Advanced engineering, advanced materials, and the endless pursuit of creating the most technology-packed irons in golf—these are the new 2020 Titleist CNCPT irons.

It wasn’t that long ago the perception of Titleist, along with its woods and irons, was of a company that stayed the course and delivered incremental advancements to product lines—solid performers, but by no means class-leading or innovative. Another way to say it is for a long time, the perception was, Titleist liked to play it safe and deliver what its core audience (generally better players) expected.

But Titleist now vs. Titleist then is a very different beast, and the CNCPT irons are part of that evolution.

Titleist’s technology evolution

Before we get into the details of the new CNCPT line, we have to take a look back at what the line represents. For Titleist and its team of engineers, it’s the ever-changing challenge to push manufacturing and material technologies in clubs without concern for cost—it’s the “if we build it, they will come” philosophy, and it’s proven to be a willing formula. It’s no different than car companies offering limited run concept or supercars for those most concerned with peak performance over trunk space and fuel efficiency.

It started with the C16, and has evolved to where it is today with the CNCPT CP-02, CP-03, and CP-04, clubs designed for any level of golfer looking for the absolute best performing irons possible.

This “new innovative Titleist” is no accident either. When talking about the evolution of their golf club R&D department, since 2008 they have gone from 13 engineers and designers to over 70—that’s a lot more brainpower to focus on individual projects and clubs which in turn results in more people time per product. You might also note the almost-7X expansion of R&D started in 2008, just before the release of the iconic AP series of irons, which went on to become a juggernaut brand for Titleist and has now evolved into the T-Series, the next evolution of Titleist players performance.

The CNCPT materials story

This line is built around the use of exotic high-performance materials, some of which can take up to eight months of lead time to source as per Titleist. Although Titleist continues to be hush-hush about the exact metal used in the construction of the CNCPT faces, they are willing to say the materials are sourced in the U.S. and sent to be manufactured overseas.

“The material is so strong and resilient that we’re able to forge iron faces thinner than we once thought possible. It’s difficult to obtain and extremely challenging to implement into the manufacturing process, but the benefits to the overall construction in terms of ball speed, launch, distance, and trajectory are just astounding.” -Marni Innes

Whatever the exact material is, I would be willing to bet ATI (Allegheny Technologies Incorporated) has something to do with it since the ATI logo and initials can be found on the new TSi drivers.

To add some additional background ATI is a massive specialty materials company with sales that surpassed $4 billion dollars in 2019. Materials they have designed are used in jet engines, nuclear submarines, wind turbines, deepsea mining, military aircraft bodies, and other defense applications.

Each part of the CNCPT irons have been forged, cast, and processed to the limits of manufacturing precision to create irons that generate supreme ball speeds with ideal launch alongside unmatched forgiveness.

The technology

• Forged super metal L-face insert – This is the thinnest unsupported, constant-thickness face in golf. The “L” shape moves the weld line away from the leading edge for greater compliance (engineering term for flexing) at impact resulting in supreme ball speeds with increased launch.
• Multi-material, hollow body design – The materials used for each part allows for optimized forgiveness and precise center of gravity placement in every club in every model.
• High-density tungsten – This heavy rare earth metal makes up nearly 50 percent of the total head mass in the lower lofted irons in each model.  A minimum of 100 grams of tungsten on average is used in the mid to long irons in each model to produce the most generous sweet spot possible.

2020 Titleist CNCPT irons: The models

The new CNCPT series expands on the previous two models by introducing three distinct irons to allow players to build their perfect blended combo set. The shapes, lofts, and profiles of each set transition seamlessly to make sure looks, feel, and performance match perfectly.

Titleist CP-02 irons

Maximum performance in a traditional blade sized head, with minimum offset, and a progress muscle design. The CP-02 mid-to-long irons (3-8) average 113g tungsten per head.

Titleist CP-03 irons

Designed to balance effortless power with control, and forgiveness. This is a blended head shape that will remind many golfers of the T100 or 718 AP2. It still offers minimal offset in a small to midsized muscle back design. With the slightly wider sole the CP-03 mid to long irons (3-7) average 104g tungsten per head.

Titleist CP-04 irons

These are the big bad ball speed monsters, built to provide maximum speed all over the face with enhanced forgiveness. They are the largest CNCPT model but do not look out of place in the “players distance” category. They are a midsized design with progressive and moderate offset. Since they have the widest soles of the three models they average of 100g tungsten, from the mid to longest iron (4-7).

CNCPT Specs, pricing, and availability

New Titleist CNCPT irons will be available for custom fitting beginning September 24, through Titleist fitting and Trial events being held nationwide.

The irons will be available with any shaft option, steel or graphite in Titleist’s custom shaft matrix and all 3 CNCPT irons ( CP-02, CP-03, and CP-04) are priced at $500 each, or $3500 for a 7 piece set. To find an event, or book a CNCPT fitting with a Titleist Product Specialist visit the website here.