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Opinion & Analysis

Mark Parsinen: A friend’s tribute to a lesser known genius

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Golf has always elevated course architects to exalted status. From Mackenzie, Ross and Tillinghast to Fazio, Jones (Robert Jr. and Rees), Hanse and Coore-Crenshaw, golf’s version of rock stars make their name in the dirt and are lauded by writers and players worldwide.

Similarly, patrons of the game like Johnny Morris have ascended in the industry as they have translated their financial fortunes and love of golf to facilitate the creation of destinations like Big Cedar Lodge; they are the Medicis of golf’s new Golden Age. But I can only think of only a few who combine the skill and sensibility of a great designer with the vision and passion of a great patron. One who is well-known is Mike Keiser. Although lesser-known, Mark Parsinen was another.

I was introduced to Mark Parsinen by another good friend, Robert Trent Jones Jr. Bobby had worked with Mark at Granite Bay; he knew that Mark was in Washington, DC for a family event and thought that we should meet. I met Mark in the lobby of his hotel along with his wife Dede, his daughter Jenny and a bunch of their friends, including the actor Taye Diggs. Someone wanted to get a picture of the family and I moved over to the side to make way. As they were forming up, Mark called to me, “Hey Michael, come join the picture!”

I had known him for all of five minutes and he insisted that I be a part of a shared memory. That was our friendship. That was Mark Parsinen.

Mark grew up in Minnesota, the son of Finnish immigrants. He liked to joke that while there were many Nordic immigrants in Minnesota, the Finns were the lowest in the pecking order. He maintained a sense of humility from his parents’ immigrant roots, but he also inherited a work ethic that would enable him to accomplish things that others could or would not. Work was not work for Mark; he liked the idea of every moment being spent purposefully. If something took fifteen minutes to do properly, so be it. If it was fifteen hours, fine. His gift was the ability to envision an outcome and progress towards it with a combination of stamina and joy.

He went to the London School of Economics and went on to become a partner in the Boston Group, one of the nation’s leading consulting firms. In his role with the Boston Group he had a hand in guiding a wide range of companies and products to success. A little-known fact I that he was instrumental in the creation of light beer; he laughed when I told him that was nothing to be happy about.

An accomplished player, Mark was self-trained in course design. He moved to the West Coast and wanted to join a club but couldn’t get a spot in any club that he liked so he built his own, Granite Bay Golf Club near Sacramento, California. It was his first golf course project, a collaboration with Jones, Jr.  Said Bobby, “[Mark] didn’t know much about golf course design when we started working together, but I knew what he liked and wanted. The expertise came later.” Granite Bay won praise immediately and Mark was off and running.

Kingsbarns Golf Links

He is best known for his courses in Scotland, Kingsbarns (2000 with Kyle Phillips) and Castle Stuart (2009 with Gil Hanse). Both courses were heralded as among the world’s best courses virtually from the moment of their opening. After playing Castle Stuart, Phil Mickelson was so impressed that he said that it should be studied by anyone who is planning to build a golf course before they turned a shovel of earth.

Castle Stuart Golf Links

Mark’s genius was the ability to work with the best golf architects in the world and challenge them to greatness. He taught himself to be able to read topographical maps and to understand soil samples (skills he encouraged me to acquire). He came to master the art, science, logistics and the operations of a golf course; of course, he had quality people around him who specialized in their expertise, but Mark had a knack for taking something known, tilting it and saying “Could it be better this way?”. To Mark, the world was a big kaleidoscope, and he was fascinated by how you could make something beautiful just by looking at it differently.

His legacy, along with his family, will certainly be or the golf courses that he built. They are treasures that will only grow in stature very time. But what I know from the hours we spent talking about golf and golf courses is that he loved golfers even more than he loved golf courses. His primary influence for golf course design was the Old Course at St. Andrews, a course that he and played over 200 times in his life. He wrote eloquently about the Old Course:

“I have become a devotee of the Old Course where I’ve come to see the golf experience there as definitely not a sequence of tests, but rather a sequence of opportunities to decide whether or not to take risk to gain an advantage with a subsequent shot or to defer the risk by playing a safe shot thereby taking on a greater risk and challenge with a subsequent shot – AND at the same time, the Old Course seems to allow players the freedom to find their own path to the green to suit their own game and their own propensities.  I’ve come to cherish this type of experience in contrast with having to face a sequence of pre-determined tests where one’s game may or may not be suited to the challenge that must be confronted with little or no option or likelihood of success. Being the prisoner of a narrowly defined path can often feel quite oppressive compared with the freedom of a more open playing field with many avenues to the green available for evaluation and selection.”

The Old Course at St. Andrews

Mark wanted golf to be a challenge, not a double-dog dare. His courses represent his reverence for the principles of the Old Course and a genuine affection for the golfer and the quality of their experience. We had much fun one day with his theory that there were Catholic courses and Protestant courses. Catholic courses were like St. Andrews, where you could make huge mistakes but there was almost always a chance for redemption. Carnoustie was a Protestant course, where the path to success was straight and narrow, and mistakes were severely punished. It was the kind of intellectual exercise that Mark loved because there was no right or wrong, just a liberating exchange of ideas and information.

The last time I saw Mark was when I visited him at his home in Inverness on the 14th hole at Castle Stuart. We spent the final day of the trip surveying the work that was being done on the new 9-hole course at Castle Stuart, which had not yet been completed. We sifted through handfuls of sand to determine their density; like any good golf course designer, Mark loved dirt. He explained the dozens of flags that were placed in the ground to guide the bulldozers and shapers.

At one point, he was explaining the shape of the surrounds of a green when he turned to me and asked, “What do you think?” I was reluctant at first to give voice to a thought lest it be rejected or even ridiculed. After some prompting, I gave him my thoughts on the severity of slope on one side of a green. He looked at the green, then looked at me and smiled broadly. “You are right…that makes sense.” He flagged down one of the lads on a shaper and shared my thoughts. “Michael, we’ll have to get you on a tractor when we do the next eighteen.” I couldn’t have been prouder if I had won the Open Championship.

Construction on the 9-hole course at Castle Stuart

Mark was surrounded in his life by people who were devoted to him. Our final night in Scotland we made dinner at home and drank local gin (me) and red wine (him) along with Elspeth, the Food and beverage Manager at Castle Stuart who has become as essential to the course as the tee markers and flagsticks. We talked about everything from our favorite golf courses to the people that had shaped our lives. We laughed until the wee hours and next day, Mark and I made our way back to the States. We talked many times after that; just last week he had invited me to come spend time with him and the family at their vacation home in Nevada. “Dede and everyone would love to see you,” he said, “and we can go play some golf and talk about what we can do together.” We did have plans; for books, for films, for new courses. So many plans…

His study in Inverness

Mark was 70 years old and a very accomplished man, but he was in many ways just getting started. He built Granite Bay, Kingsbarns, and Castle Stuart. He was an intellectual, a visionary and a raging success at everything he did. He loved golf, but more importantly he loved golfers and did everything he could to make sure that his properties were fun on the course and off. He was a devoted husband to his beloved wife Dede and exemplary father to his children. He leaves behind a host of people in the golf industry who admired and respected him. He was my mentor and my friend. We saw golf and life in very much the same way. I am heartbroken. I will miss him so very much.

 

 

Williams has a reputation as a savvy broadcaster, and as an incisive interviewer and writer. An avid golfer himself, Williams has covered the game of golf and the golf lifestyle including courses, restaurants, travel and sports marketing for publications all over the world. He is currently working with a wide range of outlets in traditional and electronic media, and has produced and hosted “Sticks and Stones” on the Fox Radio network, a critically acclaimed show that combined coverage of the golf world with interviews of the Washington power elite. His work on Newschannel8’s “Capital Golf Weekly” and “SportsTalk” have established him as one of the area’s most trusted sources for golf reporting. Williams has also made numerous radio appearances on “The John Thompson Show,” and a host of other local productions. He is a sought-after speaker and panel moderator, he has recently launched a new partnership with The O Team to create original golf-themed programming and events. Williams is a member of the United States Golf Association and the Golf Writers Association of America.

5 Comments

5 Comments

  1. Mike DiCarlo

    Jun 10, 2019 at 9:23 am

    Michael,
    Great story about a terrific man. I can’t say that we are friends though it felt that way. For a six month period, we talked 3-4 times a week and those conversations usually lasted 90+ minutes. I looked forward to those conversations because they were always about golf but at the same time about life. He will be greatly missed. My best to his wife and children.

  2. BJ

    Jun 9, 2019 at 12:28 pm

    Granite Bay is great. If your a club corp member its a must play

  3. Sam

    Jun 7, 2019 at 4:41 pm

    Two great and fun filled Scottish courses. Nothing better after a round at Kingsbarns than sitting outside with a beer betting on whether a golfer playing the last would clear the burn. Sadly now pretty much out of our price range but it is now firmly on the tourists circuit, so fair enough. He always gave the impression of being a genuine person. Thanks

  4. Jaime

    Jun 7, 2019 at 3:13 pm

    What’s Kyle Phillips going to do now?

  5. Dave

    Jun 6, 2019 at 2:56 pm

    Great read and tribute! I’ll be more aware when I play Granite Bay in 11 days…

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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