Opinion & Analysis
The Wedge Guy: Buyer beware?
It was nearly 20 years ago, when a close friend and business partner suggested I sometimes shake up my blog posts by getting “deep in the weeds” with valuable information about golf equipment and the industry around it. Over a couple of beers and a great burger, we came up with my alter ego, “The Texas Wedgehog,” and his mantra, “Rootin’ out the truth.”
From time to time, I’ve donned that persona to dive into topics that are a somewhat edgy and that might seem a bit sacrilegious for a guy that has made his living in the golf equipment industry for over forty years now. But in my first life as an ad guy, one thing that I despised was advertising that was less than truthful about a product or service. I share that same set of values about the golf equipment industry.
So, today I want to share a couple of recent stories with you that seem to suggest that maybe we should approach buying golf equipment with a bit more research and exploration, rather than to just take manufacturer’s claims and published information at its face value.
This is not to demean the industry or any of its players. Golf club design and marketing is a fast-paced environment, and all golfers have benefited from the vast amount of science and manufacturing technologies that are applied to helping us hit better golf shots. There are a lot of great products for us to choose from.
But as I have noted in prior articles, there is a limit to what golf clubs can do for your game, while there are also great attributes to equipping yourself with modern and meaningful technologies. The point of today’s article is that you need to be careful and maybe inquire a bit deeper before you just assume things about the clubs you are considering, or that you have purchased. Just a couple of examples why . . .
Case Study #1 – What does “forged” really mean?
I often like to try things other companies are producing, so I recently purchased a set of modern blade irons – you know, the ones that claim to have added technologies to make blade style irons more “techy.” And because I’m a die-hard fan of forged irons, I selected a forged model, evidenced by the fact that “FORGED” was stamped right there on the hosel.
The first thing I did when I unpacked them was to run them through my loft/lie machine to make sure the lofts were accurate and to adjust the lie angles to my own spec of 2* flat. At least that was my goal.
I’ve adjusted lie angles on hundreds of clubs in my golf life, and anyone who has done that can quickly tell the difference between a forged head and a cast one. Forgings bend easily, and most castings are brutally hard and unmalleable. These were definitely not fully forged, as it took all my strength to move the lie angles even two degrees; at most they only have a forged face in their multi-piece construction. To me, putting “FORGED” on the hosel is more than misleading, it is downright untruthful. So, now I wonder if I can trust anything else this company says about its products?
Case Study #2 – Shaft flexes can be anything
My club’s general manager asked me why I thought his new irons from Company ‘A’ were performing so differently than his previous irons from Company ‘B’. Though both were similar modern blade designs, and both had shafts that were indicated as “stiff” flex, he was hitting the new irons out on the toe consistently and much higher. So, I suggested he bring both sets to the Edison shop and we’d put them through all the measuring devices to see just what might be causing that issue.
I will add that the two sets of irons had different shafts in them, the first set being one major shaft brand’s mid-weight steel shaft in a “stiff” flex, the newer set having a lighter weight shaft (by 10 grams) from a different major brand shaft company, also marked “stiff.”
But that’s where the similarity ended. Once I put them on the Mitchell Digital Frequency Analyzer, his performance issue came very clear. The newer set of irons delivered frequency readings of 28 to 35 CPM lower than his earlier set, which equates to three full flexes! So, with that much softer shaft in his new set, he was obviously experiencing more “shaft droop” through impact, which was causing the toe hit pattern and higher ball flight.
A major challenge of the golf club industry is that there are no recognized “standards” for anything. Not lofts, not lengths, not in shaft flex designations. Heck, companies don’t even agree on how club length should be measured, much less what a standard length might be. That makes it tough to compare one club to another in a fair manner.
My goal with this blog is to share things I’ve learned in a lifetime of golf and 40+ years in the golf equipment industry. These case studies definitely prove that you should be very careful when purchasing equipment to make sure you get what you think you bought.
If I were a consumer, I would always insist that a new club be put on measuring equipment before I ever hit it to make sure I’m getting what I think I purchased.
Opinion & Analysis
Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers
PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.
In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.
Check out the full Q&A below.
Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?
Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.
I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.
Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?
Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.
Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.
Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?
Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.
In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.
Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?
Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.
Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?
Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.
Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.
Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?
Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.
The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.
Club Junkie
A putter that I love and hate – Club Junkie Podcast
In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.
We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.
To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.
Opinion & Analysis
From 14 handicap to pro: 4 things I’d tell golfers at 50
This year my 50th birthday. Gosh, where has the time gone?
As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.
I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.
Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.
I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.
It’s been a ride, and I’ve gone both deep and wide.
So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.
1. Think About What You Want
Everyone has their own reason for picking up a golf club.
Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.
For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.
You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.
The point is to give yourself permission to play for your own reasons, and let that be enough.
But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.
None of these goals are better than the others, but each requires a different plan that you can work backward from.
2. There Are Lots of Things That Can Work
One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.
You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.
You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.
I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.
Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.
I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.
3. Get Custom Fit
If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.
If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.
Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.
It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.
Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.
I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.
So if you’re going to get fit, be smart about it.
Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.
Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.
I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.
4. Distance and Strategy Matter
There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.
I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.
Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being
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Mike
Jul 24, 2022 at 10:54 pm
I agree with many of your points regarding the lack of standards. However, when it comes to shaft frequencies, I think it’s important to understand that CPM readings do not necessarily equate between different brands and types of shafts. Your statement that a difference 28 to 35 CPM’s equates to 3 flexes is true ONLY if you are talking about the same model shaft! In your example, you are comparing different shaft models, so it is not a fair statement.
I have had a frequency analyzer for over 30 years, and have learned to use the term “adjustment factor” when comparing different shafts. Without getting too technical, I have used single frequency matching in my clubs, where I build all clucs to the same frequency…no need to get into a discussion about that here :-). In the past, I had a set of clubs shafted with TT Dynamic shafts measuring 300 CPM. When the Rifle shafts came out in the 1990’s, I started testing them and found that at 300 CPM they played much stiffer than the TT Dynamic shafts. Through trial and error, I learned that a Rifle shaft built to 291 CPM felt and played similar to my 300 CPM TT Dynamic shafts. Hence, I would call that a 9 cycle adjustment factor. Today, I am using a particular model of Fiberspeed iron shafts which I build at 277 CM, a 23 cycle adjustment factor. If I were to build the Fiberspeed shafts to 300 CPM I would find them to be WAY too stiff!
Again, I mention this so that people don’t simply use a CPM number to evaluate or compare the stiffness of different shafts.
MICHAEL
Jul 23, 2022 at 6:03 pm
Had a TERRIBLE experience w/ Mizuno. Ordered an iron set 2 deg upright & I couldn’t hit them for crap; every shot felt as if it were hit off the toe. Took them back to Golf Galaxy where I purchased them. They put all 7 irons on the lie angle machine & ALL were 2 to 3 degrees flatter than I ordered. They called Mizuno & Mizuno tried to blame it on them (even though the order form CLEARLY stated 2 deg upright). The Galaxy staff got into a huge yelling match on the phone w/ Mizuno (I witnessed all of this) before Mizuno FINALLY agreed to take the irons back & adjust them properly.
I know many folks swear by Mizuno but after that experience I never looked at another Mizuno club. The lesson here: when you receive your irons, as the article says, CHECK THEM!!!
Boisepro59
Jul 26, 2022 at 11:04 am
Have been in the industry 40 years and have to say Michael that your experience with Mizuno is extremely rare.
Having some experience with Golf Galaxy I would say the fault would lie more with them
than Mizuno, especially if the GG staff was “yelling” on the phone.
Ryan
Jul 22, 2022 at 12:35 pm
I’m betting TM
Geoffrey
Jul 22, 2022 at 11:04 am
We need to know the names of companies putting “forged” on a club that is perhaps only partly forged. Please name names.
Brian
Jul 23, 2022 at 12:34 pm
I mean…they’re pretty obvious. TM does it with their hollow irons, same with Callaway and their Apex/Pro line. Same with Titleist’s TS100 and Srixon ZX-5. Pretty much any player’s distance irons, with the exception of Mizuno’s 921 Forged which is a true one-piece forging, are multi-piece constructions where only the face or body is actually forged.
Mr. Amazed
Jul 21, 2022 at 5:21 pm
Groundbreaking
SpaceGolfer
Jul 21, 2022 at 4:32 am
Well it’s certainly not a news that there are assembled heads where only the face is forged…but usual is also declared into the specs…unless is intentionally not.
Hard to believe that with your knowledge of the market you were not aware of this.
If it’s a case of misleading advertising then name the company.
Andy
Jul 20, 2022 at 1:23 pm
Call the companies out!