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Opinion & Analysis

A quick 9 with Juju Peterson

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I don’t Snap. I want to be clear on that, before we proceed. Some social media is best left to the young. I Yick-Yacked for a time, but it faded, as did my good looks. Onward, then. If you hang around social media long enough (Facebook, Twitter, Instagram) and pay attention to what the younger golfing set is doing, you stumble across people like girlsgotgame365 and georgegankasgolf.

Everything is changing around us, quickly. Golf instruction is live on the web 3.0; introductions to famous people prior to fame finding them are accessible. It’s like an ace (which I’ve never had) in that sometimes, they go in off a tree, a cart path, or a playing partner’s shin. This brings us to Jessica “Juju” Peterson (jujupetersongolf on Instagram), a young golfer in Texas. I’ve followed her progress for over a year, and what I’ve read and watched has heartened me. As she advances as a competitive golfer, she matures as a human. Juju Peterson’s Instagram account balances the path to adulthood on both golf and life’s terms. She seems to be in no rush for either, which might be the best lesson you learn.

If you don’t do the tango social media, understand this: it can be a heartless place. Emboldened by anonymity, trolls take shots at hundreds of targets each day. For whatever soul-less reason they conjure, they often leave behind a trail of tears and injured psyches. Juju Peterson’s Instagram account caters to all ages, and it’s my guess that those 9K+ followers run the entire age gamut.

Too often our golf professionals announce that so-and-so will doubtless be the next great touring professional, major champion, etc. This is done, I say cynically, to further the teaching pro’s career. Very well, in order to further my writing career, I hereby decree that Juju Peterson just might be the next great neighbor, roommate, friend, human being. Her candor is enviable, her enthusiasm is infectious. So that you know, her parents are with her, each and every step. With pleasure, a quick nine questions with Juju Peterson.


1. Golf is a family affair in the Peterson household, it seems. Tell us about how it all began, and what family golf brings to you. 

It began with my father. I thought it was so cool that my dad could do trick shots and hit it over 400 yards. When I met George Strait and David Feherty at my dad’s final celebrity fundraising event, I knew that I wanted to play golf like my dad!

2. Dad is the coach, and daughter is the student. What kind of a dynamic does that present? 

A: It’s amazing to be honest. I know that sometimes dads and daughters can butt heads when there is coaching involved, but our bond is special and unique. Dad adopted me when he married my mom and that bond has made us more like BFFs than “father and daughter” when we are working on my swing.

3. As of early summer, 2019, what are your goals with golf? Is it recreational? Competitive? Are you hoping to compete in high school, college, and beyond?

A: I’d like to answer this backward. Golf in our life has become competitive, but dad does a great job of allowing me to practice in a recreational way. My #1 goal in golf is to enjoy the game. My short term goal is to work hard this summer to prepare for the US Kids World Championships in August. My long term goal is to sharpen all aspects of my game so I can hopefully someday have a chance to play against the best in the world. First as a junior, then hopefully in college and beyond onto the LPGA Tour.

4. My Twitter account is just over 2K followers, and my Instagram is below 1K, so the notion of an audience of over 9K followers is quite unknown to me. You’re reaching a lot of people with each video, each photo, each paragraph. What does that mean to you?

A: Honestly, I am smiling as I answer this question. We had no idea when dad started this page that I would have so much support and love. As a young girl who is about to go into middle school, life is sometimes tougher to navigate. Seeing the overwhelming support that I have from virtual strangers all over the world really makes me feel so lucky and so grateful.  We have had so many heartfelt messages sent to us from people who say that my page has helped their golf game, helped their mentality or just helped them feel better when they are a little down. One of the most wonderful and surprising things that has happened so far was a girl from Colorado who was in 8th grade (I was in 5th grade), who asked if she could write her final term paper about me. I was speechless! To think that an older girl was inspired by what I am doing…just meant so much to me. We have tried to make our page like a big Instagram family and I hope people can sense that as they follow along on this journey with us!

5. How have your fellow golfers, your followers, reached out to you in a positive way? I imagine that help is a 2-way street, if social media is done properly.

A: To extend my answer from the previous question, I recently posted a video about how I dealt with a grown man who started bullying me on my page. Within an hour nor so, we had multiple people reach out to us and say that the video really hit home with them and that it was something they really needed to hear. To know that I can potentially help a few people with their personal journey is truly wonderful 🙂

6. With the good, comes the bad. You’ve dealt with some negative commentary, and you created a 3-part video post to put your reaction, thoughts, and hopes out in the public eye and ear. Tell us about dealing with the haters.

A: So as you might have noticed, my swing is quite different. The swing I used is the swing that my dad created in 2002. I asked to switch to this from a traditional swing about two years ago. I knew that once I did, there was a good possibility that there would be some hate thrown my way. I didn’t care though! I know how amazing it has worked for dad and if something works better, then why wouldn’t I do it as well.  I think my parents have done a wonderful job of helping me prepare for bullies in life I’ve always been a foot taller than everyone in my class, I swing the club differently, I’m not super skinny and that’s OK. We can’t let bullies or negative people influence how we feel about ourselves. It’s too important to be happy in life and I try to remember that every day!

7. What are you working on in your golf these days? How do you stay focused on the next step in golf, whatever it may be?

A: Currently we are working on fine-tuning. Dad and I are very happy with where my swing is after years of really shaping it. Now I am trying to learn to breathe…focus…take enough time in preparing each shot. I am behind (experience-wise) in the tournament world as I have only played 10 tournaments. I am fortunate that I won the final 6 events of the U.S. Kids Dallas chapter which qualified me for the World Championships where dad can caddie for me. With that being said, we are going to move up to bigger, national events next year where he will not be able to caddie for me. There will be some hiccups as I go through this process of doing every aspect by myself, but I am excited for the challenge and the learning that comes with these challenges!

8. If someone asked for your three keys to living your best life, just three, how would you answer them? (this is fun, because you might look back on it in five years and agree with yourself, or see that things have changed.)

A: 1. Have fun and laugh. 2. Play golf (or any sport)..hehe. 3. Be respectful to everyone!

9. What question hasn’t been asked, that you would like to answer? Ask it and answer it, please.

Q: What’s your favorite non-golf related thing to do?

A: Number 1 would be making crafts! I love perler beads, learning to paint like Bob Ross, creating rainbow loom bracelets and drawing! I love to be silly with my 5-year-old baby sister Brooke! She is awesome and my best friend! Her heart is filled with nothing but love, and it’s so precious!

Ronald Montesano writes for GolfWRX.com from western New York. He dabbles in coaching golf and teaching Spanish, in addition to scribbling columns on all aspects of golf, from apparel to architecture, from equipment to travel. Follow Ronald on Twitter at @buffalogolfer.

1 Comment

1 Comment

  1. Chris Herrbach

    Jul 3, 2019 at 9:20 am

    Absolutely great piece in an amazing young golfer. I am happy to call Juju and Brad good friends. Have spent many evenings hitting golf balls with these two. I’ve said it before, but I’ll say it again, she is a generational talent.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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