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Snell Golf launches new 2024 Prime lineup of golf balls offering ‘performance for all’

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Snell Golf has today introduced its new 2024 Prime golf ball lineup.

Per Snell, the new lineup focuses on offering urethane technology at an affordable price, while optimizing the golf ball performance based on player swing speed, or a more frequently known data point, 7-iron distance.

Regarding the new release, Dean Snell, owner and CEO, said

“As our company has evolved over the last 9 years we continue to learn more about our customers and what we can do to make golf ball selection easy for the amateur golfer. Sometimes there is just too much data, described as ‘paralysis by analysis,’ leaving many golfers feeling overwhelmed. The new lineup is positioned to make it easy for our players to choose their model based on swing speed, or an even simpler metric of their 7-iron distance. Each model is designed to give those player profiles total overall performance and do so at a price point that makes sense for their game and their wallet.”

Prime 2.0, Prime 3.0, and Prime 4.0 offer three performance levels and three price points to fit golfers of different capabilities.

Prime 2.0

A new, two-piece urethane golf ball ball designed for slower swing speed golfer. A high-speed core is designed to offer players higher spin and higher launch to promote overall carry distance. This works with the urethane cover for higher short-game spin than other two-piece balls on the market, according to the company. The new XV3 Urethane cover aims to provide very soft feel, excellent durability, and superior greenside control.

Price: $24.99 per dozen.

Prime 3.0

Total performance for a wide range of golfers, this is a three-piece urethane golf ball that evolves from the previous “MTB PRIME” and “MTB BLACK” models, designed to provide high ball speed and low long game spin that most players desire. The mantle layer is designed for controlling iron spin to mid-high levels needed to execute every shot in the bag, while the brand’s NEW XV3 Urethane cover aims to provide softer feel, ultimate greenside control, and improved durability.

Price: $32.99 per dozen.

Prime 4.0

Designed for mid to high-swing speed players, this model is a four-piece urethane golf ball designed to provide golfers with leading performance. An ultra fast core and low spin aims to offer superior distance, while the mantle layers work to offer higher short iron spin and optimal launch for long irons. The XV3 Urethane cover provides ultimate greenside control, excellent durability, and a slightly firmer feel on this model.

Price: $34.99 per dozen.

The 2024 Prime 2.0 and Prime 3.0 golf ball models will be offered in a high visibility white and optic yellow immediately, shipping April 22n on SnellGolf.com. The Prime 4.0 will also be on pre-sale in white on April 22, shipping May 1. Yellow 4.0 model expected to be available June 1.

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2 Comments

2 Comments

  1. Pedro

    Apr 24, 2024 at 2:55 pm

    For aesthetics the aim line should be in-line with the seam – for being billed as a premium ball this missed the mark – literally. To me it shows less attention to detail which might translate to other oddities in consistent production.

  2. Rich D

    Apr 22, 2024 at 11:29 pm

    The swing speeds and/or 7-iron distances for each model are….?

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Equipment

Tour Edge unveils all-new Exotics mini driver

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Tour Edge Golf has today introduced the all-new Exotics mini driver, engineered to deliver a powerful combination of speed, control, and versatility in the long game. 

The Exotics Mini combines a titanium face with a stainless-steel body in design to balance ball speed with stability and control, creating a versatile option at the top end of the bag. 

At the core of the design is Tour Edge’s proprietary Combo Brazing technology, a high-precision thermal bonding process that seamlessly fuses a titanium cup face to a stainless-steel body into a single, continuous structure. By eliminating energy loss found in traditional multi-piece constructions, Combo Brazing is designed to deliver faster face response, more efficient energy transfer, and a uniquely powerful yet controlled feel.

The multi-material construction also allows mass to be positioned lower and deeper in the head in a bid to increase stability, while the thin titanium face is engineered to maintain ball speed across a wider impact area.

“While the initial goal was to enhance control and versatility in the long game, Combo Brazing ultimately drove measurable gains in ball speed and distance within the mini driver category. In robot testing, we’ve documented higher ball speeds, higher launch, reduced spin, and increased carry and total distance compared to leading models.” – Vice President of R&D Matt Neeley

In addition to distance performance, the Exotics mini emphasizes forgiveness through a heavier stainless-steel body that shifts mass toward the perimeter. This configuration increases MOI relative to traditional all-titanium mini drivers, helping preserve ball speed and directional stability on off-center strikes. Paired with Pyramid Face Technology from the Exotics metalwood line, the design is intended to support consistent speed across the face.

To further enhance MOI, a lightweight carbon fiber crown frees additional mass that is strategically repositioned low and deep in the head in design to improve stability and promote optimal launch with controlled spin.

“We designed the Mini to be about five millimeters shallower than other mini drivers on the market. That change improves playability off the deck. From a clean fairway lie, it can function as a strong 3-wood alternative while still providing control off the tee.” – Tour Edge CEO David Glod

An adjustable hosel system allows for loft and lie tuning to dial in trajectory and shot shape, while a fixed 13-gram rear weight helps stabilize the head through impact to improve dispersion consistency. The Exotics Mini Driver is available in 11.5 and 13.5-degree lofts in right-handed models.

Pricing & Availability

The Exotics Mini Driver is available for pre-order beginning today for $399.99 USD at touredge.com, and will be available for purchase at retail outlets worldwide on May 22, 2026. 

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Equipment

Srixon ZXi combo or TaylorMade P7CB/770 combo? – GolfWRXers discuss

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In our forums, our members have been pitting a Srixon ZXi combo against a TaylorMade P7CB/770 combo. WRXer ‘edutch22’ is on the hunt for a new set of irons and kicks off the thread saying:

“Looking at picking up a new set of irons and think I’ve narrowed it down to Srixon ZXi combo or Taylormade P7CB/770 combo. I am currently a 5 cap and allbeit I feel irons are my weakness. My miss is a little to the toe side. I am decently steep at 4-5 down. Always thought I am high spin but recently on trackman my 7 was spinning at 5800 roughly. 

My question or looking for thoughts on which one would benefit me more from a forgiveness standpoint? Or is there another iron is should be looking at entirely? I only get to play about once or twice a week, if I am not playing a 2-3 day event. Thanks in advance.”

And our members have been sharing their thoughts and suggestions in response.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • manima1: “You just can’t go wrong with Srixon ZXi7.”
  • MattM97: “You have to hit them to know, the V-Sole on the Srixon can be make or break for many.”
  • dmeeksDC: “P7CB is more forgiving for me than ZXi7 because my main miss is low middle and the P7CB still flies and spins great on that miss. These are both really nice irons but I like the P7CB more than the Zxi7 and the P770 (or P790) more than the Zxi5. The Srixons are larger so if that gives you confidence that is the way to go. I don’t feel like I get any benefit from the V-sole and the P7CBs live up to their high Maltby forgiveness rating so the TaylorMades have been great for me.”

Entire Thread: “Srixon ZXi combo or TaylorMade P7CB/770 combo? – GolfWRXers discuss”

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Equipment

From the GolfWRX Classifieds: 2024 Wilson Staff CB/Blade combo

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At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @pianoman0123 has a 2024 Wilson Staff CB/Blade combo up for grabs.

From the listing: “2024 Wilson Staff CB/Blade Combo.  4-8 irons are CB’s and the 9,PW are Blades.  5-PW have Project X 6.0 Shafts and the 4 Iron has a Steelfiber CW110 Stiff Shaft.   Standard Length, Lie and Lofts.  These are in very good condition the shafts just don’t work for me.  Like new Lamkin Grips on the 5-PW and a stock Golf Pride on the 4 Iron. $525 OBO.”

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules

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