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Fujikura Motore is back with launch of Motore X F1 and F3 Shafts

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Fujikura basically invented the aftermarket graphite shaft market with the launch of the original Fujikura Speeder 757—one of the first shafts built with high-end materials to gain a performance advantage. The 757 name lives on through improved technologies and materials, and for 2020 Fujikura is bringing back another well-known favorite, the Motore F1 and F3 with the launch of Motore X.

The all-new Motore X was entirely designed from the ground up utilizing Fujikura’s high-speed tracking system (enso) to look at any and all shaft parameters to maximize performance for target golfers.

Let’s get a little deeper into enso before going any further. Enso is a high-speed motion capture system that uses eight cameras to track exactly what the shaft (and club) do and how they perform during the golf swing—at close to 1000 frames per second. It measures shaft deflection and club performance during the entire swing, head placement at impact, and finally clubhead performance based on shaft movement. This system gives Fujikura a distinct advantage when it comes to testing its shafts with golfers.

What is the Fujikura Motore X?

Just like with club design, shaft manufacturers work within certain physical constraints as far as mass and materials to build the best possible shafts to benefit the golfer. In the case of Motore X, the focus was on three main categories:

  • Increasing clubhead speed
  • Increase total stability to maximize speed and dispersion
  • Maintain a player-preferred feel

With the Motore X, designers accomplished the main goal of maximizing speed while also reducing dispersion thanks to a reinforced bias core with a torsionally stiffer handle section that promotes faster ball speeds. In laymen’s terms, that means some of the very first inside layers of the shaft are crafted with thin layers of full-length graphite to create balanced torsional strength for stability over the entire length of the shaft.

The result is more energy from the golfer to the clubhead, boosting ball speeds for more distance while maintaining stability for tighter shot control.

More on the two models
  • F3: Designed for smooth and moderate swing types. Firm tip and mid sections produce a mid-
    high trajectory for longer carry distances with mid spin.
  • F1: Designed for faster, more aggressive swing types. Stiffened tip and mid sections create a
    powerful and penetrating, low-mid trajectory with low-mid spin.

At retail (network of 600-plus charter dealers): February 1, 2020

MSRP: $275

Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

4 Comments

4 Comments

  1. Jarnio Bubly

    Jan 20, 2020 at 10:13 pm

    Matches Brooks Koepka’s new golf shoes.

  2. Vas

    Jan 20, 2020 at 4:10 pm

    Fujikura is depending on the nostalgia of me remembering that Motore F1 on that TM Superfast TP driver fondly enough to buy one… and they are right. Definitely going to try the new one. That old shaft was one of the best ever.

  3. yup

    Jan 20, 2020 at 4:03 pm

    Enso…

    • Skip

      Jan 21, 2020 at 4:47 pm

      yea lol. Also:

      “In laymen’s terms, that means some of the very first inside layers of the shaft are crafted with thin layers of full-length graphite to create balanced torsional strength for stability over the entire length of the shaft.”

      It’s “layman’s terms” and how the heck is that layman’s terms? I don’t think he understands the phrase. This guy is a terrible writer.

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Tour Rundown: Bend, but don’t break

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I’m going to gush in this intro paragraph, to get the emo stuff done early. I’ve not pulled harder for a professional to win, than Cameron Young. I coach golf in New York state, and each spring, my best golfers head to a state championship in Poughkeepsie. I first saw Cameron there as a 9th grade student. I saw him three more times after that. I reconnecected with Coach Haas from Wake Forest, an old interview subject from my days on the Old Gold and Black, the Wake newspaper. He was there to watch Cameron. After four years at Wake Forest, Young won on the Korn Ferry Tour, made it to the big tour, almost won two majors, almost won five other events, and finally got the chalice about 25 minutes from the Wake campus. Congratulations, Cameron. You truly are a glass of the finest. #MotherSoDear

OK, let’s move on to the Tour Rundown. The major championship season closed this week in Wales, with the Women’s Open championship. The PGA Tour bounced through Greensboror, N.C., while the PGA Tour Americas hit TO (aka, Toronto) for a long-winded event. The Korn Ferry lads made a stop in Utah, one of just two events for that tour in August. The many-events, golf season is winding down, as we ease from summer toward fall in the northern hemisphere. Let’s bask in the glory of an August sunrise, and run down a quartet of events from the first weekend of the eighth month.

LET/LPGA @ Women’s Open: Miyu bends, but she doesn’t break

Royal Porthcawl was not a known commodity in the major tournament community. The Welsh links had served as host to men’s senior opens, men’s amateurs, and Curtis and Walker Cups in prior years, but never an Open championship for the women or the men. The last-kept secret in UK golf was revealed once again to the world this week, as the best female golfers took to the sandy stage.

Mao Saigo, Grace Kim, Maja Stark, and Minjee Lee hoped to add a second major title to previous wins this season, but only Lee was able to finish inside the top ten. The 2025 playing of the Women’s Open gave us a new-faces gallery from day one. The Kordas and Thitikulls were nowhere to be found, and it was the Mayashitas, Katsus, and Lim Kims that secured the Cymru spotlight. The first round lead was held at 67 by two golfers. One of them battled to the end, while the other posted 81 on day two, and missed the cut. Sitting one shot behind was Miyu Yamashita.

On day two, Yamashita posted the round of the tournament. Her 65 moved her to the front of the aisle, in just her fourth turn around a women’s Open championship. With the pre-event favorites drifting off pace, followers narrowed into two camps: those on the side of an underdog, and others hoping for a weekend charge from back in the pack. In the end, we had a bit of both.

On Saturday, Yamashita bent with 74 on Saturday, offering rays of hope to her pursuing pack. England’s Charley Hull made a run on Sunday closing within one shot before tailing off to a T2 finish with Minami Katsu. Katsu posted the other 65 of the week, on Saturday, but could not overtake her countrywoman, Yamashita. wunderkind Lottie Woad needed one round in the 60s to find her pace, but could only must close-to’s, ending on 284 and a tie with Minjee for eighth.

On Sunday, Yamashita put away the thoughts of Saturday’s struggles, with three-under 33 on the outward half. She closed in plus-one 37, but still won by two, for a first Major and LPGA title.

PGA Tour @ Wyndham: Young gathers first title near home

Cameron Young grew up along the Hudson river, above metro New York, but he also calls Winston-Salem home. He spent four years as a student and athlete at Wake Forest University, then embarked on tour. This week in Greensboro, after a bit of a break, Young opened with 63-62, and revved the engine of Is this the week once more. Runner-up finishes at the Open, the PGA, and a handful of PGA Tour events had followers wonder when the day would come.

On Saturday, Young continued his torrid pace with 65, giving him a five-shot advantage over his closest pursuer. Sunday saw the Scarborough native open with bogey, then reel off five consecutive birdies to remind folks that his time had, at last, arrived. Pars to the 16th, before two harmless bogeys coming home, made Young the 1000th winner of an official PGA Tour event (dating back to before there was a PGA Tour) throughout history. What’s next? I have a suspicion, but I’m not letting on. Mac Meissner closed with 66 to finish solo 2nd, while Mark Hubbard and Alex Noren tied for third.

Korn Ferry Tour @ Utah Championship: Are you Suri it’s Julian?

Who knows exactly when the flower will bloom? Julian Suri played a solid careet at Duke University, then paid his dues on the world’s minor tours for three years. He won twice on two tours in Europe, in 2017. Since then, the grind has continued for the journeyman from New York city. At age 34, Suri broke through in Beehive state, outlasting another grinder (Spencer Levin) and four others, by two shots.

Taylor Montgomery began the week with 62, then posted 64, then 68, and finally, 70. That final round was his undoing. He finished in that second-place tie, two back of the leader. Trace Crowe, Barend Botha, and Kensei Hirata made up the last of the almost quintet. As for Suri, his Sunday play was sublime. His nines were 32 and 31, with his only radar blip a bogey at ten. He closed in style with one final birdie, to double his winning margin. Hogan bloomed late…might Suri?

PGA Tour Americas @ Osprey Valley Open presented by Votorantim Cimentos – CBM Aggregates

Some tournament names run longer than others. This week in Toronto, at the Heathlands course at TPC Toronto, we might have seen the longest tournament title in recorded history. The OVOPBVCCBMA was a splendid affair. It saw three rounds of 62 on Thursday, but of those early risers, only Drew Goodman would stick around until the end. 64 was the low tally on day two, and two of those legionnaires managed to finish inside the top three at week’s end. Saturday brought a 63 from Patrick Newcomb, and he would follow with 64 on Sunday, to finish solo fourth.

Who, then, ended up winning the acronym of the year? It turns out that Carson Bacha had the right stuff in TeeOhhh. Bacha and Jay Card III posted 63 and 64, respectively, on day four, to tie for medalist honors at 23-under 261. Nathan Franks was one shot adrift, despite also closing with 63. If you didn’t go low on Sunday, it was about the check, not the championship.

Bacha and JC3 returned to the 18th hole twice in overtime. Card nearly chipped in from the thick stuff for birdie, while Bacha peeked and shoved a ten-feet attempt at the win. On the second go-round, Card was long with his approach, into the native grasses once more. He was unable to escape, and a routine par from the fairway was enough to earn the former Auburn golfers a first KFT title.

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Tour Photo Galleries

Photos from the 2025 Wyndham Championship

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GolfWRX is live this week from the final event of the PGA Tour’s regular season, the Wyndham Championship.

Photos are flowing into the forums from Sedgefield Country Club, where we already have a GolfWRX spirit animal Adam Schenk WITB and plenty of putters for your viewing pleasure.

Check out links to all our photos below, which we’ll continue to update as more arrive.

General Albums

WITB Albums

Pullout Albums

See what GolfWRXers are saying and join the discussion in the forums.

 

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BK’s Breakdowns: Kurt Kitayama’s Winning WITB, 3M Open

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Kurt Kitayama just won his 2nd PGA Tour event at the 3M Open. Kurt is a Bridgestone staffer but with just the ball and bag. Here are the rest of the clubs he used to secure a win at the 2025 3M Open.

Driver: Titleist GT3 (11 degrees, D1 SureFit setting)
Shaft: Graphite Design Tour AD VF 7 TX

3-wood: Titleist GT1 3Tour (14.5 degrees, A3 SureFit setting)
Shaft: Graphite Design Tour AD DI 8 TX

7-wood: Titleist GT1 (21 degrees, A1 SureFit setting)
Shaft: Graphite Design Tour AD DI 9 TX

Irons: TaylorMade P7CB (4), TaylorMade P7MB (5-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM10 (52-12F, 56-14F), Vokey Design WedgeWorks (60-K*)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Studio Style Newport 2 Tour Prototype
Grip: SuperStroke Zenergy 1.0PT

Grips: Golf Pride Tour Velvet

Ball: Bridgestone Tour B XS (with Mindset)

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