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Opinion & Analysis

The Wedge Guy: Do you know why you miss short?

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One of the facts revealed from our recent GolfWRX/Wedge Guy survey is that your wedge shot misses tend to end up short five times more than they do long. This really wasn’t surprising to me, in that every one of my prior research projects into golfers and their wedge play for the past 20-plus years has revealed the exact same thing.

The good news is that it’s not your fault!

That’s right, the fact is that all “tour-style” wedges have a very volatile smash factor as impact is moved around the face, especially on those high face impacts we all know. You feel it as soon as you make contact…the ball is hit high on the face or toward the toe and before you even look up you know it’s going to be short of the flag. Sometimes woefully short, ending up in the bunker, water or short of the green.

I know this, because for years I have put market-leading wedges on Iron Byron with the most respected independent research facility in the game. In all these tests, the operator has complete control over all swing variables – clubhead speed, angle of approach, shaft forward lean at impact, and point of impact on the face. The robot doesn’t miss, and the launch monitors don’t lie.

What I’ve learned from all this testing over the past 20-plus years is that “tour-style” wedges are much less forgiving than even the most traditional muscle-back blade 9-iron. And that these wedges really haven’t changed much in their impact/smash factor volatility in decades.

Shots hit low on the face always fly lower and go a slight bit longer, and have much more spin. We’ve all heard the old adage, “thin to win”, right? But those hit even 1/2 inch higher than the optimum “sweet spot” will launch 3-5 degrees higher, lose up to 60% of their spin and 15-20% of the smash factor. So what does that mean to you?

A miss of only one-half inch high in the face on a 90-yard wedge shot can cost you up to fifty feet or more in carry distance and 2-3,000 rpms in spin. [NOTE: I’ve always thought that was unacceptable, so my entire wedge design career has been spent making the top half of the blade thicker and thicker, more than any other wedges from any other company.]

What is most important to understand is that elite tour players–with their extraordinary skills and talents honed by thousands of hours of practice–actually use this smash factor volatility to their advantage. One of the ways they hit all these remarkable shots with their wedges is that they intentionally hit the ball a little higher or lower on the clubface, or maybe a bit out toward the toe or heel, in order to alter the launch angle, energy transfer and/or spin. Trust me, guys, these top-tier professionals have all the shots and are borderline magical on what they do around the greens. The very best of us recreational players are not even close.

Also, understand that they play more closely-cropped fairways than we do, so it is much easier for them to routinely make contact low on the face, where launch, distance and spin are all maximized.

The rest of us, however, have not spent countless hours perfecting our wedge contact to that degree. We play fairways that are not cut nearly as close so the ball sits up a bit higher, and we might even bump the ball to give ourselves a preferred lie (yes, recreational golfers are not nearly as committed to “play it as it lies” as you might think). As a result, we ordinarily make contact with our best wedge shots 2-3 grooves higher than the typical tour professional. And we miss that perfect sweet spot much more often than they do.

That said, nearly every week, you can hear a television announcer go in on a close up of a wedge shot that came up short and comment, “You can see he made contact a bit high on the face there,” or something similar.

So, what can you do about this? Well, short of spending thousands of hours of practice, you can do a couple of things that might help.

One, on every wedge shot you face from full swing to short shots around the greens, focus on the leading edge of the ball–the side toward the flag. This will help you sharpen your contact and be more likely to make impact lower on the face to improve launch angle, distance and spin. Of course, that doesn’t apply to bunker shots or other flop shots where you are trying for a higher launch and softer landing.

Secondly, I strongly suggest you experiment hitting shorter wedges shots with a stronger loft, say your 54 or 56 instead of your 58 or 60. The simple geometry of wedges is that the higher the loft, the more likely you are to make contact higher on the face than what is “perfect”. My bet is that you will be surprised that you will not necessarily lose spin by “lofting down” on your less-than-full wedge shots, and you might even get more.

Of course, you can only do so much to counter the effect of the club design itself.

Terry Koehler is a fourth generation Texan and a graduate of Texas A&M University. Over his 40-year career in the golf industry, he has created over 100 putter designs and dozens of wedges. In 2014, he put together the team that reintroduced the Ben Hogan brand to the golf equipment industry with his TK 15 wedges and Ft. Worth 15 iron designs. Since receiving a U.S. Patent for his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” in the wedge category. In addition to inspiring multiple companies to emulate this sole technology, the performance of his wedge designs have stimulated all other companies to reposition some mass toward the top of the blade in their wedges. Terry is retired from his role as Chairman and Director of Innovation for Edison Golf, and remains active in the industry as an independent designer and consultant.  But his most compelling work is in the wedge category. Since he first patented his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” reflected in ‘tour design’ wedges. The performance of his wedge designs have stimulated other companies to move slightly more mass toward the top of the blade in their wedges, but none approach the dramatic design of his Edison Forged wedges, which have been robotically proven to significantly raise the bar for wedge performance. Terry serves as Chairman and Director of Innovation for Edison Golf – check it out at www.EdisonWedges.com.

11 Comments

11 Comments

  1. Ty Webb

    Oct 24, 2019 at 3:25 pm

    I read an article by Vokey once where he talked about bounce being important as well, the higher the bounce the lower on the face ball contact is made typically. I think Rory was who was being discussed. Rory had been playing a Vokey 48.06 bounce but was losing distance because the impact was higher on the face. He went to the 48.10 version and got the proper distance back.

  2. Reid Thompson

    Oct 22, 2019 at 10:57 am

    This is dead on. Get a gap wedge fit to your iron set. Best thing I ever did.

  3. dave

    Oct 9, 2019 at 2:19 pm

    Larry, if this is true (and it seems to be consistent with my own experience, at least), what should those of us with less-than-pro ball striking abilities (i.e., 99.9% of us) be looking for in a wedge design? Any recommendations on specific makes and models?

  4. Greg

    Oct 8, 2019 at 10:06 pm

    Terry, finally! You could have continued two more paragraphs on the advantages of proper ball striking. However, yes thin to win = lower on the face.

  5. ChipNRun

    Oct 8, 2019 at 7:28 pm

    The Hogan wedges and the Vokeys starting with SM6 have tried to design a correction factor into the heads. The as you move from PW up through LW, you have progressively higher Vertical Center of Gravity to lessen chances of ballooning on high-face hits.

    Another factor leading to high-face hits involves hitting wedges out of moderately thick rough or more. The golfer who weight well more than 100 pounds often sinks down do dirt level with his feet. The ball, however, only weighs a few ounces, and likely floats a quarter to half-inch above the dirt in the grass. (The float varies by turf grass; less float in bluegrass) So, this means the golfer is set up with his leading edge to hit about groove 5 or 6 on the face, leading to a lazy floater.

    The trick is to choke down on your wedge… this will raise the leading edge and increase chances of a “groove 2” hit.

  6. Deedern

    Oct 8, 2019 at 2:50 pm

    Interesting that when Koehler restarted Ben Hogan Golf they had the TK wedge that was built in the mold described, more mass higher and behind the full club face.

    The other interesting note, as I just watched Lee6 come up woefully short on a chip with a 60, the old guys of yesteryear had it right. Use a club with just enough loft to get the ball onto the green and rolling. Could be anything from a 60* to a five iron. But that seems to be rarely taught. Instead the “simpler” technique is to change your swing and use one club for the majority of pitches and chips. Perhaps simpler from a club selection standpoint but not as effective in most cases.

  7. larrybud

    Oct 8, 2019 at 12:52 pm

    So can we just throw some lead tape up the face a bit to counteract this?

    • Shallowface

      Oct 8, 2019 at 1:37 pm

      You can’t apply enough lead tape to make a measureable difference without making the club so heavy it would be unplayable. A strip or two of lead tape might tweak swingweight but it does next to nothing to alter the center of gravity.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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