Connect with us

Opinion & Analysis

Up close and personal: Golf Channel’s Lauren Thompson

Published

on

She’s poured the perfect Guinness in Ireland, outplayed poker pros in Las Vegas, swam with dolphins in Hawaii, and even wrestled an alligator in Orlando. And oh by the way, she’s also done some sizzling bikini modeling you might have seen. She’s of course Golf Channel’s sultry Lauren Thompson. And this accomplished Southern Belle with a megawatt smile can make any story interesting.

Thompson earned her marketing degree at the University of Central Florida, and joined Golf Channel in 2009. She currently hosts the wildly popular Golf Channel shows “Top 10” and “GolfNow” (formerly Destination Golf). You can additionally catch Thompson on the newly expanded morning show “Morning Drive,” and every year she’s Golf Channel’s celebrity interviewer for the PGA Tour’s Humana Challenge. Thompson is also a celebrated actress and model, appearing in numerous television commercials, music videos, and print magazine publications and a talented anchor for the SEC Digital Network.But before you scroll feverishly through the juicy pictures that follow and swoon over her flawless bikini body, let me tell you a bit about “Laurenology.”

Laurenology is about making you feel relaxed and lightheaded, like you’ve been sipping Jack and Coke all morning. Laurenology is about making you feel high and full of promise, the promise of a better day, the promise of a greater hope, the promise of a new tomorrow. Laurenology is about making every, little, rotten thing about life seem like it’s going to be OK.

Thompson’s fiery beauty most certainly catches your eye. But it’s her live wire personality that ultimately captures your heart. So buckle up. You’re about to see a private, revealing side of Thompson you’ve never seen before. “Destination Laurenology” is coming right at you.

P.P: Well first of all Lauren, we’ve been at this some time haven’t we? Thanks so much. And let me be the first to wish you Happy St. Paddy’s Day.

Lauren Thompson Golf Channel Morning Drive TheGreekGrind Pappas 50Lauren Thompson Golf Channel Morning Drive TheGreekGrind Pappas 60Lauren Thompson Golf Channel Morning Drive TheGreekGrind Pappas 47

L.T: Thanks for having me Pete… how long have we been swapping emails, maybe a year? That qualifies us to say we go “way back.” Beers on me for St. Paddy’s Day, green beer of course.

P.P: Golf Channel made a big change in February revamping “Morning Drive” with a bold new look and new on air talent. How has your role on the show expanded?

L.T: It’s been a wild ride with Golf Channel. I was initially hired back in 2009 as the host for “Top 10,” then things really took off when I snagged the spot with the travel series, “GolfNow.”

“Morning Drive” was a surprise. I started filling in as a weekly contributor with “Top Ten Things You May Have Missed” – a fun and fast-paced Monday morning rundown of how the weekend shook out in sports and entertainment. I had a blast putting that segment together.

Then when “Morning Drive” made the move to seven days a week, they pretty much had you covered. And that’s when I joined the family for good, covering the news, and making sure the boys behaved weekdays on-air.

Turning this night-owl into a “Morning Person” wasn’t easy, but working day in-day out with the greatest people in golf television makes it something that you’re thankful for every day. Yes, even when that alarm goes off at 3:45 a.m.

P.P: Rory McIlroy of course agreed to a massive endorsement deal with Nike Golf earlier this year. And more recently Golf Channel’s Holly Sonders inked an endorsement deal of her own with Cobra Puma Golf. Every golf fan dreams of Tour sponsorship. What company or companies would you love to be sponsored by?

L.T: I always say that I’m into the “Three G’s” – golf, glam, and grub. I’m a shameless beginner in golf, but my passion in growing the game goes hand in hand with so many products out on the market today. I’ve also been approached by a couple of equipment companies. It has to be the right fit.

P.P: Who are your mentors or role models in this field?

Lauren Thompson Golf Channel Morning Drive TheGreekGrind Pappas 14Lauren Thompson Golf Channel Morning Drive TheGreekGrind Pappas 35

L.T: I have very clear memories of watching golf on Sunday afternoons with my grandfather. He was a retired Eastern Airlines pilot who would always wind down on the weekends with golf on TV, and sometimes a glass of scotch in his hand.

My dad also loved the game, but unfortunately passed away from a brain tumor when I was one-year old. Learning to play recreationally in college provided a connection to him. It was obvious why both of these men loved the game.

Now I’m teaching my six-year-old niece, as well as grabbing friends who are “green to golf” and making monsters out of them!

P.P: Great stuff Lauren. You’re the host of “Destination Golf,” which is widely recognized as the ultimate golf getaway program on television. You’ve giving viewers front row seats to some of the most iconic golf courses in the world, while taking us on some wild adventures along the way. What destinations were some of your favorites? And where would you like to visit in future episodes?

L.T: I wish I could take every viewer on the road with me. There’s so much that happens within the six days of taping an episode, and it poses quite the challenge when fitting it into a 30-minute show. 22 minutes if you take out commercials.

Ireland is one of my all-time favorites. You can’t beat the courses, and the overall history of golf over there is hypnotizing. The grass truly is greener and the people are fantastically friendly.

Looking towards the future, I’d love to take the show into more exotic international golf destinations. I’m not afraid to step outside of my comfort zone, and show even the most seasoned of travelers a few surprises.

P.P: With the Buckeye state hosting the WGC-Bridgestone Invitational at Firestone and Memorial Tournament at MuirfieldVillage, Northeast Ohio might be a great location for a future episode of “Destination Golf.” Golf Digest PGA Teacher of the Year Jimmy Hanlin and 2010 Big Break winner and LPGA pro Carling Coffing host an outrageously entertaining weekly golf show here that you’d absolutely love. I’m just saying.

L.T: You know it! Tell Jimmy and Carling to call me – I’m there.

P.P: Nice! Lauren, let’s get started with our “Front-9” quick pace of play Q&A.

P.P: You, Win McMurry, and Holly Sonders are at Mardi Gras, New Orleans. Who gets the most beads – and why?

L.T: Me, not because I would in any way “earn them” —  so get your mind out of the gutter. But I know how to pack when traveling. I’d be the “Mr. T” of the Big Easy.

P.P: What’s the fastest you’ve ever driven a car?

Lauren Thompson Golf Channel Morning Drive TheGreekGrind Pappas 29 Lauren Thompson Golf Channel Morning Drive TheGreekGrind Pappas 31

L.T: 120 with me behind the wheel at a test track, 165 in a “Lambo” at a charity event. I suddenly have the urge to beat that number…

P.P: Are you superstitious?

L.T: Nope – just lucky, usually optimistic, and always thankful.

P.P: Who will win more majors in 2013, Tiger or Rory?

L.T: Tiger. Rory needs to get his confidence back up with the new equipment. He has many, many majors ahead of him, no doubt about it. I think it’s time now for Woods to show us some magic.

P.P: A nickname you have that most people don’t know about?

L.T: Oh man, that are not gross or teetering on the line of inappropriate? Aside from the usual “LT,” or “T3” (Top Ten Thompson) that Gary Williams likes to use, the rest are strictly for my close friends.

P.P: Holly Sonders and Kelly Tilghman are both accomplished golfers. Match play who would you bet on, Holly or Kelly?

L.T: This is a tough one! Holly is a force to be reckoned with, but Kelly is a sneaky kind of competitor. Sonders is going to kill me, but my money’s on KT.

P.P: I understand you can’t flex your left arm? What’s that all about?

L.T: How did you know about this? Wow… well, it’s true. I actually have guns or “a gun” per say from kickboxing and hot yoga, but if my life depended on it, I would not be able to flex my left arm. I’ve all but given up on this ever happening.

P.P: What’s your most memorable golf shot and where was it?

L.T: Two weeks ago at Windermere Country Club. A lot of ribbing goes on in our usual foursome, and I was two-strokes away from the lead. On the 16th, I tied up the score with a chip shot from 80 yards right into the cup. Trust me… that doesn’t happen all of the time. It was beautiful.

P.P: A lot of men love women who can kick “you know what.” How’d you get in to kickboxing?

L.T: Golf and yoga are things that I need in my life for mental reasons. Kickboxing is on the other side of the spectrum. I’m all of 5’4” and 115 pounds, but I can pack a punch on the bag. I started kickboxing a few years ago with my friend, Nicole. She’s on her way to becoming an accomplished attorney and needs to get out aggression every now and then. My job doesn’t exactly call for that, but hey – why not.

P.P: You did a super job this year as the on course celebrity interviewer at the Humana Challenge (in partnership with the Clinton Foundation). And I couldn’t help but notice how much the celebrities genuinely liked being interviewed by you. Can you share a story about an interview that’s been particularly memorable for you?

L.T: What a great event. I love being a part of it each year. When you get the touring professionals together with golf-nut celebs, and President Bill Clinton, it’s an occasion that really shines.

Interviews with Carson Daly, Dr. J, Morgan Freeman, and Craig T. Nelson always make for great TV, but Alice Cooper holds a special place in my heart.

In 2011, the hardcore “Rocker” overheard me talking about a charity function I was putting together for one of my niece’s friends who was just six-years old and battling leukemia. He came over to me and offered to send me something for the auction.

I scribbled my address down on a two-inch sheet of paper, sincerely believing there was no way he’d be able to keep track of it. One week later, a pink autographed guitar showed up in the mail.

Not only did he follow through, but he asked me off-camera this past year how she was doing. There is a big heart of gold behind that rough exterior. Love that man.

P.P: Great story Lauren, thanks. You also host “Top 10,” Golf Channel’s best and worst list about all things golf. What goes on behind the scenes in making an episode?

Lauren Thompson Golf Channel Morning Drive TheGreekGrind Pappas 30

L.T: There is a good amount of prep work involved in making one episode of “Top 10.” We have a great team of producers and p.a’s – they’re magicians at painting the picture in every show.

Of course we want the interviews and opinions of the top personalities in golf. Sometimes we’re able to snag those while they’re in studio at Golf Channel. Other times we send out a remote crew to catch them at an event or their home course.

Afterwards we shoot the in-studio “stand-ups” so I can walk you through our countdown. At that point, we basically have a show. After we piece it all together and lay down the voice-over tracks… Bam! We send that puppy to air.

P.P: I’m willing to bet just about everyone reading this has seen some of your bikini photographs. But not many people know how you got started modeling and how that path eventually lead you to Golf Channel. Tell us about it.

L.T: You know, it’s not exactly my cup-of-tea anymore, but I suppose many years down the road after gravity takes it toll, it will give me something to look back on… Ha! In all honesty, I have no regrets. It was something fun to do in college and turns out, it paid pretty well.

But it didn’t exactly offer the challenge that I was looking for. At this time I was a Nursing major at UCF, and also spending four hours a night in the library. I was on scholarship as well as the “Presidents List.” It was tough, and I was beginning to question my career path.

Right around that time, I also started to dabble in infomercials, car commercials and recording voice-over tracks for local companies and various websites. I loved the creativity involved in production. I also loved the fact that each day posed new challenges and but also fresh rewards. I became addicted to a job that never felt like “work.”

When Golf Channel came calling, it was a surprise. I was about to enter the world of local news with a top channel in the Orlando market. Knowing they would probably cringe at the thought of my swing, I took a very up-front and honest approach with the Golf Channel executives.

They knew my love for game, but I thought I’d show them as well. Luckily for me, they weren’t looking for a swing comparable to Annika’s. They were looking for passion that would translate well to the viewer. We all love golf, and I take great pride in delivering golf nuggets to other golf nuts, who also may not have the game to show for it.

I finished at UCF with a major in Marketing and Communications, and have endless respect for nurses and those in the medical field. I know the track they took to get there. But you can’t beat a life covering the greatest game known to man.

P.P: Interesting, thanks Lauren. What do you think you do best or like the most at Golf Channel?

L.T: The energy on “Morning Drive.” Being a part of that team is something I am extremely proud of. The show boasts the respect of hackers and Touring professionals alike. I would watch it every day even if I wasn’t part of the gang. Where else can you find a complete analysis of what’s going on in golf, and get to know the players and heavy hitters in the game on a personal level.

We’ve had “The King” in studio, met Paula Creamer’s dog, 2012 Masters Champion Bubba Watson took it on himself to surprise us on live TV with an up close and personal look at that green jacket. Legends of the game are friends of “Morning Drive.” That tells you something.

P.P: Hot topic now Lauren, in more ways than one. Let’s talk sex appeal. Like it or not, agree or not, you have it.

Lauren Thompson Golf Channel Morning Drive TheGreekGrind Pappas 42Lauren Thompson Golf Channel Morning Drive TheGreekGrind Pappas 51Lauren Thompson Golf Channel Morning Drive TheGreekGrind Pappas 55

And it’s encouraged and promoted seemingly more than ever. We see it with LPGA superstar Suzanne Pettersen modeling nude in Sports Illustrated, with Sandra Gal being voted “World’s Hottest Golfer,” and even with companies like Cobra Puma Golf which feature Blair O’Neal in new equipment ads that could just as easily pass for lingerie ads. Sex sells.

The problem is people sometimes wrongfully judge attractive women as “all looks no substance.” And sometimes even suggest attractive women attain positions because of “appearance and not merit.”

To the extent you’ve been exposed to these criticisms (or any criticism for that matter that arises merely from being a popular on-air celebrity) how do you deal with that?

L.T: I am very comfortable in my own skin. There’s nothing wrong with wanting to feel confident and sexy. There are boundaries however, and you have got to know your limits as a female in the male-dominated world of sports.

The critics are out there though, and would love to take shots at you while hidden behind the shield of their computer. There are so many wonderful things about social media and the internet as a whole, but it also really opens you up to a world of negatively.

You have two choices here. You can search your name and give the 10% that hate you a fast-pass to getting under your skin. Or you can ignore the skeptics and focus on the facts. My advice is this: know yourself and your role.

I know that it took me 12 years to get to where I am today. I struggled financially for a path that I knew would make me happiest in the long run. And I carried a schedule that many times meant missed birthdays, graduations, family vacations, and weddings. There are no sick days, no personal days. But now I’m represented by the top name in the industry, and I am forever grateful.

Everyone has the right to an opinion. If taking time out of their own schedule to blast someone they have never met makes them feel better, then by all means… go for it. An uneducated opinion is none of my business.

P.P: You say it how it is – love that. Thanks Lauren. OK, “Back-9” final group of rapid style Q&A. Here we go.

P.P: What’s the best advice you ever got from mom?

L.T: My mom always said to hold your head up and keep your shoulders back. The first bit has taken me far in life. She’s a smart woman.

P.P: Do you want to see long putters banned in 2016?

L.T: This is an extremely sensitive issue facing golf. I’d like to see the same rules projected across the Tours. But banning it for recreational golfers could in turn hurt the game. I don’t know if there is a perfect answer here. But the Tours should not be able to create their own rules. The USGA and R&A are golf’s governing bodies, and they need to be the ones to make the decision.

P.P: What’s the funniest thing you’ve ever seen on a golf course?

L.T: You know, people seem to overestimate their level on privacy on the golf course. I have seen more men “relieve themselves” in the bushes than I can count on two hands. But hey, you’ve gotta do what you’ve gotta do… that must be the icing on life’s cake. Whatever.

P.P: Favorite music you’re listening to lately?

L.T: I’m a big time fan of the Foo Fighters, Zac Brown Band, Jay-Z, DMB, Gwen Stefani, Metallica… I’m a musical mutt.

P.P: Who’s in your dream golf foursome?

L.T: I change this answer in every interview just to have some fun with it. This time around let’s go with: Arnold Palmer because I love his stories, Bubba Watson because he’s one of my favorites on Tour, and Jenny McCarthy because I love her humor… I believe we’d be good friends.

P.P: What’s your favorite PGA Tour event?

L.T: Outside of the majors, it’s a toss-up between the WGC-Accenture Match Play Championship because of the pressure and unpredictability of match play, and Arnold Palmer’s Bay Hill Invitational, being that it is so close to my house. We like to get a big group together for Saturday and Sunday of that event.

P.P: What’s your favorite sport (besides golf) and favorite team?

L.T: My favorite team for years was the Orlando Magic… before Dwight Howard’s drama last season. Still love the Magic and try to catch Dwight every now and then when the Lakers are playing, but I’m not as dialed-in to the team as I have been in previous years. We just lost J.J. (Redick) too! So sad.

P.P: Who are some of your favorite fashion designers?

L.T: I like designs that are body conscious with a classic edge. Knowing your body is a must in women’s clothing. Being aware of what works gives you some serious ammo that you can really run with. I wear a lot of BCBG, Diane Von Furstenberg, Marciano, and Banana Republic. Now shoes… shoes are a problem. I’m in a love-hate relationship with Christian (Louboutins), Charles (David), Gianni (Bini), and Stuart (Weitzman).

P.P: Something that gives you the creeps or something you’re scared of?

L.T: I’ll admit it. I’m 30-years old and scared of the dark. Movies like Gothica and Paranormal Activity completely freak me out. I can deal with blood and guts all day long, but the visual of some creepy kid scaling the wall in a movie is something I can’t shake. Ask anyone in my road crew – there is a strict “no ghost story” policy.

P.P: And finally how the favorite club in your bag, and least favorite?

Lauren Thompson Golf Channel Morning Drive TheGreekGrind Pappas 43 a

L.T: My favorite shot in the bag is a sand wedge from 50 – 100 yards out. I can usually stick it to within a few feet in that scenario. Hybrids are my enemy. There seems to be a long-standing mental issue with those clubs. My drives are also pretty safe… so is my bunker work.

P.P: Has there been a significant event in your life you’ve had to endure and overcome that’s shaped you into the person you are today?

L.T: My mom is the strongest person I know. When my sister was four and I was just an infant, my father was diagnosed with a brain tumor, and passed away two weeks before my first birthday. I can’t imagine how difficult that must have been for her.

She was a nurse at the time, but switched fields in order to have the same schedule as her daughters. Being a teacher allowed her to have the same hours and holidays as we would. She never dated for the fear that she would “inherit someone else’s headache” or expose my sister and I to strangers in the house. It wasn’t until my freshman year in college that she began to date again.

She has set the ultimate example for her daughters for working hard, making sacrifices, and fighting through the tears. To this day, I have only seen her cry one time – that’s it, and it was tears of joy. She’s my rock.

P.P: Thanks for sharing that Lauren. There have been 16 different winners in the past 17 majors, and more first time winners are doing so early in their career, even as rookies. Is this a sign that parity on Tour is the norm rather than the exception?

L.T: It’s a sign of how strong and skilled Tour professionals are today overall. Tiger recently captured his 76th win at the WGC-Cadillac Championship, but as exciting as it was a few years ago watching Woods at the top of his game – taking home hardware nearly every week he was in the field, some fresh faces have since had the chance to emerge.

The Tour is just packed with hard-hitting talent. Talent that deserves to experience what it’s like to be in the winner’s circle. The only drawback per say, comes when making “Fantasy Picks” – the Charlie Beljans and Michael Thompsons of the world can throw you for a loop!

P.P: What’s been your most embarrassing on air or in studio moment as a Golf Channel sportscaster?

Lauren Thompson Golf Channel Morning Drive TheGreekGrind Pappas 69

L.T: Oh wow. So, so many. Let’s start with “GolfNow.” I have had countless wardrobe malfunctions on set, but that’s what you get when you’re thrown into beach volleyball, zip lining, and jumping off of rocks on a weekly basis. Thank goodness that one isn’t a live show.

“Morning Drive” simply because of the live show aspect welcomes a “goof” or two each and every day. Conducting a conversation while a producer is in your ear is a true talent that one never fully masters.

I’ve had a few “Morning Drive Mulligans” where I’ve been a bit too sleep deprived and completely tuned out Gary. He asked a question – an obvious deflection was the result. My ADD likes to make an appearance every now and then.

P.P: Haha. One of the last times we talked you told me you just wrapped up a marathon 17-hour photo shoot. Seriously, that’s absolutely crazy. How can that take so much time?

L.T: Photo shoots are what you make of them. I’m always game for trying something new with hopes of a great shot. What usually comes with that can of worms is a very long day.

For “GolfNow,” five long days are par for the course – pun intended. We usually set out for our first course around 6 a.m. or 7 a.m., wrap there around 11 a.m., feed the crew, and then have three or four more stops before returning to the hotel around 10 p.m. or so – just in time to knock out some research, shower, and sleep.

I love my “road family” and the intensity of the schedule. We lean on each other to get through the long days… and keep ourselves well-caffeinated.

P.P: Who at Golf Channel would you say you have some of the best chemistry with?

L.T: I love working with Kelly Tilghman. There are so many layers to that woman. Put the two of us together with a good bottle of wine, and we can talk for hours. She’s been with Golf Channel since day one, with the stories to prove it.

Jerry Foltz and Todd Lewis are my boys – there is no better duo to grab a beer with while out on the road.

And Charlie Rymer is another of my favorites. Since I started back in January of 2009, Rymer has made me feel like part for the gang. If you’re looking for a good, funny follow on “Twitter,” Charlie’s your guy.

P.P: Last question Lauren. Golf Channel has some 17 shows and you’re in three of them. Obviously you’re doing things right. But where do you see yourself in another four years?

L.T: I can’t express how thankful I am not only to Golf Channel for bringing me aboard, but to the viewers for keeping me there. I’ve been in TV for a long time and worked with countless networks and producers. But I have never seen a group as family-oriented and cohesive as the individuals that make up Golf Channel.

I was blown away when they brought me on for “Top 10.” “GolfNow” was the show that allowed me to spread my wings and really give the viewers a feel for who I was as an individual. And now I’m part of “Morning Drive” – the fastest growing show on Golf Channel? Somebody pinch me.

When you first set out in television, you’re so worried about the image you’re projecting, and what other people think of you. It took me about ten years to let go of the pre-conceived ideas I had for myself, and just BE me. Flaws and all, there is no one “you-er” than you. Coming to grips with that concept will change your life.

As for the next four years? If it’s anything like the first four, I’m buckling up for one wild ride!

P.P: It’s a virtual certainty the talented Miss Thompson’s next four years will be bigger, brighter, and wilder than even her first four extraordinary years at Golf Channel. Thompson puts the “Go” in Golf Channel with her distinctively larger-than-life personality.  

She’s unique, a free spirit certainly. But also the first to depend on if you’re ever in trouble. Thompson’s unabashedly confident, and openly speaks her mind. But she’s also grounded with a perspective that only comes from life’s tough lessons learned, down to earth and genuinely grateful for every moment. 

Thompson’s a gifted old soul with an untamed heart, who lives like there’s no tomorrow. And quite frankly, you can’t help but admire that.

Dedicated to The Memory of my mom Z (October 1941 – February 2013)

Pete is a journalist, commentator, and interviewer covering the PGA Tour, new equipment releases, and the latest golf fashions. Pete's also a radio and television personality who's appeared multiple times on ESPN radio, and Fox Sports All Bets Are Off. And when he's not running down a story, he's at the range working on his game. Above all else, Pete's the proud son of a courageous mom who battled pancreatic cancer much longer than anyone expected. You can follow Pete on twitter @PGAPappas

15 Comments

15 Comments

  1. bud powell

    May 4, 2015 at 1:32 pm

    Go! Knights – from an MBA ’73

  2. spazo

    Jan 7, 2015 at 12:39 pm

    reply if you scrolled the article without reading.

  3. Pingback: golf channels blog post | golf channels

  4. Pingback: golf channels blog post | golf channel

  5. Pingback: golf channels blog post | golf channels

  6. Pingback: golf channels blog post | golf channel

  7. Pingback: golf channels blog post | golf channel

  8. Pingback: golf channels blog post | golf channel

  9. Pingback: golf channels blog post | golf channel

  10. Pingback: golf channels blog post | golf channels

  11. Pingback: golf channels blog post | golf channels

  12. Bill

    Sep 20, 2013 at 5:36 pm

    The best of Golf Channel…Lauren and Wynn are great…

  13. Billy

    Mar 16, 2013 at 10:57 pm

    No WWE questions?

    • Dan Williams

      Jun 14, 2016 at 8:31 am

      She was never in WWE you goof. She was in that crappy TNA company. You don’t bring that up to a respectable woman.

  14. Jim

    Mar 15, 2013 at 7:40 am

    Great interview…Lauren has always been entertaining and a pleasant to watch.

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Opinion & Analysis

The 2 primary challenges golf equipment companies face

Published

on

As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

Continue Reading

Podcasts

Fore Love of Golf: Introducing a new club concept

Published

on

Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

Continue Reading

Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

Published

on

Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

View this post on Instagram

 

A post shared by BBC SPORT (@bbcsport)

“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

Continue Reading

WITB

Facebook

Trending