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Morning 9: PGA Tour strikes private equity deal | Full Swing S2 release date | Pebble Beach photos

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By Ben Alberstadt with Gianni Magliocco.

For comments: ben.alberstadt@golfwrx.com

Good Thursday morning, golf fans, as day one of the AT&T Pebble Beach Pro-Am gets underway.

1. PGA Tour strikes private equity deal

Jack Bantock for CNN…”Rocked by the money on offer by LIV Golf and the talent drain of some of its leading players, the PGA Tour is offering its golfers the opportunity to become “owners of their league.”

  • “Announcing the launch of PGA Tour Enterprises on Wednesday, the PGA Tour said a “first-of-its kind” program will offer its players the opportunity to become equity holders.”
  • “Funded through an investment of up to $3 billion from Strategic Sports Group (SSG), a consortium of American sports teams owners led by Fenway Sports Group (FSG), the almost 200 Tour members would collectively be able to receive over $1.5 billion in equity.”
  • “The grants, available only to qualified PGA Tour players, would be based on career accomplishments, recent achievement, future participation and services and PGA Tour membership status, according to a press release from the PGA Tour.”
Full piece.

2. …more

ESPN’s Mark Schlabach…”Fenway Sports Group, which owns the Red Sox, Liverpool FC and Pittsburgh Penguins, will serve as a commercial adviser to PGA Tour Enterprises.”

  • “The PGA Tour is continuing its negotiations to finalize an agreement with the Public Investment Fund and the DP World Tour, which would potentially inject additional billions of dollars into PGA Tour Enterprises, sources said. The tour said it is making progress in its ongoing negotiations with PIF on a “potential future investment and both parties are working towards an ultimate agreement.”
  • “The PGA Tour, DP World Tour and PIF signed a framework agreement in June to combine their commercial assets, including the LIV Golf League. The agreement had a Dec. 31 deadline, which was extended as the sides continued to hammer out final details. Monahan and PIF governor Yasir Al-Rumayyan reportedly met in Saudi Arabia last week.”
Full piece.

3. What it means

Yahoo’s Jay Busbee…”As it stands, the full collection of the world’s greatest players will meet only four times a year — at the majors, assuming LIV’s finest are eligible — and the PGA Tour’s Wednesday announcement of outside investment from a consortium of professional sports team owners (the Strategic Sports Group) will do nothing to change that.”

  • “The SSG investment into the PGA Tour means, in broad terms, that the players who have stayed loyal to the Tour are about to get richer. The Tour itself gets an infusion of cash to help fund purses that have grown significantly since the Saudi-funded LIV Golf entered the scene two years ago.”
  • “But the SSG investment does nothing to bridge the gap between the two tours. Left unstated in the release touting SSG’s investment is the state of negotiations between the PGA Tour and the Saudi Arabian Public Investment Fund, LIV’s financial backer, aside from one cryptic line: “The transaction announced [Wednesday] allows for a co-investment from the Public Investment Fund in the future, subject to all necessary regulatory approvals.”
Full piece.

4. Full Swing season 2 release date

Golfweek’s Riley Hamel…”The second season of “Full Swing,” the Netflix show to goes behind the scenes of the PGA Tour and LIV Golf League, will be released on March 6, 2024.”

  • “During the inaugural episodes, cameras followed Justin Thomas at the PGA Championship, Matt Fitzpatrick at the U.S. Open and Rory McIlroy at the Tour Championship.”
  • “Judging by the release image posted by the PGA Tour’s Twitter/X account Wednesday, McIlroy, Thomas and Fitzpatrick will be back in the mix alongside Rickie Fowler, Joel Dahmen, Keegan Bradley, Tom Kim, Luke Donald and Wyndham Clark.”
Full piece.

5. Morikawa: How to improve golf broadcasts? Show more shots

Our Matt Vincenzi…”The TV coverage on the PGA Tour is often put on blast on social media, and ahead of this week’s AT&T Pebble Beach Pro-Am, one of the game’s biggest stars, Collin Morikawa, offered some advice on how the product could be improved.”

  • Speaking to media in California, Morikawa said:
  • “Well, I mean, you first need to see more golf shots. Like that’s like — that’s like the No. 1 bullet point. How do I make it more interesting? That’s a great one. Hit better shots, stop hitting — stop playing so poorly.
  • “Look, golf isn’t — like golf’s not going to be as high speed, you know, body contact, people tackling. Like that’s just golf, right? But I think most fans understand that and we can’t — like I’m not going to go dance down the fairway or celebrate differently on a birdie putt on the sixth hole on Friday. But just seeing birdie putts and seeing more shots, that’s going to bring more viewers in because you can actually watch golf, right?”
Full Piece.

6. Pebble Beach photos

  • Check out all of our galleries from this week’s event!
Full Piece.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

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News

2026 PGA Championship betting odds

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Scottie Scheffler leads the betting ahead of the second major championship of the year, with the World Number One a +345 favorite to get his hands on a second PGA Championship.

Rory McIlroy who won the Masters back in April is a +800 shot to complete half of the calendar slam at Aronimink Golf Club this week, while Jordan Spieth can be backed at +5900 to become a career grand slam winner.

Here is the full betting board for the 2026 PGA Championship courtesy of DraftKings.

Scottie Scheffler +345 – (Check 0ut his WITB here)

Rory McIlroy +800 – (Check out his WITB here)

  • Jon Rahm +1300 
  • Cameron Young +1500
  • Bryson DeChambeau +1700
  • Xander Schauffele +1850
  • Matt Fitzpatrick +1950
  • Ludvig Aberg +2000
  • Tommy Fleetwood +2600
  • Collin Morikawa +3500
  • Brooks Koepka +3900
  • Justin Rose +4300
  • Russell Henley +4600
  • Si Woo Kim +4700
  • Justin Thomas +4800
  • Robert MacIntyre +5300
  • Patrick Cantlay +5300
  • Viktor Hovland +5400
  • Tyrrell Hatton +5500
  • Jordan Spieth +5900
  • Sam Burns +6000
  • Hideki Matsuyama +6200
  • Adam Scott +6400
  • Rickie Fowler +7000
  • Chris Gotterup +7400
  • Patrick Reed +7400
  • Min Woo Lee +7800
  • Ben Griffin +8000
  • Sepp Straka +8400
  • Shane Lowry +9000
  • Akshay Bhatia +9200
  • Maverick McNealy +9200
  • Joaquin Niemann +9200
  • Jake Knapp +9200
  • Jason Day +9600
  • Kurt Kitayama +10000
  • J.J. Spaun +10000
  • Harris English +10500
  • Nicolai Hojgaard +11000
  • Gary Woodland +11000
  • David Puig +11000
  • Michael Thorbjornsen +12000
  • Jacob Bridgeman +12000
  • Keegan Bradley +12500
  • Corey Conners +14000
  • Alex Fitzpatrick +15000
  • Sungjae Im +15500
  • Sahith Theegala +15500
  • Harry Hall +15500
  • Alex Noren +16000
  • Thomas Detry +16500
  • Marco Penge +16500
  • Kristoffer Reitan +17000
  • Alex Smalley +17000
  • Wyndham Clark +17500
  • Sam Stevens +17500
  • Keith Mitchell +17500
  • Daniel Berger +18500
  • Ryan Gerard +20000
  • Nick Taylor +20000
  • Rasmus Hojgaard +21000
  • Dustin Johnson +21000
  • Pierceson Coody +23000
  • Aaron Rai +24000
  • Jordan Smith +24000
  • Angel Ayora +24000
  • Bud Cauley +25000
  • Matt McCarty +26000
  • Jayden Schaper +26000
  • Brian Harman +27000
  • Taylor Pendrith +27000
  • Ryan Fox +27000
  • J.T. Poston +27000
  • Cameron Smith +29000
  • Ryo Hisatsune +29000
  • Michael Kim +29000
  • Max Homa +29000
  • Denny McCarthy +29000
  • Tom McKibbin +30000
  • Rico Hoey +32000
  • Matt Wallace +32500
  • Ricky Castillo +33000
  • Haotong Li +33000
  • Michael Brennan +34000
  • Max Greyserman +36000
  • Stephan Jaeger +37500
  • Christiaan Bezuidenhout +37500
  • Rasmus Neergaard-Petersen +39000
  • Aldrich Potgieter +40000
  • Andrew Novak +42000
  • Patrick Rodgers +42500
  • Daniel Hillier +42500
  • Max McGreevy +46000
  • Billy Horschel +48000
  • Chris Kirk +48000
  • Ian Holt +49000
  • Casey Jarvis +49000
  • William Mouw +50000
  • Steven Fisk +50000
  • John Parry +50000
  • Nico Echavarria +52500
  • Garrick Higgo +52500
  • John Keefer+55000
  • Matthias Schmid +57500
  • Austin Smotherman +57500
  • Sami Valimaki +60000
  • Andrew Putnam +60000
  • Lucas Glover +62500
  • Daniel Brown +62500
  • Jhonattan Vegas +75000
  • Emiliano Grillo +80000
  • Mikael Lindberg +85000
  • Adrien Saddier +100000
  • Bernd Wiesberger +100000
  • Elvis Smylie +110000
  • Stewart Cink +130000
  • Kota Kaneko +130000
  • David Lipsky +150000
  • Chandler Blanchet +150000
  • Andy Sullivan +150000
  • Joe Highsmith +180000
  • Adam Schenk +200000
  • Travis Smyth +200000
  • Davis Riley +225000
  • Martin Kaymer +400000
  • Brian Campbell +400000
  • Padraig Harrington +450000
  • Kazuki Higa +450000
  • Jordan Gumberg +450000
  • Ryan Vermeer +500000
  • Austin Hurt +500000
  • Tyler Collet +500000
  • Timothy Wiseman +500000
  • Shaun Micheel +500000
  • Y.E. Yang +500000
  • Michael Block+500000
  • Mark Geddes+500000
  • Luke Donald+500000
  • Bryce Fisher+500000
  • Jimmy Walker +500000
  • Jason Dufner +500000
  • Jesse Droemer +500000
  • Jared Jones +500000
  • Garrett Sapp +500000
  • Francisco Bide +500000
  • Zach Haynes +500000
  • Paul McClure+500000
  • Derek Berg +500000
  • Chris Gabriele +500000
  • Braden Shattuck +500000
  • Ben Polland +500000
  • Ben Kern +50000

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Tour Photo Galleries

Photos from the 2026 PGA Championship

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GolfWRX is on site for the second major of 2026: The PGA Championship from Aronimink in Newtown Square, Pennsylvania.

The tournament’s location, just outside Philadelphia, and its status as a major championship mean GolfWRXers are in for a treat: WITBs from a strong field, custom gear celebrating the PGA Championship, and the rich culture of the City of Brotherly Love — we have noted a relative absence of cheesesteak-themed items thus far this week, but most of the rest of the usual suspects are well represented.

Check out links to all our photos below.

General Albums

WITB Albums

Pullout Albums

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News

How much each player won at the 2026 Truist Championship

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Kristoffer Reitan held his nerve at Quail Hollow on Sunday to claim his first PGA Tour victory and the $3.6 million winner’s check that came with it. The Norwegian fended off a packed leaderboard on a dramatic final day, with Rickie Fowler and Nicolai Højgaard both taking home $1.76 million for their runner-up finishes.

With a total prize purse of $20 million up for grabs, here’s a look at how much each player won at the 2026 Truist Championship.

1: Kristoffer Reitan, $3,600,000

T2: Rickie Fowler, $1,760,000

T2: Nicolai Hojgaard, -$1,760,000

4: Alex Fitzpatrick, $960,000

T5: Tommy Fleetwood, $730,000

T5: Sungjae Im, $730,000

T5: J.J. Spaun, $730,000

T8: Ludvig Aberg, $600,000

T8: Harry Hall, $600,000

T10: Patrick Cantlay, $500,000

T10: Matt McCarty, $500,000

T10: Cameron Young, $500,000

13: Justin Thomas, $420,000

T14: Min Woo Lee, $360,000

T14: Chris Gotterup, $360,000

T14: Nick Taylor, $360,000

T17: Alex Smalley, $310,000

T17: Gary Woodland, $310,000

T19: Austin Smotherman, $242,100

T19: Rory McIlroy, $242,100

T19: Keegan Bradley, $242,100

T19: Sudarshan Yellamaraju, $242,100

T19: Kurt Kitayama, $242,100

T24: Patrick Rodgers, $156,643

T24: Pierceson Coody, $156,643

T24: Adam Scott, $156,643

T24: Andrew Novak, $156,643

T24: Harris English, $156,643

T24: J.T. Poston, $156,643

T24: David Lipsky, $156,643

T31: Brian Harman, $114,416.67

T31: Viktor Hovland, $114,416.67

T31: Alex Noren, $114,416.67

T31: Tony Finau, $114,416.67

T31: Nico Echavarria, $114,416.67

T31: Corey Conners, $114,416.67

T37: Sam Burns, $82,187.50

T37: Maverick McNealy, $82,187.50

T37: Akshay Bhatia, $82,187.50

T37: Taylor Pendrith, $82,187.50

T37: Matt Wallace, $82,187.50

T37: Andrew Putnam, $82,187.50

T37: Bud Cauley, $82,187.50

T37: Lucas Glover, $82,187.50

T45: Justin Rose, $60,000

T45: Daniel Berger, $60,000

T45: Ryo Hisatsune, $60,000

T48: Denny McCarthy, $50,000

T48: Aldrich Potgieter, $50,000

T48: Webb Simpson, $50,000

T48: Michael Kim, $50,000

T52: Mackenzie Hughes, $45,187.50

T52: Max Homa, $45,187.50

T52: Brian Campbell, $45,187.50

T52: Jhonattan Vegas, $45,187.50

T52: Matt Fitzpatrick, $45,187.50

T52: Chandler Blanchet, $45,187.50

T52: Jordan Spieth, $45,187.50

T52: Jacob Bridgeman, $45,187.50

T60: Xander Schauffele, $42,500

T60: Robert MacIntyre, $42,500

T60: Ricky Castillo, $42,500

T63: Ben Griffin, $41,250

T63: Sepp Straka, $41,250

T65: Ryan Gerard, $40,250

T65: Si Woo Kim, $40,250

67: Ryan Fox, $39,500

68: Jason Day, $39,000

69: Sahith Theegala, $38,000

70: Sam Stevens, $37,500

71: Hideki Matsuyama, $37,000

72: Tom Hoge, $36,000

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