News

Greg Norman to spearhead Saudi-backed company with 10 new events planned on Asian Tour

Published

5 years ago

Oct 29, 2021

On Friday, Greg Norman was unveiled as the new CEO of a newly formed company, LIV Golf Investments, which is backed by the Private Investment Fund, which operates on behalf of the government of Saudi Arabia.

The new group has unveiled plans for a series of 10 new events to be staged annually on the Asian Tour over the next 10 years, representing a total commitment of over $200 million USD to “support playing opportunities and prize funds.”

The new league hopes to get underway in 2022, with new events planned to take place across Asia, the Middle East and Europe.

In a statement, Greg Norman said

“This is only the beginning. LIV Golf Investments has secured a major capital commitment that will be used to create additive new opportunities across worldwide professional golf. We will be a cooperative and respectful supporter of the game at every level, and today’s announcement alongside the Asian Tour is the first example of that.

“I have been a staunch supporter and believer in playing and developing golf in Asia for more than four decades. The Asian Tour is a sleeping giant and we share ambition to grow the series and unlock what we believe is significant untapped potential. We see our promotion of these new events as a vital first step in supporting emerging markets, creating a new platform, rich with playing opportunities that create valuable player pathways.”

Per the release, several high-profile C-Suite executives have already been appointed, though no names have been made public.

The announcement follows the striking of a new 10-year partnership between the Asian Tour and Golf Saudi, the organisers of the Saudi International powered by SoftBank Investment Advisers, which will now see the event become the flagship tournament on the Asian Tour, with an increased prize fund of $5m.

The current Asian Tour CEO Cho Minn Thant hailed the new development as a major milestone for pro golf, saying

“This is the single biggest development in the history of the Asian Tour and a major milestone for professional golf. The opportunity will secure unprecedented new playing opportunities, establish new player pathways, allow us to compete commercially with other sports, and enhance our social agenda.

“We are particularly excited at the prospect today’s landmark announcement brings to the amateur game, providing new inspiration to aspiring players through a new level of top-flight professional competition in the region.”

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Gianni Magliocco

Gianni is the Managing Editor at GolfWRX. He can be contacted at gianni@golfwrx.com

18 Comments

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Distance Compression Dude

Oct 31, 2021 at 4:48 pm

Smylie Kaufman would be all over that like a bad rash

Reply Report comment
Old school

Oct 30, 2021 at 11:55 am

MONEY MONEY MONEY..Sad that golf is now regulated full heartedly to money and more money. Guess i’m just an old school thinker who remembers when golf was about honor and gameship and not about money. Times change and society does to..The greed of money has changed our sport forever..and the world.

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- geohogan
  
  Oct 30, 2021 at 2:27 pm
  
  Add ten more tournaments for pros, means calibre of players diluted in all tournaments as a whole. Beneficiaries are the mediocre players who couldnt make the current tours.
  
  Reply Report comment
British chap

Oct 29, 2021 at 10:12 pm

Say what you want, but there is more to life than the American way.

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CrashTestDummy

Oct 29, 2021 at 9:02 pm

Like Greg Norman or not, in my opinion it is a good business decision and good for pro golf to have more pro tournaments with some big sponsors. First, the PGA tour and Korn Ferry tours are super impacted. Too many good players and not enough spots. Korn Ferry players make very little money. More money into pro golf and more tournaments even in Asia would help. Asia is a big growth area. There is a lot of money is Asia.

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- gwelfgulfer
  
  Oct 30, 2021 at 7:34 pm
  
  Blood money events are a good thing?
  
  Reply Report comment
  - geohogan
    
    Nov 2, 2021 at 11:00 am
    
    You heard it,too? Greg is bringing Squid Games to golf tournaments.
    
    Reply Report comment
- geohogan
  
  Nov 2, 2021 at 8:58 am
  
  Korn Ferry players today will become the pros on the Saudi tour, leaving openings for lesser players on the Korn Ferry tour, which will likely desolve with the dilution of talent.
  
  Cash for Norman, and like Fox Golf, tour folds after a couple of years… Korn Ferry and Saudi tours gone… good business!
  
  Reply Report comment
Norman Of Greg

Oct 29, 2021 at 7:11 pm

Yeah, Greg is still red a s s e d about the Tour Stealing his FEDEX Cup idea. Should be interesting and certainly popcorn worthy.

Reply Report comment
Imafitter

Oct 29, 2021 at 5:14 pm

Pros are independent contractors. If they don’t like the way the PGA Tour pays them, then demand a change or go somewhere else. I hate crying multi-millionaires. Like a private club, the PGA Tour can say anyone can join, pay the dues, but you can’t belong to another club. Just as another club can open the membership to anyone and allow them to belong to other clubs too. So if the PGA Tour says you can play there but you’re banned from the PGA Tour for life, they have all the rights to do that in protecting their club or product. But who really cares about human rights? NO ONE DOES! Golfer’s clubs, shoes, clothing, balls, bags, carts…ALL COME FROM CHINA. Virtually everything in your home comes from CHINA. So don’t tell me you care about the Saudi’s treatment of other’s, as well as China’s, until you buy 100% USA.

Reply Report comment
- Jeff
  
  Oct 29, 2021 at 8:56 pm
  
  If you continue extrapolating and look at who sponsors the PGA tour events ( big pharma, insurance companies, bailed out banks, etc) you should probably stop watching all together. ????
  
  Reply Report comment
- stephen
  
  Oct 30, 2021 at 4:04 pm
  
  You are exactly right, great comment.
  
  Reply Report comment
mo

Oct 29, 2021 at 4:58 pm

The PGA Tour made Gregory. This guy sure is spiteful ever since Tim Finchem put him in his place.

Reply Report comment
America First

Oct 29, 2021 at 12:26 pm

In bed with the headchoppers geno-ciding the yemenis. G t f o of my country Greg, carpetbagging P o s.

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News

Testing Lorem Ipsum

Published

12 mins ago

May 13, 2026

Pro Shop

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

News

2026 PGA Championship betting odds

Published

1 day ago

May 12, 2026

Gianni Magliocco

Scottie Scheffler leads the betting ahead of the second major championship of the year, with the World Number One a +345 favorite to get his hands on a second PGA Championship.

Rory McIlroy who won the Masters back in April is a +800 shot to complete half of the calendar slam at Aronimink Golf Club this week, while Jordan Spieth can be backed at +5900 to become a career grand slam winner.

Here is the full betting board for the 2026 PGA Championship courtesy of DraftKings.

Scottie Scheffler +345 – (Check 0ut his WITB here)

Rory McIlroy +800 – (Check out his WITB here)

Jon Rahm +1300
Cameron Young +1500
Bryson DeChambeau +1700
Xander Schauffele +1850
Matt Fitzpatrick +1950
Ludvig Aberg +2000
Tommy Fleetwood +2600
Collin Morikawa +3500
Brooks Koepka +3900
Justin Rose +4300
Russell Henley +4600
Si Woo Kim +4700
Justin Thomas +4800
Robert MacIntyre +5300
Patrick Cantlay +5300
Viktor Hovland +5400
Tyrrell Hatton +5500
Jordan Spieth +5900
Sam Burns +6000
Hideki Matsuyama +6200
Adam Scott +6400
Rickie Fowler +7000
Chris Gotterup +7400
Patrick Reed +7400
Min Woo Lee +7800
Ben Griffin +8000
Sepp Straka +8400
Shane Lowry +9000
Akshay Bhatia +9200
Maverick McNealy +9200
Joaquin Niemann +9200
Jake Knapp +9200
Jason Day +9600
Kurt Kitayama +10000
J.J. Spaun +10000
Harris English +10500
Nicolai Hojgaard +11000
Gary Woodland +11000
David Puig +11000
Michael Thorbjornsen +12000
Jacob Bridgeman +12000
Keegan Bradley +12500
Corey Conners +14000
Alex Fitzpatrick +15000
Sungjae Im +15500
Sahith Theegala +15500
Harry Hall +15500
Alex Noren +16000
Thomas Detry +16500
Marco Penge +16500
Kristoffer Reitan +17000
Alex Smalley +17000
Wyndham Clark +17500
Sam Stevens +17500
Keith Mitchell +17500
Daniel Berger +18500
Ryan Gerard +20000
Nick Taylor +20000
Rasmus Hojgaard +21000
Dustin Johnson +21000
Pierceson Coody +23000
Aaron Rai +24000
Jordan Smith +24000
Angel Ayora +24000
Bud Cauley +25000
Matt McCarty +26000
Jayden Schaper +26000
Brian Harman +27000
Taylor Pendrith +27000
Ryan Fox +27000
J.T. Poston +27000
Cameron Smith +29000
Ryo Hisatsune +29000
Michael Kim +29000
Max Homa +29000
Denny McCarthy +29000
Tom McKibbin +30000
Rico Hoey +32000
Matt Wallace +32500
Ricky Castillo +33000
Haotong Li +33000
Michael Brennan +34000
Max Greyserman +36000
Stephan Jaeger +37500
Christiaan Bezuidenhout +37500
Rasmus Neergaard-Petersen +39000
Aldrich Potgieter +40000
Andrew Novak +42000
Patrick Rodgers +42500
Daniel Hillier +42500
Max McGreevy +46000
Billy Horschel +48000
Chris Kirk +48000
Ian Holt +49000
Casey Jarvis +49000
William Mouw +50000
Steven Fisk +50000
John Parry +50000
Nico Echavarria +52500
Garrick Higgo +52500
John Keefer+55000
Matthias Schmid +57500
Austin Smotherman +57500
Sami Valimaki +60000
Andrew Putnam +60000
Lucas Glover +62500
Daniel Brown +62500
Jhonattan Vegas +75000
Emiliano Grillo +80000
Mikael Lindberg +85000
Adrien Saddier +100000
Bernd Wiesberger +100000
Elvis Smylie +110000
Stewart Cink +130000
Kota Kaneko +130000
David Lipsky +150000
Chandler Blanchet +150000
Andy Sullivan +150000
Joe Highsmith +180000
Adam Schenk +200000
Travis Smyth +200000
Davis Riley +225000
Martin Kaymer +400000
Brian Campbell +400000
Padraig Harrington +450000
Kazuki Higa +450000
Jordan Gumberg +450000
Ryan Vermeer +500000
Austin Hurt +500000
Tyler Collet +500000
Timothy Wiseman +500000
Shaun Micheel +500000
Y.E. Yang +500000
Michael Block+500000
Mark Geddes+500000
Luke Donald+500000
Bryce Fisher+500000
Jimmy Walker +500000
Jason Dufner +500000
Jesse Droemer +500000
Jared Jones +500000
Garrett Sapp +500000
Francisco Bide +500000
Zach Haynes +500000
Paul McClure+500000
Derek Berg +500000
Chris Gabriele +500000
Braden Shattuck +500000
Ben Polland +500000
Ben Kern +50000

Tour Photo Galleries

Photos from the 2026 PGA Championship

Published

2 days ago

May 11, 2026

GolfWRX Staff

GolfWRX is on site for the second major of 2026: The PGA Championship from Aronimink in Newtown Square, Pennsylvania.

The tournament’s location, just outside Philadelphia, and its status as a major championship mean GolfWRXers are in for a treat: WITBs from a strong field, custom gear celebrating the PGA Championship, and the rich culture of the City of Brotherly Love — we have noted a relative absence of cheesesteak-themed items thus far this week, but most of the rest of the usual suspects are well represented.

Check out links to all our photos below.