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Opinion & Analysis

The problems with Rory and traditional golf statistics

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Mark Twain was once said “There are lies, damned lies and statistics.”

This is often a popular adage from critics of an advanced metrics point of view. Normally this tends to occur with people who utilize anecdotal evidence to formulate their opinions and when the numbers tell them something they don’t like. The reality is that statistics do not lie, but incomplete and flawed statistics can lead to faulty analysis and conclusions derived from that analysis.

A prime example of this right now is the “fall” of Rory McIlroy’s play. People are stating that his dip in his performance is due to switching equipment. Johnny Miller thinks it is a giant mistake for Rory to switch his irons, as he did the same thing in his prime and he could never quite adjust to the change. Let’s take a look at his “traditional” golf metrics:

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As we can see, Rory is better this year in fairway percentage and greens in regulation. He has regressed in scrambling percentage. Most people, including statisticians, would agree that greens in regulation has a larger impact on Tour success than scramble percentage. So, why has Rory performed worse this year despite hitting more fairways and greens in regulation?

Let’s take a look at his putting. While putts gained is not a “traditional” metric, it’s becoming more accepted as a traditional metric. Is the putting the problem?

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The table shows that Rory is actually putting better this year than he did last year. It’s traditional metrics like GIR percentage, total driving and scramble percentage that tend to confuse golfers and consequently brush off metrics as “lies, damned lies and statistics.”

However, all it takes is to dig a little deeper and to use more detailed statistics and we start to see a better depiction of Rory’s play in 2012. Here’s a look at my main ballstriking metrics which include:

Driving effectiveness: A proprietary formula that uses the metrics of driving distance, fairway percentage, percentage of fairway bunkers hit, distance from the edge of the fairway and “missed fairways – other” to determine a player’s effectiveness off the tee.

Birdie zone: Proximity to the cup on approach shots from 75-125 yards.

Safe zone: Proximity to the cup on approach shots from 125-175 yards.

Danger zone: Proximity to the cup on approach shots from 175-225 yards.

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These numbers suggest that the new equipment is not an issue or at least the new irons have worked out better for him this year.

While he is less effective off the tee, considering this is based out of 190 players on Tour he is still a driving the ball great.

So, where is the issue?

From what I have gathered so far, I would look at the two largest statistical regressions: scrambling and driving.

First, let’s look at my metric called “short game play.” This is the average proximity to the cup on all shots that are no more than 20 yards away from the edge of the green. We have seen that Rory has improved his putts gained, so let’s see if his actual skills around the green have regressed.

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So yes, there has been a regression. But we simply cannot stop there because it is not a big enough regression to explain Rory’s dip in play from last year as we the numbers tell us that short game play does not have that large of an influence on a player’s score. Let’s drill down further and look at the attempts per round on shots from around the green.

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And here is where we start to see some of the issue with Rory’s play. While he has regressed a bit in his ability to get the ball closer to the cup on shots around the green, one major issue is that he is leaving himself with more shots from a longer distance. With that said, that still does not quite tell the entire story. So, let’s drill down and examine his driving a bit further.

We know that he’s hitting it about the same distance off the tee. We also know that he is hitting more fairways this year. Since he is less effective off the tee this year, that leaves it to examining what I call the precision metrics of driving as we have already examined the power (distance) and accuracy (fairway percentage) metrics of driving.

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And here is where we are starting to see more of the entire story into the regression of Rory’s play from 2012. Essentially, Rory is hitting his irons better and putting better. He’s hitting the ball virtually the same distance off the tee and is actually more accurate (fairway percentage), but he is much more imprecise off the tee this year and it is affecting his play despite the fact that he’s been better at the popular “traditional metric” greens in regulation percentage.

This is why I generally avoid examining greens in regulation percentage, particularly on the Tour level. For starters, it is too vague of a metric to really learn from. I have seen plenty of high GIR percentage players who struggle off the tee, but hit it great with their irons (Tiger). Conversely, I have seen high GIR percentage players who hit it great off the tee but have their struggles with the irons (Bubba Watson). It simply fails to tell the golfer how they get the ball on the green in regulation, either from a good drive or a good iron shot or both.

Secondly, across the board the numbers show that proximity to the cup has a higher correlation to success on Tour than GIR percentage. In fact, if you go to a Tour event it is obvious that Tour players have some sense of this as they are more apt to fire at a flag, even with trouble nearby, rather than to aim for the middle of the green. Simply put, the average Tour player makes one birdie putt outside 25 feet per 98 holes of golf!

Thus, Tour players instinctively understand that in order to make birdies on the course they need to get the birdie putt close to the hole. And most of the time the Tour players would take a 25-foot chip shot from off the green than the 50-foot putt that is on the green. And if you’re a golfer, you should probably do the same as well or start improving your short game enough so you start to want to have those much shorter chip shots over those longer putts.

What greens in regulation percentage does not tell us about Rory’s game is that he is hitting a higher percentage of greens in spite of being more imprecise with the driver. And what is happening is that when he misses a green it is coming more from a bad tee shot than a bad iron shot. Not only does that possibly mean that he is finding hazards and out of bounds more often (missed fairway –- other), but his bad drives are much worse this year and it leaves him with much more difficult shots to save par from.

So for now, I would say that the new irons and putter are actually helping Rory. But he now has to figure out how to get back his precision off the tee with the new driver. If he can, he’ll be even tougher to beat.

Richie Hunt is a statistician whose clients include PGA Tour players, their caddies and instructors in order to more accurately assess their games. He is also the author of the recently published e-book, 2018 Pro Golf Synopsis; the Moneyball Approach to the Game of Golf. He can be reached at ProGolfSynopsis@yahoo.com or on Twitter @Richie3Jack. GolfWRX Writer of the Month: March 2014 Purchase 2017 Pro Golf Synopsis E-book for $10

18 Comments

18 Comments

  1. John R

    Apr 20, 2013 at 10:14 am

    Am I understanding correctly? You’re saying that he’s hitting the ball pretty well but when he does miss, he misses big and it’s the occasional big miss that’s costing him. Is that right? Is it possible to validate that with some sort of hole-by-hole scoring comparison? In other words, could we say that in 2012 his scorecard doesn’t have enough big numbers on it but in 2013, there are always a couple of holes that have more influence on the high score?

    • Richie Hunt

      Apr 20, 2013 at 10:51 pm

      John,

      You have the right idea. Essentially, his bad shots off the tee are worse than last year.

      Unfortunately, the Tour does not have track double bogeys or worse on their Web site. However, he was 27th in Bogey Avoidance last year…currently 93rd this year. He was 1st in Birdies last year, 7th this year. The bigger dropoff is obviously in the Bogeys.

  2. Nick

    Apr 18, 2013 at 3:00 pm

    I think the analysis of Rory’s game is fascinating. That being said, the advice for the average player to fire for the flag is wrong. Pro level short game is so far and above that of the average player that the penalty they pay for a missed green is not even close to what your average weekend warrior plays. Hit a green, and your going to be in at probably two, three max. For plenty of amateurs, 4 strokes from the green side is not entirely uncommon, three is the most likely result. Obviously, the problem their is not firing at flags, its sub-standard short game but that’s what most amateurs are bringing to the table. Combine that with the fact that a pro’s dispersion with his irons is much smaller than an amateur, and I still think firing for center of green is the better play for those who aren’t playing off low/mid single digit handicaps or otherwise don’t have the game to go pin-seeking everytime and make it pay for them.

    • Richie Hunt

      Apr 19, 2013 at 8:51 am

      It depends on the difference in closer to the hole. While Tour players have very good short games, more amateurs would be better off with a 25 foot chip/pitch than a 50 foot putt. Now if it was a 25 foot shot from the bunker, that would be a different story. And he better amateurs tend to aim for the middle of the green way too often.

      That’s why they can shoot the scores they do despite a Tour average of a little under 12 greens in regulation while averaging 1 birdie putt made from greater than 25 feet for every 98 holes played.

      They are more capable of firing at a flag and if they miss…miss in the right spot and make for an easy up-and-down. If they don’t miss…they end up with a birdie putt that is close to the hole and give themselves a better chance of making the birdie.

      From the amateur data I’ve collected, most amateurs aim at the flag unless there is a bunker or water hazard in the way. The closer to scratch amateurs tend to aim at the middle of the green more often and when they fire at flags…they do not account for where the best spot is located if they miss the green. It’s really the greatest example of poor strategy that kills rounds for good amateurs.

      The best way I would explain it is that regardless of handicap, it should not be mandatory to have to hit 14+ GIR in order to shoot in the 60’s.

  3. Ivan

    Apr 18, 2013 at 2:34 am

    And what if Rory was struggling simply because he has done some changes at his swing?
    His hips seems less rotating during a driver swing …

    • Richie Hunt

      Apr 18, 2013 at 10:35 am

      The only difficulty I have with that Ivan is he’s hitting the ball just as far and hitting more fairways. It could very well be the issue rather than the new driver.

      I don’t necessarily think it’s quite either. Rory is a fairly streaky player and he hits a gigantic draw off the tee. I think that plays into why he is streaky…when the ball is not drawing like it should he has difficulty playing for it. Take a player that hits a smaller draw if he starts drawing it more or less than normal, I don’t think it’s quite as big of a problem for them.

  4. Jack

    Apr 17, 2013 at 11:04 pm

    I’m confused by that his GIR hasn’t dropped, but his distance from the edge of fairway has. Since the distance from edge is a contributing factor to the GIR, doesn’t that just mean his iron play has gotten better? And yet the end result hasn’t changed (getting it on the green), so why? It seems like to me it’s his short game. He’s regressed with less attempts in the 10-20 range. Plus when you add up the totals he gets 4.77 strokes played within 40 yards and 4.48 for 2012. If GIR remains steady, then the lower short game strokes would be beneficial as a cumulative measure. This is getting too involved. I’m just going to blame it on the driver.

    • Richie Hunt

      Apr 18, 2013 at 10:32 am

      Good points, Jack.

      First, while he’s ranked 103rd in Avg. Distance From Edge of Fairway; that is actually a very good ranking for a golfer that hits it as far as he does. When he ranked 29th in 2012, that was downright outstanding for his length off the tee. Usually good drivers of the ball that are that long are around 150-165th in that metric. He’s also hitting more fairways and hitting his irons better.

      I think it’s fairly simple to see that he’s hitting a lot of great shots on the course and that is allowing him to hit more greens. But, it’s the occasional big miss off the tee (and fairway bunkers) that is really killing his game right now. He didn’t have that last year and that’s why he dominated.

  5. john

    Apr 17, 2013 at 7:02 pm

    he has only played less than 10 rounds… obviously his stats will look better. how about you write another article after the conclusion of the 2013 season? It doesn’t take rocket science to see rory’s struggle. you are just playing devil’s advocate saying all the analysis is wrong for saying he is playing bad..

    • Richie Hunt

      Apr 17, 2013 at 10:39 pm

      John,

      I disagree with your point because I’m utilizing the rankings instead of pure numbers which makes the comparison more apples to apples.

      I think it’s obvious that Rory is struggling as well as I inferred that in the title. I’m going into *why* he is struggling in spite of traditional metrics like GIR being better (ranking wise) this year.

      And he’s hitting his new irons and putter better which was supposed to be a big part of his struggles. And he’s even doing some things with the driver better. He’s just hitting more of those occasional bad drives than he was last year and that is causing him to lose strokes whether it be off the tee or of the subsequent shots.

  6. Morgan

    Apr 17, 2013 at 5:57 pm

    Fantastic article Rich, great read and very informative.

  7. christian

    Apr 17, 2013 at 11:31 am

    Personally, I would always think it is a biggger issue changing drivers than irons. Especially blade irons, the blade rory plays is probably more or less exactly the same as his old one. With the same grind, look and probably even tha same steel. Starting to use a driver with a “cavity back” would seem to be a much bigger step, equipment wise. So, his driver (and also woods) is probably the issue.

  8. Richie Hunt

    Apr 17, 2013 at 8:35 am

    Thanks Roger. I think if anything, Rory does not have far to go. The assumption that his game has fallen badly off because of the equipment is inaccurate at this point.

  9. timmy

    Apr 17, 2013 at 5:38 am

    i think distance from the fairway edge is too subjective to be included in the calculation

    it is very possible that the player intended to land the ball closer to the edge under certain circumstances.

    • Richie Hunt

      Apr 17, 2013 at 9:41 am

      It’s not as subjective in the terms you think of it as. It’s very telling of a player’s precision off the tee. That is in part what made Rory #2 in my Driving Effectiveness metric, he hits it super long and was an astouding 29th in Distance From Edge of Fairway.

      All of the data I’ve collected thru ShotLink and Shot Tracker shows that the Tour players are always trying to find the fairway in some regard. The real difference is how much it really matters given the course. A course like Bay Hill…hitting fairways and having a close Distance from the Edge of the Fairway is fairly important to a player’s success. That’s because the rough is usually taller at Bay Hill. But a course like Redstone (Shell Houston Open) hitting fairways and having a close Distance from the Edge of the Fairway has never had statistical importance to a player’s success there. I’ve never been to Redstone, but my Tour clients tell me that the rough there provides virtually no consequences to hit out of.

      So at a place like Redstone, hitting a 280 yard drive in the fairway will provide an advantage over hitting a 280 yard drive in the rough. It’s just that the advantage is smaller than if those drives were hit at a course like Bay Hill.

      And there’s a correlation between distance from edge of fairway and ‘missed fairways – other.’ Strangely, that correlation doesn’t quite exist with fairway bunkers. That’s because the longer hitters who are less precise can often blast it well over the fairway bunkers. But for Rory, that has not been the case this year.

  10. Roger Faithfull

    Apr 17, 2013 at 3:39 am

    Rich,
    Thanks for a hugely detailed analysis on Rory’s game.
    So all he has to do is add a 910D3 in a Covert Cover into the Bag.
    I’m a great Rory fan. I wish him well for the balance of 2013.
    I seem to recall he did a Huge come back in 2012…………….
    Regards, Roger in New Zealand..just below Australia !

    • Eric

      Apr 17, 2013 at 7:40 am

      Great summary but I would want to know are you comparing the statistics from all of 2012 versus the first 3+ months of 2013 or are you comparing the first 3 months of play for both 2012 and 2013? It would be interesting to see how these statistics stack up at the end of the year versus the entire previous year. Anything that shuts Johnny Miller up is a bonus from my point of view. Now…..how can the average Joe track this stuff 🙂

      • Richie Hunt

        Apr 17, 2013 at 9:34 am

        I’m just comparing the first 3 months versus the entire 2012 season. That’s why I used rankings instead of the actual numbers to help make it more ‘apples to apples.’

        It is also another reason why I thought the short game shots around the green data wasn’t enough to cause the dip in his play. Instead, we see dramatic differences in his drives that go into fairway bunkers and drives that are ‘missed fairway – other’ which is any shot that is not in the fairway, rough or fairway bunker (i.e. trees, hazards, O.B., etc).

        I am currently collecting data that will be able to track specific data for each tournament. I plan to use that soon.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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