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Opinion & Analysis

Bobby Clampett: Why Tiger and I Could Never Find a Golf Coach

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News of Tiger’s departure from his most recent coach, Chris Como, should come as no surprise to anyone. Tiger’s growing list now includes the so-called world’s best instructors: Butch Harmon, Hank Haney, Sean Foley and now Chris Como. It’s also worth mentioning that Tiger has spoken to so many more and gotten their feedback over the years. After the “interview” process, he chose not to hire many of them.

I’ve gotten to know many coaches that Tiger has hired and interviewed over the years. They all share a common passion for teaching and genuinely wanted to help Tiger. But why would Tiger end up firing all of them? Why were they not able to provide him what he needed? What is it that he needs?

Watching Tiger go through this process brought back memories for me, and not good ones. After winning back-to-back Northern California Junior Points Annual totals, winning back-to-back Fred Haskins Trophies (the Heisman Trophy of College Golf), being the No. 1 ranked Amateur in the world and having back-to-back years on the PGA Tour where I finished in the top-20 money winners, I got talked into trying some new coaches. I was told it was the only way to become the No. 1 player in the world.

Ben Doyle had been my coach for 10 years and I felt my game had plateaued with him. Never wanting to look back and regret that I didn’t at least try a new coach, I went for it. Like Tiger, I would talk to my Tour friends whom I trusted and get their opinions on who the best coaches were. Of course, they all advocated their coach at the time. That’s part of the ethics of being on Tour and having a coach. As a player, you want their success, too, just like they wants yours. Like Tiger, I dabbled with them for a while before I committed. Some I committed to longer than others, just like Tiger. 

Like Tiger, I got differing opinions from different coaches. The one thing they all had in common is that they wanted me to make some pretty significant style changes, some that I just wasn’t capable of making. The changes were all different and some even conflicted with one another. One coach wanted my swing plane steeper in the backswing; the other wanted it flatter. One coach wanted a slight cupping of the left wrist at the top of the backswing; the other wanted the wrist to be flat. One coach wanted my hands low at address; the other wanted my hands to be higher. One coach wanted me to have a shorter backswing with a smaller hip turn; the other just wanted to change my setup posture. Tiger has been experiencing the very same things. 

Not once did I ask the one question I should have asked. It’s probably the biggest regret I have in my 15+ years on the PGA Tour, and it could have changed the outcome of my career. I sincerely doubt any of the coaches could have given me a satisfactory answer, but I would have really enjoyed hearing the answer. The question is, “How is this style change you want me to make going to affect my impact?”

Impact is the only thing that really matters in golf. It is 100 percent responsible for sending the ball where it goes. Where the ball goes is 100 percent due to the conditions created at impact. Like I used to joke with my caddie Cliff Robinson on the Champions Tour, “The ball goes where I hit it every time!” Sure, things you alter in your swing can affect your impact, but the real key to understanding golf lies in answering the question, “How?”

I didn’t mention my other coaches, because I don’t believe in throwing them under the bus. They genuinely wanted to help me and were gracious with their time, but they were all looking in the wrong direction. I believe Tiger is experiencing the very same thing. Tiger was the No. 1 ranked player in the world with each of his three coaches, and he was also No. 1 without a coach. One of his coaches, who had been one of my coaches for a while, confided in me that he actually taught Tiger differently that he did me and others. He let Tiger determine the direction the coaching would go. I found that very interesting and certainly a departure from how he coached me. I think that was wise on his part and kept Tiger playing well. But did it improve his game? Tiger wouldn’t have left if he had kept improving. Tiger likes playing his best.

What I think Tiger is beginning to discover is what I discovered many years ago that led to my current impact-based instruction. What else explains why Jim Furyk, Bubba Watson, Eamonn Darcy, Corey Pavin, Bernhard Langer, Jim Thorpe, Fuzzy Zoeller, Arnold Palmer, Lee Trevino and countless others have had such great careers with such unorthodox and even in some cases, ugly swings. It certainly isn’t their swing style. The common ingredient of all these great champions is impact. 

Tiger has proven this. He’s been No. 1 in the world with countless different styles of swings. In my opinion, Tiger doesn’t need a coach. He knows more than they do anyway. At least he doesn’t need a coach that’s going to try to improve his style of swing. To improve his golf, Tiger needs to stick with a style that’s comfortable. He needs to feel he can repeat his swing in competition. Then, he then needs to fine tune his impact, consistency and cause/affect understanding.

If Tiger can keep it simple, it will allow for the brilliant artist that exists to come out and paint the pallet of great shots. The world waits with anticipation.

For students wanting to experience how improving their impact will improve their games, Bobby suggests coming to his next Signature Golf School, creating your own private school for your own group, and/or signing up for a private lesson. Simply go to: www.impactzonegolf.com or call 239-236-5536. For those instructors who want to learn "Impact-Based®" instruction, Bobby Clampett now has a fully developed Advanced Level One online training fully supported by the PGA and LPGA with continuing education credits. For those who complete, Bobby and Impact Zone Golf are developing a Certification Program and ultimately a masters Program. Impact Zone Golf is ready to build an army of good golf instructors and rid the epidemic of frustrated golfers victimized by "style-based" instruction methods. Bobby Clampett is a well-known PGA Tour Winner and Longtime CBS Golf Broadcaster, but perhaps he will be best known for his discovery of Impact-Based® Instruction. His two golf academies are in Naples, Florida: Indoor Performance Studio (1040 Collier Center Way, Unit 14, Naples, FL 34110) and at the Tiburon Golf Club at the Ritz-Carlton Golf Resort. Bobby is the first golf instructor in history to be a PGA Tour winner and earn PGA Master Professional in Teaching and Coaching. He and his team of Impact-Based® Academy Trained instructors offer year-round Golf Schools, Private Lessons, Women’s Programs, Annual and Seasonal Coaching Programs, Competitive Junior Training and much more. He now offers Instructor Training and Certification approved by the PGA and LPGA. Visit: https://impactzonegolf.com or call: 239-236-5536.

25 Comments

25 Comments

  1. Steve Wozeniak

    Jan 6, 2018 at 1:46 pm

    Load of GARBAGE…….Clampett could not sustain a high level of play because of one thing…..The Golfing Machine, your not alone bud, this took EVERYONE out that got into it……

    Nice excuse though.

    Steve Wozeniak PGA

    • Stephen Finley

      Jan 18, 2018 at 9:45 pm

      Not saying TGM is for everybody, or that it’s not possible it eventually led to too much complication for Clampett, but the guy was one of the best players in the world for several years, and he says it was a big factor in how he got there. Who else on this comment list has been on that level? You?

    • Tyler

      Jan 29, 2018 at 12:15 pm

      100% agree.

  2. Mikele

    Jan 6, 2018 at 7:38 am

    Bobby has a nice gig over at TIburon. He gets all their tourists golfers and lots of kids and teens during the off season down here. But he is right all that matters is what happens at the moment of impact. Who really cares what is going on before that if you can train yourself to get impact right? That’s Clampett’s entire theory and it’s not wrong.

    Every time we play Tiburon gold and we look over at his area from the first tee we do wonder how much he is able to soak out of those people. They pay a pretty penny, especially the in season resort people.

  3. DS Sportsgolf

    Jan 4, 2018 at 5:03 pm

    Impact is largely predetermined by certain body, lever positions and angles which put the club path and club face into the best possible areas, as CG, weight shift and pressure is moved into the lead side. This occurs before impact when the golf club draws maximum CG force of around 3G’s – gravity is the most powerful force in the universe – roughly just out of transition, when the golf club first points into the ground on the downswing, and between 18 and 22 inches before impact. You can’t physically manipulate the golf club against those forces…… top players try to correct in that area, that’s where the “saved it” action comes in. It’s not just about impact…..impact is the result or action determined by previous actions with variables …… just my basic opinion.

  4. Brennan Woods

    Jan 4, 2018 at 3:08 pm

    He needs The Golfing Machine, Bobby!

  5. Jim

    Jan 4, 2018 at 1:29 pm

    Tiger just needs his confidence, bravado and unapologetic self back. Guy has more mojo than anyone on tour, ever.

  6. pelzy

    Jan 4, 2018 at 1:07 pm

    This is right on the money but too many read who wrote it before they read what was written. This is the only way to explain how so many great champions had unorthodox swing motions yet were very successful. The intention to improve a player’s swing must start with impact deficiencies and expand from there.

    I am also a guy who thinks he should have never left Butch and I firmly believe Butch would agree with Clampett’s impact first approach.

  7. John Krug

    Jan 4, 2018 at 12:58 pm

    The most important thing about a swing is that it be mechanically sound and not harm the body. This requires the classic golf swing, namely, a flared left foot, a lifting of the left ankle and a hip turn. Any attempt to twist the spine is a recipe for physical injury, e.g. Tiger and numerous other pros. Tiger’s body has been destroyed by his instructors.

  8. Doug

    Jan 4, 2018 at 10:26 am

    Great attempt at promoting more of your nonsense instruction!

    • Dana Booth

      Jan 4, 2018 at 4:39 pm

      How is Bobby’s instruction nonsense, Doug?

  9. Tyler

    Jan 4, 2018 at 9:19 am

    I truly hate to be negative but this article is just like Clampett’s books; 90% bragging about his personal accomplishments and 10% self-promotion. Bobby, you have one PGA tour win so don’t ever compare yourself to any Hall of Famer again. Hell, I’ve won a few scrambles in my day. I remember when I bought the Impact Zone after it came out. I waited patiently for slow shipping and was extremely excited to see the book arrive at my doorstep. Upon reading the book I had a bigger let down than three putting for par. I thought how is knowing all about Bobby Clampett’s acheivements going to help my game??? It didn’t! Nice Golfwrx profile, by the way. I am sure all PGA Touring professionals list every single amateur event they won.

  10. steve2

    Jan 4, 2018 at 1:10 am

    Unfortunately, Tiger seems to have lost his swing mojo some time ago by losing confidence in his golf swing knowledge. Perhaps he’s gone too cerebral and can’t get the answers from current teachers. So where should he look?
    I believe he must look within himself to find what he is searching for… a consistent swing that delivers the clubhead to the ball at impact.
    How can Tiger use the K.I.S.S. approach to reawaken his inner artistry? Perhaps he’s lost even that artistry. Perhaps he’s concentrated too much on athleticism, i.e. building up his body in the gym.
    Yes, athleticism is the foundation for artistry…. just like technique is the foundation for musical, dancing, painting artistry. But, excessive dependence on athletic technique can destroy artistry. It’s a tricky balance.

  11. Bryan

    Jan 3, 2018 at 7:53 pm

    It’s the coaches fault that I plateaued and didn’t win more. Maybe there is a correlation between changing coaches like underwear and being really really into yourself.

  12. SK

    Jan 3, 2018 at 3:14 pm

    “To improve his golf, Tiger needs to stick with a style that’s comfortable. He needs to feel he can repeat his swing in competition. Then, he then needs to fine tune his impact, consistency and cause/effect understanding.

    If Tiger can keep it simple, it will allow for the brilliant artist that exists to come out and paint the pallet of great shots.”
    ———————————

    Those last sentences of this fine article just about says it all!!
    Unfortunately, Tiger seems to have lost his swing mojo some time ago by losing confidence in his golf swing knowledge. Perhaps he’s gone too cerebral and can’t get the answers from current teachers.
    So where should he look? Now he must look within himself to find what he is searching for… a consistent swing that delivers the clubhead to the ball at impact.
    How can Tiger use the K.I.S.S. approach to reawaken his inner artistry? Perhaps he’s lost even that artistry. Perhaps he’s concentrated too much on athleticism, i.e. building up his body in the gym.
    Yes, athleticism is the foundation for artistry…. just like technique is the foundation for musical, dancing, painting artistry. But, excessive dependence on athletic technique can destroy artistry. It’s a tricky balance.
    What Tiger needs is a mentor to guide him in his search for his lost artistry. Only I can do it and tell him where he’s gone wrong in his compulsive athleticism. Tiger, if you’re reading …??!!! 😎

  13. Skip

    Jan 3, 2018 at 2:31 pm

    Shameless plug for your “current impact-based instruction.” lol, geez took you long enough to discover that impact is all that matters.

    And I’m gonna disagree, I’m pretty sure Tiger Woods, already knows what you’re referring to. He doesn’t need to discover anything.

  14. David

    Jan 3, 2018 at 2:23 pm

    I agree with your assessment regarding style vs. impact. Bradley Hughes at Golfaus teaches the 4:30 path and he uses many of the all time greats as examples. Many ways to swing the club in the backswing. As long as the golfer gets to that 4:30 path.

  15. Mike

    Jan 3, 2018 at 1:41 pm

    First off, Tiger didn’t fire Hank Haney. Haney quit after the scandal. Also I feel there is so much more scrutiny on Tiger that he gets criticized for things other don’t. For example, he’s had 4 coaches over a 20 year career. Is that even equal to the PGA Tour average? He’s had 3 caddies which I’m certain is way less than the average. 2 agents. Also probably less than average over 20 years. yet he gets hammered in the press for firing so many people. He also got to #1 with all 3 coaches that had a healthy Tiger to work with and had his best winning percentage with Hank (for all those never should have fired Butch people). Bottom line, Tiger knows what he needs. Everyone should stop armchair quarterbacking.

  16. Philip

    Jan 3, 2018 at 12:46 pm

    Tiger didn’t fire all his coaches … and yet you write like you know everything about him intimately, but nice article about you and how Tiger may be lucky enough to follow your advice

  17. farmer

    Jan 3, 2018 at 12:42 pm

    It’s all so simple: great impact makes for great golf. This little infomercial completely ignores the factors that lead to a great impact position. That is a different and considerably more complicated process. BC was a great college player, never a particularly good pro, and never got away from the TGM nonsense. Total bust of an article.

  18. RG

    Jan 3, 2018 at 12:41 pm

    Great article Bobby, and right on point. Tiger was longoff the tee and with the irons, but his greatness came because he could get up and down out of a garbage can and in his prime he was the best putter ever, period. When I watched Tiger deteriorate I watched a man who was trying to do things that just aren’t necessary. There is no reason to hit all nine shots with perfect mastery, you just need a couple that are really good. Tiger used to have beautiful rhythm and tempo to his swing, then it disappeared. His confidence was supreme in his prime. I stood next to him at the Tavistock and watched him hit a pitch shot (that he chunked) and he looked more nervous than I get. If he stays within himself and finds the back of the ball with the smoothness he used to have, it’s game on.

  19. juststeve

    Jan 3, 2018 at 12:36 pm

    Another Clampett article that’s really all about Clampett.

  20. mwf0001

    Jan 3, 2018 at 11:51 am

    What Tiger needs to do is find consistency, especially off the tee. Why was he so good for so many years in the early 2000s? It’s because he had consistency off the tee. He used to have a go to shot with the stinger, whether with the 2 iron or the 3 wood. He almost never missed a fairway with those two clubs. That instilled confidence in the rest of his game and took the pressure off of the rest of his game, especially the driver. Why he ever got away from hitting those shots is beyond me. He was already the best iron player in the game, and he was already the best putter in the game. The only thing missing was consistency off the tee. In my opinion, in order for Tiger to get back to being a force on the PGA Tour, he needs to rekindle his flame with the stinger. Find fairways and let the rest of your game speak for itself.

    Sincerely,
    A Guy That Thinks He Never Should Have Left Butch

  21. Dino

    Jan 3, 2018 at 11:28 am

    I respect Bobby’s opinion in this matter (ie: of going through a variety of swing coaches and the propensity that they have to make significant swing changes).

    Yet, when I read the article, and knowing Bobby’s relationship in advocating for “Impact Zone Golf”, I cannot help but come to the conclusion that this was really an “infomercial” of sorts. It seems to be continuing in the same vein of seeking out another coach to help you get to number one or in every amateur golfer – to be the best that you can.

    The only thing different is that he is advocating for “Impact golf” rather than “swing golf”. I do agree though that there are more ways to swing a club … after all, no two people swing the club exactly alike.

  22. Brian

    Jan 3, 2018 at 11:23 am

    If only someone would come out with a book concerned with impact.

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Opinion & Analysis

The 2 primary challenges golf equipment companies face

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As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

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Fore Love of Golf: Introducing a new club concept

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Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

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Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

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Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

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“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

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