 3, 2019 at 11:33 am
Have a couple of Wishon hybrids built by a local club tinkerer. Good quality work by someone who loves the game, and they fit me well, as opposed to buying something off the rack where the salesperson checks a chart and says, yes, this is one is for you. Which is what happens when their incentive is to move stock, and there might be several that would fit me, but only one in inventory that does – they recommend that one.
ckay
Jun 1, 2019 at 4:44 am
It wasn’t long ago when a DG shaft was $8 LOL! Gotta be some collusion in the equipment game to narrow the gap between a competent repair and just full on replacement.
It’s more advantageous for TT to lock in OE contracts vs. single shaft sales.
JT
Jun 1, 2019 at 11:21 am
I’ve been building clubs for myself for years, learned from a former pga pro, and occasionally help out buddies.. I’ve never seen $8 TT shafts but yes inflation seems to hit every industry.. DG is also one of the cheapest, if you start looking at KBS and PX you’re typically around $40-50 on purchase price alone (before tax and shipping)!
Kyle
May 31, 2019 at 9:47 am
The benefits of having a great club builder are invaluable. Throughout the years I’ve developed a rapport with my club builder to the point where pricing is irrelevant. The level of service, honesty and sense of community far outweighs the overall price. Keep in mind, independent club builders do so as a labor of love. Most often, these guys work a 9 to 5 just like us. Also consider tipping your builder. My guy usually accommodates same or next day service, something the big box stores rarely consider without an up charge. I much rather give an independent builder my business and a generous tip over the big box store any day.
Stump
May 31, 2019 at 9:30 am
Great article and point of view. Make an entire series of these.
Stuart Anderson
Jun 1, 2019 at 10:50 pm
I agree with this suggestion. A good club builder can better fit you to a good set of clubs that will improve your handicap. They might be a older set that is better then the junk their selling now.
yeahbut
May 31, 2019 at 9:23 am
The economics of components and club repair/building have been janked due to closeouts and quicker release cycles the past 5 years. The reality is it makes little sense to pay $50 to repair a wedge unless you just really love the head. Getting a new clubhead and grooves etc is the better move.
And the idiots like Wishon etc who all of a sudden thought they could sell proline price product without any advertising or marketing behind them are exactly where they should be, out of biz.
cody reeder
May 31, 2019 at 9:41 am
little harsh, I think Wishon is still in business and doing just fine. Not sure the “idiot” was needed.
yeahbut
May 31, 2019 at 11:03 am
Still in business, lol ok 🙂
And yes, thinking you, a noname, a name not any normal golfer would know could charge the same price as an OEM is indeed idiocy, and it’s why he’s NOT in business anymore. He’s licensed someone else to sell the crap, that’s like thinking Ronald is still involved with McDonalds.
Joe
Jun 1, 2019 at 12:44 pm
Are you ok? You sound like you need help… why so bitter?
2putttom
May 31, 2019 at 11:11 am
obviously the poster is not a wrx’er.
Stuart Anderson
Jun 1, 2019 at 10:55 pm
Thanks.