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Morning 9: U.S. Women’s Open loses big money? | Brandon Matthews | Piercy apologizes

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By Ben Alberstadt
Email me at ben.alberstadt@golfwrx.com and find me at @benalberstadt on Instagram and golfwrxEIC on Twitter.
March 4, 2020
Good Wednesday morning, golf fans.
1. USWO a big money loser? 
Golfweek’s Beth Ann Nichols with the grim news about the U.S. Women’s Open’s profitability…or lack thereof…”During its annual meeting at Pinehurst, the USGA revealed that of the $165 million in revenue that’s generated by the U.S. Open, the organization takes in $70 million in profits. All of that money goes directly back into the game, officials said, with $22 million of it going toward women’s championships and participation.”
  • “To help understand the U.S. Women’s Open purse of $5.5 million, the USGA broke it down even further for Golfweek. The USWO purse is the highest among the LPGA’s five majors but is still $7 million behind the men. While there’s a national conversation around equal pay for women, some in golf have also questioned the wide gap.”
  • “According to the USGA, it costs $19 million to conduct the U.S. Women’s Open (including qualifiers), which most consider to be the crown jewel of women’s golf. The USGA sees about $9 million comes back by way of ticket sales, corporate hospitality and partner support.”
  • “The bottom line: The USGA loses about $10.4 million on the Women’s Open.”

Full piece.

2. A special exemption
PGATour.com’s Sean Martin on Brandon Matthews, whose name you might not remember, but whose kind act you surely do, getting a spot in the AP Invitational field this week.
  • “…Matthews made headlines at last year’s Argentina Open when he hugged a fan with Down Syndrome who inadvertently yelled in his stroke during a playoff. A startled Matthews missed the 8-foot putt that he needed to make to extend the playoff.”
  • “At first, Matthews was frustrated by the distraction. Then he learned that the man had Down Syndrome. Matthews sought him out to give him a signed glove and a big hug.”
  • …”The people at the Arnold Palmer Invitational noticed, and rewarded Matthews with a sponsor exemption. The event’s Twitter feed said Matthews responded “just as Mr. Palmer would have – with kindness, humility and grace.”
3. Piercy apologizes 
Golf Channel’s Digital Team…”Scott Piercy on Tuesday posted an apology to his Instagram story for content he shared on Monday that reportedly included an anti-gay slur and a reference to a right-wing conspiracy theory.”
  • “Whenever i (sic) post my intent is NEVER to offend. I want to apologize if any of my recents (sic) story posts have been offensive,” he wrote. “I will do better!”
  • “Per Golf Digest, Piercy “shared a homophobic meme … directed at former South Bend mayor and 2020 Democratic presidential nominee Pete Buttigieg. … [He] also posted a message about QAnon, which is a far-right conspiracy theory involving a secret plot by a ‘deep state’ against the government, one that accuses its critics of child sex trafficking.”
4. Brotherhood of the scar
Golf Channel’s Randall Mell…”Tour golf is a game of old wounds, really.”
“It’s a kind of brotherhood that way…For every Sungjae Im who wins, there’s a Tommy Fleetwood and Brendan Steele rinsing a shot at the last.”
  • “Harold Varner III is at Bay Hill preparing for this week’s Arnold Palmer Invitational. He remembers not feeling so alone when Tiger Woods reached out to show him some empathy after Varner struggled through the final round of the Genesis Invitational with an early chance to win.”
  • “Well, it wasn’t really empathy, but it was the best attempt the greatest closer in the history of the game could muster.”
5. When Goydos knew TW was back 
Interesting anecdote here, related by Golfweek’s Adam Schupak…”He’s walking away and I say, ‘Tiger, you know what’s great about playing this Tour?’ Tiger stops and looks at me and I say, ‘Where I drive the ball there are no divots.’
  • “Now, it’s a reasonably funny self-deprecating joke. Tiger smirked, but then he said, ‘How many woods do you carry now?’ So, I make a joke about myself and Tiger has to immediately annihilate me with a joke about me and my game. Tiger’s needle is long, sharp and he uses it a lot. He just needled a Champions Tour player on Tuesday at Bay Hill. I’m so far down the threat level to Tiger’s game. I’m non-existent in his world.”
  • “I thought, ‘Holy crap, this guy is back. He’s a killer. That’s a killer attitude. He doesn’t care who you are.’ If you’re one of the 144-man field he is going to stomp you if he has to. I walked away and went over to my caddie and said, ‘Oh, Jesus, these guys have no idea what’s coming. They’re not ready for this.’ These guys that say, they’d love to compete against Tiger? They have no idea. Tiger is back to being a killer. When I told him that joke, that’s when I knew.”
6. PGA Tour Champions qualifier evacuated due to fire
Golf Digest’s Daniel Rapaport…“Tuesday’s PGA Tour Champions qualifier for the Hoag Classic has been delayed due to a fire near the Goose Creek Golf Club in Mira Loma, Calif., the Tour confirmed to Golf Digest. Players have been taken off the course and there has not yet been a decision on how, or if, to proceed with the qualifier.”
7. Bamberger on Palm Beach Par-3
The venerable Michael Bamberger at Golf.com writes this about what he suspects might be “the best public par-3 course in the world.”
  • “If you got in a boat on the beach at Seminole and sailed south about 20 nautical miles-past Lost Tree Village, the gated community where Jack Nicklaus lives, past Mar-a-Lago, Donald Trump’s private club-you would eventually see another true oceanfront course, designed by Raymundo himself, which he did at no charge. It’s a muni! It’s owned and operated by the town of Palm Beach.”
  • “There’s no other course quite like it. It comprises 18 par-3 holes, representing all the popular wind directions, on 39 acres smack-dab between the Atlantic Ocean and the Intracoastal Waterway. It would be impossible to put a price tag on the property-a half billion? Probably far more, but the town’s not selling, not now, not ever. That would be like Honolulu selling Waikiki Beach.”
  • “About 12 years ago, Floyd inherited a 1961 18-hole Dick Wilson course that had become a financial drain on the town. “I took a course that was losing money, changed the routing and everything about it, and now it makes so much money it carries everything the town’s rec department does,” Floyd said in a telephone interview while the fourth round of the Honda Classic was underway. Floyd lives a couple miles south, at a golf development called Old Palm, where there’s a course he designed.”

Full piece.

8. Bomb & Gouge on trackable balls
On Golf Digest: “Are any major ball manufacturers realistically working on developing a way to track location (for finding stray shots or logging-rounds purposes)?…-@HogansBookLied”
  • “The key word in your question is “realistically.” The answer, however, is yes. A few years ago, OnCore Golf made a presentation during PGA Show week about its GENiUS ball-a ball with a chip in the core that could track things such as location, distance and backspin in real time on a smartphone. The company had previously made a ball with a hollow metal core, so the idea of putting a chip inside the ball and being able to protect it from damage didn’t seem far off.”
  • “The product has yet to make it to market, but the company is still pursuing the idea. That said, we have our doubts about the viability or, quite frankly, the need. While producing a golf ball that you can find certainly seems like a boffo idea, it’s difficult to see how such a ball wouldn’t be compromised in some manner performance-wise. You’re taking out performance technology and replacing it with golf-ball-finding technology. That doesn’t seem like a trade worth making.
  • “The cost also is likely to be prohibitive and if you sink it in the water on the 15th at PGA National no ball retriever is gonna reach that sucker.”

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

3 Comments

3 Comments

  1. Joey5Picks

    Mar 4, 2020 at 3:41 pm

    “I want to apologize if any of my recents (sic) story posts have been offensive” is such a non-apology. “IF” anyone was offended. That’s basically the equivalent of signing a waiver. “IF” anyone was offended, I apologize. If you weren’t, I don’t apologize. Reminds me of the Astros; only apologizing because he got caught.

  2. Feel The Bern

    Mar 4, 2020 at 11:08 am

    It doesn’t matter that it loses a ton of money, the women’s open should pay the same as the men’s. I’m Bernie Sanders, and I approve this message.

    • Rascal

      Mar 4, 2020 at 2:25 pm

      I fully agree with this.

      I’m serious.

      So long as the shortfall comes straight from Bernie’s pocket!!

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What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

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Scottie Scheffler leads the betting ahead of the second major championship of the year, with the World Number One a +345 favorite to get his hands on a second PGA Championship.

Rory McIlroy who won the Masters back in April is a +800 shot to complete half of the calendar slam at Aronimink Golf Club this week, while Jordan Spieth can be backed at +5900 to become a career grand slam winner.

Here is the full betting board for the 2026 PGA Championship courtesy of DraftKings.

Scottie Scheffler +345 – (Check 0ut his WITB here)

Rory McIlroy +800 – (Check out his WITB here)

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GolfWRX is on site for the second major of 2026: The PGA Championship from Aronimink in Newtown Square, Pennsylvania.

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