Equipment
All-new Titleist AVX for 2020
With the introduction of the all-new 2020 Titleist AVX ball, the company is delivering on its promise to continually improve and provide golfers with performance-driven products created with direct input from golfers at all levels.
The AVX ball’s reformulated low compression core works in combination with a redesigned high-flex casing layer which together aims to provide players with greater ball speed and low long game spin for more distance.
By their own admission golfers are a finicky bunch, especially when it comes to golf balls, and sometimes the variables they are looking for in a ball have less to do with performance and are instead focused on things like feel.
In the development of the 2020 AVX, Titleist asked golfers what they loved about the previous version and what attributes they would like improved, the results were unanimous: more feel and more short game control (spin) without sacrificing distance (Something I think most golfers would want from any ball).
But before we get to what new, let’s offer a quick refresher for those unfamiliar with the Titleist AVX. It was initially introduced in the spring of 2018 following a four-month test market from October 2017-January 2018 in key markets. It was the first new premium urethane ball brand from Titleist since the introduction of the Pro V1x and was developed as a lower flight, lower spin alternative to Titleist’s Pro V1 balls.
Titleist AVX golf ball: Time to Re-engineer
Every golf ball is built from the core out, and the 2020 AVX got a whole new engine thanks to a larger, reformulated low-compression core. The core works alongside a redesigned high flex casing layer to deliver greater ball speed and low long game spin for more distance. The easiest way to understand golf ball construction and how it relates to performance is that with more direct and faster hits the more the core gets “activated.” As hits to the ball start to happen at lower speeds and with greater friction as a result of loft the outer layer construction becomes more important to short game spin and feel.
The new addition from Titleist contains a catenary aerodynamic dimple design engineered with the aim of producing a piercing, low trajectory while also providing a consistent ball flight on all shots.
To improve the feel and spin the way golfers requested a new thinner cast urethane cover was used to deliver the performance. It was easier to make the cover thinner too, thanks to the increased core size. Like I said golf balls are built from the core out.
“The improvements to AVX are a direct result of their insights and the inventiveness of our R&D team to take this design to the next level – and we expect golfers to see better numbers across the board. The new AVX is faster and longer, it performs better around green, and delivers even more of the incredibly soft feel that golfers love about this product.”
– Frederick Waddell, Senior Product Manager, Titleist Golf Balls
The last part of the in-to-out story is the aerodynamics, the engineers at Titleist use a unique aerodynamic dimple design to deliver a piercing, low trajectory that provides a consistent ball flight on all shots.
Price and availability
Titleist’s new AVX ball arrives in both white and high optic yellow and is available in golf shops worldwide beginning Jan. 22. with a MAP of $47.99.
Cameron Young’s WITB from his win at the 2025 Wyndham Championship. Cameron is a Titleist staff player but his bag is definitely filled with some unique clubs. Here are the clubs he used to secure his first PGA Tour win!
Driver: Titleist GT2 (9 degrees, A1 SureFit setting)
Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX
3-wood: Titleist GT3 (15 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX
Hybrid: Titleist GT2 (21 degrees)
Shaft: Fujikura Ventus HB Black VeloCore+ 10 X
Irons: Titleist T200 (4), Titleist T100 (5), Titleist 631.CY Prototype (6-9)
Shafts: True Temper Dynamic Gold X7 (4-9)
Wedges: Titleist Vokey Design SM10 (48-10F, 52-12F, 56-14F @57), WedgeWorks (60-K* @62)
Shafts: True Temper Dynamic Gold X7
Putter: Scotty Cameron Phantom 9.5 Tour Prototype
Grips: Golf Pride Tour Velvet Cord
Ball: Titleist Pro V1x Prototype
- Peter Malnati what’s in the bag accurate as of the Wyndham Championship. More photos from the event here.
Driver: Titleist GT3 (10 degrees, C2 SureFit setting)
Shaft: Project X Denali Blue 60 TX
3-wood: Titleist GT3 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X
7-wood: Titleist GT2 (21 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X
Irons: Titleist T150 (4, 5), Titleist T100 (6-9)
Shafts: True Temper AMT Tour White X100
Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F, 56-08M @57, 60-04T @62)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Scotty Cameron Studio Style Fastback 1.5 Tour Prototype
Grips: Golf Pride Tour Velvet
Ball: Titleist Pro V1x Yellow
We’re proud to once again partner with 2nd Swing Golf to bring you GolfWRX Members Choice 2025! 2nd Swing has more than 150,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.
What is the best driver in 2025? At GolfWRX, we take great pride in our online community and the cumulative knowledge and experience of our members. When it comes to the best driver of 2025, we want to know what our forum faithful think.
Since our founding in 2005, the bedrock of GolfWRX.com has been the community of passionate and knowledgeable golfers in our forums, and we put endless trust in the opinions of our GolfWRX members — the most knowledgeable community of golfers on the internet. No other group of golfers in the world tests golf clubs as frequently or as extensively, nor is armed with such in-depth information about the latest technology.
Below are the results of GolfWRX member voting for the 2025 best driver, along with the vote percentage for each club.
Best driver of 2025: The top 5
5. Callaway Elyte Triple Diamond: 6.02%
Callaway’s pitch: “For golfers looking for a fast, forgiving, yet workable driver, the Elyte Triple Diamond features a tour-inspired shape and is the preferred model by most Callaway tour players.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Callaway Elyte Triple Diamond here.
4. Ping G440 Max: 6.86%
Ping’s pitch: “The most forgiving G440 model, MAX has a hotter face to generate speed and distance, and a lighter overall system weight with a longer shaft (46″) for faster clubhead speed, higher launch and longer carries. The Free Hosel and Carbonfly Wrap crown save weight to create our lowest CG ever and increase forgiveness while contributing to a more muted, pleasing sound.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 Max here.
3. Ping G440 LST: 9.53%
Ping’s pitch: “LST is an especially good fit for faster swings, offering less spin and more control with a penetrating trajectory. A hotter face, lighter overall system weight and longer shaft (46″) deliver more speed and distance while maintaining tight dispersion.”
@phizzy30: “Not a fan of Ping drivers in general, but 440 LST takes the cake. It’s super forgiving across the face for a low spin head, looks and sounds good and the ability to make it play neutral or slightly fade biased through the hosel settings is very appealing.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 LST here.
2. Titleist GT3: 16.55%
Titleist’s pitch: “The GT3 Driver offers Titleist’s boldest combination of power and personalization through adjustable performance. Dial in the CG Track to your frequent contact location to make your biggest drives even bigger while taking total control over flight and shaping.”
@mrmikeac: “I’ve been Anti-Titleist for years and years and years (outside of Vokey, of course). With that being said, HOLY BEGEEZUS the GT3 driver is an absolute NUCLEAR MONSTER! This thing blew my G430 10K Max out of the water in every single category. Forgiveness is the biggest thing that stands out of me, the 3 model has always been one of the less forgiving models in the past but this GT3 can take bad shot after bad shot and still end up in the fairway, I think a ton of that has to do with the adjustability, it’s actually effective. Feel and sound is perfect, that solid crack is so addicting to hear and when you hit it out the screws this thing can absolutely bomb it. Titleist, I’m sorry for doubting you. You have converted me.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT3 here.
1. Titleist GT2: 22.91%
Titleist’s pitch: “Delivering impressive distance from any impact point, the Titleist GT2 Driver extracts maximum performance through a forgiving design. Get the stability and added confidence of a high-MOI driver without sacrificing speed.”
@DTorres: “The Titleist GT2 has proven to be the best driver of the year. Packaged in a classic profile, GT2 perfectly balances performance and forgiveness while consistently being a high performer across all categories.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT2 here.
Other drivers receiving >2% of the vote
| Driver | Vote percentage (%) |
|---|---|
| Cobra DS Adapt Max K | 4.85% |
| Ping G430 Max 10K | 3.85% |
| Callaway Elyte Triple Diamond | 3.68% |
| TaylorMade Qi35 | 3.51% |
| Callaway Elyte | 3.18% |
| Cobra DS Adapt X | 2.34% |
| Cobra DS Adapt LS | 2.17% |
| TaylorMade Qi35 LS | 2.17% |
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Peter Malnati WITB 2025 (August)
Peter Malnati what’s in the bag accurate as of the Wyndham Championship. More photos from the event here. Driver: Titleist...
Cameron Young’s winning WITB: 2025 Wyndham Championship
Driver: Titleist GT2 (9 degrees, A1 SureFit setting) Buy here. Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX 3-wood: Titleist...
Camilo Villegas WITB 2025 (July)
Camilo Villegas WITB accurate as of the Wyndham Championship. Villegas was undecided on a 3-wood when we shot his bag. ...
WITB Time Machine: Brandt Snedeker’s winning WITB, 2018 Wyndham Championship
Brandt Snedeker fired a final-round 65 at the 2018 Wyndham Championship to outlast Webb Simpson and C.T. Pan. His 5-under...
dixiedoc
Jan 22, 2020 at 4:48 pm
For me I found the Chrome Soft to be a better ball all around
jz
Jan 22, 2020 at 4:34 pm
I play the AVX because it doens’t spin. Does this mean the ball is going to spin more off the driver and irons? If one wants more spin, why not play a ProV?
I hope TXG does a comparison of the two models.
I’m a flipper and come in steep (And am too old to try and change it) and generate way too much spin. Does anyone have a recommendation of another premium ball that doesn’t spin? Would appreciate the help.
Swirley
Jan 23, 2020 at 8:14 am
TP5x
Magnus Skold
Jan 22, 2020 at 1:52 pm
@Ryan
Do we know what the compression is for the new ball?
I’m surprised Titleist says that people just said more green side spin. The main feedback from interviews I’ve read and my own experience is that the original AVX was excellent except too soft for driving. Most third party tests also confirm it’s extremely short in carry. Therefore I’m interested in what the actual compression is.
Rich Douglas
Jan 22, 2020 at 10:35 am
The original AVX seemed like an NXT Tour with the price jacked up. Not sure how this is much different.
It really doesn’t matter which tour-level ball you play. Each now offers two or three variations between their own models, but from brand to brand it’s pretty much the same. This is also true with below-tour-level balls. The biggest difference there is some are incredibly soft (but they’re lacking some greenside spin).
Pick your tour ball. Enjoy. If it’s too pricey, go with a Supersoft or TopFlite Gamer. You’ll be fine.
Daniel
Jan 22, 2020 at 10:03 am
Lack of short game spin was my chief complaint with the AVX. Price the other.
I got stupid distance gains over the ProV1 I was playing. 10 plus yards off the driver.
But a Chrome Soft goes almost as far with significantly better short game spin. Much better price as well.