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Opinion & Analysis

Using statistics and launch monitor data to shoot lower scores

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As a statistician who works with PGA Tour players, I’m frequently asked by aspiring Tour players and their coaches what statistics they can use to measure themselves against Tour players.

The mistake with this question is that the playing grounds for aspiring Tour players and actual PGA Tour players are often different. In fact, metrics on the PGA Tour can change drastically from one event to another. For instance, the average make percentage of putts from 3-to-5 feet for the year is roughly 87 percent. At the AT&T Pebble Beach National Pro-Am, however, the average make percentage for professionals from 3-to-5 feet was only 76 percent. Thus, a golfer that made 80 percent of their putts from 3-to-5 feet would be putting poorly on many Tour courses, but doing better than average at Pebble Beach. And the same applies for shot proximity to the cup. Some courses are easier than others and for aspiring Tour players. It is not easy to gauge their performance versus the PGA Tour players performance since it depends on the degree of difficulty of the course.

Don’t get me wrong. I do think that using PGA Tour benchmarks can be useful, but expecting that they will provide golfers with an accurate depiction of how the average Tour player would perform on a course is misleading at best. Instead, I advise golfers to focus on what I call their “game profile.” A game profile is various strengths and weaknesses of a golfer’s game. It’s how well they putt, drive the ball, what happens when they drive it effectively or ineffectively, how well they hit their short approach shots, mid-length approach shots and long approach shots and how well they perform with their short game around the green.

The game profile starts with power and how far a golfer hits the ball off the tee. How far a golfer hits the ball dictates what the rest of their game will generally have to look like in order to achieve success. But first, what we should understand is that the biggest advantage to hitting the ball far is that it affects how well golfers will have to putt the ball. And the farther a golfer hits the ball, the more likely he or she can get away with poor putting. Here is a chart showing many of the super-long hitters on Tour and their 2013 PGA Tour performance in money, driving distance and the strokes gained – putting categories.

Table 1

Conversely, here’s a look at the shorter hitters on Tour that were successful and their rankings.

Table 2

The biggest reason why the long hitters can get away with weaker putting is that they often have the distance to play the par-5’s in two shots like they are par-4’s. And they are getting more birdie opportunities on those holes, because they’re often hitting it closer to the cup.

The problem with using distance for the aspiring Tour player is that virtually every golfer who tells me how far they hit the ball will give me a number of when they hit the ball the best without the weather conditions affecting their distance. Even Tour players do not consistently make great contact with the ball and are far from being overly consistent with how far they hit their driver.

And that is where launch monitors can help. In 2013, the average club head speed on Tour was 113.6 mph. The highest club head speed was 124.5 mph by Charlie Beljan, and the lowest was 104.7 mph by Jin Park. These numbers should give an initial indication of how much power a golfer has compared to the Tour.

Another important factor to consider is the attack angle. I am not trying to advocate any particular attack angle for a golfer. We know that all things being equal, the more golfers hit up on the ball with a well-fit driver the farther the ball will travel. Therefore, if a golfer has a very downward attack angle, but generates 113.6 mph of club head speed, he or she is effectively now as powerful off the tee as a golfer that may have less club head speed, but hits well up on the driver.

Lastly, we need to consider the Apex Height. The average apex height of a Tour player in 2013 was 96.9 feet. The highest was 131.7 feet by Jason Day. And the lowest apex height was 67.5 feet from Scott Langley. There is a statistical correlation between a player’s apex height and success on Tour. While it is not a strong mathematical correlation, it is substantial enough that it warrants attention. Obviously, golfers with higher club head speeds generally will hit the ball higher, but there are many low club head speed players that hit the ball high and have had resounding success like Brandt Snedeker, Ben Crane, Mark Wilson and Luke Donald, to name a few. What my research has uncovered is that there are too many courses on Tour that favor golfers with higher ball trajectories. I attribute this to the modern course designs, which have more forced carries than older courses.

Once a golfer gets their club head speed and attack angle readings, they can start to determine how much power they have off the tee compared to the rest of the Tour. And for any player, I generally recommend a goal of keeping their fairway bunkers hit to under 5 percent (roughly one fairway bunker hit every other round). As far as hitting the fairways goes, it is rather simple. The farther golfers hit the ball, the lower percentage of fairways they have to hit. Here is a chart of the recommended goal of fairway percentage hit based on club head speed in order to be effective off the tee:

Table 3

When we examine the table showing the successful lower club head speed players and putting combined with the recommended fairway percentages by club head speed table, we start to see that it becomes virtually impossible to make the PGA Tour if you cannot generate at least 104 mph of club head speed. Once a golfer gets below 104 mph, it requires them to hit such a high percentage of fairways and to putt so incredibly well that they are going to have a hard time keeping their card because golfers can only be so accurate and putt so well.

This leads into power and its influence on the game profile and the player’s ability to hit approach shots. I break down approach shots into three different zones:

  • Birdie Zone (shots from 75-to-125 yards)
  • Safe Zone (shots from 125-to-175 yards)
  • Danger Zone (shots from 175-to-225 yards)

In general, the Danger Zone is the most important zone in golf. In fact, it has the strongest mathematical correlation to success on Tour. Regardless of club head speed, the player’s performance on Tour is largely dictated by how well they play from the Danger Zone. And there is not a substantial correlation between club head speed and Danger Zone play.

My research leads me to believe that this is because the Danger Zone shots requires golfers to have directional and distance control, whereas shots from the Birdie and Safe Zones are more distance-control oriented. The angle for error from the Danger Zone diminishes because it is such a long shot. So while generating more club head speed will have golfers hitting shorter clubs from the Danger Zone, the angle of error diminishes so much that golfers with slower club head speeds like Jim Furyk, Zach Johnson, Luke Donald and Graeme McDowell can get the advantage because of their superior directional control from this zone.

What often happens with the long hitters is that they may not actually be that skillful with their irons, but still rank well from the Danger Zone. This is because most of their Danger Zone shots are coming on the Par-3’s. When the rest of the field is playing a long par-4 and can only manage to leave themselves with 175-to-225 yard shots into the green, the long bombers can hit their drives to 125-to-175 yards. This is one of Bubba Watson’s strengths, because historically he has not been a good iron player. If there was a contest from 200 yards between Bubba and Jim Furyk, I would take Furyk. The difference is that in competition Bubba is hitting his approach shots from a much shorter distance than Furyk the majority of the time and that levels the playing field, or even gives the advantage to the lesser skilled iron player.

As I discussed earlier, the shorter hitters normally have to putt better because they cannot hit their second shots as close to the hole on the par-5’s as the long hitters. This also means that slower club head speed players need to hit it better from 100-to-150 yards in order to catchup to the rest of the field on those par-5’s. Shots from 100-125 yards are generally where the shorter hitter will end up laying up to. Even if their “money yardage” is less than 100 yards, the majority of the time they can only lay up to 100-to-125 yards. And if they hit a weaker tee shot, then their lay-up shot tends to move more towards 125-to-150 yards.

Here is a table showing some notable players’ 2013 ranking on shots from 100-to-125 yards and their club head speed with the driver.

Table 4

If the higher club head speed players were better from 100-to-125 yards, it would have a positive impact on their performance. However, due to their high club head speed, performing well from 100-to-125 yards is a lower priority than it is for the lower club head speed players.

The game profiles are something that the average amateur can use as well. For example, golfers who play to a 10 handicap but hit the ball short for that handicap level and do not foresee themselves increasing their club head speed substantially in the future may want to follow the example set. There is a warning; the distance of the “Zones” changes for amateurs because they are playing shorter courses. So if golfers are playing courses that are roughly 6,000-to-6,300 yards, their ‘Danger Zone’ will about 150-to-200 yards and the Birdie Zone will be about 50-t0-100 yards. But the same game profile concept will remain the same.

The shorter-than-your-average-10 handicap player may want to work more on his putting, focus more on hitting more fairways and on his wedge play. The longer-than-your-average-10 handicapper may want to focus on keeping his drives in play more often so they can use that length to his advantage. This can help players from all levels take the path needed to shoot better scores.

Richie Hunt is a statistician whose clients include PGA Tour players, their caddies and instructors in order to more accurately assess their games. He is also the author of the recently published e-book, 2018 Pro Golf Synopsis; the Moneyball Approach to the Game of Golf. He can be reached at ProGolfSynopsis@yahoo.com or on Twitter @Richie3Jack. GolfWRX Writer of the Month: March 2014 Purchase 2017 Pro Golf Synopsis E-book for $10

24 Comments

24 Comments

  1. Hudson

    Apr 2, 2014 at 4:58 pm

    I have recently calculated on a full round of 18 holes the gained/lost strokes compared to a PGA pro and based on the “gained stokes concept” implemented by Mr Broadie.

    Let me share with you my results that will interest quite a few of you down here 😉

    The great advantage of the method is that it quantifies the number of strokes you loose on each part of your game. I found this new concept a revolution ! I for example can now focus on my long game (>165 yards)of my game where I “lost” 6 strokes last week…

    See below the complete calculations and explanations I made:

    http://golf-made-in-us.blogspot.com/2014/04/golf-stats-revolution-gained-strokes.html

  2. Mike

    Mar 14, 2014 at 10:33 am

    Great read, thanks for posting it. One question: are those tour statistics readily available for the average person to see?

  3. Peter Maki

    Mar 14, 2014 at 1:48 am

    Great article. As a mechanical engineer aspiring to play professionally I enjoy reading this technical analysis type stuff. Keep it up!

  4. RollTheRock

    Mar 13, 2014 at 10:29 am

    Great article, but how do I know if I am a “shorter than average 10-hcp”? Do you have a table with average distance per handicap?

    • RollTheRock

      Mar 13, 2014 at 10:50 am

      As a follow up, if you are a shorter than average 10, and you improve upon the other aspects of your game, your handicap will drop, making you a significantly shorter than average 6 or wherever you get to. It almost seems like there is an implied floor to how low your handicap can within reason based on distance off the tee. If you hit the ball 250, which is average for let’s say a 10hcp, and get down to a 5, to improve further assuming you can’t get any more distance off the tee, you would have to become incredibly accurate or an amazing putter. It would be awesome if there was some way to quantify this. A chart or data that says to be a scratch golfer with an average distance of 250yds off the tee, you would typically have to hit x% of fwys, gain y strokes from the danger zone, and gain z strokes putting. And then perhaps be able to play with x, y and z. For instance, I can hit x% of fairways but I don’t gain enough strokes in the danger zone, however I can gain z+ strokes putting.

      Sorry for the nerd rant, but that would be cool.

      • Philip

        Mar 13, 2014 at 11:53 am

        I second the request for that info, if available. Definitely would be cool to have!

      • Richie Hunt

        Mar 13, 2014 at 1:47 pm

        That was one of the parts I struggled with. There were some researchers from Australia that did research and found that handicap and club head speed do have a very strong correlation to each other. They did a regression analysis to come up with a handicap to ball speed analysis, but I could not get the formula to compute correctly. Something I am working on.

      • anonymous

        Mar 14, 2014 at 9:57 am

        http://www.nytimes.com/2008/07/21/sports/golf/21pennington.html?pagewanted=all&_r=0

        This is a related article on what to work on based on statistical analysis.

        Basically, you take your fractional remaining length (distance remaining to target / total distance from original spot). If your FRL is ~5-6% you should be hitting it 297 yards, ~8-9% 248 yards, ~12% 237 yards, 17.3% 216 yards. If you hit it farther, work on your short game, if you hit it shorter work on your long game.

  5. joe sixpack

    Mar 13, 2014 at 12:02 am

    This is definitely better than your article last August about whether Trackman is ruining golf.

    I have 2 beefs with this.

    First, the title. “Statistics & Launch Monitor Data”. The only launch monitor data you use in this article is club head speed. All of the rest of the data is from Shotlink. You mention that it’s important to hit up on a driver and it helps to hit a high ball, but you give no analysis or data on these issues. When I clicked on this story, I was expecting something about Trackman and all of the awesome data it provides. I felt teased.

    Second, what is your main point? Shorter hitters need to be straighter drivers, better wedge players and better putters to compete with longer hitters? Duh! Do you need to crunch a bunch of data to convince people of that?

    The structure of this article is also a bit of a mess.
    Here’s an outline of your article:

    – Tour averages vary from course to course. (So what? This has nothing to do with the rest of your article.)
    – Pros need to look at their individual strengths and weaknesses.
    – The longer you hit the ball, the worse you can be at putting and still compete.
    – Shorter hitters that succeed on tour are good putters.
    – Launch monitors help you maximize distance for a given swing speed.
    – Longer hitters don’t have to hit as many fairways to be competitive.
    – Longer hitters have shorter and easier approach shots.

    Your argument boils down to this: longer hitters have an advantage. No one will argue with that. Tell us something interesting.

    • Richie Hunt

      Mar 13, 2014 at 9:12 am

      I used more than just club head speed. I discussed attack angle and also used Apex Height of the ball. I also never discussed ‘launch monitors help you maximize distance for a given club head speed.’ The article does not recommend any particular attack angle, but it discusses power, how to more accurately measure it and understand how this will impact the rest of yoru game.

      Lastly, long hitters do not always have easier approach shots. If they are in the fairway bunker or deep rough or the trees, that’s not the case. That’s why long hitters rarely win at Sawgrass (Tiger won last year, but was hitting 3-wood on virtually every hole). As I stated in the article, they are likely to have more easier shots into par-5’s. However, they still have to keep the ball on the grid. A player like Luke List didn’t stand a chance last year despite being the longest player on Tour because he couldn’t keep the ball in play.

    • Mike

      Mar 13, 2014 at 10:38 am

      +1 on this. I was expecting some analysis on swing speed vs. ball speed or something…

      • Richie Hunt

        Mar 13, 2014 at 1:45 pm

        I tend to avoid using ball speed because there are many factors to ball speed and often times the ball speed measurement is not quite accurate. I also think that the average golfer relates more to club head speed than they do ball speed.

  6. Tom Stickney

    Mar 12, 2014 at 10:49 pm

    Awesome analysis…big fan of your work.

  7. Dan

    Mar 12, 2014 at 10:38 pm

    Well written and insightful article Richie. I especially liked the club head speed and recommended fairway percentage. I’ll definitely be able to apply that when looking over my own stats. Keep the great articles coming! Cheers.

  8. marcel

    Mar 12, 2014 at 6:49 pm

    what a brilliant article. great research and great write up.

  9. Philip

    Mar 12, 2014 at 5:42 pm

    Awesome! Helps me know what to focus on this spring to maximize my game fast.

  10. joselo

    Mar 12, 2014 at 4:55 pm

    this is not helping settin down my golf addiction; great article!

  11. Travis

    Mar 12, 2014 at 4:50 pm

    These types of articles with statistics are more informative for me. It breaks down the stereotype of trying to hit it farther. For a recreational golfer like myself, we constantly read articles and see commercials on how to hit it far just to have bragging rights. This article just proves how hitting it far is not always a good thing to do.

    • Richie Hunt

      Mar 12, 2014 at 5:15 pm

      Thanks for the kind words. I think my main point is that there are more than one way to shoot better scores and to understand what power does for a golfer’s game. If you are legitimately able to add 25 yards to your game and still be fairly consistent doing so, I would certainly take it. But if you can’t legitimately add substantial power and you hit it short, you need to look at putting better and hitting your wedges better while finding more fairways.

  12. W

    Mar 12, 2014 at 4:29 pm

    Love the plethora of information, kudos to the author. Another way to analyze our games and take them to the next level…..

  13. The dude

    Mar 12, 2014 at 2:05 pm

    Love this stuff !!!!….bring more (on puttin %)

  14. 8thehardway

    Mar 12, 2014 at 12:01 pm

    Fascinating! As a shorter-than-average 8 handicapper, I’ll always lack the go-low potential of longer hitters but as long as my up & downs are roughly equal to the GIRs I’m giving away straight drives and short game focus let me compete with friends 20 years younger and 30 yards longer. And when I can depend on my short game, there is less pressure to attempt a high trajectory, 180 yard approach shot; in effect, I can shrink the danger zone on a hole-by-hole basis by playing to my strengths rather than gambling on my weakness.

  15. jon olson

    Mar 12, 2014 at 11:12 am

    this is an exceptionally well written article. one of the best i have seen on dictating the correlation between the PGA tour courses, the skill set they demand and the strengths and weaknesses of each individual player on tour. excellent read for coaches and players alike!

  16. Evan

    Mar 12, 2014 at 10:36 am

    There is obviously a Long game/ Short game teeter-totter effect. Do you think this has something to do with the nature of golf and it’s equipment? I often think that these long hitters would benefit from a balanced approach to their swings and equipment. More 43″/ 100 g shafted drivers in the hands of the high swing speed players would increase their consistency (not as big of difference in feel from driver to irons).

    The driver swing is different than the iron/ wedge swing… is it a coincidence that no one does both really well?

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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