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Opinion & Analysis

Elliott: The “distance debate” – Why course setup, not ball rollback, is golf’s answer

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In the ongoing saga of golf’s “distance problem,” the powers that be have decided that rolling back the golf ball is the solution. New regulations will limit how far the ball can travel in 2028 for professionals and 2030 for recreational players. But this broad-sweeping approach misses a simpler, more elegant solution that’s been hiding in plain sight: strategic course setup.

The obsession with lengthening courses to combat technology has created a one-dimensional arms race. Yet, history shows us that length alone doesn’t determine a championship test. Look no further than the 2013 U.S. Open at Merion Golf Club, where Justin Rose claimed victory with a 72-hole total of one-over-par. The tenth-place finisher was seven-over-par. The remarkable part? Merion played under 7,000 yards.

This wasn’t some anomaly from the distant past. In 2013, PGA Tour players averaged 288 yards off the tee, compared to today’s approximately 300 yards—a mere 12-yard difference. I’m confident that Merion’s 2013 setup would still thoroughly challenge today’s power players.

What made Merion so formidable wasn’t excessive length but thoughtful course management. The USGA employed several tactical elements: narrow fairways that demanded precision off the tee, punishing rough that extracted a severe penalty for wayward drives, smaller greens that rewarded accurate approach shots, and strategic pin placements that required both skill and patience.

These setup choices created a championship test that rewarded complete players, not just long hitters. The course didn’t need to be 7,500 yards to identify the best golfer that week. It needed to challenge every aspect of the game—driving accuracy, iron play, short game, putting, and perhaps most importantly, course management and mental fortitude.

The current rollback solution feels like using a sledgehammer when a scalpel would do. It’s particularly puzzling when you consider who this rule actually affects. According to recent data, the average amateur male golfer drives the ball about 216 yards, while the average female golfer manages around 148 yards. These recreational players—the vast majority of golfers worldwide—aren’t creating a “distance problem” that needs solving.

Instead of fundamentally altering equipment for everyone, why not embrace the tools already at our disposal? Tournament committees have tremendous flexibility in how they prepare courses. Growing the rough an extra inch, narrowing fairways by five yards in landing areas, reducing green sizes, adjusting green speeds, and placing pins in challenging locations can collectively create a robust test without adding a single yard to the scorecard.

This approach offers several advantages. First, it’s adaptable—the setup can be tailored to each venue’s unique characteristics. Second, it preserves the game’s traditions while acknowledging modern capabilities. Third, it creates more interesting strategic decisions for players rather than simply rewarding those who hit it farthest.

The beauty of golf has always been its variety. Some courses reward length, others precision. Some test your iron play, others your short game. By focusing exclusively on containing distance through equipment rollbacks, we risk homogenizing the game and diminishing what makes it unique.

The 2013 Merion championship reminds us that a great golf course doesn’t need excessive length to challenge the world’s best. It requires a thoughtful setup that examines every aspect of a player’s game. As we debate golf’s future, perhaps we should look to its past for wisdom. The answer to the distance debate might not be in changing the ball but in how we set up the battlefield.

 

Reader, please support me by checking out my three weekly columns on RG.org. On Mondays, I present “The Starter,” which recaps the week gone by in golf. On Thursdays, I give you “Fairway Focus,” which previews the week to come in golf. And on Saturdays, I dish up the “Weekend Fore-cast,” a look at what’s on tap for the upcoming weekend.

 

Editor’s note: “My Take” will be an ongoing weekly series where Brendon shares his thoughts and opinions on various aspects of the game and industry. These are Brendon’s opinions and do not necessarily reflect those of GolfWRX, its staff, and its affiliates.

As a member of the Golf Writers Association of America, Brendon Elliott covers premier tournaments including the PGA TOUR, LPGA Tour, the Masters Tournament, and the PGA Championship. He has conducted notable interviews with golf legends such as Jack Nicklaus, Gary Player, Annika Sorenstam, and modern greats like Keegan Bradley. Elliott's media career spans multiple prestigious platforms, with current affiliations including PGA.com and PGA Magazine (since 2018), GolfWRX (since 2018), MyGolfSpy (beginning in 2025), and RG.org (since 2024). Through his One More Roll Golf Media company, he works as a premier freelance golf writer while consulting with golf start-up companies. Elliott's distinguished career as a PGA Professional has focused on developing junior golfers. In 2017, he was named the PGA of America National Youth Player Development Award Winner and has been recognized multiple times as one of the best golf instructors regionally and nationally. In 2008, Elliott founded Little Linksters, an award-winning youth golf academy, and in 2010 expanded with a sister nonprofit organization for children of all abilities. While he sold Little Linksters Academy in December 2024, he continues as Executive Director of the nonprofit and launched the BE A GOLFER Academy for competitive teen golfers in January 2025. Elliott's combination of teaching experience, business acumen, and journalistic expertise positions him as a comprehensive authority in the golf industry, bridging instruction and media for golf enthusiasts, industry professionals, and aspiring players.

27 Comments

27 Comments

  1. Jim Rebey

    Apr 4, 2025 at 1:14 pm

    It’s not just about score, it’s about sustainability. Longer, thicker rough requires more water which is getting scarcer and costlier. Longer, thicker rough slows play, what i believe is the biggest problem in golf. Keeping golf affordable for everyone is what grows the game. Making all skills important for scoring not just bombing and gouging makes golf fun, just my two cents worth.

    • Jim Rebey

      Apr 4, 2025 at 1:49 pm

      They need to roll back driver size for the pros also, no more than 300cc. There have always been big hitters but they had to be judicious when to go for it. Most sports tighten their rules for pros.

  2. joeconn

    Mar 11, 2025 at 9:14 am

    Rollback or no rollback, the longer hitters are still going to be the longer hitters, on the pro tour or in my group at home. If I normally hit a wedge into a certain hole and my partner normally hits an 8 iron in, the rollback just means I’m now going to hit 8 or 9 iron and he’ll hit 6 or 7 iron.

  3. Evan

    Mar 11, 2025 at 5:31 am

    Good article Brendon! Having been in the game for many years, distance absolutely isn’t the big issue – it’s accuracy. The current ball flies further for sure (but not really any further than the original Prov1 20 years ago), BUT it also goes much, much STRAIGHTER! At the same time, when I play courses I remember from decades ago, they’re much easier off the tee – rough cut back (and what rough there is is maintained) and generally wider fairways- I know largely for pace of play/commercial reasons. So young players now are consistently presented with longer courses, but they’re more open AND they’re using a ball that doesn’t want to curve! So the game has become SMASH IT as harder as you can and then play from there.

  4. Nick

    Mar 10, 2025 at 4:32 pm

    I opened this article with skepticism, thinking “there’s no way this argument could convince me the roll back is bad” and you know what? I was right. Good work me.

  5. mike

    Mar 10, 2025 at 3:21 pm

    the lets just have all championship golf courses redesigned and changed instead of just updating the ball to reflect better players and equipment.

    as well the USGA and R&A reviewed all these alternative options, there is a literal report where they talk about all this, maybe Brendon should give it a read.

    how about golf courses have a challenge for the best players in the world that isnt knee high hack it out rough, as that tight fairways and long rough have continued to just favour the longest hitters. been studied already, if fairways are smaller then more players will miss, the shorter hitter will now havea longer appraoch just from rough. the most accurate players on tour hits 72% of fairways, the average is 60%. rory was over 326 average last year vs average of almost 300 yds. much bigger dispersion between distance vs accuracy.

  6. Old Joe

    Mar 10, 2025 at 3:02 pm

    Cutting fairways from green to tee at tour events will do far more than ball rollback. Seeing PGA Tour drives get 40-50 yards of roll out (like at last week’s Arnold Palmer), sometimes into the wind, is ridiculous. Water the damn fairways, like at the courses we mere mortals play, since they are already watering the rough.
    I know for a fact that LPGA and PGA Champions mow in the direction of the green to increase yardage off tee (to sell sponsors’ drivers?).
    AND deepen the dimples to increase drag and spin, bringing back shot shaping and making.
    And roll back pros’ driver size. Ball striking should be a skill for the elite. This would offset the bomb and gouge strategery.
    There is no question launch monitors, nutrition, strength and conditioning, not to mention evolution or the attraction of gifted athletes to the money and lifestyle of professional golf. So yes, freeze the ball at current specs. The PGA guys are already hitting wedges 160 yards and 6 irons 220. They don’t need anymore distance.

  7. Send it!

    Mar 10, 2025 at 2:23 pm

    I agree. I’d add: the sand in the bunkers could be more inconsistent. I find most all televised tournaments to be too perfect and not resembling what the masses have to contend with. Watching a pro hit out of 5 inch rough – especially close to the green is much more interesting than perfect lies. Keeping the status quo with golf balls so that further distance improvements are negated.

  8. M. Coz

    Mar 10, 2025 at 2:21 pm

    This Rollback is not helpful in growing the game. I believe in narrowing the fairways and smaller greens. I grew up with little greens and it made one learn the short game or fail. Accuracy was the most important part of golf. With the professionals spending more time on their bodies, does anyone think that will change? In ten years or less the strengthening will continue, and they will gain back the yardage while the rest of us stay the same. What will they do then? Roll it back more??? Change something else? Many of us good amateurs have developed “feel” and that is a big part of the game. What do we then do, have to relearn the feel all over again? We can’t just look at a play making shot anymore? we have to then spend a lot of time relearning how to make a “play”? That doesn’t take a day, it could take years!!!

  9. Vas

    Mar 10, 2025 at 1:32 pm

    Disagree completely. I live 15 minutes from Merion, and what they played in 2013 was not Merion. Growing up when US Opens meant wedging the ball out of nightmarish rough, I can assure you that no one wants to watch that mess. The rollback is too little and too late. They should have capped ball tech with the Titleist Professionals, but now we’re WAY past that and grasping at straws. Only the golf powers that be would rather make million dollar changes to classic golf courses instead of changing a $5 golf ball.

  10. 84425

    Mar 10, 2025 at 8:31 am

    Great take: there is no reason to roll back the ball because i could find 1 (one) instance in the past 15 (fifteen) years where distance was not the issue. Really?

  11. The Author of this article is an idiot

    Mar 9, 2025 at 10:48 am

    Horrible take. You should be banned from writing for 90 days.

  12. Square

    Mar 8, 2025 at 1:06 pm

    Rolling the golf ball back is stupid. Cap the distance on the current ball and move on. Simple. Why are we worried about the 1% of golfers who hit it that far and the rest of the 20 handicappers enjoy hitting it as far as they can?

  13. Not

    Mar 8, 2025 at 10:50 am

    USGA is NOT the PGA Tour

  14. Craig

    Mar 7, 2025 at 11:53 pm

    “narrow fairways that demanded precision off the tee, punishing rough that extracted a severe penalty for wayward drives”

    No one wants to watch this kind of golf on TV every week, it’s boring golf. Haven’t you notice how terrible golf rates now?

    • Brent

      Mar 10, 2025 at 11:21 am

      Totally agree. Watching pros hack the ball out is boring.

  15. Chuck

    Mar 7, 2025 at 11:09 pm

    Every single paragraph of this short essay is defective.

    Brendon, I’d be happy to debate you on a public forum on all of this. For the record.

    Are you game?

  16. Anthony

    Mar 7, 2025 at 2:09 pm

    This article makes no sense. 2013 Merion was a great golf course. Therefore we should not roll the ball back.

    In 2013, 13 players average over 300 yards per drive. The longest being 306. In 2025, 116 players average over 300 yards per drive. The longest being 326.

    The logical conclusion to this article should be: 2013 Merion was a great golf course. Therefore we SHOULD roll the ball back.

  17. BD57

    Mar 7, 2025 at 11:46 am

    I agree.

    The only time of the year I really care about “course setup” is at majors. Regular tour events, it’s not so important (IMO).

    The game’s going to get appreciably harder for the masses when the new ball regs kick in. USGA and R&A will need to adjust their course rating / slope regimen entirely or courses will have to become shorter for “the rest of us.”

    It will be dispiriting for a lot of folks when they see how much shorter they are – not exactly what you want when you’re trying to grow the game.

    • Anthony

      Mar 7, 2025 at 3:01 pm

      The new ball will have essentially no impact on the masses. The USGA expects less than 5 yard impact to <100 mph swing speeds.

      On the PGA Tour they expect a 10 yard impact. The 2025 average drive is 303. You would have to go alllll the way back to 2019 to get to an average drive of 293. If the USGA is horribly wrong by 50% and the roll back actually has a 15 yard impact you would have to go alllll the way back to 2014 to get an average drive of 288.

      The hyperbole around the rollback is completely detached from the intent and expectations of what is going to happen.

    • Chuck

      Mar 9, 2025 at 3:23 pm

      “The masses” don’t even play with premium urethane balls!

      They are buying less-expensive ionomer, surlyn (and other) balls. And why not? They spin less and are easier for recreational players to keep them on the golf course. Most recreational players woud be wasting their money on premium balls. We could limit the ball rollback to urethane balls and most recreational golfers might never know.

      • geohogan

        Mar 13, 2025 at 11:32 am

        Snell offer low price, two piece balls with urethane covers . .. thank you very much.

  18. hollabachgt

    Mar 7, 2025 at 11:09 am

    “The USGA employed several tactical elements: narrow fairways that demanded precision off the tee, punishing rough that extracted a severe penalty for wayward drives, smaller greens that rewarded accurate approach shots, and strategic pin placements that required both skill and patience.”

    Couldn’t the same have been said about Winged Foot in 2020? A tournament in which 2 of the longest players in the game found a clear advantage over the rest of the field.

    • Eric

      Mar 7, 2025 at 12:09 pm

      Played over 7,400 yards though, so would tend to favor a longer hitter regardless of setup. Plus Zach Johnson and Webb Simpson finished top 10.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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