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Titleist U500 utilities are coming to retail: All the details on U500, U510 irons

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“Say hello to your new 1-iron!” How many times do you hear someone say that in 2019? Well, with the new U500 series from Titleist, expect to be hearing it a lot more.

Initially introduced and seeded to tour players at the Memorial Tournament, we now have all the info on the new utilities from Titleist that includes two versions—the “players” versions the U500, and the more player-friendly U510. Think hybrid performance in an iron-like package (the initial prototype name was the Wide Body).

U500 3-iron from address

U510 from address

The Titleist U500 is shorter heel to toe and maintains a very “player” profile with its deeper face. The U510, on the other hand, has all of the same technology but is longer heel to toe, shallower, has a wider sole, and more offset. A lot of the inspiration for these came from the very original 503i (remember that one—the super rare tour only driving iron that would sell for over $1,000 on the open market?) Keep it clean and make it work!

What also makes these different from the previous TMB is the U500 series are stand-alone utilities and will not be a part of a larger iron set. Titleist will be leaving irons up to the T100, 200, and 300 series and let golfers mix and match combo sets as they see fit. Could we see a T400? Only time will tell (I seriously have no idea) but if the drivers drivers is any indication my golf club Spidey Sense is tingling.

The Technology of Titleist U500s

So how does Titleist plan to improve on what is already one of the most popular driving irons, the TMB? With more tech that draws inspiration from the Concept series and building clubs based on some highly requested attributes from their tour players.

Here’s the breakdown:

  • A forged High Strength Steel “L-face insert” comes in at less than two millimeters thick and is built for speed.  The one-piece forged “L” face has variable thickness and wraps under the leading edge. This saves mass by removing welds in the area of the face and creates more discretionary weight on the heel and toe for increased MOI meaning faster ball speeds on anything hit outside of the sweet spot.
  • Speaking to MASS, there is close to 100 grams of high-density Tungsten weight in each head—the average is 97 grams! That’s a LOT. To give you an idea of what that really means from a mass properties perspective (since it seems that almost every club nowadays is using tungsten): The average 2-iron final build head weight is 233 grams (based off standard length and normal club specs). 97 grams in 233 grams is 41.6 percent. So almost 43 percent of the U500’s heads mass is comprised of a material which is more than twice the mass of 17-4 steel used in the body. (Tungsten is 19.3 g/cm3 vs. 7.75 g/cm3). That’s the physics of forgiveness!

When talking to the design team at Titleist, the one thing that was brought up on a few occasions is why the Concept series is so important to them. Being able to use data and information gathered through the production and prototyping stages of those clubs then allows the engineers to bring those lessons to clubs being released on a grander scale. The biggest lesson in technology has been in developing thin, unsupported, fast faces for irons and understanding the materials and their limitations. But the other side of this is feel—you can make a face thin, but if the geometry isn’t right, you’ve just created a very fancy cowbell.

The Shaft Story

The one thing that has always limited driving iron utility clubs are the shaft options (from a stock perspective). These clubs are almost always (and in Titleist’s case always) are tapered heads. For experienced club builders, this isn’t a big deal, but for the general golfer that wants to get fit and order a club that they can take right to the course, options have been limited.

Titleist will be opening up its entire graphite hybrid shaft matrix to the new 500 series. Thanks to a consultation with its shaft suppliers and some new tools in the customer department, they will have the ability to make .370″ parallel shafts into .355″ Taper. This is something a lot of experienced builders already do, but bringing it to mass production has been limited. This is how graphite taper shafts are made already, and with a tool designed to do it on a grand scale, this opens up a lot more options for players.

The reason graphite (HZRDUS Smoke Black 90g in the U500 and 80g in the U510) is being used is at the request of tour players and the growing trend of graphite in these longer clubs. If you can maintain stability, increase distance and make it easier to swing why wouldn’t you?

Club Specs

  • U500 will be available in: 2 (17°), 3 (20°), 4 (23°)
  • U510 will be available in: 1 (16°), 2 (18°), 3 (20°), 4 (22°)

Both models will retail for $250

Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

4 Comments

4 Comments

  1. Carl

    Jul 15, 2019 at 9:49 pm

    Woof $250 for an iron. Weren’t the t-MB’s $175?

  2. greg mcneill

    Jul 15, 2019 at 2:14 pm

    The U510 looks a lot like Taylormade’s (now 3 year old) P790s.

  3. JK

    Jul 15, 2019 at 2:10 pm

    Left Hand?

  4. Bike Mountains

    Jul 15, 2019 at 12:24 pm

    Hmmmm……..looks like Cobra Speedback 4 iron technology!

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BK’s Breakdowns: Cameron Young’s winning WITB, 2025 Wyndham Championship

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Cameron Young’s WITB from his win at the 2025 Wyndham Championship. Cameron is a Titleist staff player but his bag is definitely filled with some unique clubs. Here are the clubs he used to secure his first PGA Tour win!

Driver: Titleist GT2 (9 degrees, A1 SureFit setting)
Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX

3-wood: Titleist GT3 (15 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX

Hybrid: Titleist GT2 (21 degrees)
Shaft: Fujikura Ventus HB Black VeloCore+ 10 X

Irons: Titleist T200 (4), Titleist T100 (5), Titleist 631.CY Prototype (6-9)
Shafts: True Temper Dynamic Gold X7 (4-9)

Wedges: Titleist Vokey Design SM10 (48-10F, 52-12F, 56-14F @57), WedgeWorks (60-K* @62)
Shafts: True Temper Dynamic Gold X7

Putter: Scotty Cameron Phantom 9.5 Tour Prototype

Grips: Golf Pride Tour Velvet Cord

Ball: Titleist Pro V1x Prototype

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Whats in the Bag

Peter Malnati WITB 2025 (August)

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Driver: Titleist GT3 (10 degrees, C2 SureFit setting)
Shaft: Project X Denali Blue 60 TX

3-wood: Titleist GT3 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X

7-wood: Titleist GT2 (21 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X

Irons: Titleist T150 (4, 5), Titleist T100 (6-9)
Shafts: True Temper AMT Tour White X100

Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F, 56-08M @57, 60-04T @62)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Studio Style Fastback 1.5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x Yellow

Check out more in-hand photos Malnati’s clubs here.

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Equipment

GolfWRX Members Choice presented by 2nd Swing: Best driver of 2025

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We’re proud to once again partner with 2nd Swing Golf to bring you GolfWRX Members Choice 2025! 2nd Swing has more than 150,000 new and pre-swung golf clubs available in six store locations and online. Check them out here

What is the best driver in 2025? At GolfWRX, we take great pride in our online community and the cumulative knowledge and experience of our members. When it comes to the best driver of 2025, we want to know what our forum faithful think.

Since our founding in 2005, the bedrock of GolfWRX.com has been the community of passionate and knowledgeable golfers in our forums, and we put endless trust in the opinions of our GolfWRX members — the most knowledgeable community of golfers on the internet. No other group of golfers in the world tests golf clubs as frequently or as extensively, nor is armed with such in-depth information about the latest technology.

Below are the results of GolfWRX member voting for the 2025 best driver, along with the vote percentage for each club.

Best driver of 2025: The top 5

5. Callaway Elyte Triple Diamond: 6.02%

Callaway’s pitch: “For golfers looking for a fast, forgiving, yet workable driver, the Elyte Triple Diamond features a tour-inspired shape and is the preferred model by most Callaway tour players.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Callaway Elyte Triple Diamond here.

4. Ping G440 Max: 6.86%

Ping’s pitch: “The most forgiving G440 model, MAX has a hotter face to generate speed and distance, and a lighter overall system weight with a longer shaft (46″) for faster clubhead speed, higher launch and longer carries. The Free Hosel and Carbonfly Wrap crown save weight to create our lowest CG ever and increase forgiveness while contributing to a more muted, pleasing sound.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 Max here.

3. Ping G440 LST: 9.53%

Ping’s pitch: “LST is an especially good fit for faster swings, offering less spin and more control with a penetrating trajectory. A hotter face, lighter overall system weight and longer shaft (46″) deliver more speed and distance while maintaining tight dispersion.”

@phizzy30: “Not a fan of Ping drivers in general, but 440 LST takes the cake. It’s super forgiving across the face for a low spin head, looks and sounds good and the ability to make it play neutral or slightly fade biased through the hosel settings is very appealing.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 LST here.

2. Titleist GT3: 16.55%

Titleist’s pitch: “The GT3 Driver offers Titleist’s boldest combination of power and personalization through adjustable performance. Dial in the CG Track to your frequent contact location to make your biggest drives even bigger while taking total control over flight and shaping.”

@mrmikeac: “I’ve been Anti-Titleist for years and years and years (outside of Vokey, of course). With that being said, HOLY BEGEEZUS the GT3 driver is an absolute NUCLEAR MONSTER! This thing blew my G430 10K Max out of the water in every single category. Forgiveness is the biggest thing that stands out of me, the 3 model has always been one of the less forgiving models in the past but this GT3 can take bad shot after bad shot and still end up in the fairway, I think a ton of that has to do with the adjustability, it’s actually effective. Feel and sound is perfect, that solid crack is so addicting to hear and when you hit it out the screws this thing can absolutely bomb it. Titleist, I’m sorry for doubting you. You have converted me.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT3 here.

1. Titleist GT2: 22.91%

Titleist’s pitch: “Delivering impressive distance from any impact point, the Titleist GT2 Driver extracts maximum performance through a forgiving design. Get the stability and added confidence of a high-MOI driver without sacrificing speed.”

@DTorres: “The Titleist GT2 has proven to be the best driver of the year. Packaged in a classic profile, GT2 perfectly balances performance and forgiveness while consistently being a high performer across all categories.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT2 here.

Other drivers receiving >2% of the vote

Driver Vote percentage (%)
Cobra DS Adapt Max K 4.85%
Ping G430 Max 10K 3.85%
Callaway Elyte Triple Diamond 3.68%
TaylorMade Qi35 3.51%
Callaway Elyte 3.18%
Cobra DS Adapt X 2.34%
Cobra DS Adapt LS 2.17%
TaylorMade Qi35 LS 2.17%

 

 

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