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Curved or straight? How should you hit the golf ball

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When you hit the golf ball close to the hole and have a short birdie putt, we call that positive variance. When you hit a less than ideal shot that curves into the woods, we call that negative variance. They both represent the same thing, a change in the average or normal outcome. With that said, almost every first coaching experience begins with an athlete wanting to become more consistent, but once shown how consistently they curve the ball, they quickly change their answer to wanting the ball to land closer to the hole on average.

There are only two ways to help the golfer. Either change the motion pattern to produce a different ball flight that better matches their intent, or help the athlete better understand their pattern and learn to use this consistency to their advantage when it comes to the formation of their strategy for maneuvering the golf ball around the course safely. Both options are valid with one requiring more “work” in the short-term than the other.

Is there a way in which we could use both strategies to improve performance faster, you bet! This is where we learn that aiming the face of the club head exactly at your target and expecting the ball to have zero curvature is an option, but probably not a likely outcome. Therefore, if we know the ball is likely to have some curvature, then we want to make sure that the ball is always curving towards the target, and not away from the target line and towards trouble.

Keep in mind you don’t hit it solid and straight when you hit it out-of-bounds and into the hazard, you hook and slice it into the out-of-bounds and the hazard, therefore learning to minimize curvature is the easiest way for a golfer to improve their score and save money on golf balls.

The Nine Ball Flights from a Physics Perspective

In general, we can swing the golf club head in three directions; left of target (out-to-in), at the target (square-to-square), or right of the target (in-to-out). Similarly, we can only point the face of the club head in three directions; left of the target, at the target, or right of the target. Understanding that we can swing the club head and point the face of the club head in different directions at the same time is key and explains why curvature happens.

If you assume center contact between the golf ball and the club head, the only thing the golf ball is aware of is which direction the club head is traveling in, and in which direction the club face is pointing. Transitioning away from a linear model of the golf swing motion, we now understand that angular momentum is needed to create maximum speed, and when we apply angular momentum (the club head torquing about the mid-hand point) we introduce “twisting” of the club head face about the club shaft. This “twisting” causes a separation between the direction the club head is moving in and the direction the club head face is pointing.

If the direction of the club head (Club Path) and the direction the club head face is pointing (Face Angle) are equal, assuming centered contact between the club head and the golf ball, the ball will fly straight with zero curvature. If the direction of the club head (Club Path) and the direction the club head face points are not equal, the ball will curve.

“The Face Sends It, And The Path Bends It” -Unkown

Assuming centered contact, the golf ball will always curve the opposite direction relative to the direction the club head is moving in (Club Path). Therefore, if you have your club head moving “in-to-out” by five degrees (+) with a club head face pointing (Face Angle) directly at your target (zero degrees), the golf ball will start fairly straight and then curve to the left (away from rightward club path).

The opposite of this is also true. If the club head is moving “out-to-in” by negative five degrees (-) (Club Path) with a club head face pointing (Face Angle) directly at your target (zero degrees), the golf ball will start fairly straight and then curve to the right (away from the leftward club path).

Shallow/Steep | Fade/Slice |Draw/Hook

As learned from Dr. Kwon, the golf club head only travels on an inclined “plane” from mid-downswing to mid-follow through. What determines the pitch of that “plane” has to do with the Biomechanics and the relationships within the human anatomy. Using Mike Adams definitions, a Side-Cover style athlete is going to have a “steeper” or more upright pitched “plane” meaning that the club head (Club Path) will be traveling more leftward at impact. This will tend to produce a more downward decent into the golf ball (Attack Angle). A Side-Under style athlete is going to have a “shallower” or flatter pitched “plane” meaning that the club head (Club Path) will be traveling more rightward at impact. This will tend to produce a shallower descent into the golf ball (Attack Angle). A Side-On Style athlete is going to have a more “neutral” pitched plane meaning that the club head (Club Path) will be very neutral at impact. This will tend to produce a more “average” decent into the golf ball (Attack Angle).

When Does a Fade Become a Slice and Vice Versa?

When the golf ball crosses the target line and begins to curve away from the target, either curving leftward or rightward of the target-line, then it goes from being classified as a draw/fade to a hook/slice. For example, if you line up “straight” at your target and start the golf ball 20-feet left of your intended target line, and it begins to curve back towards the target line, as it curves the amount of lateral dispersion between begins to diminish. The entire time the golf ball is curving towards the target line the “gap” between where the ball started, and the target line decreases. In this example the golf ball is curving rightward and if that golf ball should curve right of the target line while still in the air, it has become a slice and is now increasing the amount of lateral dispersion until the golf ball comes to rest.

Pattern vs. Straight

Without getting into “rabbit-hole” Biomechanics conversations about immobilizing joint segments, we are equipped with wrist that are capable of three translational movements and three torques which creates six degrees of freedom. We also need to create acceleration and force which will require angular momentum to create maximum distance. With that said, we are going to be introducing twist about the handle which will cause the club head face (Face Angle) to rotate open during the backswing and will require “closing” during the downswing.

Due to the rotation of the club face about the club shaft, there becomes an element of timing to having the club head face (Face Angle) equal to the direction the club head is traveling (Club Path) consistently. As Humans, and not machines we have to be willing to accept a certain amount of variance in our movements. It is impossible for a Human Being with as much variation as we have to repeat the same motion time after time consistently. Therefore, attempting to create zero curvature on every shot becomes a very elusive goal and tends to make golf very difficult.

If we are attempting to hit the golf ball with the center of the club head face, create a club head movement (Club Path) of zero degrees or “straight”, and point the club head face (Face Angle) directly at your target (zero degrees), more often than not, you are going to be unaware of which way the ball is going to curve on “non-perfect” golf shots creating a two-way miss.

There are two reasons for this, one is gear-effect which is another conversation, and the second reason is due to human variance. One swing, you may accidentally rotate the club face closed relative to the club path and the ball curves leftward, on another swing, you may have learned from your previous mistake and now you leave the face open relative to the club path and the ball curves rightward.

By Owning YOUR Curve, YOU Can Eliminate the Double Cross!

“Square” is a relative term. If we understand that a contributing factor to the “shallowness/steepness” of the golf swing is the relationship that exist which would be the between the overall height of the athlete and the wingspan of the athlete, for example if the athlete has a wingspan that exceeds their height, the hands will move more away from the center of the body as the hands make the backswing. This will in turn create less hand path “depth” and the athlete will tend to have a more leftward Club Path and a more deciding strike into the ball (Attack Angle). The opposite would also be true for an athlete having a wingspan less than their height, with the hands traveling more around the body during the backswing and swinging more rightward (Club Path) with a “shallower” Attack Angle.

Armed with the knowledge that we are going to swing it either leftward, rightward, or square-to-square, we now can begin to understand where our club head face (Face Angle) needs to be at impact to get the ball to start opposite of the intended curvature. As mentioned earlier, attempting to always have the Face Angle return to zero degrees at impact and getting the golf ball to land near the target is going to be very difficult for a Human Being to accomplish consistently. Therefore, moving them away from a “linear” approach and into a “pattern” approach becomes much easier to accomplish and produces the results wanted more consistently.

Once the Club Path (combination of Swing Direction and Attack Angle) is understood from an individual Biomechanics perspective, we can create a strategy that aligns with how we are designed to move. For example, an athlete has a wingspan that exceeds their height, will create a more “negative” or leftward Club Path at impact. Understanding that the “path bends it” and assuming centered contact between the club head and the golf ball, the ball is generally going to curve rightward (away from the club path). This means that we will need the golf ball to start or launch leftward of the target. Understanding that Face Angle is the first touch point of the golf ball and represents the majority of the factor that will indicate where the golf ball will start in time and space, it now becomes paramount that the club head face (Face Angle) returns “closed” relative to the target line.

Face Angle is a measurement of where the club head face is pointed relative to “square”, which is determined by the position of the Launch Monitor relative to the Target. Face-to-Path is a calculation of the relationship between where the club head face is pointing (Face Angle) and the direction the club head is moving (Club Path). With that said, if we have a leftward Club Path and the club head face (Face Angle) is “closed” relative to the target line, the Face Angle can still be “open” relative to the Club Path which will create a positive Face to Path relationship.

Creating the patterns becomes much simpler due to the simplified approach. If you are determined to create a more leftward pattern from a Biomechanics perspective, then creating a leftward Club Path must be accompanied by a matching “closed” Club Face relative to the target line, and an “open” or positive (+) Face to Path relationship. An athlete wanting to draw the golf ball would need a more “shallow” or rightward Club Path with a matching “open” Face Angle, and a negative (-) Face to Path relationship assuming centered contact.

Consistency Through Built in Margin of Error

Keeping with the idea of creating a pattern when we discuss error, the error becomes much smaller, and it becomes easier to eliminate one of the “misses”. For example, an athlete that is predetermined to make a “shallower” club head path from a Biomechanics perspective will understand that the Face Angle needs to be “open” relative to the target line to match their naturally occurring rightward Club Path. Therefore, if they should swing a little too far rightward, assuming centered contact and the face remains “open” relative to the target line the ball may Hook (cross the target line) some but is still a very manageable miss. This pattern is easy to manage as long as the athlete stays aware that Club Path or Face Angle becoming leftward not only doesn’t fit their Biomechanics, but also produces the worst outcome.

In conclusion, while attempting to create a zero-curvature golf shot can be accomplished, over a large enough sample size is going to produce very few occurrences due to the variable nature of the Human. Also, by understanding the geometric relationships within the golf swing, we can curve the golf ball either way and still maintain efficiency and speed production. While playing from the middle of the fairway is always going to be a great position, it is also important to be able to have a good chance of landing in the fairway/on the green while taking the obstacle that leads to a higher score completely out of play. 

Graduating from the Professional Golf Management program at Eastern Kentucky University, Michael started his professional career as an Assistant Golf Professional. After a brief hiatus from the industry, Michael began to teach golf part-time at the Kendall Academy where Dave Kendall helped Michael find his true calling and passion in life. In addition to being exposed to Trackman, Michael was also exposed to Scott Hayes and “The Golfing Machine”. Scott Hayes was paramount in exposing Michael to the “science of golf” which has consumed him ever since. Without knowing the difference between kinetics and kinematics, Michael knew that there was a piece to the puzzle that was missing and quickly added his first set of force plates to go along with his Trackman. The force plates immediately unlocked the world of ground reaction forces and Biomechanics which led Michael into the BioSwing Dynamics group including Mike Adams, E.A. Tischler, Terry Rowles, etc. Getting a crash course into how the anatomy affects the motion of the golf swing, as well as how the forces and torques are acting on the anatomy gave Michael the piece to the puzzle that he had been missing all along. Michael wanted to create a performance training environment where everything was measured and quantified, and opinions didn’t matter. In November of 2020, Measured Golf opened for business. In addition to coaching athletes of all skill levels, Michael also works with several tour players and serves as an Advisory Board member to Swing Catalyst. Michael also consults and works with several other industry leading technology companies and continues to attend and present at education events around the world.

3 Comments

3 Comments

  1. lambs

    May 1, 2022 at 4:30 am

    I’m going to hang myself…straight !!!

  2. Bob

    Apr 30, 2022 at 5:04 pm

    Cliff’s Notes:

    Everybody needs to have and know their preferred curve. If you draw the ball, aim at the right side of the fairway. If it draws, you are in the middle of the fairway. If you hit it straight, you are on the right side of the fairway. Vice versa for a preferred fade.

    Very simple.

    If you hook or slice, quit.

    • Acemandrake

      Apr 30, 2022 at 6:05 pm

      True. I play a fade & my “miss” is a straight ball.

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Opinion & Analysis

The 2 primary challenges golf equipment companies face

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As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

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Podcasts

Fore Love of Golf: Introducing a new club concept

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Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

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Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

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Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

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“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

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