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Opinion & Analysis

The 6 Biggest Myths About TrackMan

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Recently, there has been quite a bit of discussion on TrackMan and technology warning golfers and teachers to be wary of TrackMan. I actually agree with some of what has been said, however, I feel as though there are quite a few misconceptions about TrackMan that are either just misunderstood or sometimes flat out “fake news.”

Here are the most common things I hear and have seen from tech or TrackMan naysayers. Inspired by fact-checking websites in the political world we all have been living in, I will grade each of these statements with five categories. TRUE, LACKING CONTEXT, IT’S COMPLICATED, MOSTLY SPIN, or FALSE.

Full disclosure, I worked for TrackMan for three years. If you think that makes me biased, you are entitled to that opinion, but I would strongly argue it only makes me more qualified to make an impartial judgement on these statements. After I left TrackMan, I had the decision just as every other teaching professional out there of what launch monitor to buy. Spoiler alert, I bought TrackMan.

No. 6: TrackMan numbers are wrong if you don’t hit the ball on the center of the face

Grade: FALSE

This one is completely false and comes from a misunderstanding of the numbers. TrackMan always calculates the face angle from where you hit the ball on the face. It doesn’t matter if you hit it center, on the heel, on the toe or in the hosel. TrackMan will tell you where that spot on the face was pointed at impact.

All things constant, if you hit one shot dead center on the face and the next shot exactly the same but 1 inch towards the toe (excluding twist face here) you will get a Face Angle number of 5 degrees more open. When reading these numbers, you will see the face angle open to the path, but the ball will hook.

This is where people don’t understand the numbers and get confused. TrackMan is accurate on both numbers, but because there is gearing in this shot the gear effect overrides the face-to-path ratio in the ultimate curvature of the ball. Great news for this is that TrackMan is about to release a software update that shows where the ball was hit on the face so you can understand the gearing even easier.

No. 5: TrackMan is Measuring a Blob Hitting a Blob

Grade: MOSTLY SPIN

While this isn’t necessarily a completely false statement, it is extremely misleading. If you or I were to look at a raw radar readout from TrackMan (like the one above), we would absolutely just see some blobs — but that by no means says anything about TrackMan or the accuracy of its data.

There are very smart people and highly intelligent software that take the readout and tell us exactly what happened at impact and in the resultant ball flight. For context, I once sent a raw radar file to TrackMan HQ because I didn’t understand what was going on with some of the numbers. After looking at this file one of the TrackMan engineers asked me, “Hunter, are you using a big plastic tee on a mat about 3 inches high and 2 inches in diameter?” He was exactly right. That is what I was using, and unfortunately it caused some interference with the radar.

The TrackMan engineers could look at that “blob” and tell me the exact dimensions and shape of a plastic tee I was using without any prior knowledge. People who say TrackMan is just measuring a blob hitting a blob don’t fully understand the technology… or they have another agenda.

No. 4: TrackMan Takes Out the Feel of the Game

Grade: MOSTLY SPIN

There is no doubt that I have seen and even personally experienced times where I felt like I was trying to perfect the numbers and got wrapped up in the 28 different data points TrackMan offers. This has absolutely nothing to do with the machine, however, and everything to do with the coach or teacher.

If your teacher is using TrackMan in a way that makes you feel trapped by positions and numbers, then your coach isn’t judging you well and is not using TrackMan properly. I still haven’t heard TrackMan ever tell me or one of my students that a shot was “bad” (but maybe Amazon will join in and Alexa can tell us we all stink).

I have used TrackMan for 10 years, and the coolest thing about it is that once you understand the numbers and the relationship they create between golf swing and causality of ball flight, you can get away from being technical. It actually helps to create feel in my students because they can relate the number to a feel in their golf swing. Now that they have the information or feel based on those numbers, they realize and learn how far they have to change things in order to actually accomplish a change in ball flight.

No. 3: TrackMan Can’t See the Face

Grade: LACKING CONTEXT

Yes, TrackMan is positioned behind the ball, driver and golfer. So technically speaking, it cannot directly see the front of the club face at impact. This doesn’t mean that it cannot accurately calculate the face angle of the golf club. With the new Trackman 4, it can actually bend the radar waves around the shape of an object to more accurately calculate club face numbers.

Without getting super scientific, the easiest way to explain this is by thinking about cell phone reception. Just because you are behind a wall or underneath a building doesn’t mean you cannot get cell service. The waves bend. If you would like to learn more on this subject, click the following link: https://blog.trackmangolf.com/looking-around-corners-radar/

No. 2: TrackMan is Too Expensive

Grade: IT’S COMPLICATED

I know you’re already thinking this is a cop out answer, but I strongly believe otherwise. Because what is too expensive? Isn’t that a relative term? No, I am not saying that $16,000-$25,000 is not a lot of money, and I’m also not saying every golfer should invest in a TrackMan. What I am saying is that there is absolutely a high value in an investment in TrackMan.

If you are a teaching professional or golf course, Trackman is vital to your operation. I know of hundreds of PGA Professionals including myself who have not just paid off their TrackMan, but make more money because of it.

No. 1: TrackMan isn’t Perfect

Grade: TRUE

This is absolutely true, and I have never heard anyone from TrackMan nor users who know the system ever make this statement. TrackMan has limitations as all technology does. It has made a mistake (once or twice) in the numbers. The good news is that TrackMan is and always has been the best, most accurate launch monitor on the market. This is directly due to how TrackMan is operated as a company, the tolerances it has for its products, the hundreds of employees who ensure mistakes don’t happen and the millions of dollars invested testing its own product.

TrackMan continues to push itself and the golf industry by constantly innovating and questioning its own product. So if there is a limitation, you can guarantee the engineers at TrackMan are hard at work trying to solve it.

PGA Member and Golf Professional at Biltmore Forest Country Club in Asheville, NC. Former PGA Tour and Regional Representative for TrackMan Golf. Graduate of Campbell University's PGM Program with 12 years of experience in the golf industry. My passion for knowledge and application of instruction in golf is what drives me everyday.

48 Comments

48 Comments

  1. Ruben

    Jun 20, 2019 at 2:49 am

    Interesting read. I see both points need one vs not needing one. #1 Price, #2 Price. The only way to justify that expense would be if it was going to make you money. Other than that it would take forever to pay for itself.

  2. Trevor

    Mar 6, 2019 at 2:29 pm

    I like to add one myth: Never trust an indoor trackman.

    • wayne

      Feb 27, 2021 at 12:08 pm

      Hi Trevor, I am a professional looking to upgrade my current launch monitor. I have been thinking of the trackman/indoor only, what do you mean by your comments? is the Quad better?

  3. Ben Ross

    Jan 8, 2019 at 9:53 pm

    Trackman 4 and the associated reporting is faaaantaastic. What a brilliant tool if you know how to use it. Once you understand he to decipher the numbers, it can validate what your eyes see or tell you that you’re misinterpreting the visuals. People will always be salty about things they don’t understand.

  4. Doug

    Mar 30, 2018 at 6:12 pm

    What about the health risk with the radar? I read stories about soldiers which got cancer from working with radar systems

  5. randy

    Mar 20, 2018 at 9:38 am

    Most of you people are just mad because you can’t afford it and don’t understand all the data it gives you. And if you think the distance isn’t accurate don’t tell Dustin Johnson!

  6. Myron miller

    Mar 15, 2018 at 10:20 am

    I’ve used a trackman a number of times and have yet to have the distance a drive was hit correct from trackman. And when I talked to a trackman rep at one course, he indicated that they use “pro conditions” for estimating rollout. it has given me consistently total distance in the 250-280 range with the ball actually landing 180-190 and then rolling out according to it’s internal calculations another 40-90 yards. IN real life, if i get 20 yards roll, i’m ecstatic. And i use a gps and also range finders to get actual yardage in real life so i know they’re reasonably accurate.

    Nothing in this article other than author bias that trackman is better or worse than any foresight tool or several others. The article is strictly biased that trackman is the best for everything and nothing else works as well overall. As several replies above indicate, that is not necessarily accurate by a large margin. Each is better depending upon how the person uses it and what information is being derived and used. Trackman can be beneficial and it can be harmful. It depends upon how the person using it actually uses the data. Beauty is in the eye of the beholder and user really.

    It’s a good tool that can be misused and is sometimes misleading. Like any tool, one has to understand the numbers and where they come from, which are calculated, which are actual and which are useful to the task being performed at the time. If tracking the swing thru the complete swing, then trackman is mostly useless. Other tools much better, such as swingbyte. Telling what the clubhead is doing at point of impact and path of the ball flight, then Trackman is excellent.

  7. Hunter Brown

    Mar 15, 2018 at 8:59 am

    Thanks for reading and commenting your thoughts. I agree with some and think I could have included a little more for the average amateur. What I would suggest here instead of recommending another price point launch monitor is to encourage your pro at your club to look into getting TrackMan or find someone in your area who has and uses TM for teaching and fitting. Also to your point about Foresight, you can definitely make the argument that I have entrenchment but I don’t think that makes this article invaluable. The point of the article was to dispel the misconceptions people make about TrackMan it had nothing to do with other launch monitors. Also honestly I never would have gone to work for Foresight and that is not a bash on them. I worked at 2 clubs before I worked at TrackMan and had the opportunity to recommend a launch monitor purchase. We looked at several and decided on TrackMan because it was the best then and is the best now.

  8. Shafted

    Mar 15, 2018 at 2:06 am

    Trackman 5 will be able to see through your shirt. They will be installing them at airports as you walk thru the barrier with your golf clubs. It is going to know how many inches your shafts are.

  9. Martin

    Mar 14, 2018 at 8:40 pm

    Hallelujah!!

  10. Michael Pasquill

    Mar 14, 2018 at 3:12 pm

    My issue with trackman is that it does not take into account is the affect of wind, air temp, or humidity when a person is hitting a ball especially inside it is a vacuum when you are inside. Outside I have seen it have issues too. I would rather do the evaluation on my feel and the trajectory that I am looking for. As a slow swing person under 80 mph many of the drivers are designed for players with higher swing speeds which does not help me a bit. Its about the shaft of the club for the most part.

    • Ben

      Mar 15, 2018 at 3:33 am

      Actually it does.
      TrackMan tracks the full ball flight outdoor incl. temp, wind, humidity.. they even have a normalize feature where you can see how the data would look like if you change to no wind, another temp or elevation.

    • Pat

      Apr 1, 2018 at 1:31 pm

      False. There’s a Normalize function on Trackman to remove outside factors. You can add in temperature as well. Think of it, fitters would never be able to fit on windy days…

    • AndyK

      Apr 1, 2018 at 7:42 pm

      you’re wrong here, its why tour guys travel with them and get their carry yardages based on environment they are in while practicing.

  11. Aaatkr

    Mar 14, 2018 at 2:51 pm

    GC Quad for my money. It shows your lie angle and contact point at impact. Trackman cannot. A picture is worth a thousand words.

    • AZ

      Mar 15, 2018 at 11:03 am

      It lies to you about the angles and a wrong picture costs you thousand of explanations. Just because a system put a number or a picture out there doesn’t mean it’s (close to) accurate.

  12. Dave

    Mar 14, 2018 at 2:35 pm

    How much did Trackman pay you to say all of this, it’s clearly a sponsored article. I work in the military and can catogorically tell you radar can not see round corner and will prove it if you want me to. As you a coach you are brilliant and stick that.

    • Anthony

      Mar 14, 2018 at 4:59 pm

      “THIS” A radar beam can’t bend around corners!
      GC Quad is A much better unit for teaching and fitting and yes, I have used both as I am a custom fitter and instructor. Nice sponsored article lol….
      And about price, GC Quad is too expensive as well!

      • Hunter Brown

        Mar 15, 2018 at 8:40 am

        Hey Anthony thanks for the reply here but see below for info on how TrackMan can see around corners

        Radar waves from TrackMan DO see around the clubhead. The physics are a bit complicated, but here we go:

        The wavelength of the TrackMan radar is ½-1½ inches – this is in the same order of magnitude as the club head and golf ball. This means that the radar reflection, the so-called scattering mechanism, is in the ‘resonance region’ (see f.ex. http://www.radartutorial.eu/01.basics/Rayleigh-%20versus%20Mie-Scattering.en.html a simplified explanation of this).

        In the ‘resonant region’ the reflecting objects generates ‘creeping waves’ that wraps around the object. An electromagnetic field that impact an object, will generate a current on this object, current are ‘closed loops’ which means the current will also run on parts of the object that is not facing the incident electromagnetic wave. The current will then generate a new electromagnetic field (the reflected signal) which will consequently also be radiated from parts of the object that is not facing the incident electromagnetic wave.

        However, no matter the physical explanation the raw data from TrackMan clearly shows that we can see ‘around’ the club head. F.ex. it is clear in the radar signal from TrackMan exactly when the ball separates from the club face despite the club head occluding the ball completely.

    • Hunter Brown

      Mar 15, 2018 at 8:46 am

      Dave thanks for reading and the comment. Unfortunately I am not paid by TM, anymore, as I stated in the article I did work for TrackMan for 3 years. Also see below for the explanation on TM seeing around corners.

      Radar waves from TrackMan DO see around the clubhead. The physics are a bit complicated, but here we go:

      The wavelength of the TrackMan radar is ½-1½ inches – this is in the same order of magnitude as the club head and golf ball. This means that the radar reflection, the so-called scattering mechanism, is in the ‘resonance region’ (see f.ex. http://www.radartutorial.eu/01.basics/Rayleigh-%20versus%20Mie-Scattering.en.html a simplified explanation of this).

      In the ‘resonant region’ the reflecting objects generates ‘creeping waves’ that wraps around the object. An electromagnetic field that impact an object, will generate a current on this object, current are ‘closed loops’ which means the current will also run on parts of the object that is not facing the incident electromagnetic wave. The current will then generate a new electromagnetic field (the reflected signal) which will consequently also be radiated from parts of the object that is not facing the incident electromagnetic wave.

      However, no matter the physical explanation the raw data from TrackMan clearly shows that we can see ‘around’ the club head. F.ex. it is clear in the radar signal from TrackMan exactly when the ball separates from the club face despite the club head occluding the ball completely.

    • AZ

      Mar 15, 2018 at 11:06 am

      I think i agree with you on that single point. The face angle is calculated based on toe and heel positions, and impact location. And buldge and roll where all brands used to have the same

  13. Coach Vitti

    Mar 14, 2018 at 2:08 pm

    Well, nice try, but superficial. I’m a retired teaching pro and never, once, used a trackman in my sessions. First reason? Cost. I could make zero business sense out of buying or leasing a Trackman or any other expensive launch monitors. Second reason? While I know that spin rates and directions, launch angles, path and club face angles matter, they really only matter to low-handicappers, pros and salesmen!

    I never, once, had a student ask me “Hey, Coach, where’s your $25,000 launch monitor? Don’t we need the 28 ‘data’ points it provides?” Whether 28 points or 280 points, it’s not something that is going to benefit most amateurs as they struggle to get the club back to the ball!

    I’ve only used a launch monitor on my own swing during a fitting. That’s an appropriate use of the technology, even for amateurs. It gives the fitter valuable information to fit the correct clubs to your swing and nothing more.

    Besides, I can get all the information I need during a lesson from a $200 Swingbyte. That fits most pro’s budgets and get a better than 80% solution for 90% of students. Unfortunately, my season-long test of that tech failed to meet my reliability standards.

    Oh, I forgot to mention that I am also a retired Systems Engineer with 20 years in Test and Evaluation. I spent several years around Doppler radar systems. So, please tell me how many ‘data points’ are actual measurements and how many are ‘calculated’? Hmmmmm….

    And how about calibration? How about the human-in-the-loop (operator)? How about software bugs?

    I also know snake oil salesmen.

    • Regis

      Mar 15, 2018 at 7:41 am

      I’m retired in a golf centric area and there are a lot of courses within 20 minutes of my home. I’ve been playing for over 50 years and have taken a lot of lessons. I will take an occasional lesson with any good pro but when it comes to a lesson package I only work with a pro that has launch monitor and video technology preferably outdoors.(I will never take an indoor lesson) Not for every lesson necessarily but integrated into the teaching. And I almost never buy a club without using a launch monitor. I appreciate the cost involved for the pro but from the students perspective that’s what I look for. It’s easily available and at least in terms of a lesson package it should be standard. Like bringing your car to a mechanic. They all have diagnostic equipment. Some have more sophisticated equipment.

    • Hunter Brown

      Mar 15, 2018 at 8:53 am

      Coach Vitti thanks for taking the time to read and reply with your experience. I am glad you had a successful career teaching. I never stated you had to have TrackMan to be a great teacher. There have been plenty of great teachers before TrackMan and still great teachers today who do not use TrackMan like a Butch Harmon. I simply choose to use it and encourage others to use it as it makes the learning process more efficient. Also from my experience TrackMan is best suited for Amateurs not scratch golfers or tour pros. The reason I believe this is because tour pros or already have good “numbers”. That is why they strike the ball so well and play for a living. They use it mostly as you stated for club fitting, distance training, and checking in on things. Amateurs or the 5-25 handicap range can find using TrackMan very positive because it helps them understand the difference between feel and real. If you are ever in Asheville, NC and are curious about how teachers use TM please let me know! I would be happy to show you how I use it and hopefully you will see that it is positive and not detrimental to the game of golf.

  14. Leonard

    Mar 14, 2018 at 12:43 pm

    Excellent piece. Well thought out and explained!

  15. Frank Xavier

    Mar 14, 2018 at 12:40 pm

    Definitely an interesting analysis and description. It could have been more insightful with some comparative observations to more economic solutions like Skytrak which according to their side by side produces very close results to Trackman for a fraction of the cost.

  16. Tim S

    Mar 14, 2018 at 12:25 pm

    I think TrackMan is in invaluable tool. You can stand on the range and hit different drivers and watch them go, but the info you need really isn’t there without something measuring it. Spin and launch angle are hugely important in distance, and TrackMan gives you that info.

    TrackMan can help you select a club. It’s up to you to dial it in.

  17. Blake

    Mar 14, 2018 at 12:12 pm

    I wish he would have addressed indoor data performance and touched on the comparison to Flightscope. Regardless of that, good article and information.

    • Gregs

      Mar 14, 2018 at 12:33 pm

      Trackman is not great for indoor use for the driver or most clubs that gear effect is more prominent, since trackman can not follow the ball after it hits the screen. Hitting it on the toe comes up as a block even though it would gear back to center if not left of center. Foresight GCQuad is the best for indoor use and indoor fitting as it’s picks up strike zone and it will pick up gear effect. Outside trackman actually follows the ball so it takes in to account gear effect through tracking the actual ball throughout its flight. Trackman wins in the outside environment.

      • Judge

        Mar 14, 2018 at 6:45 pm

        My guess is that the whole indoor debate will change very soon. Just like TrackMan how couldn’t measure impact location or dynamic lie.. Their track record speaks for itself!

      • RJ

        Apr 3, 2018 at 1:08 am

        Thumbs up on your comments…. I use both in different fashions and can boast about features and benefits for both. To each his own based on his / her finances..

  18. MIKEYP

    Mar 14, 2018 at 11:59 am

    I got a trackman and went to a secluded range with a pro and hit several shots. The pro went out into the range and put stakes in ground were the ball landed and were it finished. The trackman said the balls were landing at certain distances and then gave a total distance number. The distances were ALL 4+ yards off from were the ball actually landed and finished. I trust the spin, launch angle and other recorded data is reasonably accurate but the yardages were off every time. Might be the air density, ball, contact etc but the Trackman told a different story than the actual distance.

    • John

      Mar 14, 2018 at 12:12 pm

      Hey Dummy…. It isn’t going to get roll out right every time.

      • Coach Vitti

        Mar 15, 2018 at 10:15 pm

        I think I’m the only guy in Texas who can back up a drive! Trackman can’t calculate that!

    • larrybud

      Mar 14, 2018 at 12:32 pm

      What did you measure the stakes with and how do you know that was accurate?? Did they read long or short? Was this your trackman or the pros? Are you guys certified?

      • MIKEYP

        Mar 15, 2018 at 10:28 am

        Chris Moody is the certified pro. We were at a private range at a country club. Some of the shots came up short and some long. He would go to were the ball landed (he’s dangerously standing down range and would go to where the ball hit) and put a stake in the ground. Then went out to where the ball settled and put another stake. We then compared trackman and the distance was off every time. We were simply testing the accuracy of the distance. And yes John, I am a dummy.

        • Swing Dr

          Jan 15, 2019 at 8:45 pm

          You weren’t using carry flat distance with your poles out in the range. The ground was slightly uphill or slightly downhill from the tee. Carry distance is given to the same elevation as contact.

  19. raynorfan1

    Mar 14, 2018 at 11:43 am

    “If you are a teaching professional or golf course, Trackman is vital to your operation.”

    How is Trackman “vital” to the operation of a golf course?

    Teaching professional, I get. Club fitter, I get. Pro shop, I get.

    Golf course?

    • Andrew Cooper

      Mar 14, 2018 at 3:20 pm

      “Vital to your operation…”? I’m sure there are plenty of pros and facilities managing ok with their Flightscopes and GC2 Quads.

      • Hunter Brown

        Mar 15, 2018 at 8:44 am

        Andrew I do not disagree with that my main point was that information is vital and I choose TrackMan because it is the best information out there. However my intent was not to turn this into a TrackMan vs conversation just to explain the misconceptions people have

  20. larrybud

    Mar 14, 2018 at 10:47 am

    Hunter, I’m sorry but this is NOT accurate:

    “it can actually bend the radar waves around the shape of an object”

    No, it CANT actually bend the radar waves, and the link you referenced give a simplified description of how it works, but radar does NOT “bend”. In fact, the link talks about cell phone signals bend through walls, but that’s not accurate either. They go THROUGH them because of the wavelength. See this link for more info:

    http://www.physlink.com/Education/AskExperts/ae175.cfm

    Radar is just radio waves, which is a high frequency light wave. Light does not “bend” (* yes, high gravitational objects such as planets/stars/black holes bend space, and thus light does bend around them, but that’s not what we’re talking about here!).

    I think it’s important to be accurate in such articles, especially if your goal is to expel myths!

    • Hunter Brown

      Mar 14, 2018 at 11:32 am

      Larry thanks for taking the time to read and comment. I may have used a slightly misleading word in “bend” I was simply trying to explain the general idea without getting super scientific as I am not qualified to have that kind of conversation. I am just a golf pro! I understand your point though

    • Hunter Brown

      Mar 15, 2018 at 8:42 am

      Larry here is some follow up info on your question

      adar waves from TrackMan DO see around the clubhead. The physics are a bit complicated, but here we go:

      The wavelength of the TrackMan radar is ½-1½ inches – this is in the same order of magnitude as the club head and golf ball. This means that the radar reflection, the so-called scattering mechanism, is in the ‘resonance region’ (see f.ex. http://www.radartutorial.eu/01.basics/Rayleigh-%20versus%20Mie-Scattering.en.html a simplified explanation of this).

      In the ‘resonant region’ the reflecting objects generates ‘creeping waves’ that wraps around the object. An electromagnetic field that impact an object, will generate a current on this object, current are ‘closed loops’ which means the current will also run on parts of the object that is not facing the incident electromagnetic wave. The current will then generate a new electromagnetic field (the reflected signal) which will consequently also be radiated from parts of the object that is not facing the incident electromagnetic wave.

      However, no matter the physical explanation the raw data from TrackMan clearly shows that we can see ‘around’ the club head. F.ex. it is clear in the radar signal from TrackMan exactly when the ball separates from the club face despite the club head occluding the ball completely.

  21. Patrucknorm

    Mar 14, 2018 at 10:44 am

    If I were a pro golfer or a golf pro that teaches, I would invest in one these as a tool. As an amateur I’ve seen my numbers and they are helpful. But it’s a tool not an aid. It’s great for actual yardages and quantifying your swing efficiency. I still believe golf is a game of nuances/ feel. But frankly, I’d rather be playing than hitting balls indoors.

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Opinion & Analysis

The 2 primary challenges golf equipment companies face

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As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

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Fore Love of Golf: Introducing a new club concept

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Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

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Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

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Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

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“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

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