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The Wedge Guy: Maybe you play harder golf courses than the pros

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Watching PGA Tour golf has become something I don’t do a lot these days. Why? Well, for two reasons.

First, watching the best players in the world regularly run roughshod over pussycat golf courses just isn’t that entertaining for me. Did you realize that the top five players finished 101 under par at the Northern Trust? And the 70 players who made the cut totaled 673 under par!

Just proves that if you give them wide soft fairways, receptive and smooth greens, and no wind, they can simply tear it up.

The other is when they run into a “US Open-like” golf course like Olympia Fields this past weekend, it seems to become a putting contest as the field struggles mightily to break par.

The puzzling thing to me is just what was it that made Olympia Fields so tough?

From what I read, the fairways are “as narrow as 30 yards” on some holes. So . . . aren’t these guys supposed to be the best shotmakers in the world? From the stats I’ve reviewed, very few of these guys were able to hit even half the fairways. Just to share my perspective on this, my own little country club has fairways much narrower – some as slender as 17 yards, and only 3-4 as wide as 30.

For the best players in the world, 30 yards seems pretty generous.

But then there’s the length thing. For such a “difficult” golf course, they were able to reach both par five holes in two – if they could hit a solid drive in the fairway. And of the other 16 holes, only two of them required approach shots with more than a 7- or 8-iron, and at least 6-7 of those holes routinely gave them approach shots of less than 120 yards. That’s sand wedge range for these guys.

So, with each reachable par-fives, and at least 20-25 other wedge approaches, 4 under wins? Of course, we saw our share of approach shots that covered flags, but we also witnessed a large number of short irons and wedge shots that were uninspiring, in addition to drives that found uncharted zip codes.

It seems to me these guys would be much more precise in their shotmaking. Guess I was spoiled by growing up watching Jack Nicklaus, Johnny Miller and the like, shooting great scores while routinely hitting long and middle irons into greens.

But here’s the point of today’s post. I think most of you are playing a tougher golf course than these PGA Tour professionals regularly encounter, if you measure a course’s difficulty by the length of your approach shots.

Think back to your most recent rounds and count how many approach shots you hit with a short iron or wedge? Not nearly as many as you saw this past weekend, I’ll bet. If you think about it this way, you’ll realize you are really playing a much tougher course day in and day out than these guys do. So give yourself a break, OK?

Oh, and one other thing that really puzzled me about Olympia Fields–did you notice how many putts kept coming up short? I was shocked by that, as none of the pin placements seemed to be that treacherous that a putt that passed the hole would get away from them.

But in the end, it turned into a putting bomb contest, with Dustin Johnson draining a long one to get into a playoff, and Jon Rahm doing it right back to him on the first playoff hole. Guess if you really like to watch putting, these guys do put on a helluva show.

Terry Koehler is a fourth generation Texan and a graduate of Texas A&M University. Over his 40-year career in the golf industry, he has created over 100 putter designs, sets of irons and drivers, and in 2014, he put together the team that reintroduced the Ben Hogan brand to the golf equipment industry. Since the early 2000s, Terry has been a prolific writer, sharing his knowledge as “The Wedge Guy”.   But his most compelling work is in the wedge category. Since he first patented his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” reflected in ‘tour design’ wedges. The performance of his wedge designs have stimulated other companies to move slightly more mass toward the top of the blade in their wedges, but none approach the dramatic design of his Edison Forged wedges, which have been robotically proven to significantly raise the bar for wedge performance. Terry serves as Chairman and Director of Innovation for Edison Golf – check it out at www.EdisonWedges.com.

44 Comments

44 Comments

  1. Pingback: The Wedge Guy: Lessons from The Players Championship – GolfWRX

  2. Don Ho

    Sep 16, 2020 at 9:39 pm

    I always say all courses scoring and playability is relative. If one says the course is easy and not a challenge well then that person should be scoring in the 70s or par golf (for amateurs).If one takes this view then all courses are playable no matter what tee box or length. Bottom line you have to have “game”, scrambling, putting, GIRs etc.

  3. Terry Koehler

    Sep 8, 2020 at 12:06 pm

    A healthy male below age 40 should be able to hit the ball 250+ yards. Only about 20% can. Gross

  4. Jeff Williams

    Sep 5, 2020 at 9:34 pm

    Wouldn’t you think someone in golf business would keep it to himself and certainly not write an article about NOT watching golf on TV.

    • Shallowface

      Sep 14, 2020 at 3:01 pm

      Most of the players speak the same way, which is interesting because if we all felt that way (and I do), professional golf would cease to exist in its current form. The players would have to put up and play for their own money. Which might rekindle my interest.

  5. Lanh Le

    Sep 5, 2020 at 10:20 am

    DUMB ARTICLE. PLAY OLYMPIA and tell me its easier LOL.

  6. Evan

    Sep 5, 2020 at 5:14 am

    Interesting article Terry. Given the fairly unimpressive tour average of 60% fairways hit you have to question how penal courses are set up for regular tour stops. Looking at the stats it seems like players are hitting less fairways than years back, which given the big improvements clubs and the ball, is surprisingly. Players have maybe worked out that power trumps accuracy and developed their games accordingly. It would be interesting to see who would prosper from the tour having a policy of tightening up courses and putting more of a premium on accuracy from the tee.

    • Bob.

      Sep 8, 2020 at 6:11 pm

      The people that would benefit are the golfers with upright swings. Ala jack back in the day.

  7. Simms

    Sep 5, 2020 at 2:49 am

    Two choices enjoy the heck out of golf or work your rear off and be as gifted as all PRO athletes are. 99.99% of us are not PRO golf gifted, not even close and if your over 25 your chance of being good enough to be called a PRO are about 1 in ten million (OK better odds then the lottery) that said please you and all your friends on the public courses please play tee box’s that fit your ability and for most men that is the white or middle tees, over 55 move up to the gold on the harder courses so we all can enjoy less then 4 and half hour rounds.

  8. Jeff

    Sep 5, 2020 at 12:52 am

    When talking about conditions, a run of the mill amateur course might be tougher in the sense that the greens aren’t as true, the fairways don’t roll the same and have more divots etc. However, those things aside, length of club into the green on your second shot has nothing to do with course difficulty. It isn’t like the pros are hitting wedges because they play short courses. They are hitting wedges because they have learned that if they get really good at scrambling and putting, a wayward tee shot that goes 330yards is recoverable. A lot of the PGA players can overpower courses because of the fitness, the equipment and the golf balls. Make no mistake, our courses aren’t tougher, they are tough for different reasons. I have a driver swing speed of 115-118mph. Length isn’t my problem. I could play pro courses and be hitting 8i-LW in on many of my second shots on their courses. I’d still get eaten alive any time I missed a fairway or a GIR on their courses where as they save par after most of their bad shots. They aren’t even playing the same game as us regardless of what course they’re on.

  9. TS

    Sep 4, 2020 at 3:25 pm

    Long course, hard fairways, long rough, and especially rock hard greens that don’t hold shots from the rough and traps.

    Bay Hill, Presidents Cup. Same thing.

  10. Jeff

    Sep 4, 2020 at 10:57 am

    Any tour player will confirm, they would rather hit an #8 iron from the rough than a #6 iron from the middle of the fairway!

    • Frank

      Sep 5, 2020 at 6:57 pm

      Ok, according to TrackMan averages, the average 8 iron vs 6 iron for pros is 183 yards vs 160 yards. Now let’s go to Mark Broadie’s strokes gained distance chart for 183 yards from fairway vs 160 yards from rough. How about that, pros average 3.23 strokes from 160 yards in the rough compared to 3.09 strokes from 183 yards in the fairway! Turns out your opinion is wrong.

      • geohogan

        Sep 8, 2020 at 10:25 am

        Im guessing AVERAGE doesnt mean Olympia Fields or US Open “rough”
        but the average course they play on the PGA.

      • Jeremy

        Sep 18, 2020 at 8:20 pm

        His opinion isn’t wrong, nor is it an opinion. It is an unconfirmed statement. He said tour players would rather hit a shot. Not that trackman would rather hit a shot. If you’re gonna come in here all lawyer style, get your ducks in order.

    • Prime21

      Sep 8, 2020 at 12:57 am

      18th hole, Sunday, US Open, given this choice EVERY player would choose the 6 iron from the fairway. This take couldn’t be more wrong.

      • Brian

        Sep 23, 2020 at 4:55 pm

        “I’m hitting it as far as I possibly can up there,” he said after a practice round Tuesday at the U.S. Open. “Even if it’s in the rough, I can still get it to the front edge or the middle of the green with pitching wedges or 9-irons. That’s the beauty of my length and that advantage.”

        “There’s this point of no return where if you’re around 180 and you try and get faster, but it gets that much more drastically off-line, it really doesn’t help you that much. You don’t gain that much. But once you start getting 195 to 200 to 205, even though you’re missing it that far off-line, you’re so far up close to the green, it’s too big of an advantage to take away.” – U.S. Open Champion Bryson DeChambeau

  11. Jeff

    Sep 4, 2020 at 10:50 am

    He started all these companies. Besides Ben Hogan and they went bankrupt. Are any still around? Any PGA pros playing his product?

  12. Terry Koehler

    Sep 4, 2020 at 10:50 am

    Thanks to all of you for these comments. Quite apparently I missed the mark in making my point, as I was certainly not comparing “our” games to the skill and talent the pros exhibit every week. That would be foolish as these guys have power, skill and talent that is borderline mystical. That said, the data published on PGATour.com verifies that they are not fairways-hit and GIR machines. But then, with these short games and putting skills, it is quite apparent they don’t have to be.

    The point I apparently failed to make is that these guys are so long and powerful — and have such magical short games and deadly putting skills — they can reduce most any golf course to a driver/wedge contest to a degree. I was also trying to bring to attention that, for the golfers who made the cut, Olympia Fields was nearly a thousand shots harder, collectively. I found that fascinating . . . I’m just sayin’.

    I was also trying to point out that, in contrast, we recreational golfers routinely hit mid-irons or longer into the green, which is much harder to do, based merely on the physics of golf clubs that have longer shafts and less loft than wedges and short irons. So, yes, in respect to your strength/length profile, you ARE playing a more challenging course than these guys do week in and week out.

    Thanks to those of you who “got it” as to the point I was trying to make, and my apologies to those of you who didn’t.

    • HP

      Sep 4, 2020 at 11:57 am

      Got it and also most trouble is in play for us.

    • Jay

      Sep 14, 2020 at 6:52 pm

      Great observation Terry, spot on. Your point wasn’t lost on me buddy.

  13. golfer

    Sep 4, 2020 at 10:40 am

    LOL 160 shanks.. says it all

  14. geohogan

    Sep 4, 2020 at 8:26 am

    IMO, most are missing the point; that being toughness of the course is relative to your ability.

    When a 10 hdcp plays a course where he or she is hitting mid to long irons to par 4
    it is a tougher test than for a pro who it hitting wedge on most par 4.

    The writer isnt saying ams are better than pros. He isnt even saying courses ams play are tougher than courses pros play. IMO the writer is talking about relative difficulty relative to the golfers abilty. Its nuance thinking beyond the abilty of most, unfortunately.

    • Conner

      Sep 4, 2020 at 11:21 am

      It would be a lot easier to say “golfing is more difficult for someone that sucks compared to a pro”

  15. Eric

    Sep 4, 2020 at 12:01 am

    was this satire? Let me guess, the guy who wrote this article is the first to tell you to tuck your shirt in or turn your music down on the course? Absolutely painful read.

    • Shallowface

      Sep 14, 2020 at 3:06 pm

      How you can play with that music blaring is beyond me. Oh, you’re not out there to play any kind of decent golf. My bad!

      Take the music to the park, save your money and stay out of the way of those of us who are out there to actually play some golf.

      And yeah, stay off my lawn. Did it for you. For the one zillionth time.

  16. Ivan

    Sep 3, 2020 at 11:49 pm

    Another example of the pure failure to have developed sufficient analytical skills to make a reasonable conclusion. Here, it’s innocent enough as it’s just golf and this is just a bad golf article. Elsewhere this problem is more dire.

    We don’t need everyone to be PhDs, but even high schools should turn out better thinkers than this.

    • Bob Pegram

      Sep 26, 2020 at 2:55 am

      A good conclusion from Terry’s analysis is to make the rough severe enough at PGA Tour events that hitting a drive in it is a disincentive. It needs to be more of a penalty than it is on many PGA Tour courses. Making the fairways narrower would help too. Terry’s other conclusion is that we should all practice our short games a lot more. That takes pressure off of shots into the greens. A shot that misses the green doesn’t lead to a bogey when you have sharp short game.
      By the way, Terry makes good clubs. Breaking into the existing golf market with a new golf club company is not easy no matter how good your clubs are.

  17. Bill

    Sep 3, 2020 at 10:08 pm

    So basically tour courses are easier because the guys that play them are better at golf? Horrible take.

  18. Teddy

    Sep 3, 2020 at 9:37 pm

    SO its no good when they tear the course up, but also no good when its too tough and becomes a putting contest?? DO you only watch football games where the teems combine for between 27 and 29 points??

  19. Alex

    Sep 3, 2020 at 9:10 pm

    You are so far off it’s unbelievable. Any tour player would beat the tar out of the best am at any country club. Here’s the long and short of it. Brooks tore the hardest public course apart for 3 of 4 days last year. Tiger routinely brought big boy tracks to their knees. Every week someone you’ve never heard of shoots 60 something where plus 3s and 4s would hope to break 80. Bad lies and perfect lies aside, there’s no comparison. Ever see where a pga missed green ends up? The hardest collection area possible. Not to mention none of us hit 4 iron 240 and can hit 1/10 the shots they can. It’s a different game and those guys are so much more skilled I think I’d have just as good of a chance playing in the NFL as on tour as a scratch player. They are so much better than the average club scratch that it’s chess and checkers. The only advantage they have is pre covid having spectators find errant tee shots. Can’t believe you’d be naive enough to spit in the face of greatness and neglect how much more talented those guys are. 1 word Bellerive…2018 PGA. I looked at my buddy and said this place would chew me up and spit me out. That wasn’t even a US Open.

    • Factsarebiased

      Sep 4, 2020 at 10:56 am

      You are very mistaken if you think any tour player will beat the tar out of the best am at their club. There are some very very very good ams out there in the world with plus handicaps as good or better then a number of tour pros. Am at the club I work at got to a +6.4. He could put a whooping on say a Zach Johnson or a Every.

      • Ian

        Sep 29, 2020 at 9:04 am

        This seems like a wildly inaccurate conclusion. You’re talking about the most elite players in the world and you’re saying your local +6 can compete with a two time major champion??? Your typical tour pro carries a +6 handicap while playing golf courses the don’t even have an accurate course rating for the difficulty in which they are playing it during a tournament week. Then account for the added length the pros play, the firmer/faster greens not to mention tournament pressure. I will happily wager you anything I own that if your AM would not sniff competing in a pga tour event. That’s the reason why the most elite collegiate golfers in the world rarely make cuts when they get into events.

  20. Jared Allen

    Sep 3, 2020 at 6:37 pm

    I cant believe this article became published. This sounds like a high schooler wrote it who realizes he won’t be as good as the pros, so he puts the people ahead of them down.

  21. Brian

    Sep 3, 2020 at 5:40 pm

    Agree 100% with this article. Nothing more boring than watching a tournament where 10-15 players are -20 or better. Huge difference between having pro talent and the ability to just overpower a golf course.

    Watching Driver/Gap Wedge on every hole equals ZZZZZZZZzzzzzzzzzzz…

  22. John

    Sep 3, 2020 at 4:44 pm

    Wow. As other comments have pointed out, this is a ridiculously terrible take. No golfer should ever base a course’s difficulty off of how long the approach shots are. That’s just an absurd standard that disregards literally every single factor of what makes a course difficult. I seriously hope you weren’t paid to miss the mark this badly.

  23. Matt

    Sep 3, 2020 at 2:26 pm

    I skimmed thru this thinking it was another swing-and-miss attempt at satire. I went back to confirm it is and…. it’s not.

  24. Roy

    Sep 3, 2020 at 2:21 pm

    About the worst article I have ever read on here and pretty sure the author knows little about golf and less about data abalysis

    “And the 70 players who made the cut totaled 673 under par” – WOW – so the people playing good shot good scores?? But how good?? 673 under par for 70 players equals 9.6 under par per player, over 4 rounds. So just below 2.5 under par per round. Add in the players who didnt make the cut and you will get a per round average of 1.5 under par.

    So the best players in the world – those playing in the playoffs – average right about 1.5 under par over 4 days and his point is the course is too easy?? That its not as hard as what “we” play……

  25. Alex

    Sep 3, 2020 at 1:13 pm

    This is one of the worst takes I have read in a long time.

  26. John

    Sep 3, 2020 at 1:07 pm

    I dont like watching formula 1. The roads dont have pedestrians and stoplights. If they had to drive in my conditions I would for sure be a better driver. The roads by my house have potholes, and I drive them every day. Id like to see the foumula one drivers do that with their sissy cars and lack of clearance. Heaven forbid we optimize a track a course where they could showcase their otherworldly talent…..

  27. Shallowface

    Sep 3, 2020 at 12:24 pm

    It’s certainly true when it comes to pin placements and how difficult short putts are as a result. The USGA advises that holes should be cut in an area “as flat as possible” 3 feet around the cup, but what we see are holes cut right on the edge of ridges on two tiered greens. I often have what I call “McDonald’s Putts” from 3 or 4 feet because the line I have to play resembles an arch. You never see this on television. In fact, when they use a feature that shows the line, I am struck by how straight most 20 footers are on Tour. SV677 is right on the money when it comes to rough and bunkers, and most of the places I play I’m plugging tee shots in drowned fairways even in August. The game would be a lot easier if I got 50 yards of roll as I routinely see on Tour. Throw in “optimized” equipment and one concludes the pros are not only not playing the same game we play, they are playing a MUCH easier game. And it’s one I am not impressed with nor have any interest in watching.

  28. SV677

    Sep 3, 2020 at 11:56 am

    The fact amateurs hit longer clubs into a green goes to the question of playing the right length tees. However, were amateurs do play harder courses is the rough and bunkers. How often have you been in the rough with the ball down and the ground as hard as a cart path? Yes, it’s easy to hit a recovery out of that. Or, as I did today, try hitting bunker shots where again the ground is like a cart path with a thin layer of sand on it. Now I realize not all courses are like the above. However, there are more courses with these conditions than high end country clubs like pros play that are immaculate.

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Opinion & Analysis

The 2 primary challenges golf equipment companies face

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As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

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Podcasts

Fore Love of Golf: Introducing a new club concept

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Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

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Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

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Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

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“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

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