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The Wedge Guy: A discussion of bounce

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Based on my 25+ years as a wedge designer and marketer, I can easily say that ‘bounce’ is the most mis-understood aspect of wedges and wedge-fitting. I’ve learned that a great number of golfers are totally confused about this very important design feature of wedges. So here goes.

A primer: What is bounce?

Very simply, “bounce” is the design feature of the sole of a wedge (or actually, any golf club) that helps it perform properly when it makes contact with the turf. A “worm’s eye view” of any wedge shows that the sole of the club has a downward angle from the leading edge back to the trailing edge. That angle, in relation to the horizontal line of the turf is what is defined as the “bounce angle”.

low bounce

high bounce

In general, the higher that angle (measured in degrees from the horizontal plane of the turf), the more the club will tend to be “rejected” by the turf upon impact. Conversely, the lower the angle the less “rejection force” will be experienced. But also realize that the width of the sole and the bounce angle combine to produce a certain playability. A wide sole with a low bounce angle might perform very similar to (but also very differently than) a narrow sole with a higher bounce angle. Bounce is just not a simple subject.

How do I pick the right bounce?

To further compound the confusion you might have, the wedge marketplace offers hundreds of choices of loft/bounce combinations, and the industry has settled on this basic advice to help you navigate through this maze.

  • For soft turf or fluffier lies, you want a higher bounce angle.
  • For firm turf or tighter, you want a lower bounce angle.
  • If you have a steep angle of attack, you want a high bounce.
  • If you have a shallower angle of attack, you want a lower bounce.

Here is where I’ll call on my analysis of over 40,000 wedge-fitting “interviews” through the online fitting tools I have designed to share a couple of interesting facts that challenge that entire line of reasoning

  • Over 80 percent of golfers of all skill levels say that the turf they play on is varying in its firmness (I can’t imagine the golf course the other 20% play that they think has the same turf quality throughout), and
  • Over 75 percent of golfers of all skill levels say they vary their swing path; either on purpose to hit various shots…or unintentionally because they are not tour pros! (Again, I am suspect that 25 percent of golfers take the same divot all the time.)

Here is where my “respectful irreverence” to the industry’s reasoning about bounce fitting comes out, and I offer a few more examples of why I challenge the entire concept

  • What if I have a tight lie on soft turf?
  • What if I have a fluffy lie on firm turf? (And just where are these courses that have the same kind of turf conditions everywhere on them?)
  • What if I have a shallower angle of attack, but the lie is on soft turf?
  • Conversely, what if I have a steep angle of attack but the shot is on firm turf?
  • Wait, I’m a good player and vary my angle of approach based on the shot I’m facing; what kind of bounce should I play?

And the biggest one: I’m not a tour pro, but a mid- to high-handicapper. The courses I play have every kind of lie, turf firmness and sand texture imaginable (and some that aren’t). My angle of approach is not consistent (duh, I’m a mid- to high handicapper). How the heck do I sort through this?

Bear with me, because I’m going to offer you some advice after I cover this last piece of the puzzle.

Custom grinds

This seems to be a growing trend offered by some wedge brands, always at a premium price over their standard offerings. But who really needs a “custom grind” and how would you know what you need?

Understand that tour players typically spend lots of time with their equipment sponsors to have their wedges custom ground because they spend hundreds of hours and hit thousands of shots perfecting their skills. They have the most highly refined set of skills and sense of touch . . . you can’t even imagine. As a result, they can do things with a wedge that your best local club players don’t even dream of. Even more importantly, if they get to a tournament where course conditions change, all they have to do is go to the equipment trailer and get some more grinding, or even new wedges that are right for that particular course that particular week. Oh, and they are F-R-E-E.

Tour players have their wedges made so that the sole gets “out of the way” of their skills. Amateurs need wedges that have a sole that gets in the way, to help compensate for the fact that they didn’t hit 2-300 wedge shots since their last round of golf.

So, what do you do?

In my opinion, you simply cannot select a wedge out of a retail display and expect to be satisfied. You cannot test wedges on a hitting mat in a store and learn anything about how they are going to perform for you on the courses you play. I’ll apply that same advice to selecting wedges based on a driving range session.

I firmly believe the only way to figure out what wedge sole configuration works best for you is through trial-and-error…on YOUR golf course(s), with the shots YOU face on a round-by-round basis. You simply must take demo wedges onto the course and hit the shots you know you will have, from the lies you will be required to navigate and the sand you will play from.

If you cannot demo the exact wedges you are considering, then you might think about moving on until you can. My bet is that your golf professional will have demo wedges you can take out on the course to see how they work for you. And he or she can also help you learn some wedge techniques and skills that will broaden your short-range options to quickly impact your scoring.

I hope that helps, and I look forward to sharing more equipment industry insight and opinions with you next week.

Terry Koehler is a fourth generation Texan and a graduate of Texas A&M University. Over his 40-year career in the golf industry, he has created over 100 putter designs, sets of irons and drivers, and in 2014, he put together the team that reintroduced the Ben Hogan brand to the golf equipment industry. Since the early 2000s, Terry has been a prolific writer, sharing his knowledge as “The Wedge Guy”.   But his most compelling work is in the wedge category. Since he first patented his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” reflected in ‘tour design’ wedges. The performance of his wedge designs have stimulated other companies to move slightly more mass toward the top of the blade in their wedges, but none approach the dramatic design of his Edison Forged wedges, which have been robotically proven to significantly raise the bar for wedge performance. Terry serves as Chairman and Director of Innovation for Edison Golf – check it out at www.EdisonWedges.com.

28 Comments

28 Comments

  1. ChipNRun

    May 1, 2019 at 12:11 pm

    Terry,

    Some of the Golf Evolution pros suggest short-game wedge play of “engaging the bounce.” This means for chips and pitches the golfer skims a high bounce wedge along the ground to contact, rather than engaging the leading edge (hitting down) on the shot. This supposedly encourages more consistent contact.

    Edel wedges (some sole grinds with 20+ degrees bounce) are popular with this group.

    Any thoughts on this technique which encourages higher wedge bounce for everyone?

  2. A. Commoner

    Apr 25, 2019 at 12:52 pm

    By last count, there were a half dozen characters labeled “THE wedge expert” (or some sort descriptor)…..Will the real ace of clubs please stand? and pretenders bow out!

  3. Donn Rutkoff

    Apr 23, 2019 at 10:53 am

    Anybody tell or feel if any difference in feel in the new Mizuno wedges with boron, beginning with the T7 and now S18? I love my pre-boron S5. Wonder whether to buy another S5 or move up to S18 when the S5 grooves are too worn?

  4. Steve Wozeniak PGA

    Apr 20, 2019 at 11:34 am

    Still got my Eidolon 60 degree, guess you can tell I can’t play much!!!!!

    About to order my new Black Hogan 60 degree to replace!!!!! Going to LOVE having that Hogan name on it, Thanks Terry.

    Steve Wozeniak PGA

  5. David Bloom

    Apr 18, 2019 at 8:20 pm

    A great explanation. If you have time in the future would you comment of wedge shafts? Just purchased a new set of Titleist wedges(50 and54) with light weight steel shafts. My irons have UST senior shafts in them and these new Titleist wedges feel so very heavy. Should I have the same shafts in my wedges as my regular irons, or is there another way to determine which shafts would work? Thanks

  6. Jamho3

    Apr 6, 2019 at 5:35 am

    Jeez was it 1998 or 1997 I think I heard something similar..

    Four Scottish Gents played the 1st round of golf in the America’s

    Former Hogan exec

    No big box

    Green grass only

    Sound familiar to anyone not named TK? Here’s a pic of the old boys Reid is in the middle.

    h ttp://www.fathersofgolf.com/uploads/3/1/0/6/31065683/2731918.jpg?428

  7. Jamho3

    Apr 6, 2019 at 5:23 am

    Terry you’re still the man! Stop pre-selling & get out and start manufacturing! Seriously.

  8. David Bloom

    Apr 5, 2019 at 8:00 pm

    Hard Sand. Very little sand Our traps are poor…Any ideas for a sand wedge

  9. kevin moran

    Apr 5, 2019 at 4:06 pm

    The article makes sense and I think the writer was trying to stress the difficulties in following the manufacturers oft-repeated fitting suggestions. I will say however as to the demo part of the article, that too many of these things are aimed at country club types where the pro may offer these services. I’m a daily fee and public course guy. We don’t have the option to try and then buy.

    • Simms

      Apr 15, 2019 at 7:30 pm

      Amen brother, it would be great if someone would start a site for the public golfer and give tips and ideas that are not for the low handicapper or Pro. But then no one is going to fund anything that is aimed at the non Country Club types..no money in it.

    • Alfredo Smith

      Apr 22, 2019 at 1:33 pm

      Not completely wrong about finding new demo equipment, you need the access to a local shop or GC that supports demos. Another option would be to purchase older wedges to test out which bounce options work for you.

  10. Terry Koehler

    Apr 4, 2019 at 8:00 am

    To all,
    Thank you for both the kudos and the challenges to my article on bounce. As I said, this is the most complex aspect of wedges and you all make very good points. In this article I was trying to cover bounce from the most basic angle, so I could not get into as much detail as the subject demands and should get. Based on your input, this next Tuesday I will take a bit deeper dive into the subject, specifically those comments about manipulating the face angle to affect the bounce, carrying a variety of loft/bounce combinations and ways to get around that “on course trial” issue.
    I appreciate all of you taking the time to comment, as that helps me become a better resource for you as we go forward together.

  11. Terco

    Apr 4, 2019 at 7:52 am

    I play on thigh turf but soft soil. To make it worse I have an steep downswing. The fat shot happens all the time with low bounce. Tried all kinds of 60’s . My teacher allways said that the 60 is a dangerous club. Probably a 58/8 is the best club for the amateurs.

  12. Leftshot

    Apr 3, 2019 at 8:39 pm

    Wish I could give two reactions. Because I thought his analysis was honest and insightful and his advice on what to do terrible. As noted by others, it isn’t practical or possible to put his trial and error suggestion into practice. Plus as the author himself stated we don’t have the finely tuned senses the pros have to detect the best fit anyway.

  13. W

    Apr 3, 2019 at 5:46 pm

    Terry bring back the SCOR wedges still the best…

  14. Steve Cartwright

    Apr 3, 2019 at 4:29 pm

    That’s what not to do now let’s hear how to do it. Just hitting shots during a round is not sufficient. You need a practice routine off grass with the same make of ball hitting a number of different shots. If you can’t measure the results reliably you cannot compare the results.
    I liked the article but it’s not complete
    By the way I have just changed my wedges after a process sonos to the above.

  15. Jack Nash

    Apr 3, 2019 at 4:03 pm

    I would think the grain would effect how or what wedge you would use?

  16. Dave r

    Apr 3, 2019 at 3:22 pm

    I don’t know where this gentleman plays but my pro would be like are you nuts demo wedge. Here’s one for $150.00 it will work now run along can’t you see I’m busy . Never heard of a demo wedge or a place that has them for that fact . Oh I have some the ones I bought that didn’t do the job want some ? Thanks for the article but no thanks.

  17. Tee Lassar

    Apr 3, 2019 at 2:27 pm

    It’s not just about the bounce–there’s the issue of GRIND. If you look at, for example Vokey wedges there are T, C, P, L, R grinds which in combination with different lofts and bounce give a massive number of choices. Only trial and error on the range will help pick out the right ones. I suggest getting your gapping right, then select the wedges that work for the majority of lies and turf conditions you are likely to encounter, then take a short game course from Pelz et al and learn how to use your wedges properly

  18. Brian Terry

    Apr 3, 2019 at 11:43 am

    WOW! The guy simply tells the truth and everybody piles on cause they didn’t hear what they expected. What he’s saying is the wedges YOU NEED will vary from course to course and sometimes from hole to hole. What does this mean???? You need to learn how to hit the right shots when you don’t have the ideal wedge. Sure, get the wedges that suit your typical swing and course, but practice in those areas that aren’t typical so you have experience to overcome NON-typical situations.

    BT

  19. Jack Wullkotte

    Apr 3, 2019 at 10:29 am

    Sorry, but this article is nothing but a bunch of double talk. Time and again, I have seen the touring pros skull shots, shank them, chili dip them and even whiff them. They very seldom show these shots on “the shot of the day.” How do you determine the amount of bounce you need to prevent skulling the ball? Duh.

  20. Mark

    Apr 3, 2019 at 9:13 am

    Mr. Koehler, after reading your opening statement, and I quote “Based on my 25+ years as a wedge designer and marketer”, I thought here is an article which will add to my knowledge of wedges and bounce angles. Sadly, it did not. At all.

  21. Alex

    Apr 2, 2019 at 6:46 pm

    Or maybe vary bounce per wedge…fluffy sand but also like to slide under it on chips go 56/14 and a 60/04 or 06 or 54/14 58/04 or something. Bounce doesn’t seem to be a full shot issue, but a partial shot or bunker issue. Maybe you are a 52 58 guy that uses your 58 for everything bunkers and chipping then go 8 bounce with a versatile grind that allows you some bounce in sand but not so much or versatile enough to slide under it. You really just gotta step up and hit the shot and rule of thumb bounce helps in the bunker unless the bunkers are rock hard then chip it out anyway and low bounce helps a lot on hitting the nipper with tons of spin. Personally think the worst is having a shot that calls for a ton of spin where you are short sided or need to really clip it and you stare down and find out you are holding a shovel and you know you are most likely gonna skull it cause the leading edge is 1/4 of the way up the ball.

    • Alex Fong

      Apr 4, 2019 at 3:00 am

      Bravo! Best answer of the bunch. This is what I do as well. One sand and one lob wedge will never be perfect for every situation, but if they are different in bounce and sole width, they can handle a wider variety of lies than if they are very similar. And in addition to their aspects on paper, the bounce of each wedge can varied by opening and closing the face. This expert could have taught us something by saying this and explaining how to handle his mixed-demand lies with the players differing angles of attacks. He could have also explained the difference uses/effects of wide vs. narrow sole as they are mixed with high bounce vs. low bounce. He gave us problems but gave us no guidance to think through the situation so each player could and pick the best tool for the job for them. Just suggested that we do what we’re already doing, experiment.

  22. Larry

    Apr 2, 2019 at 3:35 pm

    I had to check the date on this article because it reads like an April fools joke. So, to sum-up the only way to know what wedge works the best is to try it on the course. That’s brilliant!

    • Rick

      Apr 3, 2019 at 2:08 am

      I was thinking the same…lol. Also the courses I usually play dont have a pro,they have “the guy at the desk”. This article is worthless.

    • A. Commoner

      Apr 16, 2019 at 2:24 pm

      This article will be followed by “The Sun Rises in the East and Other Useful Information.”

  23. Richard

    Apr 2, 2019 at 3:12 pm

    I have a steep angle of attack. This is why, even as a single-digit handicap, I played Ping G series clubs instead of the I series.

    When I switched to single-length clubs more than 2 years ago, I went to Wishon Sterlings. Loved them–and still game them without ever looking back at the Pings I left behind. But I really struggled with the gap wedge. I kept sweeping the club under the ball and popping it up. Then I looked over the specs and found that the bounce angle in the Sterling GW was 4 degrees shallower than in the Ping. No wonder! In fact, this was true throughout the set.

    I still play with the same angle of attack, but I have the ball slightly further back in my stance. (Easy to do since it is the same with every iron!) I’m trapping it more, which actually increased both distance and spin, which I like. I don’t know if I could even return to a higher-bounce set, especially in the wedges.

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Opinion & Analysis

The 2 primary challenges golf equipment companies face

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As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

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Podcasts

Fore Love of Golf: Introducing a new club concept

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Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

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Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

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Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

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“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

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