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New Titleist TruFeel ball for 2020: Performance and value

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Titleist is introducing the all-new TruFeel golf ball for golfers looking for serious performance and superb value with improved distance and feel in a golf ball for 2020.

Titleist understands that dedicated golfers are always looking to maximize performance characteristics throughout their entire game, both with more distance and control around the greens. Titleist also understands that beyond these factors, a lot of players are also looking for value in a golf ball that still feels great—this is where the all-new Titleist TruFeel comes in.

Just like how the T-Series has officially caused the retirement of the AP branding with the irons, thanks to new technology. Titleist also felt that with all of the new technology it was introducing with the TruFeel, it is time to retire the DT brand from its golf ball lineup too. DT has had one of the longer branding runs for a golf ball in history, but thanks to the new TruFeel, I don’t think many golfers are going to miss it.

A great two-piece ball usually isn’t what comes to mind, but just like all things Titleist, a lot of time went into developing the TruFeel ball with materials, chemical, and aerodynamic prototyping to make sure that when a player reaches for a ball, they are getting everything they expect from a Titleist ball produced in the USA at Ball Plant 2 in North Dartmouth, Massachusetts.

The Technology

  • TruTouch Core – Everything about a ball starts with the core, and Titleist engineers started from scratch to create the new faster, low compression core to improve on distance. Just like how the premium AVX and its lower compression core has afforded many players more distance throughout the bag, Titleist has done that same thing with the new two-piece TruFeel to make sure golfers are maximizing their potential off the tee and with their irons.
  • The TruFlex Cover – This all-new proprietary Titleist cover formulation has been designed to offer exceptionally soft feel around the greens and improved control with increased spin. It goes without saying that Titleist, the Number 1 Ball in Golf, is a leader in polymer technology, and by creating this cover material from scratch, it also gives them the opportunity to differentiate with the TruFeel ball compared to others in the two-piece category.
  • TruFit Aerodynamics – The new TruFit aerodynamics are designed with asymmetrically optimized pattern to enhance long game distance. Just like how a plane wings create lift, the new dimple pattern helps keep the ball stable in the wind and carry further.

“In this category, we continue to see competitive products that sacrifice distance or short-game spin in order to gain a softer feel. TruFeel strikes the perfect balance of extremely soft feel and all-around performance. Our engineers have advanced TruFeel’s low compression technology to add speed and distance in the long game while preserving the feel that golfers tell us they love – and the playability on every shot that makes this ball a Titleist.”  Michael Mahoney, Vice President, Titleist Golf Ball Marketing.

Seeing is Believing

Titleist TruFeel Ball allignment

New TruFeel Side Stamp

Alignment is all the rage, and Titleist noticed quickly after the initial launch of the My Titleist Program (My Titleist Ball Customization) in February 2018, one of the custom options was by far the most popular. Now with the TruFeel consumers don’t have to go through the customization program and can walk into their proshop and buy them directly off the shelf with the player-preferred alignment.

Titleist isn’t stopping with the side stamp alignment either. The TruFeel will be available in both yellow and white, with a third matte red option debuting in January 2020. Regardless of color, the balls retail for MAP $22.99 and are available now.

 

 

Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

13 Comments

13 Comments

  1. Mike Cleland

    Sep 30, 2019 at 9:52 am

    Callaway SuperSoft balls are the best ball period…regardless of price.

  2. Iknowdonkeys

    Sep 29, 2019 at 3:45 pm

    Matt Kuchar is a big donkey.

  3. JP

    Sep 28, 2019 at 12:16 pm

    I’d never pay $23 a dozen for a cheap 2-piece ball. Golfers can wait until the Srixon Z-Star Deal comes around once or twice a year and get a tour level urethane ball for $20/doz, sometimes with free shipping or even less with online coupon codes. I grabbed a bunch for under $17/doz shipped last time around.

    • larrybud

      Oct 18, 2019 at 9:48 am

      Yep, that’s exactly what I do. Best deal on the planet right now.

  4. Caroline

    Sep 28, 2019 at 2:34 am

    Was sent a sleeve to try from Titleist last week..tried them today, great two piece for $23 a dozen…certainly not a PROV1 but for those that do not play a game where they need back spin this is a better ball then any of the two piece balls Titleist has sold for awhile. This time of year with greens punched and sanded everywhere is the perfect time for a two piece ball anyway. I found the spin on wedges better then most non-urethane balls…nice off the driver for sure.

  5. 15th Club

    Sep 27, 2019 at 6:39 pm

    Does “True Feel” = Ionomer in plain English? I would not expect that sort of honesty or clarity in Titleist advertising. But I would expect it from an equipment reviewer.

  6. dat

    Sep 27, 2019 at 5:22 pm

    looks like a range ball

  7. JACK

    Sep 27, 2019 at 3:56 pm

    no one is reading anyway

    • Mad-Mex

      Sep 27, 2019 at 7:49 pm

      Beat me to it,,, so $29.95 for a two piece is considered a “bargain”,,,,

      • Robbie71

        Sep 28, 2019 at 2:44 pm

        Mad-Mex: Balls are $22.99, not $29.95. Played with the TruFeel today. Very good ball for the money.

  8. Gary McCormick

    Sep 27, 2019 at 10:46 am

    I like your articles, but man, do you guys need to put a little time and effort into proofreading and copy editing before you publish…

    • Nihonse

      Sep 28, 2019 at 6:24 pm

      Abso right on this point. I’m free all morning before publishing these mistakes. I have noticed many writers/journalists must be typing on their fone for men-E sites resently! I mean came on, who dozen not know prop her English wen they are being paved to right articules?

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Equipment

Tour Edge unveils all-new Exotics mini driver

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Tour Edge Golf has today introduced the all-new Exotics mini driver, engineered to deliver a powerful combination of speed, control, and versatility in the long game. 

The Exotics Mini combines a titanium face with a stainless-steel body in design to balance ball speed with stability and control, creating a versatile option at the top end of the bag. 

At the core of the design is Tour Edge’s proprietary Combo Brazing technology, a high-precision thermal bonding process that seamlessly fuses a titanium cup face to a stainless-steel body into a single, continuous structure. By eliminating energy loss found in traditional multi-piece constructions, Combo Brazing is designed to deliver faster face response, more efficient energy transfer, and a uniquely powerful yet controlled feel.

The multi-material construction also allows mass to be positioned lower and deeper in the head in a bid to increase stability, while the thin titanium face is engineered to maintain ball speed across a wider impact area.

“While the initial goal was to enhance control and versatility in the long game, Combo Brazing ultimately drove measurable gains in ball speed and distance within the mini driver category. In robot testing, we’ve documented higher ball speeds, higher launch, reduced spin, and increased carry and total distance compared to leading models.” – Vice President of R&D Matt Neeley

In addition to distance performance, the Exotics mini emphasizes forgiveness through a heavier stainless-steel body that shifts mass toward the perimeter. This configuration increases MOI relative to traditional all-titanium mini drivers, helping preserve ball speed and directional stability on off-center strikes. Paired with Pyramid Face Technology from the Exotics metalwood line, the design is intended to support consistent speed across the face.

To further enhance MOI, a lightweight carbon fiber crown frees additional mass that is strategically repositioned low and deep in the head in design to improve stability and promote optimal launch with controlled spin.

“We designed the Mini to be about five millimeters shallower than other mini drivers on the market. That change improves playability off the deck. From a clean fairway lie, it can function as a strong 3-wood alternative while still providing control off the tee.” – Tour Edge CEO David Glod

An adjustable hosel system allows for loft and lie tuning to dial in trajectory and shot shape, while a fixed 13-gram rear weight helps stabilize the head through impact to improve dispersion consistency. The Exotics Mini Driver is available in 11.5 and 13.5-degree lofts in right-handed models.

Pricing & Availability

The Exotics Mini Driver is available for pre-order beginning today for $399.99 USD at touredge.com, and will be available for purchase at retail outlets worldwide on May 22, 2026. 

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Equipment

Srixon ZXi combo or TaylorMade P7CB/770 combo? – GolfWRXers discuss

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In our forums, our members have been pitting a Srixon ZXi combo against a TaylorMade P7CB/770 combo. WRXer ‘edutch22’ is on the hunt for a new set of irons and kicks off the thread saying:

“Looking at picking up a new set of irons and think I’ve narrowed it down to Srixon ZXi combo or Taylormade P7CB/770 combo. I am currently a 5 cap and allbeit I feel irons are my weakness. My miss is a little to the toe side. I am decently steep at 4-5 down. Always thought I am high spin but recently on trackman my 7 was spinning at 5800 roughly. 

My question or looking for thoughts on which one would benefit me more from a forgiveness standpoint? Or is there another iron is should be looking at entirely? I only get to play about once or twice a week, if I am not playing a 2-3 day event. Thanks in advance.”

And our members have been sharing their thoughts and suggestions in response.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • manima1: “You just can’t go wrong with Srixon ZXi7.”
  • MattM97: “You have to hit them to know, the V-Sole on the Srixon can be make or break for many.”
  • dmeeksDC: “P7CB is more forgiving for me than ZXi7 because my main miss is low middle and the P7CB still flies and spins great on that miss. These are both really nice irons but I like the P7CB more than the Zxi7 and the P770 (or P790) more than the Zxi5. The Srixons are larger so if that gives you confidence that is the way to go. I don’t feel like I get any benefit from the V-sole and the P7CBs live up to their high Maltby forgiveness rating so the TaylorMades have been great for me.”

Entire Thread: “Srixon ZXi combo or TaylorMade P7CB/770 combo? – GolfWRXers discuss”

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Equipment

From the GolfWRX Classifieds: 2024 Wilson Staff CB/Blade combo

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At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @pianoman0123 has a 2024 Wilson Staff CB/Blade combo up for grabs.

From the listing: “2024 Wilson Staff CB/Blade Combo.  4-8 irons are CB’s and the 9,PW are Blades.  5-PW have Project X 6.0 Shafts and the 4 Iron has a Steelfiber CW110 Stiff Shaft.   Standard Length, Lie and Lofts.  These are in very good condition the shafts just don’t work for me.  Like new Lamkin Grips on the 5-PW and a stock Golf Pride on the 4 Iron. $525 OBO.”

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules

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