Callaway Golf has today unveiled its new Great Big Bertha family of clubs.

The ultra-premium lineup includes driver, hybrids, fairway woods and irons, with all hitting retail on November 11, 2022.

In contrast to the Rogue ST line, Callaway envisions the GBB family as a more targeted product that will appeal to a smaller audience of slower swing speed players looking for easier distance.

Great Big Bertha Driver

Engineered with an ultra-lightweight design in design for unmatched distance characteristics, the Great Big Bertha driver is nearly 30g lighter than the Rogue ST MAX driver.

To increase MOI, Callaway engineers paired a lightweight Triaxial Carbon Crown with a Forged Carbon Sole. With all this discretionary weight, the engineers moved the CG lower and deeper in a bid to enhance forgiveness, while the steel sole plate is designed to make it easier to hit a draw.

The driver includes a Jailbreak Speed Frame that is powered by A.I. in design for enhanced horizontal and torsional stability. All this stability bids to promote increased ball speed across the face.

In addition, Callaway has now included spin optimization in its industry-leading A.I. face technology. The new formula bids to increase ball speed while lowering spin to increase total distance.

• Available Lofts: 9°, 10.5°, 12°
• Pricing: $699.99

Great Big Bertha Irons

By leveraging materials that are typically reserved for drivers, Callaway generated up to 96g of discretionary weight and precisely repositioned this saved weight in their new irons in design to increase launch and forgiveness.

The Great Big Bertha iron features the thinnest titanium face the brand has ever used in an iron. On top of that, it’s also the lightest. In addition, the Commercially Pure Grade 4 (CP4) Titanium body flexes more at impact than traditional steel and works together with the thinner face in a bid to transfer more energy to the ball.

The Tungsten Speed Cartridge features up to 145g of high-density tungsten, which is designed to provide increased speed and launch by giving Callaway the deepest center of gravity they’ve ever achieved in an iron. This level of tungsten is a 133% increase over Rogue ST Max and the most ever in a Callaway iron.

The forged titanium face is optimized to increase speed and improve spin consistency, while the brand’s urethane microspheres bid to enhance sound and deliver a softer feel while still allowing the face to flex for more ball speed.

• Available Lofts: 4-SW
• Pricing: $449.99/stick

Great Big Bertha Fairway Woods

Featuring a titanium face and body, 53% of the total head weight of the Great Big Bertha Fairway Woods is made up of discretionary weight. This weight savings enabled Callaway to create a larger, more forgiving footprint and an ultra-low CG that steel does not allow.

The titanium face is uniquely optimized for each fairway wood head through A.I. for enhanced ball speed and spin consistency in a powerful design. Callaway’s Jailbreak with Batwing Technology pushes stiffness to the perimeter while still allowing the face to flex for high ball speeds across the face.

The fairway woods feature a lighter, stronger triaxial carbon crown that saves a significant amount of weight. The Forged Carbon sole also aids in weight savings and relocates the CG in design to create a slight draw bias. With all this discretionary weight, Callaway engineers also leveraged 50g of internal tungsten and a 15g steel plate on the sole in order to create an easier, higher launch.

• Available Lofts: 3w, 5w, 7w, 9w
• Pricing: $499.99 each

Great Big Bertha Hybrids

In their Great Big Bertha hybrids, Callaway engineers leveraged a titanium face and body, resulting in 100g of discretionary saved weight. After extensively reviewing performance characteristics, this weight was then redistributed in design to enhance ball speed, improve forgiveness, and promote an easy launch.

The titanium face has been uniquely optimized through A.I. in a bid to enhance ball speed and spin consistency in a hybrid construction, especially on off-center hits. And for the first time ever in a hybrid, the A.I. designed Jailbreak with Batwing Technology seeks to increase stiffness in the perimeter while allowing the face to flex for high ball speeds across the face.

In addition, a lighter, stronger Triaxial Carbon Crown saves significant weight vs. a traditional steel crown. The Forged Carbon sole plate also aids in weight savings and relocates the CG in design to create a slight draw bias. All this saved weight is then meticulously redistributed to promote high launch and more forgiveness.

With the substantial amount of discretionary weight available from titanium, Callaway engineers also redistributed up to 78g of weight between internal tungsten and the sole plate in a bid to promote faster ball speeds and a higher launch.

• Available Lofts: 3H, 4H, 5H, 6H, 7H, 8H
• Pricing: $449.99 each