Opinion & Analysis
Leaving golf comics for a higher purpose: Rick Newell, LITT and M.U.S.T.
Rick Newell drew the best golf comic strip ever. No debate. No competition. The four main characters of Life In The Trap, and the troubles they faced (in both golf and life) mimicked our lives in an eerily-accurate fashion. And then, the strip came to an end. Newell and his wife, living in Seattle, were drawn to a higher purpose. The mentoring of urban youth and teens was too large a challenge to ignore. Think about that for a moment: take on not one child, but hundreds, with one goal—to contribute to society. We caught up with Rick this fall, and he was generous with his time. Total transparency: I made my donation last week. Click the logo before, while, or after, reading the interview, and help MUST make hope a reality.
Ron Montesano: How did LITT start?
Rick Newell: My uncle Jerry, who is a great golfer, gave me the idea way back in college (I turn 50 next year). I thought it was a pretty good idea since the niche would be big enough and there would be a lot of material to go with. Plus it would give me an excuse to play. I took a year off in between my junior and senior years of college and traveled through New Zealand and Australia for nine months. I took my sketchbook with me and worked on the characters as I traveled. When I got back I continued to slowly work on the comic strip and started to see if anyone would publish it. A black and white version of Life in the Trap was picked up by a paper in Florida for a time but it did not last and I stopped making the comic strip.
RM: How big did LITT grow?
RN: In 2002 I had a pretty bad personal meltdown. It was the perfect storm in many ways and things got pretty bad. I even started thinking about taking my own life. As I put my life back together I resolved to do the things that make me feel alive and make me feel awake and to not really care what anyone else thought. Life in the Trap was one of the things that had made me feel alive so I resurrected it. Once I added color and put it on the computer, it took off. I made the website (http://lifeinthetrap.com/) which provided an easy way for editors to preview the comic and it was also an easy way for them to receive the most recent comics for the month.
After the website was up, I started to email editors of magazines, websites and newsletters to see if they would be interested in publishing Life in the Trap. The response was good right away and the circulation rapidly grew. At its peak, Life in the Trap was read by over 1 million people in different golf publications around the world.
RM: Who inspired which characters?
RN: Life in the Trap has four main characters: Duff, Clay, Putts and Rosie. They are all combinations of people I know. Duff is named after my dad but his golf game is more like mine. My dad’s nickname was ‘Duff’ when he was young so the relation to a golf ‘duffer’ was obvious.
Clay is named after the man I was named for. My dad played college basketball with an African American guy named Clayborn Richard Jones. My parents named me Richard and I gave one of my characters the name Clay because of him. The inequities African Americans face have been on my heart since I was young because of whom I was named for. Duff is black in the comic because of Clayborn. Clayborn died of asthma before I was born so I never got to meet him but I have always been proud to bear his name.
My mom’s middle name is Rose, which she hates by the way, so Rosie is named after her. Not named after her because she hates the name but because I thought Rosie sounds like a good character and because I love my mom. I knew one of the characters had to be married because of all of the funny material that would be generated between spouses due to the game of golf.
Putts rounds out the crew. One of the characters had to be pretty bad at golf because so many people would be able to relate to him and and one character had to have a short fuse so I put those into one character. The love/hate relationship with golf defines Putts.
RM: What is your relationship and affinity for golf?
RN: My dad taught me golf so I have him to thank for all of the pain and suffering over the years. Just kidding… sort of. Our local course in Seattle was Jackson Park Golf Course. They have an executive course that we would play together and then we eventually graduated to the main course. I was not the easiest kid to raise, especially through my teens and early 20s, but I have very fond memories of playing golf with my dad on that course. I have never been a great golfer but it has always been a regular part of my life thanks to him.
RM: How can golf serve to make the world a better place?
RN: I read recently that if your household income is $50K or above you are in the top 1% of people on the planet. It might not seem like it to some, but we are a very wealthy nation. The average golfer’s household income is over $100K and there are about 24 million golfers in the U.S. That is a lot of wealth. In my opinion, with all of that wealth should come some responsibility. If every golfer in the U.S. picked a cause they cared about and devoted some time, resources and money to it then golfers could literally reshape the nation. There are so many amazing causes out there. Golfers should pick a cause that lights their fire and get behind it.
RM: What are you doing now?
RN: My background is in technology. I worked at big computer companies like Microsoft, Sun Microsystems and Cingular. After my meltdown in 2002, I decided that I did not want to be in the IT industry anymore. It certainly did not make me feel alive or awake. Instead I took a job at an inner-city Boys and Girls Club here in Seattle. I worked there for seven years and it changed my life. My dad was a successful doctor so I grew up not needing anything. Working at the Boys and Girls Club showed me first hand what some families have to overcome to just survive, much less succeed.
During my time at the club I came to believe that the most urgent need in the urban core is positive male role models. I felt that if you could provide that it would help the most number of people. There are many complicated reasons for male absence from the family, so if you can help fill that gap moms would get support and kids have opportunities to flourish. The economy would also benefit. So we started a mentoring program called MUST (Mentoring Urban Students and Teens). MUST finds African American guys who are in college and pays them well to mentor African American guys who are genuinely in danger of dropping out of high school. It is a four-year mentoring program. The big idea is that the younger guys watch the older for four years and begin to think, ‘He comes from the same place I do. If he can do it… so can I!” We are now in our eighth year and it is working better than we thought. Youth that we know would have dropped out of high school are attempting college. It is amazing to watch their courage and determination.
The average high school dropout costs the nation $600,000 or more. Great prevention programs like Big Brothers Big Sisters are less expensive but focus on younger kids. Rehabilitation programs like juvenile detention centers are very expensive and do not have a great track record of successful rehabilitation. MUST is a premium intervention program that exists between prevention and rehabilitation. We find kids who are the most vulnerable before they hit high school and give them a lot of support. One of our mottos is that we will support you all the way through high school…no matter what!
RM: How can we help?
RN: Donations are always great but one of our three core values in fundraising is joy. MUST wants the people that partner with us to take joy in helping us out because we are doing good work. There is more than enough money in the world to solve most of its problems. Literally. If you do not find joy in giving to us then there are so many other great organizations out there doing incredible work. Find the organizations that are solving the problems that pull on your heart and get behind them.
The best way to help us is to get on our newsletter list and start to get to know us. We put a lot of effort into our newsletters so current donors and supporters know what their efforts are supporting and see the difference they are helping. Come check us out and see if it would bring you joy to help us out.
The MUST mentoring model is more effective than we thought it would be. Because of its effectiveness we are now researching to see if the model would work in other communities that have high dropout rates. We are currently asking the Latinx community if they think our model might work for their youth. Pacific Islanders and Native Americans are also vulnerable youth groups here in Seattle. MUSTs goal is to one day have the MUST mentoring model in every major city in the U.S.
RM: Why did you stop creating LITT?
RN: I stopped because it did not make me feel alive anymore. I was working at the Boys and Girls Club and working other jobs to make ends meet and I just did not have time for it anymore. More than a million people were reading it but because I was giving it away for free, I did not make any money off it. Once it started to be a grind just to produce it, I stopped doing it. It is a great body of work that I am very proud of. I wanted to stop before the work I was proudly producing became compromised.
RM: What would it take to bring LITT back?
RN: We are considering bringing it back. Life is full so we will need to make sure. My wife and I have four sons and MUST obviously takes up a lot of time. We would want Life in the Trap to add to our family and MUST and not take away from it. Our oldest son fell in love with golf last year. He has been basketball, basketball, basketball up until high school and he was pretty good too. However, he joined the high school golf team his freshman year and now he loves it. Obsessed with it really. It might make sense to resurrect Life in the Trap. MUST is a great cause and if we could get the same numbers of readers looking at Life in the Trap a percentage of them might want to follow MUST and help out. Who knows. Stay tuned to GolfWRX to find out!
Opinion & Analysis
Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers
PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.
In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.
Check out the full Q&A below.
Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?
Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.
I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.
Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?
Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.
Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.
Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?
Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.
In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.
Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?
Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.
Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?
Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.
Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.
Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?
Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.
The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.
Club Junkie
A putter that I love and hate – Club Junkie Podcast
In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.
We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.
To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.
Opinion & Analysis
From 14 handicap to pro: 4 things I’d tell golfers at 50
This year my 50th birthday. Gosh, where has the time gone?
As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.
I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.
Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.
I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.
It’s been a ride, and I’ve gone both deep and wide.
So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.
1. Think About What You Want
Everyone has their own reason for picking up a golf club.
Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.
For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.
You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.
The point is to give yourself permission to play for your own reasons, and let that be enough.
But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.
None of these goals are better than the others, but each requires a different plan that you can work backward from.
2. There Are Lots of Things That Can Work
One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.
You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.
You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.
I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.
Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.
I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.
3. Get Custom Fit
If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.
If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.
Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.
It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.
Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.
I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.
So if you’re going to get fit, be smart about it.
Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.
Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.
I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.
4. Distance and Strategy Matter
There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.
I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.
Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being
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Scott Steib
Dec 12, 2019 at 1:35 pm
Rick is an unbelievable artist and an even better man! Reading all of this reminds me of just how much I admire him. Thanks to Ronald for this great article about Rick and for enabling me to read some of the LITT comics again! I love it!
Ronald Montesano
Dec 13, 2019 at 10:38 am
#Blushing. I’ll make sure to tell him.
RM
Michael Duranko
Dec 12, 2019 at 9:31 am
Thanks for the background on LITT, and Rick’s noble cause.
Please bring back Life in the Trap!!!
md
Ronald Montesano
Dec 12, 2019 at 11:59 am
Amen, brother. Spread the word and the link to this interview.
rm