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The Wedge Guy: Has the game gotten too hard?

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Shortly after I started writing my blog as “The Wedge Guy” back in 2004, I created my “alter ego” so that I could occasionally pontificate on things that were outside my regular discussions that were focused on helping my readers hit better golf shots more often. Those “other” columns were penned under the pseudonym, “The Texas Wedge Hog: Rootin’ Out The Truth,” and I had fun sharing some opinions and observations and hearing from my readers.

So, in the spirit of The Texas Wedge Hog, I offer this observation for our discussion: I think the game has gotten too darn hard to be enjoyed as it should.

Let me begin by agreeing that golf is a hard enough game as it is. If you’ve ever seen Robin Williams routine on golf, it is side-splitting…but amazingly true. Think about it. We have this small white ball and a 4-1/4” hole somewhere a quarter mile or so away. We have these implements to strike the ball with, after we wrap that implement around behind us and attempt to deliver it back to the ball with accuracy and power, so that we can propel that ball toward the target. And we have this concept of “par” that allows us 3, 4, or 5 strokes to get from tee to hole at various ranges that average out to about a stroke for each 100 yards. But this concept of par allows that half of our strokes will be taken on the greens, after the long shots have gotten us there.

Please understand that my perspective on golf begins with an introduction to the game nearly as soon as I could walk (68 years ago next month). I began playing nine holes by myself or with my friends at the age of 6 or 7 years. I distinctly remember how the par-4 holes evolved from three 2-wood shots and a chip and putt (or two) and 54 was a good score. Then, I began to be able to reach some holes with two shots, and the goal became 45—then 40 as I gained enough strength to be able to achieve greens-in-regulation.

I grew up on a little 9-hole municipal course, and we were taught the game from the hole backwards. We were taught that way because of the relative difficulty of the game back then. Putting was the easiest skill to master, so we were taught that first. Greens rolled about 5-7 back then I suppose, but the Stimpmeter hadn’t been invented yet. Greens were relatively flat and simple.

Once we kind of had putting down, we progressed to learning chipping and pitching the ball, then short irons. Those skills evolved into middle iron play, and the long part of the game. In general, the closer you were to the hole, the easier the game got. Chipping was harder than putting, but easier than full iron shots. Mastering long irons and fairway woods was very difficult and driving not far behind with the old persimmon drivers.

My observation is that we (whoever “we” are) have flipped this upside down, and now the closer you get to the hole, the harder mastery becomes. With equipment and teaching technology, we can get a beginning golfer to efficient execution of the full shots pretty quickly. But there are simply no shortcuts to learning how to putt on and chip/pitch to today’s greens, which are firmer, faster and more undulating than those of the past.

As I understand it, the USGA adopted the Stimpmeter as a “standard” measurement of green speed back in the 1980s. So, they benchmarked green speeds on several hundred courses across the country and found those at Oakmont Country Club to be the fastest in the U.S— at something under 9! Augusta National wasn’t far behind, and those two have long earned the reputations for speed. But today you would be hard pressed to find any quality golf course with green speeds under 10 or 11, and many surpass 12 or 13. They get there by rolling the greens firmer, so they can cut them closer. Hybrid grass development is constant, so golfers can have as smooth a putting surface as possible. And this makes putting and greenside play more difficult than ever.

I personally do not believe this is good for golf. I love this game and all it has given me over this lifetime of playing and being fortunate enough to earn a living within it. But I don’t see juniors and beginners having much fun. And I don’t either when our course greens go dormant through the winter and greens that were designed in the 1980s for Stimp speeds of 8-9 now run off the chart. Many pin positions leave you looking for the windmill or clown’s mouth.

I do agree that the difficulty of golf is one of the appealing aspects of this game. But that difficulty should be mostly about making an airborne ball do what you want—not figuring out whether this 12 foot putt is going to break two feet or more—and wondering how the hell you are going to stop it close if you miss.

Next week: A radical idea for making the game inviting to beginners and juniors again.

Terry Koehler is a fourth generation Texan and a graduate of Texas A&M University. Over his 40-year career in the golf industry, he has created over 100 putter designs and dozens of wedges. In 2014, he put together the team that reintroduced the Ben Hogan brand to the golf equipment industry with his TK 15 wedges and Ft. Worth 15 iron designs. Since receiving a U.S. Patent for his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” in the wedge category. In addition to inspiring multiple companies to emulate this sole technology, the performance of his wedge designs have stimulated all other companies to reposition some mass toward the top of the blade in their wedges. Terry is retired from his role as Chairman and Director of Innovation for Edison Golf, and remains active in the industry as an independent designer and consultant.  But his most compelling work is in the wedge category. Since he first patented his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” reflected in ‘tour design’ wedges. The performance of his wedge designs have stimulated other companies to move slightly more mass toward the top of the blade in their wedges, but none approach the dramatic design of his Edison Forged wedges, which have been robotically proven to significantly raise the bar for wedge performance. Terry serves as Chairman and Director of Innovation for Edison Golf – check it out at www.EdisonWedges.com.

21 Comments

21 Comments

  1. 84425

    Feb 12, 2020 at 6:56 am

    Reading the title of the story I thought “is this guy nuts: harder? It’s become easier!” But upon reading it I think you might be right for the general masses. Those that have a good short game will not be affected too much, or might be even better of with faster greens. But if your short game is not great, you will strugle.

    Where it has become easier (too easy imho) to cross the first 300 yards of a hole, the last 50 yards have become harder (if you play where conditions are like you state). While both long and short game require practice, short game requires continuous practice. Hours and hours on the putting green, which is something not everyone has the time for.

  2. Jim Berry

    Feb 6, 2020 at 8:49 am

    Golf has always been hard. One thing that I have noticed about the better players have in common is a short game. When I score well, the putting and chipping are working. Many of the people that I see struggling with chipping and pitching have only one shot with their wedges. I never see them around the chipping practice area trying different shots and lies. The touch part of the game, chipping and putting, takes practice and attention to get better. I am 71 now, and am scoring better than I ever have. I love a course that is in great condition, and am willing and eager to deal with the challenges.

  3. Pelling

    Feb 5, 2020 at 10:23 pm

    Golf is much easier now than it has ever been. The ball goes straight and doesn’t cut on mishit shots. The clubs are huge with sweet spots the size of diner plates. Wedges are versatile and putters are almost automatic, especially from five feet and closer. Lasers yield exact distances. Shoes are lightweight and fabrics conform to the elements. When I started the game, at age 10 in 1963, I inherited my dad’s Spaulding Top Flight irons and his Kenneth Smith 4 wood with a tear drop shaft. I caddied and got to play the local country club on Mondays at 7:00 AM. My hand me down leather Footjoys were immediately soaking wet from the heavy dew and weighed about 10 lbs. I had a heavy leather bag with a thin terrible strap. Modern technology at the time was a Hogan Sure Out sand wedge with a flange the size of a quartered orange.
    My brass headed Billy Casper Wilson putter had a sweet spot the size of a pea. There was no club fitting, golf ball covers cut violently on mishits, and I had a nine iron that I learned to open up and play all sorts of lobs, cuts, and pitches with in my back yard. It was my scoring club. Oh, and left handlers were out of luck as there were very few clubs, let alone good ones, available.

  4. Bob Jones

    Feb 5, 2020 at 9:26 pm

    I play on a course occasionally that has very good greens most of the time. It is a tournament course, and the rest of the time they are in tournament condition. Then they are fast, but true, and I can’t believe how much better of a putter that makes me.

  5. Red Nelson

    Feb 5, 2020 at 6:53 pm

    Hi Terry,
    I’m going off-topic in order to reprimand you. Get off the fence, man. Only Jack Nicklaus, the ultimate White Bread, says “darn.” Man-up Texas-style and let your inner animal cut loose! Say “Damn, this game is hard.” I’m pretty sure no one will be offended. If they are, well, they can darn well fornicate themselves. Verdad, amigo?

  6. Chuck Urwin

    Feb 5, 2020 at 6:38 pm

    My old boss kept his 36 greens under 10! I realized as I got older he was trying to help the public golfer enjoy golf more! Low hdcp players did not like them that slow but they were in the minority of players, so it was slow as you go! I believe public greens are too fast now & should be slowed down! Private clubs who have always had fairly fast greens should continue to do as they like!

  7. Rob

    Feb 5, 2020 at 12:57 pm

    I’ll take super fast and smooth greens over slower but bumpy greens all the time. I can adjust to speed, there’s no way to adjust to bumpy. I play 90% of my golf on public courses and whenever I get the opportunity to play a private course with fast greens I find myself making more putts.

  8. Mark M

    Feb 5, 2020 at 11:00 am

    You’re right, that Robin Williams bit on golf is hilarious!
    I can see where Terry is coming from, golf can be especially hard for the beginner, the once a month player or the average weekend golfer. But there ARE courses with slower, flatter greens, wide open fairways and a lack of penalty areas. There are par 3 courses for those who need shorter courses, with less difficulty. Are those people playing these courses? Do they move up to a teebox suitable for their games?

    I see this whole idea of growing the game by making things easier as antithetical to the game of golf. I don’t think that golf is a game for the masses. Golf is inherently difficult. Golf is not bowling. You can’t just go out and play this game without any training, practice or work and expect to do anything but struggle.

    I think Jimmy Dugan said it best: “It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard is what makes it great.”

  9. Tim

    Feb 5, 2020 at 10:04 am

    I agree. Green speeds are getting nuts. Ridiculously fast greens are creeping into the local course, not just the high end ones. It seems to me that the the traffic jams around the course are being caused by groups spending too much time on the greens- plumb bobbing and walking around and around like they do on TV. Slowing down the greens will make wedges stop faster and putts roll straighter. The short game will be far easier and less touchy – as a result – faster.

    The other truth of the matter is that people are imitating what they see on tv. People need to realize that what the guys on TV are doing is very different from what we are doing on a saturday morning. Golf is really akin to bowling. Its a silly little pass-time game, nothing more. So lighten up, hit the ball and move on.

  10. Mat

    Feb 5, 2020 at 4:02 am

    I would invite Americans to putt on “British” greens that are 8-9 on the Stimp. It is much more enjoyable.

    Every time I come back to the States and play, it’s just idiotic. The misses are so punishing, it’s clear that the game slows down from the putting. No wonder everyone takes a lot of time! It’s like putting on linoleum.

    No course should ever be over 10 unless the heat were to dry it out. No greenskeeper should ever want something higher than 10.0.

    Again, USGA is out of touch here. Just because you can make a 13 doesn’t mean it’s a good idea.

  11. JThunder

    Feb 4, 2020 at 8:51 pm

    This article seems to posit that putting is ruining golf. Is Terry Koehler a pseudonym for Johnny Miller?

    yip yip yip

  12. Alex

    Feb 4, 2020 at 6:40 pm

    Stop playing boxes that overmatch you and equipment that doesn’t fit you. The ball goes so much straighter and longer than ever and is so much easier to control than years before. It’s also not a game you can just pick up and be scratch overnight no matter how much of an athlete you think you are. The attention span and ability to work towards a goal being next to nothing nowadays and wanting instant gratification is why people perceive golf as hard.

  13. Rick

    Feb 4, 2020 at 3:32 pm

    I’ve been playing for 40 years, the game was harder playing with blades, persimmon woods and no 60 degree wedge! The ball goes farther the club’s are easier to hit and I’m hitting it just as far as I did in my 20s. Golf is and always will be for the few who have perseverance! The desire to compete and enjoy what it gives you. You can’t keep trying to force people to adopt the idea that everybody is a right to be good! Stop the insanity!

  14. Shallowface

    Feb 4, 2020 at 2:59 pm

    “Many pin positions leave you looking for the windmill or clown’s mouth.”
    The USGA suggests that pins only be set in positions that are as flat as possible three feet around the cup. Most superintendents that I speak to about this are completely unaware of that suggestion.
    Augusta National has its reputation for fast undulating greens, but truth is when you watch The Masters putts of that length are rarely played outside the hole. They follow the USGA’s practice.
    I’ve been playing nearly 50 years, and I think the game is the easiest its ever been. 460cc Drivers. Balls that don’t spin and therefore fly straight. Hybrids. Wedges available in a myriad of grinds. Putters that are impossible to mishit.
    And that’s why people drop out. They know the above is true. And they can’t help but think that if a person can’t play with this equipment, there must be something wrong with them. Just the opposite effect one would think modern equipment would have.

  15. Rich Douglas

    Feb 4, 2020 at 1:40 pm

    I’m with Hogan: putting is boring and a completely different game. I’m tired of seeing the groups ahead of me slowing the pace while they 4-putt all day. (The fourth putt just scraped away from 6 feet after the first three.)

  16. Juststeve

    Feb 4, 2020 at 11:49 am

    I think the game is a lot easier than it was when I first started playing in the 1960’s. The modern ball goes further and straighter. Modern clubs are much easier to hit and vastly more forgiving of minor mistakes. Today’s greens are so smooth and true that you can actually expect the ball to go in if you get the line and speed correct. When I started playing even at elite clubs putts over 15 feet were basically crap shoots.

  17. DB

    Feb 4, 2020 at 10:44 am

    I agree that the greens make the game VERY difficult for beginners. I see them getting frustrated when they 3-4 putt every single green. And I’m not talking about fancy courses either, these are public courses that were designed decades ago and now the greens run 10-11 like you mentioned. Some of the slopes and tiers that might have been challenging decades ago are now brutally punishing if you misjudge.

  18. dat

    Feb 4, 2020 at 9:46 am

    Bomb & gouge is boring. Creative golf is basically dead.

    • Moosejaw McWilligher

      Feb 4, 2020 at 8:48 pm

      The vast majority of golfers cannot “bomb”, and cannot “gouge” anywhere near the green. The vast majority of golfers don’t have the skill to be *deliberately* “creative”, which is even harder than the first two things.

      For the 0.1% of golfers who compete for big money at the elite level, “boring” will earn them more money in the long run than “creative”.

  19. Ryan

    Feb 4, 2020 at 9:36 am

    I think the Wedge guy hit the nail on the head with this one. I coach HS golf at a very inner city school. Golf has gotton to hard. We now make courses for those who are really good and there just are not that many of those golfers out there. We need to get back to shorter golf courses with less challenges. This will speed up play as well as get more people out there.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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