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Opinion & Analysis

What to expect during a club fitting

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“What should I expect during a club fitting?”

“I booked a fitting — now what?”

These are questions we hear frequently at GolfWRX. As advocates for fitting as the best way to find the optimal equipment for your game (and optimize equipment purchased “off the rack”), we know it’s important to be able to offer GolfWRXers answers. In order to respond to these common questions, we’re partnering with Club Champion, which has more than 85 club fitting locations nationwide, to break down the process for both novices and those who have only had the antiquated “lie board and impact labels” fitting experience.

Check out the answers to common questions about club fittings below.

What should I bring?

A few things: most importantly, your full bag. Even if you’re just fitting the driver, your fitter may want to reference something else in the bag. Your glove, athletic shoes or golf shoes, comfortable clothes, and a water bottle are all suggested as well. You’ll be taking lots of swings, so a snack might help too, though we do provide refreshments at our studios.

It’s also recommended to bring a budget and a general idea of the goals you’d like to achieve with your golf game. The budget helps your fitter ensure that he/she is only showing you viable options and the goals help them zero in on the metrics that mean the most to you in the long run.

What should my expectations be?

Depends! Every golfer who gets fit at Club Champion can expect to try a variety of options from a variety of brands. They should also expect to get an in-depth look at their game using TrackMan and/or SAM PuttLab technology. Some fitting types are very specific, like a wedge fitting, so those golfers should expect to learn a ton about that particular part of their game. It’s reasonable to expect to improve distance, dispersion/accuracy, comfort, and overall performance if your current clubs are even just a few years old, and it’s not uncommon for our fitters to find another 20+ yards off the tee. It’s even reasonable to expect a lower score once the fitted clubs arrive since our customers see an average improvement of six strokes per round. It’s most important to voice your expectations with your fitter so they can let you know what’s reasonable.

What you should NOT expect is a lesson. While many of our fitters are former instructors or have PGA status, we aren’t here to correct swing flaws. They might give a tip here or there but we are looking to meet your goals through equipment that matches your natural swing, as opposed to tweaking that natural swing.

What is this process going to include from start to finish? (i.e. What’s going to happen?)

We have a ton of videos on our YouTube channel, but the general process is:

  1. You’ll be greeted by your fitter or asked to hang out in our lounge if you’re early.
  2. Your fitter will start the appointment with a sit-down to discuss your game, your goals, and any budget caps you’d like to set. After this, you’re encouraged to stretch.
  3. Then you’ll move into the fitting bay, where you’ll warm up and set baseline data with your existing set. Your fitter wants to see your stock distances and other metrics so they know what numbers to beat.
  4. Then comes the fun part — the testing! We’ll dial in your shaft first, taking a look at everything from length to profile.
  5. Once we have a shaft that works for your swing, we dial in the best clubhead for your game. Face shape, loft, even the look at address will play into the final decision but what we’re really looking for will be on-screen: the data. We can see your improvements in real-time using TrackMan swing analysis and the numbers are recorded so we can send them to you after the fitting.
  6. Once you have the perfect shaft and head combo, we’ll talk grips. Size, material, even color will be decided so we can optimize your only connection to the club.
  7. At this point, your fitter will show you the recommended clubs, the costs and discuss any additional services like SST PUREing, stamping, paint fill, etc. that might make sense for you. If you’re retro-fitting your existing set, they’ll talk to you about the process of breaking down and rebuilding those clubs with the new components you found during your fitting.
  8. No one is required to purchase from Club Champion so you’re welcome to take your specs and TrackMan/SAM PuttLab data home. If you do choose to have your clubs hand-built to the tightest tolerances in the industry by our master builders, your order will be placed and you’ll be updated via email as the clubs progress through the building process.

Am I going to need to buy all new clubs or are some/all of my current ones going to be adjusted?

No one needs to buy any equipment after a Club Champion fitting. We can absolutely fit your existing set, which may be as simple as adjusting lofts or might require some updated shafts and grips. We can also upgrade some clubs and not others — just because you’re fitted for a full bag does not mean you need to take the plunge on 14 new clubs at once. If you know you’ll get the most use out of a fitted driver + putter, start with those and update the rest of the bag over time. You’re in the driver’s seat when it comes to the investment you make in your game; we’re just here to guide you to the equipment that’ll help achieve your goals.

What will I learn about my golf swing and game (from a fitter’s perspective)?

A ton! Since a fitting is not a lesson, you’ll focus on the equipment and how it impacts your success on the course. You’ll learn your stock distances, what sort of shaft profile makes the most sense for your swing speed, what loft/lie makes sense for your attack angle, your smash factor, your spin rate, what swingweight helps you swing effortlessly, and so much more. If you’re going through a putter fitting, you’ll take a look at everything from head shape and toe hang to shaft length and grip size to better understand how each element adds up to fewer three-putts and more confidence on the green.

It’s also important to ask questions during your fitting. If there’s something you want to address specifically (i.e. spin rate with your wedges), talk to your fitter about your experiences on the course and ask as many questions as you need to understand their recommendation. The data provides most of the answers but it’s important that you understand how those numbers translate to on-course results.

How does getting fit help lower scores?

Fittings lead to lower scores for many reasons, and it all depends on what part of the bag you dialed in. Our Statistically Speaking series on YouTube breaks this down shot-by-shot, but the general answer is this: with better distance and accuracy, you’re finding more fairways and greens in regulation, and with a putter you can rely upon, you’re sinking more putts. We find an average of 22 extra yards off the tee, 13 additional yards with irons, and six fewer strokes per round, just to name a few stats.

What happens next?

If you bought your clubs through Club Champion, the next step is to get them built by our master builders. Once they arrive and are checked out by your fitter one last time, you can pick them up and start shooting your best scores. If for some reason you aren’t seeing the same results on the course that you saw in the fitting bay, our Perfect Fit Guarantee has you covered. Additionally, it’s important to maintain your club specs — we offer free loft/lie adjustments for the lifetime of the club when you build through us. You can also regrip through your local Club Champion to ensure your best performance for every round.

Will I need a follow-up to my fitting? How often should I get fit?

Aside from updating your lofts/lies and regripping, you will not need to check back in with your fitter for your newly fitted clubs until it’s time for a new fitting. Fitting frequency depends entirely on your individual circumstances — if you’re wearing our your wedge grooves every season, you should be fitted for new wedges that frequently. If you only play casually and are properly storing and protecting your clubs, you can easily get a few years out of your fitted set. New club technology launches every year so there’s always something new to test, but you should plan to be fitted as frequently as it makes sense for your game.

Be sure to check out “Addressing club fitting’s biggest myth: It’s only for good players”and “How to prepare for a club fitting.”

 

We share your golf passion. You can follow GolfWRX on Twitter @GolfWRX, Facebook and Instagram.

5 Comments

5 Comments

  1. Pingback: Club Champion Master Club Builders discuss the craft – GolfWRX

  2. geohogan

    Aug 5, 2021 at 3:25 pm

    IMO lie angle on most sets is all over the place.
    Suggest everyone needs to check that the lie angle is consistently
    proper for your swing.
    Its easy to check. Take your favorite iron
    With sole of iron squarely on the floor, lean the grip end against the wall.
    Do the same with the other irons and check which irons are too flat and too upright compared to the favorite. Have a clubfitter bend the lie angles consistent with your favorite club.
    If your still inconsistent, you probably need a golf lesson.

  3. tom

    Aug 2, 2021 at 3:54 pm

    What to expect at club champion.. Overpriced shafts you can’t even find on the manufactures site or anywhere else. I went and did a fitting, was fit into shafts that you could only GET THROUGH THEM!

    • SV

      Aug 2, 2021 at 5:06 pm

      Agree. I was fitted into a $200 upgrade shaft at my driver fitting. The interesting thing is the fitted driver & upgraded shaft carried 5 yards less and total distance was the same as the 6-7 year old driver I was using. Dispeersion was no better either. No thanks.

      • Rick Charles

        Aug 2, 2021 at 9:14 pm

        I was fitted for an $800 driver that gave me three more yards and two percent more accuracy. No thanks. I’m skeptical many golfers realize substantial gains unless they are using very outdated equipment or very ill fitted equipment.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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