News

How PGA Tour member Ryan Moore and his brother are leading TRUE Linkswear

Published

5 years ago

Nov 9, 2021

The pandemic has been a source of incredible golf industry ironies. The world health crisis spurred more players and rounds of golf played than in recent decades. More players – many new to the game and from a younger demographic – means more inspired products and services catering to the increased demand from a never-more-diverse constituency.

Two men confer while designing golf footwear.

Ryan and Jason Moore are creating trendy footwear for a younger demographic of golfers.

PGA TOUR player Ryan Moore, his brother Jason Moore and their Tacoma, Wash.-based company, TRUE linkswear, are tapping into the industry paradigm shift and resulting opportunities. The emerging golf footwear brand recently debuted several new lines including its wildly popular TRUE Pebble and Dead Golfer collections.

Rounding into the final stretch of 2021, these Pacific Northwest pioneers aren’t showing any signs of slowing down. In fact, they’re about to catapult forward in 2022 with an $11.25 million investment by noted private equity firm KarpReilly.

Based in Greenwich Connecticut, KarpReilly is focused on premier growth companies like TRUE, including Mack Weldon, Stio, Made In, BOXYCHARM and many others. Its investment philosophy directly reflects the companies it works with: ambitious, innovative and growth-focused.

“KarpReilly shares our vision for the current and next generation of golfers, has a track record of supporting successful brands and will help take TRUE to the next level,” said Jason Moore, CEO of TRUE linkswear. “More people are learning, playing and getting involved in golf than ever before while core golfers are logging a record number of rounds. Regardless of experience and skill level, they’re looking for shoes that are innovative, comfortable and versatile.”

Younger golfers are embracing TRUE linkswear brand products.

TRUE has established itself as a premier golf shoe coveted by purists, walking golfers and legions of players with a deep passion for the game. It prides itself on using ethically-sourced materials, sustainable business practices and an earth-first ethos. Since 2017, the company has attracted a new generation of golfers while continuing to appeal to core players and has experienced strong growth with revenue doubling year-over-year.

“With more golf rounds being played than ever before, the sport of golf is attracting a newer, younger demographic that is seeking more versatile golf footwear that can be worn in a variety of settings,” said Allan Karp, Co-Founder of KarpReilly. “TRUE has clearly demonstrated it can design and innovate an impressive portfolio of shoes and that it can also market them to this new younger customer segment. We are proud to be partnering with TRUE on this investment and look forward to its continued growth as it expands its business in the U.S. and around the world.”

‘Selfish Innovation’

CEO Jason Moore grew up playing golf competitively and spent years caddying on the PGA TOUR for his brother, Ryan Moore, an accomplished amateur and professional golfer. The duo experienced every course and weather condition imaginable, from the wind and rain of the Pacific Northwest to the unrelenting heat and humidity of south Florida. The idea of a comfortable, versatile golf shoe was born out of necessity, or “selfish innovation” as Jason Moore often refers to it.

“Golfers shouldn’t have to wear overbuilt, uncomfortable golf shoes when walking or riding 18 or 36 holes,” said Moore. “We consider everything a golfer encounters and apply that to our footwear, all while providing a modern aesthetic that can be worn anywhere, enhancing the golf lifestyle.”

TRUE’s current footwear portfolio includes five core designs that focus on sustainability, performance, and comfort while maintaining a modern, minimalist aesthetic that appeals to avid and new golfers alike. Several of TRUE’s models are crafted from entirely recycled materials including yarn made from water bottles, recycled outsoles and sustainable components. In 2019, TRUE moved entirely away from utilizing standard shoe boxes and transitioned to reusable shoe bags.

TRUE’s successful growth stems from a focus on well designed and innovative footwear combined with a direct-to-consumer business model that also includes strategic partnerships with select golf courses and destination pro shops including Pebble Beach Resorts, Bandon Dunes Golf Resort, Streamsong Resort, Chambers Bay, and many others.

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Dan Shepherd

A University of Maryland graduate, Dan is a lifelong resident of the Mid-Atlantic, now residing in Northern Virginia. Fan of the Terps and all D.C. professional sports teams, Dan fell in love with golf through Lee Trevino's style and skill during his peak years. Dan was once Editor of Golf Inc. Magazine.

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News

Testing Lorem Ipsum

Published

9 hours ago

May 13, 2026

Pro Shop

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

News

2026 PGA Championship betting odds

Published

2 days ago

May 12, 2026

Gianni Magliocco

Scottie Scheffler leads the betting ahead of the second major championship of the year, with the World Number One a +345 favorite to get his hands on a second PGA Championship.

Rory McIlroy who won the Masters back in April is a +800 shot to complete half of the calendar slam at Aronimink Golf Club this week, while Jordan Spieth can be backed at +5900 to become a career grand slam winner.

Here is the full betting board for the 2026 PGA Championship courtesy of DraftKings.

Scottie Scheffler +345 – (Check 0ut his WITB here)

Rory McIlroy +800 – (Check out his WITB here)

Jon Rahm +1300
Cameron Young +1500
Bryson DeChambeau +1700
Xander Schauffele +1850
Matt Fitzpatrick +1950
Ludvig Aberg +2000
Tommy Fleetwood +2600
Collin Morikawa +3500
Brooks Koepka +3900
Justin Rose +4300
Russell Henley +4600
Si Woo Kim +4700
Justin Thomas +4800
Robert MacIntyre +5300
Patrick Cantlay +5300
Viktor Hovland +5400
Tyrrell Hatton +5500
Jordan Spieth +5900
Sam Burns +6000
Hideki Matsuyama +6200
Adam Scott +6400
Rickie Fowler +7000
Chris Gotterup +7400
Patrick Reed +7400
Min Woo Lee +7800
Ben Griffin +8000
Sepp Straka +8400
Shane Lowry +9000
Akshay Bhatia +9200
Maverick McNealy +9200
Joaquin Niemann +9200
Jake Knapp +9200
Jason Day +9600
Kurt Kitayama +10000
J.J. Spaun +10000
Harris English +10500
Nicolai Hojgaard +11000
Gary Woodland +11000
David Puig +11000
Michael Thorbjornsen +12000
Jacob Bridgeman +12000
Keegan Bradley +12500
Corey Conners +14000
Alex Fitzpatrick +15000
Sungjae Im +15500
Sahith Theegala +15500
Harry Hall +15500
Alex Noren +16000
Thomas Detry +16500
Marco Penge +16500
Kristoffer Reitan +17000
Alex Smalley +17000
Wyndham Clark +17500
Sam Stevens +17500
Keith Mitchell +17500
Daniel Berger +18500
Ryan Gerard +20000
Nick Taylor +20000
Rasmus Hojgaard +21000
Dustin Johnson +21000
Pierceson Coody +23000
Aaron Rai +24000
Jordan Smith +24000
Angel Ayora +24000
Bud Cauley +25000
Matt McCarty +26000
Jayden Schaper +26000
Brian Harman +27000
Taylor Pendrith +27000
Ryan Fox +27000
J.T. Poston +27000
Cameron Smith +29000
Ryo Hisatsune +29000
Michael Kim +29000
Max Homa +29000
Denny McCarthy +29000
Tom McKibbin +30000
Rico Hoey +32000
Matt Wallace +32500
Ricky Castillo +33000
Haotong Li +33000
Michael Brennan +34000
Max Greyserman +36000
Stephan Jaeger +37500
Christiaan Bezuidenhout +37500
Rasmus Neergaard-Petersen +39000
Aldrich Potgieter +40000
Andrew Novak +42000
Patrick Rodgers +42500
Daniel Hillier +42500
Max McGreevy +46000
Billy Horschel +48000
Chris Kirk +48000
Ian Holt +49000
Casey Jarvis +49000
William Mouw +50000
Steven Fisk +50000
John Parry +50000
Nico Echavarria +52500
Garrick Higgo +52500
John Keefer+55000
Matthias Schmid +57500
Austin Smotherman +57500
Sami Valimaki +60000
Andrew Putnam +60000
Lucas Glover +62500
Daniel Brown +62500
Jhonattan Vegas +75000
Emiliano Grillo +80000
Mikael Lindberg +85000
Adrien Saddier +100000
Bernd Wiesberger +100000
Elvis Smylie +110000
Stewart Cink +130000
Kota Kaneko +130000
David Lipsky +150000
Chandler Blanchet +150000
Andy Sullivan +150000
Joe Highsmith +180000
Adam Schenk +200000
Travis Smyth +200000
Davis Riley +225000
Martin Kaymer +400000
Brian Campbell +400000
Padraig Harrington +450000
Kazuki Higa +450000
Jordan Gumberg +450000
Ryan Vermeer +500000
Austin Hurt +500000
Tyler Collet +500000
Timothy Wiseman +500000
Shaun Micheel +500000
Y.E. Yang +500000
Michael Block+500000
Mark Geddes+500000
Luke Donald+500000
Bryce Fisher+500000
Jimmy Walker +500000
Jason Dufner +500000
Jesse Droemer +500000
Jared Jones +500000
Garrett Sapp +500000
Francisco Bide +500000
Zach Haynes +500000
Paul McClure+500000
Derek Berg +500000
Chris Gabriele +500000
Braden Shattuck +500000
Ben Polland +500000
Ben Kern +50000

Tour Photo Galleries

Photos from the 2026 PGA Championship

Published

2 days ago

May 11, 2026

GolfWRX Staff

GolfWRX is on site for the second major of 2026: The PGA Championship from Aronimink in Newtown Square, Pennsylvania.

The tournament’s location, just outside Philadelphia, and its status as a major championship mean GolfWRXers are in for a treat: WITBs from a strong field, custom gear celebrating the PGA Championship, and the rich culture of the City of Brotherly Love — we have noted a relative absence of cheesesteak-themed items thus far this week, but most of the rest of the usual suspects are well represented.

Check out links to all our photos below.