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Exotics to offer SST PURE shaft alignment

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Tour Edge is bringing the the same technology used on the PGA Tour to all its product lines. The company has finalized an agreement with SST Pure to have its shaft alignment technology used on all of its Tour Edge and Exotics golf clubs.

“SST PURE system is the cutting edge of shaft alignment and a perfect complement to our high-end Exotics technology,” said David Glod, Tour Edge president and chief designer. “The new automated system is one of only 25 currently in use and it’s great that we can offer this viable technology to our Exotics customers.”

The SST PURE process was developed by golf-industry veteran Dick Weiss. The patented process analyzes the structural irregularities that exist in a golf shaft and locates the shaft’s most stable orientation. Off-line bending and twisting of the shaft are minimized and repeatable impact on the center of the clubface improves by up to 51 percent.

Click here to read our review of Tour Edge Exotics’ new XCG7, XCG7 Beta and CB Pro fairway woods, which we gave a perfect 5 out of 5 stars.

The computer generated process is completely automated using the new PURE SPECS system, which takes about two minutes per shaft. This premium service will be available on all Exotics products, new and old.

“We are very excited to be working with Tour Edge Exotics,” SST President Brian Adair said. “Our Tour van works tirelessly with professional golfers to perfect shaft alignment for the best players in the world. Teaming with Exotics, our PURE process can be put into effect on the front end for players of all abilities with their technologically advanced golf clubs.”

Tour Edge Exotics SST Pure

Many prestigious custom club fitters and more than 200 Tour players use the exclusive shaft alignment system by SST PURE. Combining SST PURE’s ground-breaking system with Exotics will offer players of all abilities some of the best that industry technology has to offer.

For more information and pricing visit www.touredge.com.

Kevin has experience in web, multimedia and has worked in both broadcast and print media. He has been a contributing writer for Turner Sports Network, Bleacher Report, GolfWRX, LIVESTRONG, Site Pro News and has had work featured on latimes.com.

15 Comments

15 Comments

  1. Ty Webb

    Mar 13, 2014 at 8:49 pm

    I started having my clubs pured about 5 years ago and would NEVER consider playing irons, woods, and especially wedges that have not been pured. Consistant feel and ball flight are the most noticeable characteristics to me personally. The only thing holding anyone back should be the cost, $50 being a little high, should be $30-$40 per club. Other than that you should have no excuses. Pay no attention to the bashers on this board, puring is the real deal.

    I played a Tour Edge driver for 4 years until the 3 piece head began separating, had to retire her. Best driver i have ever played. Tour Edge will do well with this campaign if the manufacturing quality control and demand can be met.

    Recently ordered a new accra driver shaft. During the puring process the SST machine numbers were way off according to the build shop, the shaft was matching up to a 3 wood, not driver. New shaft is exactly what i expected. Imagine that?

    -The Legend (Ty Webb)

  2. ZJohnson

    Mar 12, 2014 at 9:11 pm

    I use those machines, I actually use the one in the pictures, every day and I still hand spine my own clubs. If that tells you anything.

  3. LorenRobertsFan

    Mar 11, 2014 at 6:58 pm

    How much will this really help the average or better player? 0-1 yard more distance and as much in accuracy?

    • Nick

      Mar 11, 2014 at 10:53 pm

      Exactly! This is a gimmick at best.

    • John G

      Mar 12, 2014 at 11:58 am

      Actually it makes a world of difference in feel, accuracy and distance in that order. Real world testing and Iron Byron both show Puring is legit and is very beneficial to most golfers. If you doubt the independent studies, I have 2 identical 4 hybrids (one mine and one my sons) which I will wager you $1000 are like night and day to hit. All my buddies who doubt are completely blown away after hitting both side by side. In bind tests Puring wins 100% of the time.
      For me the feel is the thing that stands out the most but Pured shafts are confidence builders as well because the feel and accuracy is better.
      The cost factor is the holdback on Puring. $50 a club for the most part. I can only afford my driver and hybrid. Most golfers would benefit from the Tour fit of a 44″ driver with a Pured shaft. Solid contact in the center of the face trumps head speed according to Trackman.

      • joe sixpack

        Mar 13, 2014 at 12:17 am

        Comparing 2 identical hybrids is meaningless in this context. The 2 clubs may be identical, but shafts hardly ever are. That’s why pros go through so many shafts (of the same model) when they get fit.

        The only test that would be meaningful would be to use the same hybrid and shaft. Hit it with the shaft in its spine-aligned position, then pull the shaft and rotate it some amount and re-epoxy it and then hit the club. I doubt anyone is going to do that.

        But, with adjustable tips on drivers, it would actually be pretty easy to do it with a driver. It would change the loft and face angle of the club, but if you hit on a launch monitor you could get good data on the club head speed.

        Anyone out there have an adjustable tip driver shaft that has been spined and has access to a launch monitor and wants to give this a go?

      • Trudi

        Mar 13, 2014 at 7:05 am

        If you suck it usually is pure so save 50 because you are purely wasting money. You can not buy a golf game

    • termides

      Mar 13, 2014 at 10:24 am

      How does that work with adjustable heads if you have the spine facing the target and change the loft the spine moves.

  4. luke keefner

    Mar 11, 2014 at 6:52 pm

    How do you align a spine on a shaft that rotates on an adjustable hosel?

    • cale Crawford

      Mar 11, 2014 at 7:19 pm

      Find the setting you like.then get pured in that position

      • TWShoot67

        Mar 11, 2014 at 10:06 pm

        so then thats like buying the glued hosel, that’s why adjustment is really only good for fitting process. How many people do you know that before each round adjusts there head before play? I know exactly ZERO! I’ve asked the same questions when the first Driver that came out with an adjustable adaptor to glue on shaft, why do we really need all this adjustability, it’s really all BS, but everyone has bought into it. What happened to getting fit, then keeping same head for a couple years? TM developed a new driver every 3 months making claims of 17/ 10/ 15 extra yards every new head over last 5 years. Well if this was in fact true we’s all be driving the ball over 375 yards on average. What ever happened to spine/ Flow pointless unless you keep in same position so then again we don’t need adjustability end of RANT Ty

        • KK

          Mar 11, 2014 at 10:45 pm

          I’ve read that none of the different types of spine alignment help at all in terms of distance and accuracy but they do help with feel. As far as adjustable drivers, people do tweak their swings and try new golf balls every once in a while. Swapping out shafts and tweaking settings with a simple click of a torque wrench is worlds easier than blasting the hosel with a heat gun and hoping your $300 shaft doesn’t melt.

        • Brandel Stumblee

          Mar 12, 2014 at 12:24 pm

          Again another baseless rant. Taylormade never claimed 15,17 or 20 yards between every model just an average of what players were seeing when they switche out of whatever they were playing to the current model. I gained 15 yards when I switched from 07 burner fairway to the RBZ and then 5 more with the SLDR which I didn’t get because my exotic is longer than them all. As far as shafts puring absolutely works although the benefits are not as evident as they would have been 5 years ago as shafts are being designed with adjustibilty in mind and most shafts now have very little to no spine but it is a cool service if a company would check to make sure the spine is aligned in a set of irons to offset any lack of quality control from the shaft company. And last you must still think the earth is flat because I cannot believe I just read your comment dismissing adjustable drivers as valid technology. Adjustability gives options and for me it allows me to adjust to conditions. The conditions I play in range from 45 degrees with rain requiring more loft and spin because my swing also slows down with the cold and extra gear to 115 degrees with lots of wind where my swing speed is about 12 mph faster and I don’t want the ball launching really high. I don’t adjust every time I play but in extreme cases it’s nice to be able to adjust loft. It really works I have tested it thoroughly.

        • Jack

          Mar 13, 2014 at 11:36 pm

          But taylormade drivers are typically the longest year in and year out. So guess it has all added up over time?

    • christian

      Mar 13, 2014 at 2:49 am

      There is Honma perfect switch clubs, the only system that lets you adjust the loft without moving the shaft around.

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BK’s Breakdowns: Cameron Young’s winning WITB, 2025 Wyndham Championship

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Cameron Young’s WITB from his win at the 2025 Wyndham Championship. Cameron is a Titleist staff player but his bag is definitely filled with some unique clubs. Here are the clubs he used to secure his first PGA Tour win!

Driver: Titleist GT2 (9 degrees, A1 SureFit setting)
Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX

3-wood: Titleist GT3 (15 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX

Hybrid: Titleist GT2 (21 degrees)
Shaft: Fujikura Ventus HB Black VeloCore+ 10 X

Irons: Titleist T200 (4), Titleist T100 (5), Titleist 631.CY Prototype (6-9)
Shafts: True Temper Dynamic Gold X7 (4-9)

Wedges: Titleist Vokey Design SM10 (48-10F, 52-12F, 56-14F @57), WedgeWorks (60-K* @62)
Shafts: True Temper Dynamic Gold X7

Putter: Scotty Cameron Phantom 9.5 Tour Prototype

Grips: Golf Pride Tour Velvet Cord

Ball: Titleist Pro V1x Prototype

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Whats in the Bag

Peter Malnati WITB 2025 (August)

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Driver: Titleist GT3 (10 degrees, C2 SureFit setting)
Shaft: Project X Denali Blue 60 TX

3-wood: Titleist GT3 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X

7-wood: Titleist GT2 (21 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X

Irons: Titleist T150 (4, 5), Titleist T100 (6-9)
Shafts: True Temper AMT Tour White X100

Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F, 56-08M @57, 60-04T @62)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Studio Style Fastback 1.5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x Yellow

Check out more in-hand photos Malnati’s clubs here.

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GolfWRX Members Choice presented by 2nd Swing: Best driver of 2025

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We’re proud to once again partner with 2nd Swing Golf to bring you GolfWRX Members Choice 2025! 2nd Swing has more than 150,000 new and pre-swung golf clubs available in six store locations and online. Check them out here

What is the best driver in 2025? At GolfWRX, we take great pride in our online community and the cumulative knowledge and experience of our members. When it comes to the best driver of 2025, we want to know what our forum faithful think.

Since our founding in 2005, the bedrock of GolfWRX.com has been the community of passionate and knowledgeable golfers in our forums, and we put endless trust in the opinions of our GolfWRX members — the most knowledgeable community of golfers on the internet. No other group of golfers in the world tests golf clubs as frequently or as extensively, nor is armed with such in-depth information about the latest technology.

Below are the results of GolfWRX member voting for the 2025 best driver, along with the vote percentage for each club.

Best driver of 2025: The top 5

5. Callaway Elyte Triple Diamond: 6.02%

Callaway’s pitch: “For golfers looking for a fast, forgiving, yet workable driver, the Elyte Triple Diamond features a tour-inspired shape and is the preferred model by most Callaway tour players.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Callaway Elyte Triple Diamond here.

4. Ping G440 Max: 6.86%

Ping’s pitch: “The most forgiving G440 model, MAX has a hotter face to generate speed and distance, and a lighter overall system weight with a longer shaft (46″) for faster clubhead speed, higher launch and longer carries. The Free Hosel and Carbonfly Wrap crown save weight to create our lowest CG ever and increase forgiveness while contributing to a more muted, pleasing sound.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 Max here.

3. Ping G440 LST: 9.53%

Ping’s pitch: “LST is an especially good fit for faster swings, offering less spin and more control with a penetrating trajectory. A hotter face, lighter overall system weight and longer shaft (46″) deliver more speed and distance while maintaining tight dispersion.”

@phizzy30: “Not a fan of Ping drivers in general, but 440 LST takes the cake. It’s super forgiving across the face for a low spin head, looks and sounds good and the ability to make it play neutral or slightly fade biased through the hosel settings is very appealing.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 LST here.

2. Titleist GT3: 16.55%

Titleist’s pitch: “The GT3 Driver offers Titleist’s boldest combination of power and personalization through adjustable performance. Dial in the CG Track to your frequent contact location to make your biggest drives even bigger while taking total control over flight and shaping.”

@mrmikeac: “I’ve been Anti-Titleist for years and years and years (outside of Vokey, of course). With that being said, HOLY BEGEEZUS the GT3 driver is an absolute NUCLEAR MONSTER! This thing blew my G430 10K Max out of the water in every single category. Forgiveness is the biggest thing that stands out of me, the 3 model has always been one of the less forgiving models in the past but this GT3 can take bad shot after bad shot and still end up in the fairway, I think a ton of that has to do with the adjustability, it’s actually effective. Feel and sound is perfect, that solid crack is so addicting to hear and when you hit it out the screws this thing can absolutely bomb it. Titleist, I’m sorry for doubting you. You have converted me.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT3 here.

1. Titleist GT2: 22.91%

Titleist’s pitch: “Delivering impressive distance from any impact point, the Titleist GT2 Driver extracts maximum performance through a forgiving design. Get the stability and added confidence of a high-MOI driver without sacrificing speed.”

@DTorres: “The Titleist GT2 has proven to be the best driver of the year. Packaged in a classic profile, GT2 perfectly balances performance and forgiveness while consistently being a high performer across all categories.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT2 here.

Other drivers receiving >2% of the vote

Driver Vote percentage (%)
Cobra DS Adapt Max K 4.85%
Ping G430 Max 10K 3.85%
Callaway Elyte Triple Diamond 3.68%
TaylorMade Qi35 3.51%
Callaway Elyte 3.18%
Cobra DS Adapt X 2.34%
Cobra DS Adapt LS 2.17%
TaylorMade Qi35 LS 2.17%

 

 

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