In recent years, golf has been experiencing a significant upward trend. A considerable part of that trend has come from non-traditional, off-course options, which have driven record numbers of new folks to the game. As a veteran of the industry with over 30 years of experience and having spent the past 15 years as a member of the PGA of America, I am excited and encouraged by this development. Despite this ever-increasing positive upward trend, with more and more new people having a golf club in their hands, there has been a downside. Many who have found their way to the game through non-traditional means have yet to cross over into trying it in its traditional form.

Fortunately, there have been signs of an additional emerging trend in golf, which could be a game-changer overall and a means to bridge that gap between non-traditional and tried-and-true. This trend includes the rise of alternative on-course options such as pitch-and-putt, par-three, and putting courses, as well as technology-driven experiences like Toptracer ranges. These amenities are reshaping the golfing landscape worldwide. I feel strongly that this evolution is crucial for the sport’s future, bridging that gap between traditional golf and the expanding off-course facility boom.

With a massive increase in off-course golf participants over the past few years—many of whom have never visited a traditional golf facility—these expanded on-course options will appeal to a broader audience.

Orange County National Golf Club’s “Tooth” 9 Hole Course. Orlando, FL.

Expanding the Golfing Experience

Traditional 18-hole golf courses demand time, skill, and often a considerable financial commitment, which can deter newcomers. In response, more golf facilities are incorporating shorter, less demanding, and more accessible forms of the game. Pitch and putt, par-three, and putting courses provide an ideal introduction to golf, offering a fun and less intimidating environment for novices.

These innovative alternatives are instrumental in attracting newcomers and are also refreshing for seasoned players seeking a casual round. Family-friendly by design, they foster a communal atmosphere that traditional golf sometimes lacks. They cater much more to today’s fast-paced lifestyle, allowing people to engage with the game without dedicating an entire day.

Check out my PGA.com article on some of the best short courses in the game!

“The Barn” at Southern Dunes Golf & Country Club, Haines City, FL

The Rise of Tech-Enhanced Ranges

Technology-driven golf experiences are surging in popularity as well. Facilities like those equipped with Toptracer technology, which provides real-time data and analytics on each shot and fun challenges such as closest to the pin, long drive, and other fun forms of play, have redefined the driving range experience. These high-tech ranges captivate players with engaging, game-like formats that appeal to both competitive golfers and casual participants. They also provide opportunities for booms in food and beverage revenue as many facilities that bring in this tech also fit their range with covered sitting areas complete with televisions, fire pits, music, and expanded quick-serve dining.

TopGolf, Drive Shack, and similar venues have harnessed this technology to offer golf-related entertainment in a dynamic setting. These venues have been remarkably successful in attracting diverse demographics, including younger audiences and those with little prior exposure to golf. Their emphasis on social interaction and non-traditional golfing environments has led to a surge in overall golf participation.

Bringing that TopGolf-like experience to the golf course has proven massively successful in recent years, and more and more courses worldwide.

Bridging the Gap to Traditional Courses

While off-course golf experiences have dramatically increased participation, converting these enthusiasts into traditional golf course players remains challenging. This gap represents a significant opportunity for golf facilities to innovate and grow the sport’s base.

By integrating elements like Toptracer ranges or short courses within traditional golf facilities, courses can seamlessly transition from casual participation to more traditional forms of the game. These additions can serve as stepping stones, offering an accessible entry point while gradually introducing newcomers to the intricacies of full-course play. They also provide existing golfers a platform to refine specific aspects of their game.

Tee it Up Driving Range in Oviedo, FL, has a Toptracer range, an 18-hole putting course, and more.

Enhancing Viability and Inclusivity

Incorporating these additional and expanded options at a golf facility promotes inclusivity within the game, breaking down barriers associated with its traditional image. By appealing to a diverse audience, golf can modernize its appeal and ensure its relevance in today’s society. Forward-thinking courses that embrace these innovations can create a welcoming, inclusive environment that celebrates golf as a sport for all.

The need for alternative on-course golf options and high-tech ranges is both a response to cultural shifts and a proactive strategy to safeguard the future of the sport. By lowering entry barriers and enhancing the appeal of golf, these initiatives not only enrich the game’s experience but also strengthen its community and economic foundations. As more facilities embrace these innovations, golf is poised to thrive as a diverse, inclusive, and dynamic sport. Embracing these changes is essential for fostering a new generation of golfers who will carry the tradition and the game forward.

Editor’s note: “My Take” will be an ongoing weekly series where Brendon shares his thoughts and opinions on various aspects of the game and industry. These are Brendon’s opinions and do not necessarily reflect those of GolfWRX, its staff, and its affiliates.

Reader, please support me by checking out my three weekly columns on RG.org. On Mondays, I present “The Starter,” which recaps the week gone by in golf. On Wednesdays, I give you “Fairway Focus,” which previews the week to come in golf. And on Fridays, I dish up the “Friday Fore-cast,” a look at what’s on tap for the upcoming weekend.