Opinion & Analysis

Anecdotal Observations on the Bomber-Golfer Paradigm

Published

13 years ago

Dec 15, 2012

Dan Ross

As the wise sage Samuel Roy Hagar reminded us, “There is only one way to rock.”

So too, do I submit (with perhaps less thought given) that there is only one way to play golf in the modern age – and that, my friends, is to BOMB IT!

I have been an on-and-off-again “bomber” since ’91, shortly after I first took up the game. Not the hardcore, superhuman, consistently past- 300 variety of bomber, just kind of on the intermediate side of things — the longest in my foursome by a lot, one of the 10 biggest hitters at my course, carry the ball on the occasional par 4…that kind of thing. And by the way, before someone replies with a “passive brag” comment – there ain’t nothin’ passive about it baby! Walk it like you talk it.

Boom!

Okay, so I say “on and off again” because somewhere around 2002 I got side-tracked by a bunch of mental clutter: TV commentators and their suggestions of swing-overhauls, the “importance” of accuracy, annoying reminders of “The problem I see with amateur golfers is…,” coupled with preachy instructors talking about “XYZ-Factors,” hip and elbow positions and other forms of odd lingo. In other words, I started playing golf swing instead of playing golf. As you might suspect, the golf gods abandoned me for my blasphemous ways, and I suffered what was akin to golf exile for about three years – let’s face it, when your game really sucks and you are beyond frustrated, no one wants to play with you! It is a very lonely place to be.

I feel confident in telling you that I have tried and exhausted every cockamamie golf swing tip or tidbit known to man – because I HAVE! They all proved equally terrible. After all, big problems aren’t solved with one-sentence answers. Go figure! No, it wasn’t until I had exhausted every option, hit rock bottom, and stood on the 7th tee at Aroostook Valley Country Club having a Chevy Chase-style meltdown that sent flocks of birds and other forms of small wildlife fleeing in terror from the surrounding area did I find my solution.

Having nothing left, and purely out of anger, I resolved to hit that little white RFRP (stands for “Read Forum Rules Please”) just as HARD as I possibly could. Lo and behold, the ball took off like a scared wombat, sailed an impressive distance and come to rest on the 7th green, 327 yards in total. My response sounded much like a confused Tim Taylor:

“Awuaaaghhh???”

That, or I was responding to a self-inflicted hernia.

Why did this work?! It shouldn’t have worked. I was told on dozens of occasions, “Don’t try to hit the ball hard, let the club do the work.” Not only that, but I was told this by old dudes. It is well known that old dudes are never wrong about things when it comes to golf – they will be the first to tell you. Everyone under 30 years old understands this, even if they don’t like to admit it.

Well, having played golf in total frustration for nearly four years, I was NOT going to let this go. I kept the round going with that one single thought and ended up hitting some of the biggest drives and towering iron shots of my life. Prior to that day, I had been playing army golf – hooking the first shot left, compensating and blocking the next shot to the right. Hitting a recovery and having to pitch it close and hole a putt for an up and down. THAT ladies and gents, is NO WAY TO PLAY GOLF. When I started swinging hard at the ball, I got a nice straight flight that carried forever. It was a bit higher than I was used to, but was really flat at the top and I got more roll too. It was “point and thrash.” Really simple.

That realization came in 2006, and I have been “on the mend” ever since. In fact, I have built my whole golfing paradigm on the concept of hitting the ball hard – aka, “bombing it.” What follows here are a few anecdotal (unsubstantiated) observations I would like to share with all of you who are, sadly, still stuck playing “golf swing.” This is meant to be fun, guys, so read with your “silly season” glasses on and with a mug of your strongest eggnog!

Observation 1 – Anyone can be a “Bomber”

For our purposes, let’s start with a definition of a bomber: A person whose only swing thought or intention is to “hit it hard.”

Notice that this doesn’t necessarily have anything to do with actual distance. Golfers may find that they increase their distance by going after the ball more strongly, but again, this is a swing philosophy and not an outcome. You don’t need to clear three bills in order to consider yourself a bomber.

That means that the 7-year-old playing from the forward tees who practically turns him/herself around backwards to manage a 70 yard drive (or however far kids that age hit it) is a bomber. The older person doing the Gary Player hit-and-walk with no practice swing – they can be a bomber too. And yes, the six-foot-plus big guy who rips it deep from the black tees is a bomber.

The person who IS NOT a bomber is the cat who takes three practice swings trying to make their swing as perfect as possible, the person who stops his/her practice swing halfway back to check a position and the person who holds his finish for enough time for a painter to complete his portrait. Not bomber materially, sorry. Those folks need to go to the “swinger” corner where they can talk geek-speak (ahem!) I mean golf swing, and polish their belt-buckles to their heart’s content.

Observation 2 – Bombers look up, not down

Part of your indoctrination into “Bomberdom” must include the realization that you are likely hitting the ball too low. Most amateur golfers don’t understand what a good trajectory off the tee really is. Bombers CARRY THE BALL down the fairway, Gladiator-style. They don’t look to poot out little rabbit chasers on hard fairways (using drivers with too little loft) while expecting more roll than a Faxon putt. This is utterly disgraceful on-course behavior for one who is an aspiring bomber, and it should be changed straight away.

The first step to fixing this is when you visualize a shot on any particular hole, the ball flight needs to “appear” above where you would normally look for your shot in your mind’s eye. Changing your flight is one part equipment, one part technique shift and also one part conceptual shift, and sometimes the easiest way to start it all is to “trick” your mind into visualizing a different flight. After all, bombers don’t waste time with more than one swing thought (hitting hard); this is just a visual trick that tends to work for a lot of folks.

So, what should you be visualizing? The standard, cool-looking bombed drive is high and flat, folks. No hooky runners while telling people you “grew up playing in the wind.” Other bombers are going to laugh at you if you do. You also don’t want a shot that burns the clouds and falls down dead either. You DO want some amount of rollout, so start reading up on all the articles here about “Positive Angle of Attack.” I would go into it more, but this article is about a philosophy and not so much about technique. There are plenty of knowledgeable folks on WRX to ask!

Observation 3 – Bomber-golfing is fun, so act like you are enjoying yourself!

Have you ever seen a moody or pensive big hitter? Someone who maybe took him or herself a little too seriously at the expense of enjoying a round of golf? Heck, no! How can you be upset when you’re big-hittin’ baby? Yeah, maybe you might find someone getting down about something that happened off the course, but day in and out, bombers are optimistic cats and generally fun to be around…and humble too! Here is another big plus: long hitters know they will be chased out of any foursome if they passively brag about how far they hit it. They are the ONE group in all of golf who knows to keep their mouths shut about their play (except for me). How can you not like that?

Think about it; everyone wants to be the person who “knows that guy (or gal) who hits the big tee shots.” Everyone wants at least one bomber on his or her scramble team. The dinner-on-the-deck crowd actually quiets down to watch a big hitter on a nearby tee because they want to see where the ball goes. The “Boss” always brings the big-hitter employee out for on-course business dealings with other companies. Being a bomber comes with perks, people. How can you not enjoy yourselves out there? Be happy, have fun. Leave the brooding for the “tortured-artist” swinger crowd.

Observation 4 – You have to figure out YOUR OWN way to “get-‘er-done!”

Well, I am going to contradict myself a little here. There is no point in trying to hit the ball high and far if you don’t also know how to make that happen. I concede that. Ideally, you would put in enough time in practice so that when you actually get to the first tee, there is only the one thought left to you – hit it hard!

I am not a swing guru or professional; I am an occasionally humble golf team coach and educational researcher – no more, no less. I am not going to proclaim one right way of swinging the club to get big gains off the tee. That is not what this story is about. I do, however, submit that everyone needs to find their own way of going about things. I will share MY keys with you, but it is up to you to find your own way to get things done.

I found that, for MY swing, the key is all in the setup, and the more attention I pay to getting things right in my setup, the greater my expectations may be of producing a big hit off the tee. My keys are:

1) Ball forward – off the front foot.
2) Stand a little closer (because of ball position).
3) Big turn back while staying braced into my right instep.
4) Turn through hard left – legs drive, upper body stays behind the ball.

Boom, high cut. Nothing to it, it just takes a concept and a little practice. Again, I am not a pro, but this works for me – it might not for you. You need to read, research, ask questions, watch video and figure out what works for you. However, when you get to the tee, there is only one thought to focus on – RIP IT!

Observation 5 – Don’t waste time with too much focus on equipment

Real big hitters can hit your mother’s driver past yours; pretty much, they will launch the golf ball with anything you put in their hands. It is funny, but most bombers I talk to focus more on forgiveness than spin reduction. Think about it, J.B. Holmes destroyed the planet with the Cobra L4V (although his now a Callaway staffer). Bubba Watson topped the distance stat with the PING G15. Both are great heads, but are more in the “GI” category of driver heads than they are the “spin-killer” category. Neither played their drivers at extended lengths either (both typically play drivers in the 44 inch range). It seems the two picked very forgiving drivers with a lower loft, had their shaft of choice installed at a shorter total length, and then…bombs away!

Don’t forget about irons, either. Watson (again) plays PING S56 irons. Gary Woodland plays Titleist MB’s. The two longest hitters I know personally play Mizuno cavity-backs. None of these irons could ever be accused of having “jacked up” lofts (by today’s standards, anyway) or being the first choice for those wishing to pick up a ton of yards. They are indicative of a player more concerned with versatility and feel.

I am not going to keep pushing the point with equipment, because so much is subjective, and there are much more knowledgeable folks to hear it all from than me. I simply wanted to point out that you don’t always have to look to certain kinds of gear to find distance; sometimes it is better to find gear that will allow you to swing big without suffering the usual consequences. Big hitters need forgiveness and feel as much as anything else, so go to a good fitter and find the right balance.

Observation 6 – With great power comes great…OPPORTUNITY. Better not mess it up

So, you have resolved to adopt the philosophy of the big hitter – congratulations! Now you just have to figure out how to play actual golf with your new found freedom and confidence. Here is the thing – when you resolve to freewheel it off the tee and into greens, you need to expect to miss more often, but also score big more often as well. It is “risk/reward” without caring so much about the risk! Most folks find that if anything, the peaks and valleys of this approach make for some really interesting and FUN golf!

To make the point, just look at Bubba Watson: he is 135th in driving accuracy but No. 2 in GIRs. If you watch him play, you’ll see that he knows where he can miss and still have a shot into the green. He also knows that even if he does hit the ball into the rough, it will likely be far enough down the fairway that he will be hitting a shorter iron into the green. Which would YOU rather have: 5 iron from the fairway or 8 iron from the rough?

The other thing is, the long ball IS the straight ball. Even if your tee shot lands in the fairway and rolls into the rough, it isn’t like you have missed 45 feet into the trees (if you have done things right). You will still likely have a shot. This is Bomb-and-Gouge 101 people!

Also, with iron shots, there is no reason why you shouldn’t be flag hunting with any club 7 iron and less. No more excuses! Those pins need to be falling like a rope bridge in a Harrison Ford movie. Don’t worry about misses, just take dead aim. If you are ripping your irons like your tee shots, that means your approach shots are coming in higher and your ability to hold greens has increased as well. So, if you ever find yourself asking “smooth 7 or hard 8…” you can stop wasting time on that debate, because your new answer is “nuked 9.”

“Yeah, but…yeah, but…” I can hear all of the skeptics saying this. I know what you are getting at, what if you miss the green and are short-sided? Well, heaven forbid you should ever experience a challenge on the golf course people! That is why the golf Gods gave you…the flop shot. Every big bomber worth his/her salt has always been able to execute the flop shot. I am NOT talking about the cute little cut/lob shot all the instructors want to sell you on. I am talking about the completely opened, fully swung, Mickelson PANCAKE shot that launches about 20 feet into the air and comes down like a fried egg (want breakfast yet??). This topic isn’t really about short game shots; just suffice to say that if you want to be a bomber – you need this shot. Study up!

Closing

Okay, I know you want clarification before this wraps up. The first point I made (observation 1) suggested that anyone could be a bomber if they resolved to hit it big, or at least as big as they are able to. Most of the rest of the points I have made suggested the actual ability to hit super long shots as a prerequisite. Well, not all golfers are created equal. What I am proposing here is more a philosophy of play, and less about actual numbers. For our purposes, the intent is more important than the raw ability (after all, you can BUY distance). It is like doing P90X (I hear), you do as much as you can and forget about the rest. If all you can manage is 100 yards off the tee, but you gave it your all to get that 100 – you are part of the club my friend.

Welcome!

Click here for more discussion in the “Instruction & Academy” forum.

Opinion & Analysis

The 2 primary challenges golf equipment companies face

Published

4 weeks ago

Jul 30, 2025

Ben Alberstadt

As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

Podcasts

Fore Love of Golf: Introducing a new club concept

Published

1 month ago

Jul 22, 2025

GolfWRX Staff

Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

GolfWRX · Fore Love of Golf: Cliff McKinney – Old Charlie Golf Club

Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

Published

1 month ago

Jul 22, 2025

Jaacob Bowden, PGA

Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

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“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.