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2009 Callaway Golf Apparel

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Callaway has introduced new apparel products for the Spring 2009 season. I was able to get information and pictures about the new offerings and had a chance to correspond with the company president.

Callaway Golf Apparel – Performance Center/X-Core 

Performance Center is the technical performance area that houses all X-Series 100% Polyester and X-Series C-Tech (Cotton/Polyester) product ranges. Technical apparel is still the key ingredient to Callaway’s success and by adding more cotton based tech products such as C-Tech they are able to cover a broader-based consumer who remains loyal to the brand.  C-Tech was launched in Spring 2008 to compliment the X-Series line and sold out without any advertising.  Fashion Classics pave the way in the Performance Center line for Spring 2009.  Great new key items are styled with stripes and paired up with fresh new solids look new and exciting in both X-Series and C-tech fabrications.  New wrinkle-free performance cotton bottoms match up nicely with the popular Hex utility pocket short and also the X-Tour Pant and Short.  Also, to round out the groups is a terrific selection of outerwear that will surely satisfy the needs of all weather conditions (Rain, Wind, Warm)

Callaway Golf Men’s Collection – Country Club 

The Spring 2009 season has a terrific color palette of great jewel tones such as Nantucket, Centennial, Coral Rose, Evergreen, and Summer Blue, cut with Nautical Navy and White to round out the offering.  The FT-Performance range of Luxury Knitwear, which has been very well received due to its high performance and luxury look and feel for Fall 2008, has been expanded into a larger offering for the Spring 2009 season.  To compliment FT is a new range of collection knitwear that is mercerized cotton/polyester blend for the traditionalist looking for a performance knit but enjoys the hand feel of cotton. They call this product CT Performance and it is the value driven performance product within the Callaway Men’s Collection.  Also on the tee box is the new easy care wrinkle free 50’s 2-ply Supima Cotton bottoms (CT-Tour) that shares the spotlight and matches up nicely with the FT Performance and CT Performance knits.  Color is the key element here and the cuts of the shirts are very classic and meticulously detailed as a true collection product should be.

 

Callaway Golf Women’s Collection – Elements

Based on the success of the Callaway Women’s technical fashion apparel they are introducing a new C-Tech range in the new Women’s category named “Elements“. The Callaway Women’s apparel business has grown over 100% in the last 2 years and they see this as an opportunity to expand once again and promote the brand by expanding the range in this dynamic lifestyle area.  The key ingredient is in the fabric which is comprised of Micro Pima/Polyester blends that wick and have that a soft luxury hand feel.  Fashion bright colors cut with Nautical Navy and White in Sporty Sleeveless looks, micro stripes/tonal color block polos, and ¾ sleeve length polo set the tone here. The look is rounded out with new polyester microfiber mechanical stretch twill bottoms that come in a Metropolitan length that has a 22” out seam, a casual 20” short, and also a new hip looking 18” button front skort.  Elements is a core performance basic offering of women’s products that will complement the popular performance tech collections.

A Word With Steve Pena, President of Callaway Golf Apparel

I had the opportunity to ask the President of Callaway Golf Apparel, Steve Pena, a few questions about the new 2009 clothing line.

With the new clothing line, is Callaway looking to be the dominant presence in apparel as it is on the equipment side? 

"Of course we always strive to mirror the efforts and success of the Callaway Golf Co, but with apparel it is more of a on and off the course situation.  "Beyond the Fairway", so to speak. We try and mirror some of the technical marketing and technology aspects of the hard goods side into apparel.  Fusion Technology, which has been the high end technology at Callaway, has been introduced as FT Performance in the Men’s Apparel Collection.  This special fabric in the FT Performance line was developed by scratch using Tencel and a polyester microfiber core yarn. The final result is a very rich, luxurious “easy care“ product that looks like mercerized shirts but performs miles above normal cotton fabrics due to the nature of the yarn. No pilling, no shrinkage, non fading are the key benefits to this product range.  Having new technologies such as FT Performance in the line creates a leadership position."

What sets Callaway apart from other golf apparel lines? 

"Technology, style, fit, comfort, and performance just to name a few key elements. I am not interested in looking at other brands too much as that can be a distraction.  If you are looking for innovation (being that my background is in high end better sportswear market) I always look to the luxury brands for inspiration along with my own ideas that has given us over the last 3 years a nice foundation.  And it has created a nice following in the marketplace. It’s nice to have a label like Callaway on the product, but the product must be superior first before the logo goes on the garment."

What is the main goal of the 2009 Men’s line?  2009 Women’s line?

"To continue pushing innovation, balance, and good fit. I think the next big push you are going to see is better fitting Men’s apparel. The oversized, relaxed fit is not as important anymore to the market.  With the surge of the some of the younger guys on tour, the 40+ guy now is in the gym and taking better care of himself and he want to wear apparel that compliments him without having him looking like he is trying too hard to look young.  I never use the words  "slim fit" as this can be misinterpreted, however I like the term "Comfort Performance ".

Women’s to me is all about being special and creating a unique feel that has its own identity. We have a loyal following right now that has really bought into our stylized tech performance products. I like using Prints a lot and we have a matte jersey fabric in the line that prints beautifully. The Women’s Callaway Collection line is sexy, spirited, and has a high level of sophistication to it that set us apart from the masses."

What can we expect for the line in the future?  What sort of evolution do you see?  Do you plan to keep the "traditional golf look" or venture into other progressive golf designs?

"Being that Callaway is a global brand, the customer base ranges from 18-70 and that is my target goal when approaching the line. We do have traditional golf looks but have a twist to them to make them modern. The lines for both Men’s and Women’s are very modern, but not too directional as we find through market surveys that the 40+ customer tends to be more loyal to the brand and has grown up with the brand as opposed to a younger demographic. We have a younger male following 20 – 30 years of age that has emerged over the last few years and they are the ones that we want to keep entertained with new products without losing sight of those who are already loyal enthusiasts.  It’s a balancing act in the end, keeping consistent and forward thinking. I would like everyone who enjoys Callaway products to wear our apparel, and those who don’t use the equipment to become believers in the brand."

 

 

1 Comment

1 Comment

  1. G.L.Nichols

    Jan 9, 2009 at 2:19 pm

    I realize that the 2009 products show will not occur for another couple of weeks, but has Callaway produced any additional club information? -30- GLN

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Pro’s must-see putter grip at the PGA Championship

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When it comes to the PGA Championship, we get some first-timers. With that, there are great stories and experiences about the players that arrive. This week has been the first trip to the PGA Championship for Bryce Fisher. Bryce plays out of Arrowhead Golf Club in Molalla, Oregon, and qualified for this week’s event through the PGA Professional Championship at Bandon Dunes, where he finished in a tie for 10th, battling the wind and links conditions. Certainly, he trusted his clubs when it came to the event at Bandon, especially when it came to holing the final putt. Some of the GolfWRXers had a grip on things from GolfWRX PGA Tour Photographer Greg Moore’s photos this week of Fisher’s golf bag.

When it comes to Bryce’s bag, we see a Titleist GT3 driver with a Graphite Design Tour AD VF-7 shaft and Golf Pride Tour Velvet Align grip. For fairway woods, Titleist GT2 three and GT3 five woods, the hybrid is a GT2 21 degree with a Graphite Design Tour AD VF-hybrid 95-X. 

Keep working with me here.

Titleist T100 irons, 5 through pitching wedge, Vokey wedges, all black setup with custom hand stamping on the wedges with black Dynamic Gold S400 shafts. Very sleek! All from the years 2024 and 2025.

We get to the putter, an Odyssey White Hot XG Marxman. A putter that was released in 2007! With a putter in play from 2007, my radar is up for some nicely played golf in this period.

Bryce is no stranger to playing golf at a high level. He played at Scottsdale Community College, where he was a part of two national championship teams. He then finished his college career at Oregon State University from 2001 to 2004. After college, he played events on the Gateway Tour, Spanos Tour, and the Nationwide Tour, aka the Korn Ferry Tour today. Around 2006 he wrapped up golf to raise a family and in 2015 began to get back to tournament golf, fast forward to today, this week he is playing in the PGA Championship at 46 years old. 

Piecing together this timeline, if Bryce got this putter brand new, this is right after the Tour days. Now I do realize this could have been a gift or anything else, as we know, acquiring putters is a world of its own. 

Then it gets better. Take a look at this grip, doesn’t get much more game-used than this. The tennis wrap was layered up so much it would make Scott Verplank proud. It is truly incredible that the original grip is buried under the wraps with the butt end of the grip worn down to the steel! 

This putter alone got some good reactions on the GolfWRX Forum. “MikuTheGolfer” states ‘I got sick looking at that putter grip. “Cmb71 says, “I feel like that putter grip requires surgical gloves.” 

These are reactions of emotion, this to me shows that the putter and especially the grip are a work of art. Art evokes emotion as well. 

Layers of tennis wrap, a grip worn through to the shaft. If the putter has been in the bag off and on since 2007, Fisher has literally made miles of putts with it. The thing I like about the whole setup is that we have all-new clubs in the bag, and the tried-and-true putter that has seen it all and been there for everything. How fitting to be at the PGA Championship this week. 

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5 Things we Learned: Saturday at The PGA Championship

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There is precedence for an Alex Smalley triumph on Sunday at Aronimink. The Shaun Micheels, the Fuzzy Zoellers, the Lou Grahams, the Ben Curtis of the world all won major championships in the most unlikely, unheralded of fashions. The way that Alex Smalley disproved my third point (see below) was the stuff of unexpected brilliance. If someone repeats what Smalley did, on Sunday, he will most likely find himself liftening heavy Wannamaker Trophy with a notoriously-loose top. If Smalley gets the job done, I’ll serve myself a hearty portion of crow in this column on Sunday evening.

Until we know the denouement of the 2026 PGA Championship, an unbridled success in every aspect of its execution, we can subsist on the five things that we learned this day, in Newtown Square, Pennsylvania. Join us at the table, please.

First, what makes a proper course and tournament?
At his Friday press conference, Rory McIlroy said something along the lines of a major championship course should give the chance to establish a big lead, and that is why he did not view this week. Layout through that Lenz. Rory better count his lucky stars, because after being out of it on Thursday, he sits just three strokes off the lead after three rounds. If there’s one thing we love about the Ulsterman, he speaks his mind. He isn’t always correct and he isn’t always accurate, but he is sincere. Don’t fret, Rory. There’s magic yet to come. Just ask Hideki.

Second, the drivable par four hole
Other than the masters, which does not have a drivable par four and does not seek to establish one, every major championship should genuflect at the altar of Mike Davis, the USGA man who brought the idea back to U.S. Open championships. We see them now at the Open championship and the PGA as well, and they are wonderful changes of pace. They provide excitement, supply drama, and toast with effervescence. With luck, we will see number 13 play forward again on Sunday.
Third, the northern Green Mile
Quail Hollow has a northern cousin when it comes to the difficult, fabled, green mile of closing holes. The final stretch at this week‘s venue have sorted any opportunity to establish that big lead that Rory McIlroy mentioned in point number one. Despite number 15 as a Power, five being about as long as number 16 as a Power, four, very few golfers play the closing stretch in subpar figures. If someone near the lead does so on Sunday, he might be setting the menu for next year‘s champions dinner.

Fourth, Ben Kern, the one in twenty
Let’s take a minute to recognize Ben Kern, the 5% man. 20 PGA professionals qualified into this week‘s tournament, but Coene was the only one to survive the 36 whole cut. Among his brother, Kern is one of the best. He routinely finishes near the top of the PGA professional championship, and was runner-up this year. Take a quick peek at all of the great touring professionals that did not make the cut this week, and then understand what a feet it was for Kern to shoot three underpar on Friday to slip inside the cut line. On Saturday, Kern returned to the ranks of the mortals with a 77, but he’ll tee it up again on Sunday, and complete all 72 holes of one of the four major chmpionships.

And your winner-to-be is…
It’s time to make a selection for the winner of this year’s PGA championship. One of my favorite writers was a golf Weak guy named Ron Balicki. They used to call him wrong Ron, because he never failed to pick the wrong person to win a tournament. I miss Ron, and in his honor, I’m going to keep my true selection to myself. I don’t wish to jinx the lad. I’m going to go with a different golfer, one that we all know, and one that will give us two legs up on this year‘s grand slam. Shinae Koch just got a lot more difficult for Rory McIlroy, because he wins a PGA championship tomorrow, for his third wanna make a trophy.

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5 Things we Learned: Friday at the PGA Championship

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The PGA Championship is the unfortunate victim of its legacy. The legacy is that of match play, and for some inconceivable reason, there will always be golf people that believe that a professional major title should be contested using match play. I’m an advocate for the return of match play to the professional men’s game, without doubt. Thanks to the conditions, set-up and talent at Aronimink, we will see our own version of MMMP (multiple man match play) play out over the next two days at Aronimink.

Maverick McNealy was poised to cradt a four-shot (or more) lead, midway through the outward half (his second nine) at Donald Ross’s Philadelphia gem. McNealy made two bogeys over his stretch run, and found himself in a tie for first with Alex Smalley, one shot clear of six pursuers. On Saturday afternoon, McNealy and Smalley will have themselves a match, for certain, but they will also play individual matches against the others in the top fifteen. In true match play, the majority of the field would have been eliminated by now, with just eight golfers remaining. 22 golfers sit between minus-one and minus-four, with another seven at even par. That’s nearly 30 golfers within five shots of the lead. Match play does not afford more than a third of them a shot at glory. Is it better viewing for us, you bet.

After the final grass clippings settled, the under-par total of the leader was precisely one shot better (minus-three to minus-four) than the day before. No one is running away with this playing of the PGA Championship. Most important is the number of top players with a chance. Take a quick glance at the made-cut list, and you’ll see former PGA winners, former major winners, current major title-holders, and a legion with the pedigree to enter the major championship circle. We can only focus in on five items, so let’s take a look at a quick quintet of things that we learned on Friday at the PGA Championship.

First, Chris Gotterup

If there is tantalizing name among the leaders at Aronimink, it’s Chris Gotterup. The powerful striker from neighboring New Jersey worked his way into contention with a potent 65 on day two. Gotterup was nearly pefect, with just one bogey (at the second hole) marring his otherwise-unblemished card.

Gotterup did the thing that needed to be done: hit fairways. With a variety of clubs, Gotterup found the short grass off the tee, time after time. The ability to control spin on approach shots is tantamount to finding the proper section of each green. When he did miss a putting surface, as happened on his fifth hole (number 14) CG demonstrated short-game accumen with a deft flip from a steep, grassy, sidehill lie above the front-right bunker…he saved his par.

Second, Rory McIlroy

Only one player in the field has a shot at the 2026 grand slam of golf, and it’s the two-time Masters titleholder. After 18 holes, the cut was more important than the win for McIlroy. Had he replicated his opening 74, he’d have made the cut on the number. Anything worse, and down the road. Instead, McIlroy found a 67 of his own on Friday, and now sits within five shots of the untested leaders. McIlroy has a pair of Wannamaker trophies, given to the winner of this event, on his trophy shelf, and is now poised to make a trifecta.

Rory McIlroy found fairways and greens with relentless regularity on Friday. He posted three birdies and fifteen pars, and scarcely looked as if he might make bogey. He has no wiggle room over the next 36 holes…his 74 on day one saw to that. The consistent driver and the calm putter will be his wingmen as he seeks to earn a second major trophy this campaign.

Third, Min Woo Lee

Min Woo Lee’s even-par 70 is not the sort of round that will be discussed by writers and talking heads … until he wins. Lee 1.0 would have found a way to turn that 70 into a 76. He would have still made the cut, but would have been seven shot distant of the lead. Instead, he is one shot back, playing his game, in position to make a statement over the next 48 hours.

Lee missed a brief attempt at par on his ninth hole of the day, then drove under a tree on ten, resulting in a second straight bogey. Undeterred, he flagged his approach on 11 for a birdie, then posted a series of pars before closing one-under over his final four holes. For Lee, the 15th club, the one between the ears and behind the ribs, will determine the week’s outcome.

Fourth, Scottie Scheffler

Similar to Min Woo, Scottie had every opportunity to go away, after the game he brought to Aronimink on Friday. Bogeys on three of the first four holes erased all of his good, red ink from Thursday. His role as defending champion meant something to the lad from Texas (by way of New Jersey) and Scheffler sucked it up. He played minus-two golf the rest of the way, signed for 71, and finds himself in ideal position to defend his 2025 PGA Championship trophy.

For Scheffler, the two shots that turned the tide were the approach putt on 14, and the iron into 17. On the heels of a three-putt, Scheffler nudged aseventy-feet putt to within the circle of trust at 14, then holed the ensuing 30-incher for par. On 17, he was finally able to punch an approach (in this case, the tee ball on the par three) to within birdie range, and his putter again came through.

Fifth, Ludvig Aberg

Ever since he finished runner-up at his first Masters, Aberg has been the name on everyone’s Next list. He’s tall, athletic, charming, good-looking, and has the game to win often. He hasn’t won a major, and he has claimed fewer professional events than many might have anticipated. As we’ve learned from others in the recent past, sometimes it takes just one breakthrough win, to open the gate to many more. Aberg didn’t sizzle as loud as Gotterup on Friday, but he was close. His minus-four 66 brought him from made-cut to in-contention stature. His day-two fireworks were highlighted by a run of four birdies in five holes on the back nine.

We’ve seen Aberg in this position before, and it was the big stick that took him out of contention. His task over the next 48 hours will be to determine which club to hit in driving situations, and then (so eimple!) commit and execute. If his putter remains as steely and deadly as it was on day two, watch out.

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