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Opinion & Analysis

Curved or straight? How should you hit the golf ball

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When you hit the golf ball close to the hole and have a short birdie putt, we call that positive variance. When you hit a less than ideal shot that curves into the woods, we call that negative variance. They both represent the same thing, a change in the average or normal outcome. With that said, almost every first coaching experience begins with an athlete wanting to become more consistent, but once shown how consistently they curve the ball, they quickly change their answer to wanting the ball to land closer to the hole on average.

There are only two ways to help the golfer. Either change the motion pattern to produce a different ball flight that better matches their intent, or help the athlete better understand their pattern and learn to use this consistency to their advantage when it comes to the formation of their strategy for maneuvering the golf ball around the course safely. Both options are valid with one requiring more “work” in the short-term than the other.

Is there a way in which we could use both strategies to improve performance faster, you bet! This is where we learn that aiming the face of the club head exactly at your target and expecting the ball to have zero curvature is an option, but probably not a likely outcome. Therefore, if we know the ball is likely to have some curvature, then we want to make sure that the ball is always curving towards the target, and not away from the target line and towards trouble.

Keep in mind you don’t hit it solid and straight when you hit it out-of-bounds and into the hazard, you hook and slice it into the out-of-bounds and the hazard, therefore learning to minimize curvature is the easiest way for a golfer to improve their score and save money on golf balls.

The Nine Ball Flights from a Physics Perspective

In general, we can swing the golf club head in three directions; left of target (out-to-in), at the target (square-to-square), or right of the target (in-to-out). Similarly, we can only point the face of the club head in three directions; left of the target, at the target, or right of the target. Understanding that we can swing the club head and point the face of the club head in different directions at the same time is key and explains why curvature happens.

If you assume center contact between the golf ball and the club head, the only thing the golf ball is aware of is which direction the club head is traveling in, and in which direction the club face is pointing. Transitioning away from a linear model of the golf swing motion, we now understand that angular momentum is needed to create maximum speed, and when we apply angular momentum (the club head torquing about the mid-hand point) we introduce “twisting” of the club head face about the club shaft. This “twisting” causes a separation between the direction the club head is moving in and the direction the club head face is pointing.

If the direction of the club head (Club Path) and the direction the club head face is pointing (Face Angle) are equal, assuming centered contact between the club head and the golf ball, the ball will fly straight with zero curvature. If the direction of the club head (Club Path) and the direction the club head face points are not equal, the ball will curve.

“The Face Sends It, And The Path Bends It” -Unkown

Assuming centered contact, the golf ball will always curve the opposite direction relative to the direction the club head is moving in (Club Path). Therefore, if you have your club head moving “in-to-out” by five degrees (+) with a club head face pointing (Face Angle) directly at your target (zero degrees), the golf ball will start fairly straight and then curve to the left (away from rightward club path).

The opposite of this is also true. If the club head is moving “out-to-in” by negative five degrees (-) (Club Path) with a club head face pointing (Face Angle) directly at your target (zero degrees), the golf ball will start fairly straight and then curve to the right (away from the leftward club path).

Shallow/Steep | Fade/Slice |Draw/Hook

As learned from Dr. Kwon, the golf club head only travels on an inclined “plane” from mid-downswing to mid-follow through. What determines the pitch of that “plane” has to do with the Biomechanics and the relationships within the human anatomy. Using Mike Adams definitions, a Side-Cover style athlete is going to have a “steeper” or more upright pitched “plane” meaning that the club head (Club Path) will be traveling more leftward at impact. This will tend to produce a more downward decent into the golf ball (Attack Angle). A Side-Under style athlete is going to have a “shallower” or flatter pitched “plane” meaning that the club head (Club Path) will be traveling more rightward at impact. This will tend to produce a shallower descent into the golf ball (Attack Angle). A Side-On Style athlete is going to have a more “neutral” pitched plane meaning that the club head (Club Path) will be very neutral at impact. This will tend to produce a more “average” decent into the golf ball (Attack Angle).

When Does a Fade Become a Slice and Vice Versa?

When the golf ball crosses the target line and begins to curve away from the target, either curving leftward or rightward of the target-line, then it goes from being classified as a draw/fade to a hook/slice. For example, if you line up “straight” at your target and start the golf ball 20-feet left of your intended target line, and it begins to curve back towards the target line, as it curves the amount of lateral dispersion between begins to diminish. The entire time the golf ball is curving towards the target line the “gap” between where the ball started, and the target line decreases. In this example the golf ball is curving rightward and if that golf ball should curve right of the target line while still in the air, it has become a slice and is now increasing the amount of lateral dispersion until the golf ball comes to rest.

Pattern vs. Straight

Without getting into “rabbit-hole” Biomechanics conversations about immobilizing joint segments, we are equipped with wrist that are capable of three translational movements and three torques which creates six degrees of freedom. We also need to create acceleration and force which will require angular momentum to create maximum distance. With that said, we are going to be introducing twist about the handle which will cause the club head face (Face Angle) to rotate open during the backswing and will require “closing” during the downswing.

Due to the rotation of the club face about the club shaft, there becomes an element of timing to having the club head face (Face Angle) equal to the direction the club head is traveling (Club Path) consistently. As Humans, and not machines we have to be willing to accept a certain amount of variance in our movements. It is impossible for a Human Being with as much variation as we have to repeat the same motion time after time consistently. Therefore, attempting to create zero curvature on every shot becomes a very elusive goal and tends to make golf very difficult.

If we are attempting to hit the golf ball with the center of the club head face, create a club head movement (Club Path) of zero degrees or “straight”, and point the club head face (Face Angle) directly at your target (zero degrees), more often than not, you are going to be unaware of which way the ball is going to curve on “non-perfect” golf shots creating a two-way miss.

There are two reasons for this, one is gear-effect which is another conversation, and the second reason is due to human variance. One swing, you may accidentally rotate the club face closed relative to the club path and the ball curves leftward, on another swing, you may have learned from your previous mistake and now you leave the face open relative to the club path and the ball curves rightward.

By Owning YOUR Curve, YOU Can Eliminate the Double Cross!

“Square” is a relative term. If we understand that a contributing factor to the “shallowness/steepness” of the golf swing is the relationship that exist which would be the between the overall height of the athlete and the wingspan of the athlete, for example if the athlete has a wingspan that exceeds their height, the hands will move more away from the center of the body as the hands make the backswing. This will in turn create less hand path “depth” and the athlete will tend to have a more leftward Club Path and a more deciding strike into the ball (Attack Angle). The opposite would also be true for an athlete having a wingspan less than their height, with the hands traveling more around the body during the backswing and swinging more rightward (Club Path) with a “shallower” Attack Angle.

Armed with the knowledge that we are going to swing it either leftward, rightward, or square-to-square, we now can begin to understand where our club head face (Face Angle) needs to be at impact to get the ball to start opposite of the intended curvature. As mentioned earlier, attempting to always have the Face Angle return to zero degrees at impact and getting the golf ball to land near the target is going to be very difficult for a Human Being to accomplish consistently. Therefore, moving them away from a “linear” approach and into a “pattern” approach becomes much easier to accomplish and produces the results wanted more consistently.

Once the Club Path (combination of Swing Direction and Attack Angle) is understood from an individual Biomechanics perspective, we can create a strategy that aligns with how we are designed to move. For example, an athlete has a wingspan that exceeds their height, will create a more “negative” or leftward Club Path at impact. Understanding that the “path bends it” and assuming centered contact between the club head and the golf ball, the ball is generally going to curve rightward (away from the club path). This means that we will need the golf ball to start or launch leftward of the target. Understanding that Face Angle is the first touch point of the golf ball and represents the majority of the factor that will indicate where the golf ball will start in time and space, it now becomes paramount that the club head face (Face Angle) returns “closed” relative to the target line.

Face Angle is a measurement of where the club head face is pointed relative to “square”, which is determined by the position of the Launch Monitor relative to the Target. Face-to-Path is a calculation of the relationship between where the club head face is pointing (Face Angle) and the direction the club head is moving (Club Path). With that said, if we have a leftward Club Path and the club head face (Face Angle) is “closed” relative to the target line, the Face Angle can still be “open” relative to the Club Path which will create a positive Face to Path relationship.

Creating the patterns becomes much simpler due to the simplified approach. If you are determined to create a more leftward pattern from a Biomechanics perspective, then creating a leftward Club Path must be accompanied by a matching “closed” Club Face relative to the target line, and an “open” or positive (+) Face to Path relationship. An athlete wanting to draw the golf ball would need a more “shallow” or rightward Club Path with a matching “open” Face Angle, and a negative (-) Face to Path relationship assuming centered contact.

Consistency Through Built in Margin of Error

Keeping with the idea of creating a pattern when we discuss error, the error becomes much smaller, and it becomes easier to eliminate one of the “misses”. For example, an athlete that is predetermined to make a “shallower” club head path from a Biomechanics perspective will understand that the Face Angle needs to be “open” relative to the target line to match their naturally occurring rightward Club Path. Therefore, if they should swing a little too far rightward, assuming centered contact and the face remains “open” relative to the target line the ball may Hook (cross the target line) some but is still a very manageable miss. This pattern is easy to manage as long as the athlete stays aware that Club Path or Face Angle becoming leftward not only doesn’t fit their Biomechanics, but also produces the worst outcome.

In conclusion, while attempting to create a zero-curvature golf shot can be accomplished, over a large enough sample size is going to produce very few occurrences due to the variable nature of the Human. Also, by understanding the geometric relationships within the golf swing, we can curve the golf ball either way and still maintain efficiency and speed production. While playing from the middle of the fairway is always going to be a great position, it is also important to be able to have a good chance of landing in the fairway/on the green while taking the obstacle that leads to a higher score completely out of play. 

Graduating from the Professional Golf Management program at Eastern Kentucky University, Michael started his professional career as an Assistant Golf Professional. After a brief hiatus from the industry, Michael began to teach golf part-time at the Kendall Academy where Dave Kendall helped Michael find his true calling and passion in life. In addition to being exposed to Trackman, Michael was also exposed to Scott Hayes and “The Golfing Machine”. Scott Hayes was paramount in exposing Michael to the “science of golf” which has consumed him ever since. Without knowing the difference between kinetics and kinematics, Michael knew that there was a piece to the puzzle that was missing and quickly added his first set of force plates to go along with his Trackman. The force plates immediately unlocked the world of ground reaction forces and Biomechanics which led Michael into the BioSwing Dynamics group including Mike Adams, E.A. Tischler, Terry Rowles, etc. Getting a crash course into how the anatomy affects the motion of the golf swing, as well as how the forces and torques are acting on the anatomy gave Michael the piece to the puzzle that he had been missing all along. Michael wanted to create a performance training environment where everything was measured and quantified, and opinions didn’t matter. In November of 2020, Measured Golf opened for business. In addition to coaching athletes of all skill levels, Michael also works with several tour players and serves as an Advisory Board member to Swing Catalyst. Michael also consults and works with several other industry leading technology companies and continues to attend and present at education events around the world.

3 Comments

3 Comments

  1. lambs

    May 1, 2022 at 4:30 am

    I’m going to hang myself…straight !!!

  2. Bob

    Apr 30, 2022 at 5:04 pm

    Cliff’s Notes:

    Everybody needs to have and know their preferred curve. If you draw the ball, aim at the right side of the fairway. If it draws, you are in the middle of the fairway. If you hit it straight, you are on the right side of the fairway. Vice versa for a preferred fade.

    Very simple.

    If you hook or slice, quit.

    • Acemandrake

      Apr 30, 2022 at 6:05 pm

      True. I play a fade & my “miss” is a straight ball.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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