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The Wedge Guy: Maybe you play harder golf courses than the pros

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Watching PGA Tour golf has become something I don’t do a lot these days. Why? Well, for two reasons.

First, watching the best players in the world regularly run roughshod over pussycat golf courses just isn’t that entertaining for me. Did you realize that the top five players finished 101 under par at the Northern Trust? And the 70 players who made the cut totaled 673 under par!

Just proves that if you give them wide soft fairways, receptive and smooth greens, and no wind, they can simply tear it up.

The other is when they run into a “US Open-like” golf course like Olympia Fields this past weekend, it seems to become a putting contest as the field struggles mightily to break par.

The puzzling thing to me is just what was it that made Olympia Fields so tough?

From what I read, the fairways are “as narrow as 30 yards” on some holes. So . . . aren’t these guys supposed to be the best shotmakers in the world? From the stats I’ve reviewed, very few of these guys were able to hit even half the fairways. Just to share my perspective on this, my own little country club has fairways much narrower – some as slender as 17 yards, and only 3-4 as wide as 30.

For the best players in the world, 30 yards seems pretty generous.

But then there’s the length thing. For such a “difficult” golf course, they were able to reach both par five holes in two – if they could hit a solid drive in the fairway. And of the other 16 holes, only two of them required approach shots with more than a 7- or 8-iron, and at least 6-7 of those holes routinely gave them approach shots of less than 120 yards. That’s sand wedge range for these guys.

So, with each reachable par-fives, and at least 20-25 other wedge approaches, 4 under wins? Of course, we saw our share of approach shots that covered flags, but we also witnessed a large number of short irons and wedge shots that were uninspiring, in addition to drives that found uncharted zip codes.

It seems to me these guys would be much more precise in their shotmaking. Guess I was spoiled by growing up watching Jack Nicklaus, Johnny Miller and the like, shooting great scores while routinely hitting long and middle irons into greens.

But here’s the point of today’s post. I think most of you are playing a tougher golf course than these PGA Tour professionals regularly encounter, if you measure a course’s difficulty by the length of your approach shots.

Think back to your most recent rounds and count how many approach shots you hit with a short iron or wedge? Not nearly as many as you saw this past weekend, I’ll bet. If you think about it this way, you’ll realize you are really playing a much tougher course day in and day out than these guys do. So give yourself a break, OK?

Oh, and one other thing that really puzzled me about Olympia Fields–did you notice how many putts kept coming up short? I was shocked by that, as none of the pin placements seemed to be that treacherous that a putt that passed the hole would get away from them.

But in the end, it turned into a putting bomb contest, with Dustin Johnson draining a long one to get into a playoff, and Jon Rahm doing it right back to him on the first playoff hole. Guess if you really like to watch putting, these guys do put on a helluva show.

Terry Koehler is a fourth generation Texan and a graduate of Texas A&M University. Over his 40-year career in the golf industry, he has created over 100 putter designs and dozens of wedges. In 2014, he put together the team that reintroduced the Ben Hogan brand to the golf equipment industry with his TK 15 wedges and Ft. Worth 15 iron designs. Since receiving a U.S. Patent for his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” in the wedge category. In addition to inspiring multiple companies to emulate this sole technology, the performance of his wedge designs have stimulated all other companies to reposition some mass toward the top of the blade in their wedges. Terry is retired from his role as Chairman and Director of Innovation for Edison Golf, and remains active in the industry as an independent designer and consultant.  But his most compelling work is in the wedge category. Since he first patented his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” reflected in ‘tour design’ wedges. The performance of his wedge designs have stimulated other companies to move slightly more mass toward the top of the blade in their wedges, but none approach the dramatic design of his Edison Forged wedges, which have been robotically proven to significantly raise the bar for wedge performance. Terry serves as Chairman and Director of Innovation for Edison Golf – check it out at www.EdisonWedges.com.

44 Comments

44 Comments

  1. Pingback: The Wedge Guy: Lessons from The Players Championship – GolfWRX

  2. Don Ho

    Sep 16, 2020 at 9:39 pm

    I always say all courses scoring and playability is relative. If one says the course is easy and not a challenge well then that person should be scoring in the 70s or par golf (for amateurs).If one takes this view then all courses are playable no matter what tee box or length. Bottom line you have to have “game”, scrambling, putting, GIRs etc.

  3. Terry Koehler

    Sep 8, 2020 at 12:06 pm

    A healthy male below age 40 should be able to hit the ball 250+ yards. Only about 20% can. Gross

  4. Jeff Williams

    Sep 5, 2020 at 9:34 pm

    Wouldn’t you think someone in golf business would keep it to himself and certainly not write an article about NOT watching golf on TV.

    • Shallowface

      Sep 14, 2020 at 3:01 pm

      Most of the players speak the same way, which is interesting because if we all felt that way (and I do), professional golf would cease to exist in its current form. The players would have to put up and play for their own money. Which might rekindle my interest.

  5. Lanh Le

    Sep 5, 2020 at 10:20 am

    DUMB ARTICLE. PLAY OLYMPIA and tell me its easier LOL.

  6. Evan

    Sep 5, 2020 at 5:14 am

    Interesting article Terry. Given the fairly unimpressive tour average of 60% fairways hit you have to question how penal courses are set up for regular tour stops. Looking at the stats it seems like players are hitting less fairways than years back, which given the big improvements clubs and the ball, is surprisingly. Players have maybe worked out that power trumps accuracy and developed their games accordingly. It would be interesting to see who would prosper from the tour having a policy of tightening up courses and putting more of a premium on accuracy from the tee.

    • Bob.

      Sep 8, 2020 at 6:11 pm

      The people that would benefit are the golfers with upright swings. Ala jack back in the day.

  7. Simms

    Sep 5, 2020 at 2:49 am

    Two choices enjoy the heck out of golf or work your rear off and be as gifted as all PRO athletes are. 99.99% of us are not PRO golf gifted, not even close and if your over 25 your chance of being good enough to be called a PRO are about 1 in ten million (OK better odds then the lottery) that said please you and all your friends on the public courses please play tee box’s that fit your ability and for most men that is the white or middle tees, over 55 move up to the gold on the harder courses so we all can enjoy less then 4 and half hour rounds.

  8. Jeff

    Sep 5, 2020 at 12:52 am

    When talking about conditions, a run of the mill amateur course might be tougher in the sense that the greens aren’t as true, the fairways don’t roll the same and have more divots etc. However, those things aside, length of club into the green on your second shot has nothing to do with course difficulty. It isn’t like the pros are hitting wedges because they play short courses. They are hitting wedges because they have learned that if they get really good at scrambling and putting, a wayward tee shot that goes 330yards is recoverable. A lot of the PGA players can overpower courses because of the fitness, the equipment and the golf balls. Make no mistake, our courses aren’t tougher, they are tough for different reasons. I have a driver swing speed of 115-118mph. Length isn’t my problem. I could play pro courses and be hitting 8i-LW in on many of my second shots on their courses. I’d still get eaten alive any time I missed a fairway or a GIR on their courses where as they save par after most of their bad shots. They aren’t even playing the same game as us regardless of what course they’re on.

  9. TS

    Sep 4, 2020 at 3:25 pm

    Long course, hard fairways, long rough, and especially rock hard greens that don’t hold shots from the rough and traps.

    Bay Hill, Presidents Cup. Same thing.

  10. Jeff

    Sep 4, 2020 at 10:57 am

    Any tour player will confirm, they would rather hit an #8 iron from the rough than a #6 iron from the middle of the fairway!

    • Frank

      Sep 5, 2020 at 6:57 pm

      Ok, according to TrackMan averages, the average 8 iron vs 6 iron for pros is 183 yards vs 160 yards. Now let’s go to Mark Broadie’s strokes gained distance chart for 183 yards from fairway vs 160 yards from rough. How about that, pros average 3.23 strokes from 160 yards in the rough compared to 3.09 strokes from 183 yards in the fairway! Turns out your opinion is wrong.

      • geohogan

        Sep 8, 2020 at 10:25 am

        Im guessing AVERAGE doesnt mean Olympia Fields or US Open “rough”
        but the average course they play on the PGA.

      • Jeremy

        Sep 18, 2020 at 8:20 pm

        His opinion isn’t wrong, nor is it an opinion. It is an unconfirmed statement. He said tour players would rather hit a shot. Not that trackman would rather hit a shot. If you’re gonna come in here all lawyer style, get your ducks in order.

    • Prime21

      Sep 8, 2020 at 12:57 am

      18th hole, Sunday, US Open, given this choice EVERY player would choose the 6 iron from the fairway. This take couldn’t be more wrong.

      • Brian

        Sep 23, 2020 at 4:55 pm

        “I’m hitting it as far as I possibly can up there,” he said after a practice round Tuesday at the U.S. Open. “Even if it’s in the rough, I can still get it to the front edge or the middle of the green with pitching wedges or 9-irons. That’s the beauty of my length and that advantage.”

        “There’s this point of no return where if you’re around 180 and you try and get faster, but it gets that much more drastically off-line, it really doesn’t help you that much. You don’t gain that much. But once you start getting 195 to 200 to 205, even though you’re missing it that far off-line, you’re so far up close to the green, it’s too big of an advantage to take away.” – U.S. Open Champion Bryson DeChambeau

  11. Jeff

    Sep 4, 2020 at 10:50 am

    He started all these companies. Besides Ben Hogan and they went bankrupt. Are any still around? Any PGA pros playing his product?

  12. Terry Koehler

    Sep 4, 2020 at 10:50 am

    Thanks to all of you for these comments. Quite apparently I missed the mark in making my point, as I was certainly not comparing “our” games to the skill and talent the pros exhibit every week. That would be foolish as these guys have power, skill and talent that is borderline mystical. That said, the data published on PGATour.com verifies that they are not fairways-hit and GIR machines. But then, with these short games and putting skills, it is quite apparent they don’t have to be.

    The point I apparently failed to make is that these guys are so long and powerful — and have such magical short games and deadly putting skills — they can reduce most any golf course to a driver/wedge contest to a degree. I was also trying to bring to attention that, for the golfers who made the cut, Olympia Fields was nearly a thousand shots harder, collectively. I found that fascinating . . . I’m just sayin’.

    I was also trying to point out that, in contrast, we recreational golfers routinely hit mid-irons or longer into the green, which is much harder to do, based merely on the physics of golf clubs that have longer shafts and less loft than wedges and short irons. So, yes, in respect to your strength/length profile, you ARE playing a more challenging course than these guys do week in and week out.

    Thanks to those of you who “got it” as to the point I was trying to make, and my apologies to those of you who didn’t.

    • HP

      Sep 4, 2020 at 11:57 am

      Got it and also most trouble is in play for us.

    • Jay

      Sep 14, 2020 at 6:52 pm

      Great observation Terry, spot on. Your point wasn’t lost on me buddy.

  13. golfer

    Sep 4, 2020 at 10:40 am

    LOL 160 shanks.. says it all

  14. geohogan

    Sep 4, 2020 at 8:26 am

    IMO, most are missing the point; that being toughness of the course is relative to your ability.

    When a 10 hdcp plays a course where he or she is hitting mid to long irons to par 4
    it is a tougher test than for a pro who it hitting wedge on most par 4.

    The writer isnt saying ams are better than pros. He isnt even saying courses ams play are tougher than courses pros play. IMO the writer is talking about relative difficulty relative to the golfers abilty. Its nuance thinking beyond the abilty of most, unfortunately.

    • Conner

      Sep 4, 2020 at 11:21 am

      It would be a lot easier to say “golfing is more difficult for someone that sucks compared to a pro”

  15. Eric

    Sep 4, 2020 at 12:01 am

    was this satire? Let me guess, the guy who wrote this article is the first to tell you to tuck your shirt in or turn your music down on the course? Absolutely painful read.

    • Shallowface

      Sep 14, 2020 at 3:06 pm

      How you can play with that music blaring is beyond me. Oh, you’re not out there to play any kind of decent golf. My bad!

      Take the music to the park, save your money and stay out of the way of those of us who are out there to actually play some golf.

      And yeah, stay off my lawn. Did it for you. For the one zillionth time.

  16. Ivan

    Sep 3, 2020 at 11:49 pm

    Another example of the pure failure to have developed sufficient analytical skills to make a reasonable conclusion. Here, it’s innocent enough as it’s just golf and this is just a bad golf article. Elsewhere this problem is more dire.

    We don’t need everyone to be PhDs, but even high schools should turn out better thinkers than this.

    • Bob Pegram

      Sep 26, 2020 at 2:55 am

      A good conclusion from Terry’s analysis is to make the rough severe enough at PGA Tour events that hitting a drive in it is a disincentive. It needs to be more of a penalty than it is on many PGA Tour courses. Making the fairways narrower would help too. Terry’s other conclusion is that we should all practice our short games a lot more. That takes pressure off of shots into the greens. A shot that misses the green doesn’t lead to a bogey when you have sharp short game.
      By the way, Terry makes good clubs. Breaking into the existing golf market with a new golf club company is not easy no matter how good your clubs are.

  17. Bill

    Sep 3, 2020 at 10:08 pm

    So basically tour courses are easier because the guys that play them are better at golf? Horrible take.

  18. Teddy

    Sep 3, 2020 at 9:37 pm

    SO its no good when they tear the course up, but also no good when its too tough and becomes a putting contest?? DO you only watch football games where the teems combine for between 27 and 29 points??

  19. Alex

    Sep 3, 2020 at 9:10 pm

    You are so far off it’s unbelievable. Any tour player would beat the tar out of the best am at any country club. Here’s the long and short of it. Brooks tore the hardest public course apart for 3 of 4 days last year. Tiger routinely brought big boy tracks to their knees. Every week someone you’ve never heard of shoots 60 something where plus 3s and 4s would hope to break 80. Bad lies and perfect lies aside, there’s no comparison. Ever see where a pga missed green ends up? The hardest collection area possible. Not to mention none of us hit 4 iron 240 and can hit 1/10 the shots they can. It’s a different game and those guys are so much more skilled I think I’d have just as good of a chance playing in the NFL as on tour as a scratch player. They are so much better than the average club scratch that it’s chess and checkers. The only advantage they have is pre covid having spectators find errant tee shots. Can’t believe you’d be naive enough to spit in the face of greatness and neglect how much more talented those guys are. 1 word Bellerive…2018 PGA. I looked at my buddy and said this place would chew me up and spit me out. That wasn’t even a US Open.

    • Factsarebiased

      Sep 4, 2020 at 10:56 am

      You are very mistaken if you think any tour player will beat the tar out of the best am at their club. There are some very very very good ams out there in the world with plus handicaps as good or better then a number of tour pros. Am at the club I work at got to a +6.4. He could put a whooping on say a Zach Johnson or a Every.

      • Ian

        Sep 29, 2020 at 9:04 am

        This seems like a wildly inaccurate conclusion. You’re talking about the most elite players in the world and you’re saying your local +6 can compete with a two time major champion??? Your typical tour pro carries a +6 handicap while playing golf courses the don’t even have an accurate course rating for the difficulty in which they are playing it during a tournament week. Then account for the added length the pros play, the firmer/faster greens not to mention tournament pressure. I will happily wager you anything I own that if your AM would not sniff competing in a pga tour event. That’s the reason why the most elite collegiate golfers in the world rarely make cuts when they get into events.

  20. Jared Allen

    Sep 3, 2020 at 6:37 pm

    I cant believe this article became published. This sounds like a high schooler wrote it who realizes he won’t be as good as the pros, so he puts the people ahead of them down.

  21. Brian

    Sep 3, 2020 at 5:40 pm

    Agree 100% with this article. Nothing more boring than watching a tournament where 10-15 players are -20 or better. Huge difference between having pro talent and the ability to just overpower a golf course.

    Watching Driver/Gap Wedge on every hole equals ZZZZZZZZzzzzzzzzzzz…

  22. John

    Sep 3, 2020 at 4:44 pm

    Wow. As other comments have pointed out, this is a ridiculously terrible take. No golfer should ever base a course’s difficulty off of how long the approach shots are. That’s just an absurd standard that disregards literally every single factor of what makes a course difficult. I seriously hope you weren’t paid to miss the mark this badly.

  23. Matt

    Sep 3, 2020 at 2:26 pm

    I skimmed thru this thinking it was another swing-and-miss attempt at satire. I went back to confirm it is and…. it’s not.

  24. Roy

    Sep 3, 2020 at 2:21 pm

    About the worst article I have ever read on here and pretty sure the author knows little about golf and less about data abalysis

    “And the 70 players who made the cut totaled 673 under par” – WOW – so the people playing good shot good scores?? But how good?? 673 under par for 70 players equals 9.6 under par per player, over 4 rounds. So just below 2.5 under par per round. Add in the players who didnt make the cut and you will get a per round average of 1.5 under par.

    So the best players in the world – those playing in the playoffs – average right about 1.5 under par over 4 days and his point is the course is too easy?? That its not as hard as what “we” play……

  25. Alex

    Sep 3, 2020 at 1:13 pm

    This is one of the worst takes I have read in a long time.

  26. John

    Sep 3, 2020 at 1:07 pm

    I dont like watching formula 1. The roads dont have pedestrians and stoplights. If they had to drive in my conditions I would for sure be a better driver. The roads by my house have potholes, and I drive them every day. Id like to see the foumula one drivers do that with their sissy cars and lack of clearance. Heaven forbid we optimize a track a course where they could showcase their otherworldly talent…..

  27. Shallowface

    Sep 3, 2020 at 12:24 pm

    It’s certainly true when it comes to pin placements and how difficult short putts are as a result. The USGA advises that holes should be cut in an area “as flat as possible” 3 feet around the cup, but what we see are holes cut right on the edge of ridges on two tiered greens. I often have what I call “McDonald’s Putts” from 3 or 4 feet because the line I have to play resembles an arch. You never see this on television. In fact, when they use a feature that shows the line, I am struck by how straight most 20 footers are on Tour. SV677 is right on the money when it comes to rough and bunkers, and most of the places I play I’m plugging tee shots in drowned fairways even in August. The game would be a lot easier if I got 50 yards of roll as I routinely see on Tour. Throw in “optimized” equipment and one concludes the pros are not only not playing the same game we play, they are playing a MUCH easier game. And it’s one I am not impressed with nor have any interest in watching.

  28. SV677

    Sep 3, 2020 at 11:56 am

    The fact amateurs hit longer clubs into a green goes to the question of playing the right length tees. However, were amateurs do play harder courses is the rough and bunkers. How often have you been in the rough with the ball down and the ground as hard as a cart path? Yes, it’s easy to hit a recovery out of that. Or, as I did today, try hitting bunker shots where again the ground is like a cart path with a thin layer of sand on it. Now I realize not all courses are like the above. However, there are more courses with these conditions than high end country clubs like pros play that are immaculate.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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