Opinion & Analysis
Inside the world of PGA Tour reps
The average golf fan probably doesn’t know much about tour reps. They’re masters of product knowledge, golf sense and interpersonal relations, and occupy the practice areas of the golf’s professional tours from Monday through Thursday to serve the players’ needs.
[quote_box_center]“It’s always been kind of a secret thing as far as what we do,” said David Wilson, a long-time tour rep who works for True Temper. “Most people show up on Thursday to watch the tournament, but we’re already gone. Once you tell people about what you do, they’re like, ‘We had no idea that even existed.'”[/quote_box_center]
Beyond the club and component reps, there are also “product” tour reps, eager to get their goods in the hands of golf’s professional elite. Rich Massey, tour rep for the DST Compressor training aid, is one such individual. He’s in the midst of an explosion of tour players using his product.
“Rich, he’s got that new club out,” Wilson said. “You get a couple of guys trying it, all of a sudden, they’ve got it on TV. I’m sure he’s getting hit up for guys to try it.”
Indeed he is.
The product ”kind of became viral,” Massey said. He explained that when he began showing the curved-shafted training club to teachers such as Sean Foley and Todd Anderson, every single one of them said, “This is genius.”
“It’s pretty powerful when you can get guys out there to talk about it like they are,” Massey said. “It makes my life easier.”

Rich Massey at work, DST Compressor in hand.
But tour reps aren’t stalking PGA Tour ranges making the hard sell.
“In reality, I’m not selling it at all,” Massey said. “According to the standards, you’re not allowed to openly solicit a player … so I can’t just walk up to a player and say, ‘I have this great club. Want to try it?’”
So how does a product rep get his goods in the hands of a player he doesn’t know?
“Ryo Ishikawa is a perfect example,” Massey said. “I got introduced to him by his caddie. I showed him the club. He was interested right away.”
It’s as easy as that — if you have a product players like and that’s beneficial to them. If not, well, there’s not much you can do. Massey indicated he’s seen many products on the range that you can’t give away to the pros.
Of course, you don’t always need an intermediary to talk to a player about a product.
“The scenario is slightly different if a rep has an existing relationship with a player,” Massey said. “If I already have an existing relationship with a player, I can walk up to him and talk to him about anything I want.”

Massey “socializing,” a key component of the job.
That leads us to the value of building relationships.
“Obviously, out there we’re doing a lot of socializing…talking to guys…telling stories,” David Wilson told me. “It’s all about enjoying those relationships, [enjoying] talking to the best players in the world about their lives and their families.”
There’s a lot of chitchat on the ranges of the PGA Tour. But as Massey noted, it’s not always about the subjects you might expect. One hot topic recently? Underwear. It seems that the new 2UNDR Swingshift Boxers are making quite a splash. One golfer has been particularly vocal about his delight with the support he’s getting: Jason Bohn.
“You would have thought he was a salesperson for the company,” Massey said of the 41-year-old tour veteran. (Sidebar: As you can see, Bohn enjoys bringing attention to that region of his anatomy).
So, how does one make it to the (usually) plush green grass of the PGA Tour’s ranges to pitch products and attend to players’ needs every Monday through Wednesday?
“There’s all kinds of different scenarios for how guys get to the PGA Tour,” Wilson said. “A lot of them are ex-players. I did half a year on the Web.com Tour … been doing the PGA Tour for the last 15 years. Keith [Sbarbaro], who works for TaylorMade, he was a good player. He played with Phil [Mickelson]. A lot of these guys, they’ve been in the industry for a long time.”

David Wilson strikes a pose in a tour trailer.
And how many of these experts in product knowledge are there from each manufacturer? It varies, Wilson said.
“TaylorMade, they probably have three reps that are taking care of players on the range. You have a putter guy. You have two guys in the van that are doing all of the building. Titleist usually has one or two ball guys out. They’re doing testing, [they have] guys in the locker room stuffing lockers. For the last 14 years, I was the only individual representing Aldila.“
The average day for a tour rep is a long one. They usually get to the range around 7 a.m., so they can catch players early in the day. An once the players’ golf shoes hit the ground, it’s crunch time.
“We basically have three days to work with these guys,” Wilson said. “If there’s an issue, you know. If the driver is spinning too much, etc. We have Monday, Tuesday, Wednesday to try to get that figured out.”
The goal is simple for a rep, but the responsibility is huge, especially for those working for major OEMs.
[quote_box_center]“Your overall goal is to get the players to play your products,” Wilson said. “Having those friendships, building those relationships is super important. They put a lot of trust in me. We have the ability to use TrackMan. These guys are playing for a lot of money and you’d hate for them to be playing the wrong product. There’s a lot of emphasis on making sure that their drivers are right, making sure their lofts and lies are correct, making sure that their grips are what they want them to be. There’s a huge checklist.”[/quote_box_center]
Also huge? The payoff.
“For us to be able to work with them and know, ‘Hey, I had an influence on building that driver that Jordan Spieth just won with.’ It’s huge,” Wilson said.
There are innumerable moving parts in a PGA Tour pros’ success, and it’s a team effort for sure. The Tour pro of today is much more akin to a NASCAR driver than the pro of 75 years ago, who hocked balls in a shop and played events when he could.
“There are some really smart guys that work on the PGA Tour,” Wilson said. “There’s guys that have been doing it for 20-plus years.”
Being part of the team is, as you would imagine, rewarding, and turnover isn’t high.
“We’re all kind of a traveling circus…play golf together…have dinners together,” Wilson said. “Most guys that get out here, they don’t leave.”
Can you blame them?
Opinion & Analysis
Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers
PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.
In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.
Check out the full Q&A below.
Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?
Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.
I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.
Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?
Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.
Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.
Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?
Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.
In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.
Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?
Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.
Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?
Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.
Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.
Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?
Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.
The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.
Club Junkie
A putter that I love and hate – Club Junkie Podcast
In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.
We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.
To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.
Opinion & Analysis
From 14 handicap to pro: 4 things I’d tell golfers at 50
This year my 50th birthday. Gosh, where has the time gone?
As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.
I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.
Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.
I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.
It’s been a ride, and I’ve gone both deep and wide.
So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.
1. Think About What You Want
Everyone has their own reason for picking up a golf club.
Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.
For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.
You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.
The point is to give yourself permission to play for your own reasons, and let that be enough.
But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.
None of these goals are better than the others, but each requires a different plan that you can work backward from.
2. There Are Lots of Things That Can Work
One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.
You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.
You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.
I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.
Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.
I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.
3. Get Custom Fit
If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.
If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.
Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.
It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.
Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.
I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.
So if you’re going to get fit, be smart about it.
Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.
Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.
I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.
4. Distance and Strategy Matter
There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.
I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.
Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being
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Carlos Danger
Apr 17, 2015 at 2:07 pm
What is done with all of the “Tour Issue” equipment once the players have tried it out and its taken out of the travel inventory? I see so many Tour Issue claims for clubs on Ebay as well as the classifieds here on WRX. Are all of these clubs really Tour Issue or just a way to get some dope like me to pay an extra 50 bucks? If they are TI, how do they get circulated out into the public?
Tom Wishon
Apr 17, 2015 at 1:26 pm
This story brought back a pretty funny comment told to me by a product development exec with one of the OEMs from years back when we were killing time before a group meeting at a past PGA Show and we just happened to be talking about the tour and tour reps.
I won’t get it verbatim but his comment went like this . . .
“If your daughter comes home and tells you she has fallen in love with a PGA Tour Rep, tell her she’ll be fine as long as she is OK with him never being home and OK with her never having the last word in any discussion or argument.”
Alex
Apr 16, 2015 at 11:21 am
Good read. It’s seems like a great job hanging around the big time pro golfers and best courses. A kind of a dream job.
RG
Apr 15, 2015 at 7:44 pm
golf is like acting. It’s no way to make a living unless your at the very top.
Johnny
Apr 15, 2015 at 1:12 pm
Those jobs are definitely those whose been on the mini or Web.com tours but couldn’t hack it on the big tour. After all, with millions of dollars on the line every week who would the average PGA tour player trust? A person who just graduated from college in accounting or a guy whose been in their shoes and the same trenches they now occupy?
Mike
Apr 15, 2015 at 12:07 pm
Experience and who you know….That’s the way
Walter Pendleton
Apr 15, 2015 at 12:01 pm
Great job if you can get it…three day work week, two days of driving to the next event, two to three days off spending money not in your budget, eight to 10 weeks consecutively living in hotel rooms and eating on the road – with a limited hotel and food budget. Personally, I’d have to have a piece of the profits or project – if the secret to a club or product going viral is based on it being used by the players. FYI – They are probably a difficult client to keep happy…better have a home run product for this investment to work! DREAM JOB…I DOUBT IT ~ Walt in Augusta
Matt
Apr 15, 2015 at 11:54 am
Not really a dream job if you have a Family. You log a Gazillion miles every year and are gone for most of your young ones important milestones in life. If your a 20 something and like to travel then it could be a good fit.
WLDCHLD22
Apr 15, 2015 at 11:38 am
cool article.
Kyle
Apr 15, 2015 at 11:07 am
Pleaaaaseeee someone tell me how to get into this! I think about how awesome this job would be every day of my life. But I live a life with few connections lol
Jafar
Apr 15, 2015 at 11:37 am
You gotta make the Web.com tour and be a good player enough to chit chat with other good players… Hopefully some of them make the PGA circuit and then you quit the Web.com tour and start selling these products…
John smith
Apr 15, 2015 at 11:58 pm
One of the best reps on that tour is Matt Rollins. Basketball player. Worked his way up w a major club company…. U want something make goals, work hard. And don’t complain about not being “connected”
Jafar
Apr 16, 2015 at 3:14 pm
You mean like…connected to the Internet?
Wifi is available in most hotels, so that’s not a problem.
shimmy
Apr 15, 2015 at 11:02 am
To each their own. Sounds like a death trap to me.
Chris
Apr 15, 2015 at 10:44 am
my dream job