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Opinion & Analysis

Ways to Win: Taking V1 Game’s Virtual Caddie live on the LPGA Tour

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Recently, I was invited to caddie for LPGA Tour player Vicky Hurst at the tour stop at Old American Golf Club just outside of Dallas, Texas. As the developer of the V1 Game app, it was a chance to put my Virtual Caddie skills to the test in a live environment with some of the world’s best. Realistically, Vicky is a phenomenal player and did not need a ton of help out there, but I could not pass up the opportunity to walk inside the ropes and observe professional golf at the highest level to see what I could learn.

As a scratch golfer myself, I’ve always had that curiosity of how my game might stack up on the LPGA. The short answer is — they would smoke me. While I was able to caddie for three days in total, I was only able to caddie for a single tournament day due to prior obligations. On that tournament day, Vicky was super impressive, firing a 68 (-3) and finishing in a tie for 16th.

These are my main takeaways from a fantastic experience over the course of a few days.

Phenomenal Short Games

Whether it was during practice rounds, the pro-ams, or even in competition, I was blown away by the short games of all the tour players I witnessed. They would casually throw balls down on super tight lies, open the clubface, and hit shots I do not have. The confidence, the technique, the touch…all of it. Perfected through years of practice and dedication, it’s something you cannot fake while working a desk job and casually practicing once a month. The variety of shots and the ease of which they hit them made me jealous. On Thursday, Vicky was able to get up and down six times out of eight opportunities inside 75 yards (keep in mind that V1 Game counts all opportunities inside 75 yards as a scrambling opportunity). A short game like that has to free up the rest of the game with confidence that you can get out of a jam if needed. It wasn’t just the short range shots either. All of her wedges inside 100 yards were just on another level. Distance control was paramount. This is also where the majority of her practice time was spent in the practice rounds.

Putt for Dough

It’s hard to score without putting well, and Vicky did exactly that. From the Round Summary above, we see she gained +4.5 strokes on a Scratch with the flatstick. Easy to do when you make 126 feet on just 26 putts! Now, Vicky was by no means perfect. On the first hole, she left an eight-foot putt short and in the jaws, dropping a shot for her only bogey of the day and not helping my nerves that I was going to mess this up! However, she did not miss any short putts until a five-foot eagle try on the 17th hole. The ball just didn’t take the break and caught the edge. Outside of that, she made putts from 10, 13, 17, 18, 20, and 24 feet. A mid-range putting display that reminded me of Jordan Spieth. While some of those were clutch par saves, she also made four birdies on the day with three of them coming from mid-range putts.

Vicky only lost strokes to a male Scratch handicap from two distance buckets. Based on what I witnessed over the couple of days, this was no outlier for Vicky. She made bomb after bomb in the 9-hole pro-am as well. It definitely looked like her recent change to an armlock grip was paying off on the greens, even if I tried to sabotage her performance by dropping her putter after the 12th hole. After two bombs, it was just too hot to handle properly!

Playing it Safe

Probably the biggest surprise watching Vicky play was the conservative nature in decision making. Vicky only hit six drivers in 13 holes, often hitting 3-wood off the tee and relying on mid-irons for her approach shots into the greens. She is fantastic with her mid-irons so, on the surface, this made sense. She routinely hit her driving, 5, and 6-irons tight throughout the week. On Thursday, this strategy paid off as she hit 10 of 13 fairways.

She was also conservative (and smart) the one time she drove into trouble. On the 14th hole, Vicky smoked a 3W that ran through the fairway and into the hazard. The ball was playable, but sitting on the muddy lake shore. To hit the green she would have to navigate chest-high grass on a more aggressive line. This is a situation where the average amateur (myself included) is probably going to take it on and try to carry the grass to aim at the green. This fails to take into account all the risk. A shot online with the green would have to carry 40 yards and elevate quickly to avoid going into the lake using roughly a 9-iron.

Rough calculations would say one out of five times that would lead to a par, two out of five times you miss the green anyway and make bogey, and two out of five times you chunk it into the lake and make double or worse for an overall average of 5.2 with that strategy.

Laying up is safer, but does it pay off? Let’s say one out of five times, it leads to a par, four out of five times, it leads to a bogey, and it eliminates double bogey. That comes out to an average of 4.8 with that strategy.

Clearly, over the long run, Option Two is the better decision in this case. Vicky knew this and made the right decision. To top it off, after an average wedge into the green, she made the 24-footer to save par!

This is one takeaway that I will likely take into my own game. After watching Vicky play, I reflected on my own decisions and it became clear to me that I often try to force shots and hit the ball too far or bring in unnecessary risk because I don’t trust other parts of my game. For shorter holes with risky landing areas, it makes sense to just get the ball in play. Make sure to avoid big pitfalls like bunkers or penalty areas. Statistically, you want to get as short a club in your hand as possible going into the greens, but that doesn’t always require bashing a driver. Most of us can live with bogeys: Let’s eliminate the big numbers.

Sometimes Too Safe

I am in no position to be critical of Vicky’s golf game, but taking a statistical point of view, there were times when in my opinion she was too safe. The 10th hole at Old American is the best example. I saw Vicky play this hole three times and all three times, she hit 3-wood off the tee. The challenge is a bunker that divides the fairway. Using the V1 Game Course Explorer, we can measure distances between any three points on the course. In the leftmost image below, it is roughly 207 yards to cover the fairway bunker. This yardage is at the edge of how far Vicky was carrying her 3W. The effective width of the fairway is only 40 yards at this location as to the left of a bunker is a severe slope that will repel balls into some nasty rough. To hit 3W, she should aim well right of the bunker. In the three attempts I saw, Vicky hit the bunker, pulled it left where it bounced down into the rough, and missed the bunker by one yard! Clearly it was a problem spot for her. On this hole, I would have loved to have seen her hit her driver. I never saw her hit a poor driver and she has more than enough carry distance to cover the bunker.

Hitting driver actually moves her landing spot to a wider and flatter portion of the fairway as shown in the rightmost image above. It also significantly shortens the distance she would have into the hole from roughly 160 yards to less than 140. If she were to hit into the rough or into trouble, she would still have a higher percentage of being able to reach the green.

It was definitely educational to observe the way Vicky manages the course. There was a lot that us amateurs could learn from her decision making and club selection as she routinely made the right moves.

Enjoy the Ride

Probably the biggest takeaway I had while caddying for Vicky was how stress-free she seemed to be. She was friendly to everyone, she never seemed rushed before, during, or after the round. She was thoughtful. She took a picture with my son, signed a golf ball for him, and the volunteers walking with us. A true professional. Nothing seemed to bother her and she legitimately seemed to enjoy the golf. She would make long putts and just give a little shrug and a fist bump as if to say ‘how about that?’ Never too high or low emotionally, always a smile.

I contrast that with myself, and I definitely over-stress. When playing in a tournament, if I don’t get there an hour early, I feel rushed. I do things too quickly. I think too much about my score. I am fist pumping birdies and dog cussing myself for several minutes after a bad shot or hole. I can let the golf affect my mood. I get too wrapped up in my golf. Vicky seemed perfectly balanced. There is no doubt she cares just as much if not more. There is no doubt that situations were stressful. She didn’t show it. It was probably the most impressive thing I saw that week. I definitely want to be more like Vicky.
Deep down I think we all know that thinking about score or obsessing over the previous shot does not help, but it was liberating to see a player on the big stage that legitimately seemed to enjoy what she was doing.

A quick example: Thursday was the first day of the tournament and Vicky had a 12:30 tee time. We agreed to meet at 11:10. I showed up way in advance of her tee time, at around 9:30. It was a chance for me to watch some of the other players and to make sure I did not hit traffic. 11 rolled around and no word from Vicky. Then 11:10 and still no word. I sent her a text to make sure that I hadn’t missed her arrival to which she replied “on my way.”

I was already nervous to caddie on the bigger stage, but I figured she’d be rushed to get to the course, eat something, warm up, and make it to the tee on time so I was even more nervous. When Vicky showed up, she casually asked if I was ready for lunch. We moseyed into player dining, sat down and took our time eating lunch with small talk, leaving just under an hour to warm up for the day’s round.

In my head, I’m thinking “Okay, it’s a 10 minute cart ride to the range, a 10 minute cart ride to the first tee, we should probably be at the tee box roughly 10 minutes early… That leaves 30 minutes to hit balls, putt, put on sunscreen, etc…” I’m nervous. She is as cool as the other side of the pillow.

We get to the range, where she works through her bag, hitting maybe 20ish shots.

“Should we go putt?” she asked and we walked coolly over to the putting green where she rolled 10 to 15 putts.
Looking at my watch we had 15 minutes until our tee time and she was already ready to go. So much for being rushed!

My big takeaway here is if you’ve already put the work in, then your warm-up is exactly that. It’s a warm-up. Too many times I’m searching for that right feeling or trying to hit each shot cleanly to go into the round with confidence. Right before your round is the wrong time to be searching for something. Use the time to get your body right, trust your swing and ability, and enjoy the ride.

Wrapping Up

I had a blast caddying for Vicky. I think I was more nervous than she was as it’s always hard to let go of the steering wheel. I kept waiting for the moment I was going to drop her bag at the wrong time or stand in the wrong place. Luckily, I escaped unscathed, and she even said I “passed the caddie test.” It was an eye-opening experience and a ton of fun. I definitely picked up a few areas where I need to work on after following her around for a few days and, hopefully, a few ideas to roll into V1 Game to help others. If she is ever back in town, I hope I get the call. I’d gladly go for another loop!

1 Comment

1 Comment

  1. L

    Aug 22, 2021 at 3:50 pm

    She has a super swing

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Opinion & Analysis

The 2 primary challenges golf equipment companies face

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As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

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Podcasts

Fore Love of Golf: Introducing a new club concept

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Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

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Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

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Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

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“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

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