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Why disliking Rickie Fowler as a person needs to stop

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As two 25-year-olds marched up Royal Liverpool’s 18th fairway Sunday—names firmly planted atop the leaderboard and unhassled by the cornerstone player of this generation, who had long ago vacated the course’s premises—the story of the youngsters usurping the scene from the old guard seemed too tasty to pass up.

And boy did the assembled scribes ever leap at that opportunity. Time to start construction on the headstone. Tiger Woods Era: 1997-2014.

Rory McIlroy, the boy prince from the British Isles, closed out his third major championship walking up to that final green, a feat that earned him high and deserved accord for a man who is but 25 (and, importantly, not 26).

His counterpart in the action was Rickie Fowler, the hope on the other side of the Atlantic. He shares the same age as McIlroy, a similar modicum of talent and, on this day, the praises of the press.

Even if it wasn’t a victory, which Fowler has thus far been short on, the result was further confirmation that the 25-year-old was on the right track. This was his third top-five in three majors in 2014, and his second consecutive T2, which boded well for his future prospects.

For the core of golfing fans and reporters, this served as another sign that Fowler’s on-course production in future years will be insanely profitable. Many are convinced the wall to his first major championship falls quite soon, maybe even in a month at Valhalla.

These proclamations are nothing out of the ordinary. We tend to overreact to even the whiff of a new star’s emergence.

But when it comes to Rickie Fowler, this is shocking. It amounts to a total reversal in how the public views Fowler and his prospects.

Fans and media alike have long skewered this American golfing son for his deficiencies in on-course production. Ever since Fowler turned pro in 2009, he has been plucked into the expectation category of one of the game’s next superstars. While grand, in the ever increasing impatience of sporting society, instant banking on potential is expected, and falling behind, no matter how small the measure, is fiercely documented as a failure.

OK, maybe that’s a bit of an overstatement, right? We at least give these players a year or two of leeway to develop before we judge.

Except that is not the case. At all.

People are already worried about Jordan Spieth’s ability to close tournaments, even as he remains below the legal age to drink alcohol in the United States. And with Fowler, they’ve been even harsher.

Fowler did something quite impressive in his first 16 months as a pro. He lost in a playoff in his second PGA Tour start, captured his card in Q-School and posted seven top-10s and two runner-up finishes in an opening campaign that netted him PGA Tour Rookie of the Year honors.

Yet, the successes weren’t the focus. Rather, the most important development, in the eyes of the public, proved to be the fact that Fowler laid up from the fairway on a par-5 late in an event where he was near the lead. The conservative play aided him in falling short of his maiden title.

Criticism also abounded about Fowler’s Rookie of the Year credentials. Sure, seven top-10s and nearly $3 million in earnings was nice, but he had no victories for the year. McIlroy did have a win, as well as top-three finishes in multiple majors, making him the better candidate for the award, so they argued.

But this was only the tip of the iceberg.

Considering what has transpired since, Fowler may look fondly on the comparatively muted criticism he received through 2010. In the following years, the press hounding has been significant and brutal, but it’s the fan interaction that is the real issue.

It’s enough to criticize a player and want him to do better. Maybe the salty reviews of his golfing performance are a bit over the top, but they aren’t entirely unfair.

With Fowler though, a sizable portion of golfing viewers genuinely dislike him as a person. And that, I just don’t get.

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Before I go on, let’s be clear. Rickie Fowler is in no way universally disliked or even disliked by the majority. For the significant portion of viewers who have some personal animosity toward Fowler, there’s an infinitely larger portion that adores the man. That being said, the “haters” exist and they aren’t quiet.

The fan ire has drawn from two sources. First, there’s Fowler’s marketing arm. From the beginning of his professional tenure, Fowler proved insanely successful in trumpeting his star power and ringing in high-quality endorsements. While instrumental to his financial security, it has rubbed others the wrong way.

To outsiders, Fowler’s diligence in developing his commercial persona, not to mention his unique and outlandish fashion choices, is greater than the work he puts in his golf game. In simpler and more cliched terms, he is “style over substance.”

And this leads into the second source of discord: Fowler is a vast underachiever of his potential. In the American sporting arena, fans will mostly tolerate a player’s personal shortcomings as long as they don’t negatively alter their game performance. When the correlation between lack of effort and poor performance appears real though, that’s when the collective fan hood pounces. Actually, poor performance itself garners hostile feelings, regardless of a player’s work ethic.

Whatever the case, Fowler’s underachieving game and perceived overratedness on the course does nothing but aid the large chorus of golfing fans who have chosen to personally dislike the 25-year-old.

But is any of this really fair? What exactly makes these reasons to hate Rickie Fowler?

So, he’s a great marketer. Shouldn’t we applaud his ability to sell himself as a commodity? Isn’t that what’s in vogue nowadays?

Yes the clothes are flashy and look, uhh…let’s just say creepy on middle-aged men. But are we going to fault a guy for his unique fashion sense? Especially when he can take a joke about it?

Underachievement is an even more fallow reason to sully a player’s character. He is following short of our expectations, not marks that he set. Certainly the marketing machine Fowler has largely enabled added to these large projections of future success, but much was going to be anticipated of the Oklahoma State grad regardless of whether he signed on the dotted line for corporate sponsors.

Being overrated is not necessarily a character flaw. Injuries, bad luck, a misinterpretation of talent, etc. get in the way a lot more here than a poor work ethic.

Honestly it’s quite perplexing as to why Fowler is characterized as a villain among a sizable portion of golf’s fan base. And it needs to be halted in its tracks.

Not only are the reasons for disliking him shallow, but the arguments in his favor are numerous and strong.

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To start, and this is a heck of a way to kick off, the perception that Fowler cares more about his clothes or his ability to secure sponsors is dead wrong. Not even a hint of truth there.

In fact, Fowler has a reputation for working on his game as much as a potential superstar should. And no matter the talent, you don’t have those first 16 months as a pro scurrying around with your sponsors and fashion choices 24/7.

Fowler’s move to Butch Harmon last year further confirmed his commitment to his on-course record. As Harmon himself relayed, Fowler told him outright, “I want to be known for more than my clothes and my hat. I want to be known for my game. Can you help me?”

More than motivation though, Fowler is one of the sweethearts of the PGA Tour. Jim “Bones” Mackay compared the 25-year-old to Steve Stricker for his ability to be universally liked by those on Tour. In Golf Digest’s comprehensive rankings of the nicest players on the PGA Tour–compiled by receiving input from the full array of sources involved with Tour events–Fowler finished T3 among the populace (Stricker placed first for the record).

And he’s a dedicated warrior to those who stake the most in his play: the fans. If there were a ranking on that front, he might finish second behind Phil Mickelson. He’s never afraid to sign autographs and is observed to possibly be the best among Tour players when it comes to his work at clinics.

He also goes the extra mile for sponsors, which helps explain why he so easily acquires them.

Really, if Fowler won more, you could legitimately theorize that he was a Tim Finchem lab creation. The gripes against Fowler’s character are so nonexistent, a P.I. couldn’t dig anything up. (Not even Dick Fowler. Sorry, we had to.)

With that, it’s time to move from this personal animosity toward Fowler. Doubt his playing record all you want–although I would tread more lightly in that area at the moment–it just doesn’t make sense to chastise his personality.

The press is on Fowler’s side for his on-course accolades following an extraordinary year in the majors, when he made it clear at the beginning of the year that this was his exact goal.

But if Fowler regresses, the assembled writers won’t have his back for long. The aftermath of Fowler’s lone PGA Tour victory proves as much.

Criticism for his golf will ebb and flow. The rap of him as a person doesn’t have to.

Rickie’s one of the best examples of the attitude people want young Tour stars to have. It’s about time everybody treats him as such.

Kevin's fascination with the game goes back as long as he can remember. He has written about the sport on the junior, college and professional levels and hopes to cover its proceedings in some capacity for as long as possible. His main area of expertise is the PGA Tour, which is his primary focus for GolfWRX. Kevin is currently a student at Northwestern University, but he will be out into the workforce soon enough. You can find his golf tidbits and other sports-related babble on Twitter @KevinCasey19. GolfWRX Writer of the Month: September 2014

120 Comments

120 Comments

  1. Sahil

    Mar 8, 2019 at 7:00 am

    He’s a good person but very ordinary tour player. Any other player who knows they coming up against Rickie Fowler down the stretch will feel that they have a chance. I’m pretty sure that they would quite intimidated by a Jordan Spieth, JT, Tiger, Phil. he just lacks that big match temperament.

  2. Swingblade

    Aug 11, 2014 at 12:38 pm

    An article written by a Fowler fan boy is just what Rickie doesn’t need at this stage. It smacks of an us vs them mentality, young vs old. And, that is precisely the Rickie Fowler conundrum.

    Rickie is a great young man and a great golfer. I like him and I know some of his family’s neighbors and they all like Rickie a great deal. That says a lot about him.

    But, and this shouldn’t be rocket science, first impressions count. Period. A young guy comes along and basically wears gang banger hats and wild colors that no adult wears in public and immediately just turns off a great many of the golfing public. Now while he continues to flaunt those clothing tastes possibly demanded by his lucrative sponsorships, he adds the fuzzy peach fuzz above and below the lip. Hating? I’ve never seen any of that. Uncomfortable might be a better word.

    Some people will have difficulty separating the demonstrated message of Rickie the golfer from the unspoken message of Rickie the gang banger/teenager clothes horse. I wish Rickie nothing but the best in his career and I think he is a quality addition to the PGA. But, I believe it is time to grow up and enter the adult golfing world in both the spoken and unspoken styles of communication.

    • danno

      Sep 6, 2014 at 2:16 pm

      @Swingblade I stopped reading your comment when I got to “gang banger hats”. Really!? Regardless of who we’re talking about here, my friend, that is a bigoted statement. Shame on you.

  3. Peter

    Jul 29, 2014 at 12:04 pm

    Johnny Miller summed it up best by saying something like “he’s the most famous pro who’s won only one tournament”. Or something like that. So Ricky’s done some great work building a brand before building his resume on course. That gets some ire, and perhaps rightfully so. I do agree that he appeals to the kids and that can’t be all bad. But I hope he treats these orange-wearing kids well when he bumps into them, if not he should get roasted, early and often.

    • Billy

      Aug 11, 2014 at 9:46 am

      It’s just a shame that no one will remember how well he really DID play this year. His worst finish in any major this year was 5th! LOL

  4. Mike

    Jul 28, 2014 at 2:05 pm

    Poor little Rickie. I will now take out my violin. Seriously though, the guys got guts sporting that peach fuzz stache, gotta admire his courage to be different and be his own man. Better to be a trend setter, rather than a follower.

  5. Joseph

    Jul 24, 2014 at 9:33 am

    I read this article a few days ago and was really surprised. I think it’s a bit irresponsible quite honestly. Disliking him as a person? How many people really know Ricky Fowler? Strange way to go about this. Maybe the content should have been more around his appearance (clothes, hair etc) and how many people that might be turned off by that? But not liking him ? I don’t get it. I think he’s always handled himself very well on the golf course. He’s mature beyond his years. He does a nice job with interviews and is very articulate. He turned someone away for an autograph? Maybe he was headed somewhere and needed to get there. His most important job is being ready to compete. Every single professional golfer has to say no to autographs at some point. Fowler is coming into his own. I wish him the best and encourage him to continue being himself.

    • Mike Ulligan

      Aug 6, 2014 at 7:37 pm

      Articulate? Are you kidding me? Fowler is the WORST interview on Tour. He’s a dullard capable only of muttering boiler plate phrases. A real snoozer

      • Joseph

        Aug 11, 2014 at 1:55 pm

        I wonder how well a lot of people at the age of 25 would do with live interviews where millions of people are watching. Give the kid a break. He will only get better and is a huge rising star in the game.

  6. Randy

    Jul 24, 2014 at 9:12 am

    Always have liked Ricky, I just wish he had not cut his hair and become too conservative looking.. Needs to wear a real golf hat would be my only suggestion..

  7. simon

    Jul 24, 2014 at 4:17 am

    I was unaware that Ricky was disliked at all. Yes his style is different but I certainly would not dislike him for it. In fact I think he brightens the game for every one.
    I suspect a lot of his style is his sponsors choice and not necessarily his personal style.
    He actually looked a little conservative at the open. As for his golf. A brilliant player that will be a front runner in the near future. I like him even if the author doesn’t. And I hope Ricky never gets to see this hurt full article.

  8. Justin Dunham

    Jul 23, 2014 at 9:22 pm

    This may have been said by others, as I didn’t read every single comment, but the fact is that Rickie is not a “grad” of Oklahoma State, having left after two years. He is, however, an exciting young player, and certainly one of my favorites both for his style and his personality.

  9. Russell

    Jul 23, 2014 at 6:36 pm

    This is news to me – I thought he was a good lad – and still is. I think he does a mountain of work for charity as a lot of pros do.

    Is this a story that has been made up to fill a page on website because people are running out of things to talk about?

  10. Foxrock

    Jul 23, 2014 at 6:02 pm

    From the time I first encounterd Rickie Fowler – at the Walker Cup in Royal County Down where he was not only the USA’s standout player but also the most wonderful ambassador for his country – I’ve admired him as a golfer and as a person. He exemplifies all that’s good in golf. He’s very sporting, a creative shot maker, got a great attitude, and is a super guy. What’s to dislike? And what on earth is this article really about??

  11. Max

    Jul 23, 2014 at 5:08 pm

    I still am not a fan of Fowler and I am even less of a fan of Stricker. Bring on the Tigers and the Patrick Reeds for me. The cocky players are the most entertaining to watch!

  12. nikkyd

    Jul 23, 2014 at 4:55 pm

    Who is gonna write the article on Bubba Watson and expose the poor characterthat he really is behind the camera?

  13. Donnie

    Jul 23, 2014 at 3:59 pm

    I used to be a Rickie Fowler hater, mostly because of his persona, hair, hat, etc. so this article is valid in my opinion. However, now I am looking a bit past my first impressions and looking at how he has been working on his swing, how well he played at The Open, his reputation, etc. and becoming more of a fan than a hater. Way to go Rickie, keep up the good work.

  14. tank

    Jul 23, 2014 at 3:34 pm

    This article is annoying.. every golfer gets hated on. get off fowlers tip

    • Scooter McGavin

      Jul 23, 2014 at 4:21 pm

      Haha! This sums it up quite eloquently.

  15. Jack F

    Jul 23, 2014 at 1:47 pm

    If Stricker and Poulter had a kid…

  16. Pat M

    Jul 23, 2014 at 1:40 pm

    Rickie is a fine young man and a great golfer. He and Sergio, who are good friends, put on a great show on Sunday trying to catch Rory. Anyone who dislikes the kid is a tool.

  17. Josh

    Jul 23, 2014 at 1:24 pm

    Seriously Kevin – if you are hanging around so many people that dislike Fowler, you should take a look at who it is you are hanging around.

    Please point me in the direction of all of this “dislike” for Fowler. I’m guessing these people also dislike Kuchar.

  18. Nathan

    Jul 23, 2014 at 12:52 pm

    Yea, I’m not sure where the inspiration for this article came from, but Fowler seems to be a class act and very well-liked. This subject seems ridiculous.

  19. steve

    Jul 23, 2014 at 12:46 pm

    It is sports. You cheer for who like and jeer for who you don’t. Should Red Sox fans, love the Yankees. Should Rory fans love Rickie? This article is written by someone that is clueless about sports. Not to mention the fact that it is meaningless. This kid is of generation of everyone gets a trophy for just showing up. In my day 2nd place was the first loser

  20. Curt

    Jul 23, 2014 at 12:42 pm

    I don’t care what you wear as long as you are a good ambassador to the game of golf. He has a very nice personality, and is not full of himself like some other players we know. I think it’s cool and I’m 48 and don’t dress at all like him or want to. I respect him and his game, He’s a fine golfer. the author of this must have been grasping at straws to come up with this one.

  21. badbilly429

    Jul 23, 2014 at 12:26 pm

    The public is so desperate for their to be a dominant figure in golf that anyone that falls short of winning back to back weeks or multiple majors is just not cutting it for most people. And while speith and fowler are great players and are being consistent, they are still not doing what Tiger has done in the past.

  22. LY

    Jul 23, 2014 at 12:22 pm

    What a dumb article.

  23. Nick

    Jul 23, 2014 at 12:19 pm

    Sticky Flower is a boss, he could do without the frail stash though…….

  24. Jack

    Jul 23, 2014 at 11:50 am

    All relevant players have some “haters”. Lots of golfers wear flat brimmed hats. Don’t think there is enough Fowler “hate” to write an article about it. Must have been a slow day.

  25. Travis

    Jul 23, 2014 at 11:37 am

    I don’t believe there is a significant amount of dislike for Fowler. He is a very likable and friendly person. People are a critical of his game and lack of winning. Pretty normal as most pro golfers get criticized for one thing or another. The golfing public generally wants to see a little more bang for the buck than he was delivering. He makes a lot of money from golf and with that there is the expectation of wins to validate it.
    I’ve never really been a fan but I’m happy to see him taking the necessary steps to improve his game. Based on this years results I think some wins are not far away.

  26. Kevin

    Jul 23, 2014 at 11:29 am

    I like his orange hat so much I wear one now! I also have seen many men wearing orange at the course. It is fun people.

    • Robert

      Jul 23, 2014 at 12:13 pm

      So anyone who wears orange on the course is only wearing it because of Fowler? Do you think that someone who wears red is only doing it because Tiger? Or anyone who wears black is trying to be Phil?

      That may be the case with a 10 year old kid, but the last thing I think about when I put my golf attire on is Rickie, Tiger or Phil.

    • FM

      Jul 23, 2014 at 1:23 pm

      I love the ESPN commercial with Ricky being “color blind”, drinking decaf (orange handle coffee pot” and pouring orange juice in his coffee.

      Wasn’t a big fan of him and Beiber haircut in the beginning. After seeing how well he interacts with fans and competitors, I’ve grown to respect him.

      i really like how he strikes his irons.

  27. Nick Parry

    Jul 23, 2014 at 11:07 am

    strange article to write, nothing to dislike about Rickie Fowler ; the game needs more Rickie Fowler’s , especially here in Europe. The game of golf is stuck in state of limbo, Take the Royal & Ancient “R&A” (something in the name here ! ) and what todays generation of youngsters see as an attractive and exciting sport.

    Yes we need tradition and remember the greats, but some of the most successful golfers in the bygone era were working class fighting the class system.

    I am not saying Rickie is working class, far from it, but when you are competing against Soccer or Football :), Tennis etc, the game needs to be exciting and Rickie is the poster boy for the new generation. Just needs a little more distance to hit it past Rory and Dustin then you have an exciting ambassador for the younger generation; throw in a major win, perfect.

    Speith needs to liven up in my view, would rather watch Ricky. !

  28. Jeff

    Jul 23, 2014 at 11:05 am

    What an article.
    Most avid watches of golf would probably disagree with these comments.
    I think these are the authors personal views and that’s a shame.
    Ricky is a great player and class act .
    Look again!!

  29. Clemson Sucks

    Jul 23, 2014 at 10:09 am

    Didn’t realize there was this much hate for Fowler. Odd article.

    • MHendon

      Jul 24, 2014 at 12:04 am

      you should understand with that screen name. Its the orange. lol

    • Mike Ulligan

      Aug 6, 2014 at 7:46 pm

      There are so many haters that Fowler actually adresses the issues on his own website. Tons of people hate Rickie Fowler probably because he has sought so much attention without backing it up with performance. Others have stated that he came on the scene and tried to change the culture and style of golf with a hip-hop gangsta style. There are tons of people who resent this.

  30. MarkCPA

    Jul 23, 2014 at 9:26 am

    Just checking my calendar and making sure it’s not April 1st after reading that article.

    Nope, it’s not.

  31. Bill

    Jul 23, 2014 at 8:50 am

    I’m 67 and think Fowler is a breath of fresh air. He over does the orange crush outfit but so be it. My disgust is with the ignoramus Bubba Watson and the Bible Thumper Webb Simpson and the Jezebel he’s married to, Dowd.

    • Mike Ulligan

      Aug 6, 2014 at 7:47 pm

      Fowler is also a “bible thumper” and attends bible groups on tour with Bubba and Webb. Just saying.

  32. RJ

    Jul 23, 2014 at 8:12 am

    I don’t think I’ve seen a more useless article on GolfWRX. If you wanted to discuss how YOU dislike his sense of style or how YOU look ridiculous trying to dress like him, that’s one thing, but to say people dislike him as person is idiotic. Every time he tees it up there are hundreds, if not thousands, of kids lining his gallery wearing their flat brim hats and rooting for the guy. I’ve seen several threads with people talking about his clothes, but I’ve never once seen anyone say they dislike him a person.

  33. rick

    Jul 23, 2014 at 7:52 am

    he does all the military support outings ,,@ his age that is awesome..class act

  34. Ronald Montesano

    Jul 23, 2014 at 7:08 am

    I need an assignment like this! Keep the feedback coming, people.

  35. KK

    Jul 23, 2014 at 7:00 am

    Phil, Adam and Bubba didn’t win majors until their 30s. Rickie is only 25. Give him some time. He may not need much going by his great major performance this year.

  36. Ernasty

    Jul 23, 2014 at 4:19 am

    Dumb

  37. Alan

    Jul 23, 2014 at 12:41 am

    I hate Jonas Blixt too

  38. J

    Jul 23, 2014 at 12:08 am

    To everyone saying they didn’t know Rickie was disliked… Go read the forums. You’ll find a gaggle of grown men talking smack about another man’s clothes…. That may not imply dislike… But it implies a contempt of sorts… Like it or not.,,

    • MB

      Jul 23, 2014 at 2:41 pm

      Exactly. I’m a fan of Rickie and ALWAYS see hate for the kid. He’s probably the classiest guy on tour and dudes are always hating on him – online, media taking snide jabs, people at tour events. I follow Rickie at tour events when I can go and the amount of negative comments and jeers toward him is overwhelming. So the people who are saying this article is “dumb” are actually the uninformed ones… Go Rickie!

  39. themanwith nogame

    Jul 23, 2014 at 12:00 am

    This article should be pulled from the site.

  40. DatSliceDoe

    Jul 22, 2014 at 11:57 pm

    I only know that the kids love him, and that is all that matters. We need to grow this game and get away from the stuck up, perfectionist attitude that some of the older players instill in our youth. The haters of Fowler either don’t exist or are very few, but they probably hate Tiger as well if not more. Let them. I honestly don’t care at all anymore. I’ve seen both players several times on tour and both are outstanding with their play as well as fan interaction, given how popular Tiger is (I shudder to say that to a hater…) he doesn’t have as much time to sign after a round, but I also didn’t see Rickie sign one item after a round at the Bridgestone last year.

    If any of their actions offend anyone, you need to prioritize your ideas of what an athlete should be first. A human being, not some idol.

  41. Tommy

    Jul 22, 2014 at 11:54 pm

    No one hates Ricky. We just hate his clothes.

    • Scott

      Jul 23, 2014 at 12:01 am

      Can’t wait for the article about all the Steve Stricker haters.

    • Mikec

      Jul 23, 2014 at 8:55 am

      Who are we? I like and wear lots of PUMA. Great color schemes for those who like a “bold” look.

  42. Enrique

    Jul 22, 2014 at 11:42 pm

    Come on. This article is unnecessary. I haven’t met a soul who dislikes this kid. In fact most are extremely fond of the guy.

    I feel like I’m watching the local news who is running out of stories and writes some BS article.

  43. Charles

    Jul 22, 2014 at 11:36 pm

    The author needs to stop dismissing the Tiger Woods era as over.

    • DatSliceDoe

      Jul 23, 2014 at 12:01 am

      Fully agree. Knock him all you want, but I dare others to play to his level after undergoing a procedure like that. Get over yourself, Mr. Casey, this is like saying Nicklaus’ era was over in 1980, when within the next 6 years he won 3 majors. The TW era is over when he stops playing professional golf.

  44. Charles

    Jul 22, 2014 at 11:34 pm

    If he didn’t stick his ears inside his hat, I would have no issue with him.

  45. paul

    Jul 22, 2014 at 10:43 pm

    People dislike Ricky? Since when? Seems like a great kid. My two year old wants an orange hat. I suppose I could dislike that his sense of fashion is costing me money.

  46. Tyler

    Jul 22, 2014 at 9:16 pm

    I agree with most of the sentiment on here that this article is ridiculous and no one “hates” Rickie. I’m sure many would agree that the amount of attention he receives with only 1 tour win is questionable, but hey, great marketing on his part.

    My main point is, even if people do not care for Fowler, who cares? It’s the nature of being a sports fan that you will have people you cheer for and others you just can’t stand and hope they fall on their face. Since when did we as fans have to like everyone and hope everyone finishes first?

    It’s professional sports at the end of the day and fans can feel however they want to regarding specific athletes. It’s what makes watching sports exciting!

  47. P

    Jul 22, 2014 at 9:06 pm

    What a post!

    The hate comes from his grandfather being Japanese.

  48. EF

    Jul 22, 2014 at 8:56 pm

    Already been said, but should be said again. Who hates Rickie Fowler? To the contrary, he gets a pretty sizeable amount of n*t-huggery from pretty much everyone on the planet. I’ve always like him, his game, and his swing, but I think he is really only starting to deserve all of the ACCOLADES he has been getting for years.

    This article makes absolutely no sense. I would guess the hate/neutral/adore percentages on Rickie are like 10%/40%/50%.

  49. Moon

    Jul 22, 2014 at 8:16 pm

    He’s cool. Looks like young DiCaprio a bit.

  50. alan

    Jul 22, 2014 at 7:57 pm

    huh?? can i have the part of my life that i spent reading the first few paragraphs back? ill take the time i spent writing these comments back too.

    • 85020

      Jul 22, 2014 at 10:38 pm

      Amen. Anyone in the public eye is open to supporters and detracters. Until reading this article, I had no idea Ricky Fowler was so disliked. Thanks for the eye opening worthless drivel. Now I can go back to watching my paint dry……………

  51. ih8

    Jul 22, 2014 at 7:19 pm

    This article has to be the most long-winded, over-done article I’ve ever read on this site. I mean come on man, get to the point!

    I get your point, the Rickie hating is a little over the top. However, I’d like to throw out something for you to consider. My philosophy is in this case is “don’t hate the player, hate the game.” Everything I’ve seen about Rickie shows him to be a pretty good dude and anyone who’s been a PGA tour event knows anyone who plays on tour is a player of a caliber beyond anything any of us will ever achieve on the links, but you know what I hate: the senseless media hype that goes along with him. You know, the articles that say Rickie things like Fowler has ‘a similar modicum of talent’ as Rory McIlroy or like when Rich Lerner and the vapid talking heads at GC who want to throw Rickie into any conversation they can because they only know the names of 5, maybe 6, golfers. The player is fine….but I sure do hate the game.

  52. Victor

    Jul 22, 2014 at 7:13 pm

    What a ridiculous article. 13 people dislike him and you write a tome about it? Slow news day, I guess.

  53. west

    Jul 22, 2014 at 7:09 pm

    Who dislikes Rickie? And why are these articles so hard to follow…written like a Shakespearian play.

    • Craig Smith

      Jul 22, 2014 at 8:44 pm

      Who dislikes him? Nearly everyone on tour. He is the worst kind of hypocrite. In the Payne Stewart vein.

      • JohnB

        Jul 22, 2014 at 11:40 pm

        Actually have some friends in very high places in the USGA and from what ive heard Ricky is one of the nicest guys on tour, very well liked and great to the fans

  54. Ken

    Jul 22, 2014 at 6:47 pm

    It’s hard to imagine forming a dislike based on his clothes, hair, hats … That seems a tad shallow, IMO. That’s all a matter of personal style, marketing, being unique. He’s young enough to pull it off. What the hell. Most of the critics would jump at the opportunity given the chance. From everything I’ve seen, he’s a good kid with a great attitude. And he will win.

  55. warchild

    Jul 22, 2014 at 6:29 pm

    The hate for Ricky is what’s wrong with golf. A good chunk of golfers are uptight and fussing over pointless nonsense. The guy is having fun playing golf on the pro level and making tons of money doing it. I’ll take a “slacker” Ricky Fowler having a good time making golf seem fun than an overachieving sourpuss like Tiger who looks like a walking therapy session.

  56. Jack

    Jul 22, 2014 at 6:12 pm

    you can put me in the catagory of “dislike”……..when he shapes up his image and abandons his neon colors, flat bill cap and his stupid attempt at facial hair I may change my mind.

    • Jim

      Jul 22, 2014 at 7:59 pm

      Probably a gold full size family sedan driving , corn flake cereal eating, missionary position only kind of guy afraid of a little change from the normal huh Jack. He is great for the game at any given event how many little kids do you see rocking the orange puma gear with the puma flat bill hat . Whats wrong with that image, the guy signs every autograph asked of him at every event , never just walks past and looks the through the people that are his fans

    • Marc

      Jul 22, 2014 at 10:23 pm

      Jack – Grow up! How shallow you must be to judge based on attire and facial hair? The kids been amazing for the game and is a role model for kids of all ages. I’m sure you’re the epitome of fashion your self 😉 <— that's called an emoticon sorry for being relevant

    • Jeremy

      Jul 22, 2014 at 10:35 pm

      Ladies and Gentlemen: The “I’ll Play Persimmons until the Day I Die” guy from the Nike Commercials.

    • Enrique

      Jul 22, 2014 at 11:43 pm

      When he starts dressing like you everything will be ok? Jerk.

    • J

      Jul 23, 2014 at 12:06 am

      And you sir, should probably stop paying attention to other men’s clothes…. That’s beyond creepy. It’s disturbing. For one grown man to make comments about the color of another man’s clothes makes a pretty serious implication in and of itself….

  57. Chisag

    Jul 22, 2014 at 6:08 pm

    … Can’t say I have ever heard anyone say they hated Rickie? I am 60 and have plenty of similar aged friends and folks I have talked to that all like Rickie. Sure more than a few hate his hat or his clothing choices but that never seems to include Rickie himself. Quite an accomplishment really and says a lot about his game and character.

  58. Primexcel

    Jul 22, 2014 at 6:04 pm

    Didn’t know Fowler was disliked. Terrible article.

  59. baddog

    Jul 22, 2014 at 6:03 pm

    This is about the most oddball and ridiculously titled article I’ve had the displeasure of reading. Seriously, was this a joke? The only people I imagine hate Ricky are the orange haters. Some people just have a cow about anything orange and part of the reason I am really enjoying my new JPX Forged. Like most of the commentary out there, this is pure dribble.

  60. duboscd

    Jul 22, 2014 at 5:54 pm

    There is a lot of dislike towards him, mainly because of his fashion and style. And most of the “hate” towards him seems to be coming from either casual fans who only watch majors or the older, more traditional fan. Not everyone dislikes him, but there are plenty of people who don’t like him specifically because he wears a flat-brim cap, which I think is ridiculous.

  61. wayunderpar22

    Jul 22, 2014 at 5:45 pm

    He needs to win a major. This year has certainly been a step in the right direction. I viewed him until the last few months as golf’s Anna Kournakova. All style no substance. Glad he is finally showing the game.

  62. MHendon

    Jul 22, 2014 at 5:25 pm

    Yeah got to say I didn’t know Rickie was disliked. Seems to have more fans then most. I would think if under performing and over marketing ones self was a reason to dislike a player then John Daly would be the poster boy for that.

  63. justin

    Jul 22, 2014 at 5:22 pm

    I was at the memorial for the pro am when a little kid went up to ricky and asked him for an autograph. The kid was in a orange puma hat puma shirt and puma pants. You could tell this meant the world to this kid. Ricky looked at him like he was stupid and kept walking. I will never cheer for him again after that incident.

    • Scoot

      Jul 22, 2014 at 6:43 pm

      Prove it.

    • twshoot67

      Jul 22, 2014 at 7:38 pm

      I find this very hard to believe. I have like 50 pictures with Rickie when he played at the AT&T where he signed every autograph until there was no one left. He also stayed and took pics with anyone who asked. I call BS on you!

      PS: Rickie actual took 1 individual pick with each of my 4 sons then took pics with group shots , then with me and reach one of my kids individually and then full family shot, he couldn’t be more accommodating. He went out of his way for each and every fan there, a lot more then I can say about many tour players. i’m 50 and have been to many events. Rickie is by far one of the nicest young men on the Tour. he knows how to treat the fans so again I call BS on this statement made by you about a young boy and rickie ignoring him or even making him feel neglected, He would never do that. heck even Rickie’s caddy is a great guy and took time to talk with me for a good 10 mins while Rickie went in to sign his score card only to come out and sign autographs for another 30-40 mins.

      • twshoot67

        Jul 22, 2014 at 7:40 pm

        If you want to see all the pics I have with Rickie Fowler and my boys just check my FB page. Rickie is all good by me… heck if the rest of the Tour was as nice as this young man the future of the tour would be perfect!

  64. Josh

    Jul 22, 2014 at 5:22 pm

    I’ve never heard any personal attack against Rickie Fowler. Quite the opposite. Everything I have ever heard about him is how much people like him, and what a nice guy he is. This article is pretty ridiculous …

  65. Justin

    Jul 22, 2014 at 5:18 pm

    When I was at the memorial this year during the pro am a little kid came up to him with the orange puma hat clothes…. he was basically the mini me of ricky and asked him for an autograph. Ricky looked at him like he was stupid and kept walking. After I saw that I will never cheer or support him again.

  66. cmac

    Jul 22, 2014 at 5:10 pm

    Watched Rickie at Hoylake he had loads of support from the crowd I dont think he was disliked he handled himself very well and is a class act. Should only be a matter of time under stewardship of Butch Harmon before he lands a mayor

    • Kevin Casey

      Jul 22, 2014 at 5:28 pm

      I’m not saying that everyone hates Rickie personally. Heck, a vast majority of the fans love him. It’s just that with Rickie, there’s almost no in between, so there’s going to be a minority of people that hate him.

      It’s just something I’ve noticed with golf that some people really dislike Rickie, hate him personally. You don’t have to go far on the Internet to find a number of people who dislike him in the way I stated. I also have a few friends of mine that watch golf and hate Rickie on this level.

      As for the crowds at Hoylake, with any golf crowd at an event you don’t see the dislike there. After all, Tiger receives the most massive support from the galleries, and he might be hated by the most people in golf.

      • Mike Ulligan

        Aug 6, 2014 at 7:55 pm

        You don’t have to defend yourself on the “hate” issue. Fowler admits the hate exists on his own website. He obviously perceives it himself.

  67. RobN

    Jul 22, 2014 at 5:09 pm

    If the reason people dislike him is because of a certain type of HAT he wears, I submit the person/people disliking him have bigger issues of their own to deal with. A hat certainly does not define a man.

  68. Norma Stitz

    Jul 22, 2014 at 5:08 pm

    I didn’t realize people had ill feelings toward Mr. Fowler. My only issue is all the hyperbole about his talent and ability. From my perspective, I see a young man who has exactly 1 win in his career. The second place finishes here or there won’t mean squat when he tells his grandchildren what he did while on tour. Maybe the guy is the nicest guy out there and good for him, but wake me up when he accomplishes something besides orange clothes and near misses.

    • Kevin Casey

      Jul 22, 2014 at 5:21 pm

      That’s perfectly reasonable to me. I don’t care if someone criticized Rickie for his record on the course versus his talent. That’s totally fair game, even if it is a little overdone.

      There’s definitely a sizable minority out there that outright hates Rickie Fowler. There was one guy a few years back who had his letter to the editor to Golf World published regarding Fowler’s place on the cover. He complained that Rickie’s place on the cover was “disgusting” and used other such insulting terms due to the fact that Fowler was on the cover with a backwards hat and his outrageous clothes. Kind of a disturbingly hostile letter toward a player just for the clothes he wears.

      If you’re still reticent to believe in him as a super talent though, no issues there.

  69. steve

    Jul 22, 2014 at 5:06 pm

    Wow boring article, with nothing learned here. How come no mention of the RickieFowler.com Tour bag he uses. He is a better then average tour player. Who is hating him? He knows how to promote himself. If your a Rickie Mo like alot of here, so be it. But have a original thought. He has had a very good showing at the Majors. Only Bubba, Martin and Rory did better. But if he is there on sunday at the PGA he better close the deal or it will be golf version of the Buffalo Bills. You think his year at the majors is “extraordinary”? I think when Tiger won 3 of 4 majors was extraordinary. He has impressed at the Majors, no doubt played great. Would you take Rickies year at the Majors or Bubba’s, Martins or Rory’s?

  70. freed0m

    Jul 22, 2014 at 5:06 pm

    Very talented young man. GO RICKIE!

  71. jjots

    Jul 22, 2014 at 5:01 pm

    I was not aware that golf fans “personally dislike” him. they may not cheer for him, but personal dislike is a strong statement to make.

  72. Bubba

    Jul 22, 2014 at 5:01 pm

    He’s sponsored by Redbull,.. he makes golf look fun,… he sings with Bubba,… he’s working with Butch,… Everybody loves Rickie!

  73. 12aces

    Jul 22, 2014 at 4:58 pm

    I’d hate to be an acquaintance of yours

  74. tbowles411

    Jul 22, 2014 at 4:50 pm

    Honestly, I didn’t know people disliked Rickie.

  75. Blkjazz

    Jul 22, 2014 at 4:47 pm

    Maybe if he stopped wearing the horrible looking cap…

    • Sean

      Jul 22, 2014 at 7:38 pm

      I wasn’t aware there was so much dislike for Mr. Fowler. Personally I like the lad.

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Opinion & Analysis

The 2 primary challenges golf equipment companies face

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As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

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Podcasts

Fore Love of Golf: Introducing a new club concept

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Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

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Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

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Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

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“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

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