The latest installment in Callaway’s higher-handicap, lower-swing speed Big Bertha family includes new drivers, fairway woods, hybrids, and irons for 2023.

Regarding the 2023 Big Bertha offerings, Brian Williams, VP of R&D at Callaway, said:

“This lineup is all about game-improvement and having fun. This is a line where we look at each club top to bottom to give golfers confidence, to give them confidence at address, and to help them have fun with the shots they play. To get the ball up in the air, get the ball downrange, and enjoy the game.”

Big Bertha Driver

Designed with the low, forward CG combination for players looking for maximum help launching the ball and eliminating a slice, the draw-biased 2023 Big Bertha driver features the company’s A.I. Designed High-Strength XL Face for a larger sweet spot and confidence-inspiring shape. A lightweight package bolstered by a triaxial carbon crown is paired with a lightweight Jailbreak system for stability and speed across the face.

Callaway’s Brian Williams: “This Big Bertha Driver recipe is one that we’ve refined now and carried over from the previous version, and that was a different way to approach how to kill a slice. In this application, we’re talking about reducing spin for this player that swings down and across the ball. In this version, we’ve refined that approach with a little bit lower and more forward CG positioning.”

“We have weight in the heel giving a visual signal that it’s going to be a draw bias. But really it’s the spin reduction that they’re going to see that gets the ball further and straighter down the fairway…The lower RPMs reduce that side spin, reduce the overall back spin, bring the ball a little bit lower, and keep it left.”

Big Bertha Fairway Woods

Designed for forgiveness, ease of launch, and slice minimization, 2023 Big Bertha fairway woods feature a shallow face and oversized profile, as well as progressively shorter shaf lengths for more consistent contact. Callaway implements its Jailbreak with Batwing Technology for increased body stability with face flex in the sweet spot for ball speed. The 3 and 5-woods are adjustable.

Callaway’s Brian Williams: “We focused on making the easiest launch fairway wood in the game. This is a very, very repeatable, controllable, easy to launch fairway wood…. It’s deep, it’s forgiveness, and that really shallow face helps you get under the ball with really high launch and a good result.”

Big Bertha Hybrids

Big Bertha Hybrids feature strategically placed tungsten weighting for ease of launch and slice minimization. Large, high-volume head shapes with enhanced offset contribute to the aforementioned, as well. A.I. designed Jailbreak with Batwing Technology and a high-strength, A.I.-designed 455 face cup complete the package.

Callaway’s Brian Williams: “The mission here is to create that complimentary offering for players, and really give them flexibility on how they put their set together. With different options that all promote confidence, these hybrids are easy to launch, they’re easy to hit, and they’ll go far…They’re very versatile, playing out of a variety of conditions, and giving a lot of flexibility to players on how they can build their sets.”

Big Bertha Irons

Easy to hit, with a confidence-inspriging shape, and plenty of technology, Callaway’s 2023 Big Bertha irons round out the BB lineup. Leveraging A.I. and premium materials, engineers are throwing everything against the wall to benefit golfers who need the maximum amount of help from their golf clubs.

Up to 11 grams of internal tungsten is used in Big Bertha irons to maximize forgiveness and up to 43 grams of internal tungsten weighting is positioned for high-launch in the long irons and enhanced control in the short irons, according to the company.

Callaway implements its A.I.-designed face cup in the Big Bertha irons as well with each face featuring a unique pattern for optimum speed and spin.

Big Bertha irons are designed with thicker toplines, wider soles, enhanced offset, and longer blade lengths for maximum confidence and performance.

Brian Williams on Callaway Big Bertha irons: “We’re trying to make our most forgiving, easiest to launch iron. An iron that players can swing easy and get up in the air and get downrange….We hope this is seen as a very balanced iron – premium cosmetics, it looks beautiful there’s visible tech, and then a shape that inspires confidence. This is a very traditional Callaway shape. We have offset to help this player, the topline thickness, sole widths, and longer blade length. It’s an iron that’s forgiving and is going to be good on launching the ball high.”

Big Bertha irons also come in a durable Black Smoke finish.

Pricing, specs

Big Bertha Driver
Lofts: 9, 10.5, 12
Pricing: $499.99

Big Bertha Fairway Woods
Lofts: 3W, 5W, 7W, 9W, Heavenwood
Pricing: $299.99

Big Bertha Hybrids
Lofts: 3H, 4H, 5H, 6H, 7H, 8H, 9H
Pricing: $259.99 each

Big Bertha Irons
Lofts: 4-SW
Pricing: $999.99/6-piece set (Steel), $1099.99/6-piece set (Graphite)

Callaway Big Bertha Reva

Callaway is also launching the Big Bertha Reva line for women, which includes different colorways, as well as lofts, swingweights, and flexes tailored toward women golfers. Big Bertha Reva drivers, fairway woods, hybrids, and irons are available.

Kim Johnson, Callaway’s Women’s Task Force Lead/Retail Marketing Manager said, “We’re proud to be making the best performance products for women. We’re #1 on the LPGA Tour, and we make something for every woman no matter where they are in their golf journey. This is another piece of that…and now we’re coming back with something that’s bigger and better. You’re going to see a lot of effort from the Women’s Task force at Callaway, we have a lot of different opinions based on a lot of consumer insights. We’ve done a ton of research with LPGA players all the way to women who are just starting in the game.”

“This is a more aspirational product. This is the product for women who are ready to upgrade, ready for real technology that is specifically designed for them…It’s the golfer who’s playing more recreationally, and something that’s going to hit the ball straighter and more distance.”

Details below

Big Bertha REVA Driver
Lofts: 9, 10.5, 12
Pricing: $499.99

Big Bertha REVA Fairway Woods
Lofts: 3W, 5W, 7W, 9W, Heavenwood
Pricing: $299.99

Big Bertha REVA Hybrids
Lofts: 3H, 4H, 5H, 6H, 7H, 8H, 9H
Pricing: $259.99 each

Big Bertha REVA Irons
Lofts: 5-SW
Pricing: $999.99/6-piece set (Steel), $1099.99/6-piece set (Graphite)

 

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