Connect with us

Opinion & Analysis

The year-long quest to fix my swing at GolfTEC

Published

on

If golf instructional materials were drugs, call me Tony Montana. I wish I wasn’t such an addict, but it’s too late. I’ve read just about every instructional there is, watched countless YouTube videos and tune in to the Golf Fix regularly. Throughout this fascinating, but tortuous and often trippy journey, I’ve observed two basic constants:

  1. Ben Hogan’s Five Lessons is largely viewed as the Holy Book on golf instruction.
  2. No one agrees with one another.

In fact, I think golf instruction is probably the most complex, highly debated, nonsensical moving target in all of sports training; a subject that is not only mired in an endless black hole of tips, triggers and tricks, but features such opposite opinions on seemingly basic principles that the result of one’s glance into the kooky kaleidoscope of its instructional labyrinth is more likely to yield finished products more akin to Jack Torrance than Jack Nicklaus.

jackRead the books or watch the thousands of YouTube videos yourself, and you’ll see what I mean. The contradictions that exist within basic aspects of the golf swing are so maddening that even the most shameless of flip-flopping presidential candidates would likely cry uncle if forced to offer a harmonious explanation. Swing the club head or the handle? Do the hips lead the downswing or the hands and arms? On errant shots, is it better to keep a positive attitude or act out psychotic fantasies of bludgeoning your golf bag to death and stuffing its decrepit remains into the nearest trash can? For what it’s worth, I can see the latter being a great stress reliever.

In the spring of 2014, I made the foolish attempt to self medicate a swing flaw which, as I now know, has been a more challenging obstacle to overcome than my fraternity hell week. A premature extension of my wrists was occurring prior to impact and producing the hallmark of every doomed amateur: the dreaded flipped left wrist/chicken wing at and after contact. Try as hard as I might, I could not rid myself of this grotesque post impact deformity, despite my clear awareness of the issue. I knew the fault, but literally could not fix it. It was as if my brain was tapping my hands on the shoulder, evading detection, and pulling my hands’ pants down. And the advice I would get from fellow playing partners — my personal favorite, “you’re not making a golf swing, you know?” — was not helping matters either.

The months that followed were a mixture of mystery and misery. The “flippy” release was now in my head. One-hundred-yard pitch shots became a breeding ground for blooper-reel content. Drives were too often finding the wrong fairway, subjecting me to perplexed glares from different foursomes, even occasionally obligating me to explain the reason for wayward tee ball. For what it’s worth, I have found that an exasperated, “Rough night last night,” provides the best way to diffuse of this embarrassing situation.

In July of that year, my friend took me to his member guest, and we proceeded to finish DEAD LAST in the entire event, causing us to be the brunt of countless jokes and even some match fixing accusations from the affected parties in our flight. Thankfully, the bartenders made that weekend a little less painful.

This was no way to live. I solicited opinions from a variety of sources: friends, online articles, psychology journals. Experimenting with psychedelic drugs was considered. One of my friends had suggested I go to GolfTEC. “GolfTEC?” I thought. Sure, I had seen the (overly simplistic, cheesy) advertisements, but my legal training made me skeptical. Figuring I had nothing to lose, I went. And I’m glad I did.

I walked into GolfTec for a swing evaluation in October of 2014 with Wayne Sciscio, a friendly, straight-talking Jersey-Italian who runs the East Hanover, New Jersey, GolfTEC branch. He asked me about my long-term goals, my current misses and overall thoughts on the swing. He then hooked me into a vest of sorts (which measured my hip and shoulder rotation at various points in the swing vs. tour averages) as we took some initial cuts. Wayne explained the features of each GolfTEC hitting bay, which includes a down-the-line and face-on camera view, and the ability to immediately replay each swing in slow motion. There was also a launch monitor to provide us with all of the helpful data (swing path, launch angle, etc.), as well as an accompanying flat screen which simulated my ball flight (essential for any indoor training, really).

flatscreenThe initial consultation uncovered two major flaws: First, I was burying my right elbow deep behind my body on the backswing, thus necessitating a “throw” of the club head during the downswing to get the club “unstuck” and, most importantly, that my brain’s idea of impact needed serious rewiring. For about 20 years, my “squaring mechanism” for the golf club, like most amateurs, was to flip/throw the club head past the hands, as opposed to using lag, a proper pivot, and a descending blow at impact.

“I want you to imagine that the top line [of the club head] beats the leading edge through impact,” Wayne said.

I’d never heard impact expressed that way. Wayne even set up an imaginary finish line a few inches beyond impact, in which the top line of the golf club was to finish ahead of the leading edge. For anyone struggling with impact, I urge you to stop reading this article right now and try this exact move.

range

2014 (left) vs. 2015 swing position at the top

The entire look of my swing was different. Instinctively, I engaged my core, held the angle of my wrists, and kept the club more in front of me. We spent the last third of the swing consultation doing no-ball, slow-motion swings to reinforce this thought. It was necessary to, as Wayne put it, “create new neural pathways” for my brain to understand correct impact conditions. Side-by-side, before-and-after shots showed an immediate difference. But after my lesson, with Wayne not there to restrain my unbridled stupidity, full speed shots featured that same hideous flip through impact. Still, upon a week’s worth of reflection, I signed up for a 10-lesson package with a 3-month practice pass. Wayne was optimistic that, eventually, I’d realize some noticeable success.

Wayne

Wayne makes some swing observations, and gleefully questions whether my suede bucks are suitable lesson footwear.

It’s worth taking a moment to acknowledge the dueling cameras I referenced before — undoubtedly one of Golftec’s strong points — and how they allow you to watch your swing immediately after its completion. As someone who uses the V1 App on my iPhone to frequently check my swing, GolfTEC’s video apparatus makes using my smartphone seem like dial up internet. There is no comparison. I could probably take, and watch, about 10 swings in the time it would take me to analyze one swing on my iPhone. And, until I land on the winning end of a plaintiff’s class action lawsuit and install my own personal indoor golf simulator, the GolfTEC set up is more than fine for now. It’s great, actually.

screen

The green buttons allow golfers to watch each swing in slow motion, rewind, and watch again at GolfTec.

For the next several weeks, Wayne put me to work. One week, he’d reach into his tub of swing noodles or gadgets to assist him in making his point, whereas other times, he’d merely express ideas, suggest imaginary targets and reinforce the critical importance of no-ball, slow-motion training. We’d then analyze each swing on Wayne’s nearby computer, and talk about the differences between the early- and late-lessons swings. It was almost like my own version of the Golf Fix or School of Golf, but instead of Holly Saunders and Martin Hall, it featured two Italian dudes from Jersey talking about why the %$#^ I couldn’t achieve proper impact conditions.

A few hours after each lesson, I could watch my video highlights on my GolfTEC personal web page, a helpful feature in keeping a sense of continuity between GolfTEC visits. I could even book follow-up lessons on my iPhone through GolfTEC’s mobile app. Tough to beat.

I now know that the various golf packages offered at GolfTEC, which I initially figured to be a scam, are the only way to go. Golf, at least to me, is really, really hard. If you’re trying to make swing changes, it takes total dedication and appreciation of the difficult journey ahead. What feels right is likely wrong, and what feels wrong is likely right. I recall asking Wayne to recommend to me the best golf instructional to supplement my training, but his answer was a bit different than what I expected. He explained to me that the process of learning new positions and addressing swing flaws is rarely expressed or taught — certainly not in any of the famous swing manuals that we’ve all read — and that what I would learn most from my GolfTEC experience was how to train correctly.

And this, to borrow a cryptic Hogan term, is the “secret” of GolfTEC. It exposes the actual culprit in why we cannot improve at golf: our very own brain. Yes, that same alleged “super computer” that once assured you that streaking the quad wouldn’t attract campus security attention or, more appropriately, convinces you that you can automatically incorporate Sergio Garcia’s shaft lean into your weekend game without any practice whatsoever, is the main governor in your swing’s inability to break through to new heights.

For my specific impact ailments, the difference in what I was feeling versus what was actually showing up on GolfTEC’s cameras was, to be honest, nothing short of mind blowing. I personally had to feel like my golf club was in a state of free-fall for what seemed like an hour before I could actually see any real lag and shaft lean on video. New leaks would also spring up due to these changes, and I occasionally had to use lessons to address unforeseen setbacks. With each lesson, Wayne calmly prescribed a cure and never once seemed to share my sense of panic or despair; even as a couple of months had gone by with inconsistent results. Conversely, Wayne kept on preaching proper practice (again stressing the importance of slow swing or no ball training) and patience (not to mention all of the hands-on instruction, drills, and side-by-side comparisons with tour pros). If I had tried to make these changes by swinging 100 percent during each practice session or lesson, I would have never progressed.

shaft lean

My “flippy” release (top photo, circa October 2014). By March 2015 I’d improved it significantly.

Then, one day in the early spring of 2015, the things that I had been working on started to feel familiar; almost natural. Once foreign motor patterns were more instinctual. On the cameras at GolfTEC, I giggled with childlike wonderment as I witnessed my newly grooved strike in which my arms were fully extended after impact on full swings. On the course, I began taking proper divots, with a penetrating ball flight and a sweet crack that hadn’t been there previously. With my driver, I began hitting a hard push draw by employing a slightly bowed left wrist through impact to stabilize the club face and minimize my natural tendency to flip.

driver

My swing in 2014 (left) and in 2015 (right). Note the slightly bowed wrist, rotated hips and better face control in 2015.

I was then able to apply these newly formed habits toward meaningful golf. Later that year, my friend and I won our flight this time in his member guest, and in the fall, I went on to capture my club’s A-Flight title. This year, I hope to make further progress and qualify for my club championship. My golf IQ has also increased. At GolfTEC, you’ll learn about (and witness the effects of) concepts like gear effect, how to properly diagnose missed shots, and (most importantly for me) why occasional episodes of the shanks creep in to your game and how to immediately fix them. By the way, there is nothing quite as disgusting and motivating as watching in slow motion what happens to your club face, post-shank.

Playing with my weekend group, I now laugh at the various forms of irrelevant unsolicited swing advice being tossed around. You’re not keeping your head down or you need to swing in a barrel are just a few of the nonsensical, know-it-all bits of blabber you may hear from the latest Butch-Harmon-of the-moment mid-handicapper. Now, when that same blowhard tries to rationalize your latest pure draw due to you swinging out to the target, you can politely counter: “Actually, my path at impact was right of the target with a club face that essentially bisected the target line and my swing path, thus putting draw spin on the ball. I even caught the ball a little off-center, toward the toe, thus producing a gear effect impact condition which aided the draw.”

Nuff said.

Lawyer, Bachelor and Golf Nut. John also writes for his and his sister's Italian culinary and lifestyle blog at www.johnandelana.com, maintains an honest GHIN handicap, and is from New Jersey; all of which he is proud of.

55 Comments

55 Comments

  1. MattMcW

    Jun 8, 2016 at 4:33 pm

    For all of those folks who are leery of GolfTec, I am living proof that if you put in the work, you can get the results. I started with GolfTec 3 years ago with an index of 6.9 and my June 1st revised index is 3.5. It hasn’t been easy and I will echo John’s sentiments about being able to actually see what you think you’re doing as opposed to what you actually are doing. To be honest, I’m not anywhere near where I actually want to go, but I have seen a change in the shape/path of my swing, my release pattern, the quality of my strike and the shape of my ball flight. I’ve gone from a classic come over the top pull slice that was caused by an over active upper body at the top, which produced shots high in the air with a lot of spin and great for hitting lots of fairways, but rarely did tee shots get any roll out. Now, I’m seeing shots come off the club with a more penetrating right to left shape to them.

    As for the whole “Stack and Tilt” commenter, GolfTec talks about body positions that all the pros get into during their swings but doesn’t force you into those positions because everyone’s body moves differently.

    Matt McWilliams- I go to the GolfTec in Tysons Corner, VA

  2. Wayne Morris

    Jun 5, 2016 at 11:47 pm

    In my opinion the fact that you claimed to be a 13.6 handicapper prior to starting this golftec experience but looking at those before pictures and those horrible positions makes me scratch my head. Truly your new after positions and knowledge sounds like a more avid golfer, and its more believable that you are a 8 to 10 handicap now not a 5-6. I do agree that high speed video helps pick the flaws to work on, where on the range its always a guess. But golftec does force feed you a certain style which i think is not always the right way for everyone. Belive it or not, with your obvious dedication, and hunger to get better, any instruction would have improved your game but trust me you would have gotten better with a PGA pro than golftec

    • John Iaciofano

      Jun 6, 2016 at 2:10 pm

      Hmm…I am not sure where I claimed I was a 13.6 handicapper, nor did I claim I am a 5. Also, many PGA Pros are also Golftec Pros. In my case, my instructor was a Class A PGA Pro.

  3. JJJ

    Jun 4, 2016 at 5:02 pm

    Started up with GolfTEC last July, got a good pro. Little bit lazy with the lessons, usually only 1 or two a month. Was a 17.1 back then, 12.4 now and trending down. The big thing for me is the immediate visual feedback, frame by frame, both in the lessons and in the video practice. What I think I’m doing is so often far from is actually happening. The visual reinforcement of what I’m trying to achieve has been extremely helpful.

  4. Bogeypro

    Jun 3, 2016 at 10:26 pm

    Congrats on the better play, but this really sounds like a plug for a sponsor.

  5. Truth

    Jun 3, 2016 at 6:19 pm

    Golftec is garabge. A computer can’t teach you how to feel or how to “swing your swing” as Arnold Palmer put it.

  6. leon@aee.us.com

    Jun 2, 2016 at 11:07 am

    Avid or serious golfer never go to GolfTec for any fix of their swing. Most of the pros there are “rookies” who just started their teaching career with limited experiences. They are good for beginners who is trying to get a glimpse of the golf and having a very “programmable” swing.

    If you already have a good taste of the golf swing but would like to get better, find some experienced instructors hosted in nearby golf courses or dedicated learning schools (teaching centers, non-franchised). They normally charge more for a lesson ($100-$250 one hour lesson depends on who you are working with) but deliver more effective fixes that you can see the results immediately when you walk off the lesson. The guys who can survive the teaching competition and root themselves on a golf course normally have something to show around.

    I worked with one instructor for four lessons ($150 per lesson, I visited him once a month) and brought down my scores from mid 90s to low 80s (or even mid 70s) in a few months. But you need to keep educating yourself and keep practicing / experimenting during the learning process. By gluing all the swing facts together, you will find a swing that suits you and your game.

    • John Iaciofano

      Jun 3, 2016 at 2:26 pm

      It all depends on the Golftec. The pro that taught me there is a class A PGA professional and I think has given close to 30k lessons. Not exactly a “rookie.”

  7. Jim

    Jun 2, 2016 at 8:35 am

    One of the best articles about instruction—as opposed to instructional articles—I have read. I particularly liked your emphasis on slow swing/no ball training. If you can’t get into the proper positions in slow motion, you don’t understand what they are and you will never achieve them at full speed. I went to a winter golf school this year and had similar swing faults as you, especially flipping at the ball and contacting the turf before hitting the ball. My instructors are advocates of slow swing/no ball training and it wasn’t until I got serious about this aspect that I saw real improvement. And I think this is true regardless of the system or method of instruction.

  8. Philip

    Jun 1, 2016 at 11:12 pm

    Checked out the GolfTec site. Interesting, but it has two issues for me. The first is if the lessons are mainly on fake grass – as I’ve found it can hide too many flaws. Of course, if your swing is good then you can hit off of anything, but that is not their larger market. The second is the use of video – I’ve never found it to be helpful in understanding my swing. It is interesting and useful to understand other swings from a general point of view, but I need to visualize my swing internally from my perspective, and video is external from a different point of view, and other peoples swings is irrelevant to me as I am not them. My best success has been with a golf pro on real grass reviewing my fundamentals to make sure they haven’t gone adrift. The more I understand how setup and address affects a swing by practicing in slow motion, as well as at regular speeds, the better I am able to control the club face and distance.

    • John

      Jun 10, 2016 at 10:35 am

      Philip – I’m sure everyone is different; perhaps video is not your thing and you could be right. I must say however, that in my case, I couldn’t have possibly made progress without video. It’s necessary for me to see my swing faults and be able to see what it feels like when I’m trying to correct it.

  9. Brian

    Jun 1, 2016 at 6:57 pm

    I have to agree with John. I worked with GolfTec for about 18 motnhs. I started as a 12 and went to an 8. Obviously, we all learn differently, but I will not go back to taking lessons on range.

  10. Johnny Muscletown

    Jun 1, 2016 at 6:38 pm

    GolfTec seems to be very polarizing, especially by the armchair pros out there. I had a great experience at GT for over a year. I quit because I had to buy an engagement ring. I took a few other lessons here and there that were not in Golftec from various pros that were very good as well. Bottom line is to find a good teacher and actually do what they say.

  11. Bob

    Jun 1, 2016 at 3:06 pm

    John, how much did GolfTec pay you? I’ve heard more horror stories then good things about GolfTec. The picture you posted does confirm one thing, Golf Tec obviously is teaching the Stack & Tilt. Looking at your before and after picture gives me shivers down my back just as reading about the Stack & Tilt golf swing gives me nightmares at night. Sorry John, but this post of your reeks of “Paid for by” Personally I would not waste my time or money on GolfTec. Sorry John, just don’t buy it.

    • John Iaciofano

      Jun 1, 2016 at 4:20 pm

      Bob – Actually, I did this after my Golftec experience, which I paid for personally. Golftec is likely not teaching the stack and tilt; I personally like to have a bit of a forward move to assist me with proper impact.

      • Bob

        Jun 1, 2016 at 4:57 pm

        John, look at the picture you posted of your after back swing. “Stack & Tilt”

        And yes from what I have been told “Stack & Tilt” is the company teaching policy.

        John like it or not you are now a Stack & Tilter. Scary stuff 🙁

        • John Iaciofano

          Jun 2, 2016 at 10:15 am

          Ha. Never once was Stack and Tilt taught during my golftec experience. Although I would not mind swinging like this! https://www.youtube.com/watch?v=im5UAZHeoDc

          • Bob

            Jun 2, 2016 at 10:37 am

            Maybe that’s what they told you but the reality is you are now a Stack and Tilter John. Have fun.
            And as for me, I have better things to spend my money on rather then making the CEO of Golf Tec richer.

            • John Iaciofano

              Jun 2, 2016 at 11:38 am

              I will have fun. Golf has never been more fun. Thank you, Bob.

  12. larrybud

    Jun 1, 2016 at 12:48 pm

    So what’s the bottom line? What’s your GHIN before and after? It’s all about scoring.

    • John Iaciofano

      Jun 1, 2016 at 12:50 pm

      larry I would say i was about a 9-12 and now hover between a 6-8.

      • Ric

        Jun 1, 2016 at 12:57 pm

        The tip you gave” Wayne even set up an imaginary finish line a few inches beyond impact, in which the top line of the golf club was to finish ahead of the leading edge” sounds like what happens when the clubhead overtakes the handle. Am I missing something?

        • John Iaciofano

          Jun 1, 2016 at 1:57 pm

          Ric – it’s the opposite actually. If you have your club’s “top line” (the top of the club) beat the “leading edge” (the bottom of the club) your handle would overtake the clubhead.

      • larrybud

        Jun 2, 2016 at 7:42 am

        You don’t have any hard numbers?

        • John Iaciofano

          Jun 2, 2016 at 11:36 am

          Rarely is my handicap ever fixed or hard; it moves around. At the end of last year my index was a 6.9; which is the lowest it has ever been by at least 1-2 strokes.

  13. Peter d

    Jun 1, 2016 at 12:43 pm

    I did 2 years of golf tec, plus countless other lessons. I see gt as a system of instruction rather than instruction itself, but that system addresses a key fault of “normal” lessons: frequency and long-horizon. I think most people go to lessons to “get fixed” and do not usually keep up with lessons unless they self identify a problem. The gt system addresses this by regular, consistent lessons over an extended period of time, past the initial “fix”.

    That said you still need a solid instructor to actually do the lessons!

  14. cody

    Jun 1, 2016 at 12:40 pm

    I think all instruction is as good as the instructor. Golftec included. All the gadgets and gizmos in the world will not make up for quality instruction. I am sure, that golftec locations, just like golf courses are individual and vary in the “pros” ability and understanding to teach the swing. I dont think that golftec is good or bad. I am glad they exist to try to help players get better, and don’t begrudge them trying to make a dollar at the same time. I say if you are looking for instruction, give them a pass and see if it fits. if not move on.

  15. KangarooLefty

    Jun 1, 2016 at 12:21 pm

    John,

    If you mentioned it in the article – I missed it. Do you actually score better?

    While I don’t agree with the masses on the issue of GolfTec: that it is a rip-off/scam/waste; and, that you will never get better. I do believe that fixing an aspect of your swing may not always lead to better results on the course. I know, that statement seems counter-intuitive, but hear me out.

    Most single digit handicappers have either one or both of these parts of their game significantly better than higher digit handicappers: they hit the ball a lot farther; or, they have better than average course management skills. All single digit handicappers are better at yardages under 100 and chipping/putting. GolfTec does not teach you course management and does not teach you chipping/putting. So, while your swing may be getting better – are your scores?

    To most people – the score at the end of the round is more important than the look of the swing or the flight of the ball. A few years back – when I was really devoting time and energy to the sport and had achieved a fairly modest handicap of 4 – I went to GolfTec and had a few lessons. If I had stuck with the entire package maybe my results would have been different, but I immediately felt like my swing wasn’t good enough. I was young and spry and could hit the ball a mile, but my shoulder turn wasn’t maximized and during portions of the downswing I was sliding too much. So off to the range I went with the drills and the thoughts in my head and I started to decline.

    My biggest problem with the GolfTec way is that they only use Professional Golfers as the barometer for your swing. Does your hip rotation match that of Phil Mickelson? Does your shoulder rotation match Dustin Johnson? Here – how does your swing look side-by-side to Tiger Woods in his prime? Are you left-handed – here we can mirror any pro you want to see how you compare. Then – they use averages for shoulder rotation, hip rotation, swing plane, etc to compare your 40 year old swing to that of a professional golfer in their prime. Amateurs that are taking GolfTec lessons will not be able to match those numbers – not anatomically and not physiologically. Therefore, what are you really getting?

    MOST of the time a lesson with a PGA instructor on the range, or better yet, on the course will yield more favorable results than GolfTec – and it behooves me that we keep seeing article after article about experiences with GolfTec.

    I will never take away from a person’s positive experience at GolfTec – it is your money and your pipe dream. If you get better I am happy for you.

    If most high handicappers spent more time on the putting green and chipping area they would reap greater rewards than any full-swing lesson will get them.

    • John Iaciofano

      Jun 1, 2016 at 4:08 pm

      Kangaroo – I definitely improved from golftec; I was breaking 80 with regularity due to the lessons, I think. I am down to about a 6-8 index these days whereas before it was more like a 8-13.

      I personally think that the video lessons are incredibly valuable. If I just went to the range with some tips, I would have not improved. That’s how I always did things prior to golftec; but it took my experience at golftec for me to realize that for me to change an inch, it had to feel like a mile. For what I was trying to do – move my swing bottom forward – I couldn’t have done it without video and Wayne’s guidance. The interesting thing was that my experience was not overly technical. We definitely spent time doing side by side comparisons with tour pros, but it was used as more of a benchmark as to what were working on than a teaching point.

      Actually, one of the things that improved the most was my scoring ability from 100 yards and in. By improving my impact conditions (divot after impact) I was really able to get a more surgical with my pitches and even long chips.

      • KangarooLefty

        Jun 1, 2016 at 7:59 pm

        John – thanks for the response. Sorry my comment was not displayed they way I spaced it paragraph wise. Like I mentioned, I am happy that practicing paid off for you (literally!). I think getting from that low double digit handicap spot to single digits is a great milestone to achieve. As a proper lead-in to any before/after comparison: how did your practice schedule/intensity change? You mentioned that you read every book and you watched every youtube video on golf instruction, so there was obviously knowledge of the golf swing before GolfTec. Was the practice as concentrated and numerous before GolfTec? Or, as you learned to like your new swing/results did your practice sessions become more regular or concentrated?

        • John Iaciofano

          Jun 2, 2016 at 10:29 am

          The practice was definitely quite frequent and concentrated, before. I would bang balls at the range; even using my V1 app frequently. It’s actually possible that I practiced less with golftec, although I definitely took advantage my 3-month practice pass.

          I identified the “flip” due to my own recording with the v1 app, but it was a really hard fix and I enlisted Wayne’s help. I would say the WAY I practiced became much different.

  16. JOL

    Jun 1, 2016 at 8:21 am

    I also signed up for a series of lessons at GolfTec and after 2-3 months never got past trying to get into the “PERFECT” backswing position. In hindsight, it was a waste of time and money.

  17. Snoop

    May 31, 2016 at 3:11 pm

    Glad you liked it, but your picture is too perfect for this meme:

    Pays GolfTEC lessons

    Shows up in jeans

    Maybe we should all forget about golf and get some of that lawyer money

    • John Iaciofano

      May 31, 2016 at 3:30 pm

      GT’s cost per lesson is actually pretty reasonable vs. competitors. The way I saw it, I’d probably be paying for 10 lessons anyway in the next couple of years. And the practice pass is nice, too.

  18. Steven

    May 31, 2016 at 3:05 pm

    John,

    Great article. I agree that the system at Golftec is designed for improvement. The constant instruction and video is great. Making swing changes does take time, and Golftec does a good job of showing the process for making changes. That learning is critical to long term success.

    My experience wasn’t as good at Golftec because I had 3 different instructors. I was following a similar improvement plan after a year, but then started having to switch instructors. Like you said, everyone has a different perspective, so I struggled with the switches. I think Golftec is great for accountability, but the right instructor (or instruction) is the most important. A good plan with V1 can have similar results if consistent. It sounds like Wayne is a good instructor, and my guess is he would be good anywhere if the student follows the plan.

    Just my thoughts. I know tons of people have great success with Golftec. Unfortunately, I didn’t have the same luck with the instructor.

    Hope your progress continues and you qualify. That is a great accomplishment.

  19. Jay

    May 31, 2016 at 2:54 pm

    Nice article – I had experience with GT prior to them offering the ball flight simulator. Would imagine thats a big plus to their (already pretty snazzy) technology

  20. ooffa

    May 31, 2016 at 2:33 pm

    I could have fixed you in two minutes for the price of a cocktail at the 19th hole.

  21. John Iaciofano

    May 31, 2016 at 2:20 pm

    Thanks puffy – completely agree with your thoughts. I was very pleased with Wayne’s instruction, and my experience, at Golftec.

  22. Feherty's Large Mouth bASS

    May 31, 2016 at 2:11 pm

    Really? Another advertorial for GolfTEC? Poor kid had tons of lessons to fix a post impact problem where the root cause was 100% in the backswing and transition. Probably took more like 10 minutes to discover that and fix it rather than 10 months and thousands of dollars!

    • John Iaciofano

      May 31, 2016 at 2:33 pm

      100% huh? Feel free to enlighten us; this is an educational piece after all.

  23. PuffyC

    May 31, 2016 at 1:52 pm

    Great write-up, couldn’t agree more. I’ve been working with GolfTec for over a year and the main thing I tell people is that if you’re taking lessons without video, you’re probably wasting your time. What you think your swing is doing is almost 100% never what it is actually doing, and without the cameras you have no idea.

    • Pe

      May 31, 2016 at 3:22 pm

      Video works for some, not for all. Just like any lesson. And some are just not born for physical activity of any kind, let alone any sport. Don’t encourage those people they can play this sport. They can’t.

      • bruce

        Jun 1, 2016 at 1:07 pm

        i think most people can find their way around a par 3 or executive course (they’re ok from 100 yards and in). and even on “real” courses one can always play from the forward tees (they should remove the gender designation). but, yeah, some people (myself included) don’t have what it takes to play from the tips. for me scoring mostly comes down to pitching, chipping, bunkers and putting anyway (and avoiding complete mis-hits on longer shots).

    • larrybud

      Jun 1, 2016 at 12:57 pm

      Depends on how you learn. My wife is all about showing her (like putting her into a certain position) so she can feel that position. Video is nearly useless to her.

      • bruce

        Jun 1, 2016 at 1:12 pm

        for me it’s interesting to see how i’m doing on video but it doesn’t really help me figure out what i’m supposed to “feel” (or think about) during the swing. and if i think too hard about one particular aspect of the swing (like touch your chin to your shoulder on the backswing) it generally kills my tempo and i hit a horrible shot. maybe it’s as much about rhythm, tempo and confidence as anything else (i know i can hit this shot because i’ve done it before). and for me my results on the driving range are pretty much unrelated to how i play (it’s all different when you’re actually playing a course).

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Opinion & Analysis

The 2 primary challenges golf equipment companies face

Published

on

As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

Continue Reading

Podcasts

Fore Love of Golf: Introducing a new club concept

Published

on

Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

Continue Reading

Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

Published

on

Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

View this post on Instagram

 

A post shared by BBC SPORT (@bbcsport)

“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

Continue Reading

WITB

Facebook

Trending