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2024 Titleist AVX golf balls: Targeting improvement in every layer

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Titleist left no stone (nor layer) unturned in crafting the latest iteration of its AVX golf ball. The company’s soft-feeling, low flight, low iron spin, distance ball (at less-than-a-tour-ball price point)

Titleist touts softer feel, longer distance, and more control around the green in its latest generation of AVX. The previous iteration was released in 2022.

New high gradient, high-speed core

You can’t have a fast ball without a fast core. AVX’s new core features the same high-gradient core technology as Pro V1 and Pro V1x. Engineers also credit it as being foundational to reducing long game spin while retaining spin around the greens.

“With AVX’s core reformulated for a higher gradient, we’re able to give golfers more of that low spin and long distance with their long irons and hybrids, which is hugely important to the AVX player,” said Mike Madson, Vice President, Titleist Golf Ball R&D.

Improved casing layer, cover

Titleist engineers positioned a thin, high-flex casing layer over the core to reduce long-game spin. Outside of this is a new, softer urethane cover calibrated for spin on short irons and wedges.

Titleist’s Mike Madson explained the three-piece construction:

“With three-piece construction golf balls, one of the real benefits is the hard-over-soft and soft-over-hard relationships which allow us to control spin in various aspects of the game.”

“For example, when there is a very high-speed impact condition, the cover is going to play less of a role during that collision. Most of what is interacting with the club face is that stiff casing layer and that soft core, which is a hard-over-soft relationship. When you have hard-over-soft, it drives spin down. Conversely, on shots around the green, the impact with a wedge is a lower speed collision or more of a glancing blow where the interaction is primarily between the cover and the casing layer. When you have that soft cover over that stiff casing layer, that soft-over-hard relationship drives spin up. This helps give AVX golfers the distance they enjoy at the top end of their bags as well as the greenside spin they seek with their wedges.”

Improved aerodynamics

Engineers designed a new 346 quad dipyramid catenary dimple design to ensure AVX remains the lowest-flying urethane-cover offering in the lineup.

What Titleist says about its new AVX golf balls

“When we ask golfers why they play AVX, the answer is usually distance and feel,” said Jeremy Stone, Vice President, Titleist Golf Ball Marketing. “When we ask them what they want more of, the answer is usually greenside spin. New AVX is unique because not only were we able to give golfers more spin and control around the greens, but we were also able to improve on AVX’s strengths. Golfers are going to find the new AVX is a better golf ball across all performance attributes while still staying true to its original long and soft identity in the Titleist lineup.”

Pricing, specs, and availability

Colors: White, yellow

At retail: 1/24

Price: $49.99/dozen

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2 Comments

2 Comments

  1. Conor

    Jan 22, 2024 at 3:19 pm

    Keen to try the new AVX when it hits retail. I’ve recently switched to the AVX under advice from a fitter at Club Champion whilst getting fit for a driver. My driver spin was far too high with my gamer ball, a Z Star XV. He gave me an AVX to hit with the Trackman and instantly noticed the difference. Better flight, longer distance, better spin numbers and my right miss stayed in play. Could definitely use more green side control, but I’ve dropped 1.5 shots off my handicap index since gaming the AVX. Not upset it’s come down in price too. $15 AUD less than a dozen ProV1.

  2. Rich D

    Jan 21, 2024 at 10:14 pm

    Reads like a press release. Because that’s what it is.

    That said, this ball might be a real game-changer for mid-handicappers.

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Equipment

Tour Edge unveils all-new Exotics mini driver

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Tour Edge Golf has today introduced the all-new Exotics mini driver, engineered to deliver a powerful combination of speed, control, and versatility in the long game. 

The Exotics Mini combines a titanium face with a stainless-steel body in design to balance ball speed with stability and control, creating a versatile option at the top end of the bag. 

At the core of the design is Tour Edge’s proprietary Combo Brazing technology, a high-precision thermal bonding process that seamlessly fuses a titanium cup face to a stainless-steel body into a single, continuous structure. By eliminating energy loss found in traditional multi-piece constructions, Combo Brazing is designed to deliver faster face response, more efficient energy transfer, and a uniquely powerful yet controlled feel.

The multi-material construction also allows mass to be positioned lower and deeper in the head in a bid to increase stability, while the thin titanium face is engineered to maintain ball speed across a wider impact area.

“While the initial goal was to enhance control and versatility in the long game, Combo Brazing ultimately drove measurable gains in ball speed and distance within the mini driver category. In robot testing, we’ve documented higher ball speeds, higher launch, reduced spin, and increased carry and total distance compared to leading models.” – Vice President of R&D Matt Neeley

In addition to distance performance, the Exotics mini emphasizes forgiveness through a heavier stainless-steel body that shifts mass toward the perimeter. This configuration increases MOI relative to traditional all-titanium mini drivers, helping preserve ball speed and directional stability on off-center strikes. Paired with Pyramid Face Technology from the Exotics metalwood line, the design is intended to support consistent speed across the face.

To further enhance MOI, a lightweight carbon fiber crown frees additional mass that is strategically repositioned low and deep in the head in design to improve stability and promote optimal launch with controlled spin.

“We designed the Mini to be about five millimeters shallower than other mini drivers on the market. That change improves playability off the deck. From a clean fairway lie, it can function as a strong 3-wood alternative while still providing control off the tee.” – Tour Edge CEO David Glod

An adjustable hosel system allows for loft and lie tuning to dial in trajectory and shot shape, while a fixed 13-gram rear weight helps stabilize the head through impact to improve dispersion consistency. The Exotics Mini Driver is available in 11.5 and 13.5-degree lofts in right-handed models.

Pricing & Availability

The Exotics Mini Driver is available for pre-order beginning today for $399.99 USD at touredge.com, and will be available for purchase at retail outlets worldwide on May 22, 2026. 

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Equipment

Srixon ZXi combo or TaylorMade P7CB/770 combo? – GolfWRXers discuss

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In our forums, our members have been pitting a Srixon ZXi combo against a TaylorMade P7CB/770 combo. WRXer ‘edutch22’ is on the hunt for a new set of irons and kicks off the thread saying:

“Looking at picking up a new set of irons and think I’ve narrowed it down to Srixon ZXi combo or Taylormade P7CB/770 combo. I am currently a 5 cap and allbeit I feel irons are my weakness. My miss is a little to the toe side. I am decently steep at 4-5 down. Always thought I am high spin but recently on trackman my 7 was spinning at 5800 roughly. 

My question or looking for thoughts on which one would benefit me more from a forgiveness standpoint? Or is there another iron is should be looking at entirely? I only get to play about once or twice a week, if I am not playing a 2-3 day event. Thanks in advance.”

And our members have been sharing their thoughts and suggestions in response.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • manima1: “You just can’t go wrong with Srixon ZXi7.”
  • MattM97: “You have to hit them to know, the V-Sole on the Srixon can be make or break for many.”
  • dmeeksDC: “P7CB is more forgiving for me than ZXi7 because my main miss is low middle and the P7CB still flies and spins great on that miss. These are both really nice irons but I like the P7CB more than the Zxi7 and the P770 (or P790) more than the Zxi5. The Srixons are larger so if that gives you confidence that is the way to go. I don’t feel like I get any benefit from the V-sole and the P7CBs live up to their high Maltby forgiveness rating so the TaylorMades have been great for me.”

Entire Thread: “Srixon ZXi combo or TaylorMade P7CB/770 combo? – GolfWRXers discuss”

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Equipment

From the GolfWRX Classifieds: 2024 Wilson Staff CB/Blade combo

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At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @pianoman0123 has a 2024 Wilson Staff CB/Blade combo up for grabs.

From the listing: “2024 Wilson Staff CB/Blade Combo.  4-8 irons are CB’s and the 9,PW are Blades.  5-PW have Project X 6.0 Shafts and the 4 Iron has a Steelfiber CW110 Stiff Shaft.   Standard Length, Lie and Lofts.  These are in very good condition the shafts just don’t work for me.  Like new Lamkin Grips on the 5-PW and a stock Golf Pride on the 4 Iron. $525 OBO.”

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules

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