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Opinion & Analysis

2019 GolfWRX Holiday Gift Guide

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It’s that time of year again, GolfWRX members, the moment we start filling our wish lists with the golf gear we want this holiday season.

The GolfWRX Holiday Gift Guide was created to ensure that our readers give (and hopefully receive) the very best golf gifts on the planet. These gift ideas will suit any budget, and each item was hand-picked by our staff.

Just like last year, instead of having one writer contribute to the guide, we have several WRX staffers offering their opinions.

Brian Knudson: Equipment Expert, Podcast Host

Flightscope X3 Launch Monitor: $15,000

Utilizing Fusion tracking, combining radar and image data, you get the most accurate ball flight information that Flightscope can produce. The new X3 can even compensate for altitude, temperature, as well as many other factors so you can practice anywhere and still get comparable data to dial in your game.

Buy here.

Precision Pro NX9 HD Slope: $289

With a redesigned LCD screen and faster measurements, Precision Pro’s latest rangefinder gets even better. The NX9 HD Slope also has a Magnetic Grip so you can attach it to the metal roof support, making it fast and easy to grab for shooting a distance. Add in a wider, brighter LCD screen and lifetime battery replacement, the NX9 HD Slope is one of the best values around.

Buy here.

Hublot Big Bang UNICO Golf: $31,500

Can you find a cooler scorecard? The answer is no, not even close. French watchmaker Hublot created the Big Bang UNICO Golf to not only tell accurate time with its self-winding automatic movement but also allow you to keep score on the course. Made of carbon fiber and boasting 358 parts, this unique watch can keep track of what hole you are on, you shot count on that hole, and also your total score for the round. This 41 mm engineering marvel contains an MHUB1580 caliber, UNICO manufacture self-winding movement with 72 hrs of power reserve and a strap made from white calf-skin and rubber.

Buy here.

Galvin Green ARCHIE Jacket: $700

None of us want to play in the rain, but if we have to it would be nice to have an amazing rain jacket. Hard to argue that Galvin Green makes some of the best rain gear you can wear. The ARCHIE jacket has a GORE-TEX membrane to keep the elements out and still let the jacket breathe. The shoulders are reinforced with extremely durable TECHSTEEL fabric that easily handles the abrasion when carrying a golf bag.

Buy here.

Ryan Barath: Digital Content Creation Lead

Golfers Journal Subscription: Starting at $75

This quarterly golf magazine was created by the same people that created the Surfers Journal. This reader-driven periodical is filled with in-depth stories and detailed photography that dives into the true heart of the game.

Buy here.

True Linkswear Knits: $129

Knits are the perfect shoes for everything from running around town to walking down fairways. Lightweight and extremely breathable, they go well with shorts, pants and skorts, but most importantly, they are beyond comfortable. Available in both men’s and women’s sizing.

Buy here.

Dormie Workshop Headcover: Starting at $100

 

For the golfer that doesn’t need any more gear but loves to customize, a Dormie Workshop cover is just the ticket. From simple designs, to intricate leatherwork, Dormie Workshop has a huge selection of options for any golfer including completely custom options.

Buy here.

2UNDR Underwear: Starting at $25

These are the men’s underwear that dreams are made of. Comfortable waistband, light moisture-wicking material, and a conveniently placed patented “Joey Pouch” to offer just the right amount of support – if you know what we mean. The official underwear of Rickie Fowler is the perfect gift for the male golfer that wants comfort in that uncomfortable region.

Buy here.

Johnny Wunder: Director of Original Content

Fujikura Ventus Black: $350

An absolute spin killer that caught steam on tour at the end of the summer with players like Dustin Johnson and Jimmy Walker putting it in play immediately. This handle and tip stiff profile is ideal for those looking for a mid-launch/low-spin/easy-to-swing shaft.

Buy here.

Best Grips MicroPerf: $155 (set of 8)

Born from a collaboration with a notable Italian sports car brand, the MicroPerf Leather Golf Grip Best Grips’ finest offering. The company perforates the same leather used in the Classic Leather Golf Grip to increase the surface area.

Buy here.

PlaneMate by Tour Striker: $162.99

The Tour Striker PlaneMate is the first product of its kind that provides the feeling of a professional takeaway and transition. By adopting the sense of resisting the tension band early in the backswing you’ll train your body to take the club back properly. Then, by relaxing your arms and wrists when the tension starts to build, the club will shallow onto a powerful plane inspiring a body rotation for an inside-out strike.

Buy here.

Artisan Wedges: $300+ per wedge

Wanna have your wedges made by the same man who makes Tiger’s amongst many others? Artisan is the Texas-based grindhouse lead by legendary club maker Mike Davis. It doesn’t get any better than this!

Buy here.

Rob Miller, Podcast Host

The Ugly Visor from Imperial: $35

 

The Tour Visor™ from Imperial is the original high-profile visor worn by golf professionals for decades. Made in the USA. Often imitated, but never duplicated. Three Ugly Sweater Styles priced at $35 each: The Oh Deer, The Bah Humbug and our favorite, It’s Lit. It’s a beaut, Clark.

Buy here.

William Murray Chip Shot Pullover: $105

It’s quarter zip SZN! (C’mon you know you love it). What better QZ out there than the William Murray Chip Shot Pullover. Silhouette of Bill Murray tossing aside his club? Sign me up.

Buy here.

Lagavulin Offerman Edition, Aged 11 Years: $99 (varies)

“Give a man a fish and you feed him for a day. Don’t teach a man to fish and you feed yourself. He’s a grown man, fishing’s not that hard.” – Ron Swanson, Parks and Recreation

The same applies to this Offerman Edition Whisky. Maybe just buy it for yourself.

Buy here.

FootJoy Flex Shoes: $89.99

Yes, it’s winter in most areas and these won’t technically be needed a while, but these are perhaps the perfect shoes for the casual, walking golfer. Perfect for just jumping out of the car and hitting the range, as well as the course. They’re so damn comfortable, they should make a non-golf version. (PS: There is a new Flex XP as well for $20 more)

Buy here.

Michael Williams: Director of Travel Content, Podcast Host

Michter’s 20 Year Kentucky Straight Bourbon: $700

Michter’s, considered by many to be the best bourbon distillery in America, has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. Just in time for the holidays, Michters has approved a new release of their 20 Year Kentucky Straight Bourbon, a bottle about as rare and coveted as tee times at Pine Valley. Jim Murray’s Whisky Bible 2020 recently named the 2018 release of Michter’s 20 Year Bourbon as the winner of its 16-20 year old bourbon category. It’s sure to produce the best 19th hole you ever had.

The proof of the 2019 release is 114.2, and the suggested U.S. retail price for a 750ml bottle is $700.

Buy here.

Royal Albartross: $450

Royal Albartross is a premium golf and lifestyle brand specializing in shoes and accessories, its products handmade by master craftsmen in the heart of the shoe-making regions in both Italy and Portugal. What sets Royal Albartross apart is its selection of superior materials and component combinations. The Squire (shown) is the flagship shoe.

Buy here.

Lee Wybranski Art: Varies

Lee Wybranski is one of the premier artists working in golf today. He has been commissioned to create drawings and paintings for many of the finest clubs and organizations in the game. In addition, Lee works annually for the governing bodies of the game creating classic, collectible work that are an integral part of the game’s major championships. Posters of the 2020 majors start at $30.

Buy here.

TRS Ballistic Luggage: $699

Brought to you by the people who created Club Glove, TRS Ballistic combines durability and style seamlessly to create luggage that has become the standard on the Tour…and with flight crews, too. The interlocking bags allow you to tote a month’s worth of gear with one hand. And each piece comes with a 5-year “No Questions Asked” guarantee. TRS Ballistic is not cheap, but it will likely be the last luggage you ever buy. The Check-in is shown.

Buy here.

Ben Alberstadt: Editor-in-Chief

SuperStroke Traxion Claw grip: $29.99

SuperStroke’s Traxion line is the latest incarnation of the game-changing grips. The pistol-style top section and three flat sides of the lower portion of the grip are precisely sculpted for the claw grip. If you’re struggling with your putting, go oversized + claw. Try this grip!

Buy here.

Ecco Men’s S-Lite: $160

Inspired by sprinters flats, Ecco S-Lite are the brand’s lightest leather golf shoe to date. S-Liteblends cutting-edge engineering and comfort to ensure an ultra-light on and off-course experience. Lightweight Ecco rich two-tone Yak leather uppers lined with a soft textile provides natural water repellent and breathable properties. E-DTS outsole.

Buy here.

Hook+Gaff golf watch: $375

The Hook+Gaff Golf watch offers a durable build and classic look on and off the course and is built with features specifically with golfers in mind. Swiss Super-Luminova illumination technology lights the watch hands and hour markers; no additional battery is needed to charge the Super-Luminova — it gains power from light, both natural sunlight and artificial indoor light. The signature left-side crown placement helps keep your wrist more comfortable as you swing. 40 interchangeable strap options.

Buy here.

Bushnell Hybrid rangefinder: $399

The industry standard, Bushnell’s Hybrid uses both laser and GPS for optimum precision and features a fully integrated display.

Buy here.

Titleist Pro V1/Pro V1x: $44/dozen (holiday special)

You already know the Titleist Pro V1 and Pro V1x, so this isn’t a discussion of the industry-leading golf balls. Rather it’s a cordial notice that Pro V1, Pro V1x, and AVX golf balls are all $44 per dozen through December 31 (that’s $8 off the usual retail price).

Buy here.

We share your golf passion. You can follow GolfWRX on Twitter @GolfWRX, Facebook and Instagram.

34 Comments

34 Comments

  1. Brendan

    Dec 11, 2019 at 7:53 pm

    What an obnoxiously elitist and out of touch article. Even a rangefinder should be considered a pretty extravagant gift, and it’s pretty much an afterthought with the proposed spending being advocated here. What a joke. This has seriously given me a very poor view of GolfWRX. To be honest, this should be taken down asap and replaced with an apology.

    • Scott

      Dec 17, 2019 at 12:25 pm

      you are 100% right.
      Let’s grow the game by telling everyone that should buy $700 bourbon for their golfing loved ones.

      Total BS

  2. Guia

    Dec 6, 2019 at 10:57 pm

    I am waiting for the watch to go on sale! I just refuse to pay over $25,000 for a golf watch.

  3. Barrett

    Dec 6, 2019 at 2:13 pm

    What a terrible list. Who’s paying you guys to recommend this stuff?

  4. J13

    Dec 5, 2019 at 8:10 am

    Must be nice to be Knudson and have $100k christmas list meanwhile the peasants fight each other over a Mevo. I also heard your part owner in the Lions? Explains all the extra cash for these toys as you certainly don’t spend it on players. #havevshavenots #flyeaglesfly #wreathonfire

  5. Gerald Teigrob

    Dec 5, 2019 at 3:34 am

    I didn’t see anything that caught my eye. I’m always looking for a bargain so upgrading at least one set of my Bio Cell irons is something I need to do. Whether it ends up being the F6 irons or the F8 irons remains to be seen. Much of these clubs and other paraphernalia fit into my sorry, not interested category. When I see something I need, I will let you know. We aren’t being harsh here…just realistic!

  6. Randy Wall

    Dec 4, 2019 at 12:07 pm

    I like that the podcast hosts were left to define “wishlist” for themselves. Even new clubs are too much for some of us. I’ve had things like a Tesla Sportster on my dream list, and now it would be the Garmin G80 that has a launch monitor built in. I get more real ideas from listening to the regular podcasts. I’ve bought a couple of wedges from Redbird/Jeffmont, and will be going back when I can afford new irons. And I did get a subscription to The Scoring Method for my 2019 Christmas gift. It’s been 15 months since I heard the podcast with Will Robins. Some of us wait until we feel that getting things isn’t a foolish decision. Eventually, maybe I will get a Tesla, a Rolex Oyster perpetual, and share a sip of the premium bourbon with Michael Williams.

  7. Sean

    Dec 3, 2019 at 4:19 pm

    Hey Knudson you forgot a SF90 Ferrari and a yacht. I’m kidding but they sure let you have it for having a cool wishlist.

  8. Senor Ballbagus

    Dec 3, 2019 at 10:23 am

    ‘Gift ideas to suit any budget’…the budget of a top 10 pga tour player maybe. Poor.????

  9. Will

    Nov 30, 2019 at 12:10 am

    Wow! Tough crowd! I think that’s why they called it a “wish” list instead of a shopping list…

    • Scott

      Dec 17, 2019 at 12:30 pm

      The GolfWRX Holiday Gift Guide was created to ensure that our readers give (and hopefully receive) the very best golf gifts on the planet. “These gift ideas will suit any budget

      the “any budget” comment is the harshness.

      $25 underwear for all!!!

  10. theweekday

    Nov 29, 2019 at 7:56 pm

    is this a joke??? A Hublot watch???? lol great list

  11. Square

    Nov 29, 2019 at 5:57 am

    2 things I can afford, nice work.

  12. joselo

    Nov 28, 2019 at 10:18 am

    700 for that archie jacket, lol

    • E

      Nov 29, 2019 at 9:34 am

      I had to look that number over twice. Maybe its a typo supposed to say $70. That or it falls under the “A fool and his money will soon part ways” category.
      It doesnt matter how much money one has, $700 for a jacket is just obscene.
      I got a buddy thats a big real estate developer, i saw his tax returns a few years back. $20millon he TOOK HOME that year. Drives around in a car thats worth about 2-3x the cost of that jacket….

      • Calvin

        Dec 2, 2019 at 2:51 pm

        That’s top of the line rain gear. So if you’re not going to play in a torrential rain, you don’t need to buy that jacket anyways. Really good rain gear is known to be expensive, and is really an investment, since it should last you years and years. Not sure why there is so much shock and surprise at how expensive it is.

  13. Prema

    Nov 28, 2019 at 8:23 am

    I think whomever put this list together is extremely out of touch with us Regular Joe golfers. Pretty sad really.

  14. Zipper

    Nov 27, 2019 at 4:52 pm

    I’m not sure you guys are tuned in the “normal” folks on this site. I was hoping this would be a real, useable list to pass on to my wife and kids. Sadly, it missed the mark by thousands of dollars. Way to perpetrate the idea that golf is for rich folks.

  15. martin

    Nov 27, 2019 at 4:29 pm

    A $700.00 jacket ouch. Those new drill bits are looking quite nice now.

  16. Dan

    Nov 27, 2019 at 4:12 pm

    No way to even find a bottle of that whisky. Put a unicorn on this list, you’ll have a better chance at finding it.

  17. Dave

    Nov 27, 2019 at 3:09 pm

    Wife: What would you like for Christmas?

    Me: There’s a really nice watch for a hair over $30,000 that would be cool.

    Wife: Get out!!

    • David Brown

      Nov 27, 2019 at 3:42 pm

      You open with the watch, then settle for the bargain gift, the $15k launch monitor. Clearly I should have gone into podcasting if these are the things Knudson is asking for or gifting this year. WTF.

      • Brian Knudson

        Dec 2, 2019 at 1:10 pm

        What would you like my budget to be next year?

        • Dan Zimmerman

          Dec 14, 2019 at 3:49 pm

          $100 or $200 MAX… OR 20 gifts for the avid golfer under $150. Seriously, one of the seasonal deals on a rangefinder or custom wedge should be the pricey outlier on your list.

        • Scott

          Dec 17, 2019 at 12:34 pm

          The GolfWRX Holiday Gift Guide was created to ensure that our readers give (and hopefully receive) the very best golf gifts on the planet. “These gift ideas will suit any budget

          the “any budget” comment is the harshness.

          $25 underwear for all!!!

    • Chris

      Dec 4, 2019 at 11:35 am

      I could go to the hospital for 5 days and not have to pay that much!

  18. cu2morrow

    Nov 27, 2019 at 2:21 pm

    mmmmm whiskey

  19. Rich Douglas

    Nov 27, 2019 at 12:44 pm

    For the golfer who has everything and knows nothing….

  20. mg

    Nov 27, 2019 at 12:27 pm

    HAHAHAHA PLEASE TELL ME HOW I CAN GET ARTISAN WEDGES!! Anyone realize how long the wait list is for Artisan?

    • Thomas

      Nov 29, 2019 at 5:05 pm

      Hey, at least Mike Davis has joined MT. He’ll help it move a little faster.

  21. Howie

    Nov 27, 2019 at 10:00 am

    You might correct the description concerning the TRS Ballistic guarantee– this 5-year “no questions asked” guarantee isn’t included but rather must be purchased at an additional- and substantial- cost. In addition, if the product issue results in the product being replaced, the “no questions asked” guarantee is then terminated.

  22. dat

    Nov 27, 2019 at 9:23 am

    Another year, another list of things no one wants or can reasonably say is close to realistic outside of a few clothing items.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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