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Rory wipes iPhones, creates more legal questions

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Rory’s plan to return to golf at the Master’s with a clear mind is very unlikely.

His legal battle against his former management company Horizon Sports Management is going to take a while with yet another setback in the discovery process. According to an IrishTimes report, Horizon’s attorneys are alleging that Rory McIlroy and his father Gerry violated a court order when they intentionally wiped the memory of a reported eight or more cell phones and electronic devices that may have contained relevant information concerning the case. Believing that they can still access the information, Horizon’s legal team is seeking the court’s permission to “forensically inspect” the phones used by both Rory and his father going back three years.

This case is reportedly scheduled to begin in January, since months of pre-trial negotiations have failed. If it does go to court, a resolution by April before the Masters allowing Rory to sleep easy while he attempts to complete the Grand Slam is just not going to happen. The amount of money at stake is enormous and regardless of what decision is initially made, it will be argued to death in appeals court. Any trial lawyer can tell you that the appeals process takes longer than Kevin Na’s pre-shot routine.

The facts of the case are light but here is what we know so far. Rory was unhappy with the advice he was receiving from his then manager Andrew “Chubby” Chander in 2011. Rory, needing to make a change, reached out to Horizon Sports Management for new representation, since his good friend Graeme McDowell was also represented by them. According to the allegations stated by Rory’s team, Horizon’s founder Conor Ridge apparently told Rory that his deal with Horizon would be the same as their deal with McDowell. Rory signed with Horizon in December of 2011 when he was 22 years old.  Horizon and Rory entered into another deal two years later right around the time he signed a $100+ million deal with Nike. Horizon is undoubtedly  entitled to a piece of that.

Apparently in 2013, Rory somehow learned that his Horizon deal was not the same as McDowell’s and that Rory had paid Horizon close to $7 million more in fees than what McDowell’s contract required. Rory then split with Horizon and almost immediately started his own company, Rory McIlory Inc., before filing this lawsuit.

The purpose of this court battle is to get Rory out of the remainder of his two contracts, claiming that because he was 22, “inexperienced” and did not consult his own lawyer, the contracts with “markedly inferior terms” should be void due to Horizon’s undue influence over Rory.

According to the Irish Times, Horizon’s legal team stated that Rory’s claims are baseless and that Rory was never told that he would get “the same deal” as McDowell. Horizon is countersuing Rory for millions in unpaid fees for off-course endorsements, as well as damages for the continued breach of the two contracts.

Lets take a look at both side’s argument based on what we know. Keep in mind that I have not been able to read the complaints filed in the Dublin court.

Rory’s attempt to get out of his contract with Horizon is based on the legal doctrine of undue influence in contract law. Unfortunately, there is no statutory basis giving us a clear-cut definition of what amounts to undue influence. Also, Rory’s case was filed in a Dublin court, which may have a slightly different process than a U.S. court. However, Ireland follows many of the same legal doctrines as the U.S. and their contract laws appear to be pretty similar.

Undue influence basically states that a contract is voidable because one party took advantage of another party in order to convince that party to sign an unfair contract. Unlike certain circumstances where a contract is automatically deemed void regardless if brought to court (i.e. one party is under the age of 18), a voidable contract means that a contract CAN BE deemed void only where the circumstances require.

There are two types of undue influence. Actual undue influence, or duress, where an agreement is made only after one party actually uses some sort of influence over the other party to make he/she agree against their will. This is typically done by force or threat of force or some type of bullying like badgering the person to sign. It’s pretty unlikely that Rory could be taunted or threatened into signing, and there are no facts leaning to anything of the sort so far, so we can probably rule that out.

The second type is the strongest argument Rory can make because it puts almost all of the burden of proof on the defense. Wrongdoing is assumed based on the relationship between the parties. These relationships are those where one party is in a position of power and is being trusted to act in the other’s best interest, i.e.: parent/child, doctor/patient, attorney/client.

Rory will most likely argued that he believed that Horizon would be representing him the same way they are representing McDowell and because he was only 22 and did not think to get himself a lawyer because he was “inexperienced,” and that Horizon knew that Rory was trusting Horizon to act in his best interest.

The court will first look to see if the relationship creates the presumption that undue influence occurred. It is hard to determine if a judge is likely to find this. Those relationships typically involve a pre-existing relationship where trust has already been established through a long-time, working relationship.  Rory never worked with Horizon before, thus had no history of a trusting relationship to point to. This may lead the court against the presumption, and Rory will be required to show evidence that Horizon acted in bad faith.

If the court does find that such relationship existed, however, Rory’s job is done and it will be presumed that Horizon did use their position over Rory to get him to sign a much more expensive contract. The burden of proof will switch to Horizon to rebut the presumption and show that that it did not use any position over Rory to make him agree to something without his knowledge. Horizon will most likely argue that that it did not pressure him to sign anything, did not lie or mislead him about the terms of the contract and did not prevent Rory from allowing a lawyer to review the terms of the contract.  This can be difficult to show, especially if correspondences between the Horizon and Rory were deleted.

It will essentially be a he said/they said — which will most likely cause issues in determining the credibility of witnesses and cause a judge/jury confusion in making a decision.

Regardless of the law and how a Dublin court decides, a few things do not sit well. Unless more facts come out that show behavior in bad faith by Horizon, Rory is basically saying that he shouldn’t have to pay his management company, who helped him land Nike, because he thought he was only going to have to pay what McDowell was going to have to pay. And he should not have to pay Horizon only because he thought Ridge told him he would get the same contract as McDowell, but did not exercise any type of due diligence to assure that it would be reflected in the contract because he was an inexperienced 22-year-old.

My opinion would change, of course, if facts surface that Rory was actually shown a copy of McDowell’s contract and promised the same thing, if McDowell (a Horizon shareholder) personally played any part in getting Rory to agree to a different arrangement, or if Horizon did deplorable things to try to take advantage of an inexperienced kid. The truth remains to be seen, but with the facts available today it looks as though Rory didn’t do his homework.

Evan is an attorney licensed to practice law in Michigan. He's also a dedicated golfer with an obsession for the latest golf equipment, and frequently gets caught in public examining his swing in any reflective surface.

42 Comments

42 Comments

  1. marcel

    Dec 16, 2014 at 12:25 am

    Horizon has any money coming from other sources apart of milking Rory since GMac is shareholder. pity they leach on young guy.

  2. Rod

    Dec 13, 2014 at 6:28 pm

    It goes to show that Horizon are all about the $ and you would hope that if they wanted to stay in the golf industry, they would want this to get sorted sooner rather than later.
    They might get their pay day from Rory, but I think they will damage their reputation. You should be able to have an honest relationship with your management team.
    It was interesting to see how Oakley were very verbal about getting compensation from Rory due to him ending the contract but they seemed to calm down. Perhaps they have more to loose re product sales.
    If Horizon just quote the small print, it bypasses what they are all about which is managing relationships.
    I hope Rory can get it sorted out and it’s only money. Rory needs to keep focused on his main skill which is winning golf tournaments and perhaps delegate all the commercial and legal issue to someone he can trust.

  3. Regis

    Dec 12, 2014 at 7:45 pm

    My guess is this is a case in Equity. Kind of like an annulment. Rory is basically asking the court to declare the contract void ab initio, meaning asking the court to declare the contract never was entered into because of the “over reaching”. Tough sell. As to the phones. Keep in mind that Rory bolted Horizon for a management group that he formed with friends and family. Those phones could contain records of non-horizon people, like his dad pertaining to setting up the new group. When did he start the concept of forming his own group and with whom? What were the conversations? Goes to his argument that he was unsophisticated. Finally there is a principle in most US courts called spoliation. Means if you delete or destroy records, the trier of fact may consider it a presumption that those deleted records were detrimental to your position

  4. Steve

    Dec 12, 2014 at 4:33 pm

    Is Rory serious? I was 22 and didn’t know any better, really. 22 old enough to vote, old enough to drink, old enough to die in war, but to dumb to know. Arrogance is no excuse, this why there are contracts. If they pulled the wool over his eyes that is to bad on him for signing. It is common place in the music industry to screw over young talent on the first contract. Talk to Springsteen, billy Joel, or any young and dumb musician that signed on the hood of a car. He is going to have eat it and buy himself out of the contract. Write it off to being stupid

    • luke

      Dec 12, 2014 at 8:31 pm

      too* calling someone stupid and using incorrect grammar

      • Knobbywood

        Dec 14, 2014 at 5:12 am

        Incorrect sir

      • bradford

        Dec 15, 2014 at 7:14 am

        “too* calling someone stupid and using incorrect grammar”

        …um wut?

  5. Justin

    Dec 12, 2014 at 2:00 pm

    Any legal binding document would have been an sent via email and probably still have been available if the phone was wiped. I would bet my next check that Rory wipes his phones like we all do when we get rid of them for a number of reasons, delete personal info, phone numbers, texts, most importantly inappropriate Pictures and Video’s since celebrities and athletes tend to end up on the web nude lately. He is 22yrs old, Rich, Famous and dates models I can only imagine the digital media on his phones and how much people would pay to get it. The question of how many phones he had is irrelevant, if you have that type of money it would be easier to have the provider send you a new phone & # then cancel the old one. Can you see Rory in the parking lot at Augusta talking to AT&T trying to change his number, me either…

  6. tom

    Dec 11, 2014 at 1:57 pm

    Can’t see the “only 22 and did not think to get himself a lawyer because he was inexperienced” stance holding up. He was still an adult. He should have known better.

    • Ben

      Dec 12, 2014 at 9:56 am

      Totally agree. Sounds like a costly mistake… Learn from it and move on.

  7. golfing

    Dec 11, 2014 at 12:59 pm

    Horizon means it will suck you till you can see!

    This company already did destroy 2 years of the kid majors years.

    What a bunch of money sucking people.

    From the signing of the contract at a party, to the Oakley and Nike mess
    and so on, this is not a player needs in is head, good job destroying
    a star!

  8. Mat

    Dec 11, 2014 at 12:04 pm

    Just out of curiosity… can’t he argue that a verbal agreement of equity is as enforceable as the construct of the later written contract? I think this misses the point; you have “undue influence” if you were lied to, correct?

    If someone says, “you’re getting the same deal”, and then you find out it’s not at all the same deal, can’t you then argue that the subsequent signed contract was in fact misleading? One party was “in power”, and it was the one who knew both Rory’s and Graeme’s contract terms. That “power” led them to make a deal that they knew was inequitable.

    Dressing this stuff up through “he was young” or “inexperienced” doesn’t mean that the same conclusion would have come about. They could have held said “power” even if RoryCo had retained counsel. In the end, it’ll be interesting to see how this comes out. But if the narratives have a modicum of truth in that the verbal deal was “the same terms”, and the paper says otherwise, I think RoryCo will end up prevailing. The verbal contract from the agent/agency is going to be enforceable unless something else comes up.

    • Thomas

      Dec 11, 2014 at 1:31 pm

      Disclaimer: this is not legal advice. It will depend on what the law in their jurisdiction says. Here in the US, though, a court will typically look first to the written contract. Contracts often have clauses that say any negotiations or representations leading up this contract are not admissible. In other words, if a term did not make it into the writing, it is neither admissible nor enforceable. That rule is in place to prevent exactly this situation: “they told me something different than what I actually signed.” If that rule does not exist, contracts are not worth the paper they are written on. Everyone could simply make that type of claim to get out of every contract they disliked. (So it is his burden to make sure every term is in there BEFORE he signs.) As far as undue influence, lying does not really enter that picture. (Lying plays more of a role in defrauding someone to enter into a contract, which is a different issue.) Undue influence, by contrast, looks more into the relationship between the parties: in other words, was the person signing of limited capacity to understand, and then the other side “unduly” exerted its position of trust or authority over the other to get them to sign. This to me seems to be the least likely to win: here, it was two knowledgeable business entities (or adults) negotiating or entering into a contract. They appear to have been on equal footing, and would be treated that way.

  9. real talk

    Dec 11, 2014 at 11:35 am

    So much hate for Rory on here. I’m willing to bet that all the vitriol comes from Tiger fans who can’t stand the fact that Rory absolutely owns Tiger and has been humiliating on the course for years.

    • scott

      Dec 11, 2014 at 1:07 pm

      last time I checked tiger had 14 and rory had 4 I wouldn’t say that 4 is beating 14 and that rory might still have some work to do in order to catch tiger

    • Barack

      Dec 11, 2014 at 3:59 pm

      After Rory won a bunch in 2012, Tiger won 5 times in 2013. He’s hardly humiliated the guy. Rory couldn’t win 5 this year, so until Rory wins a a faster clip than 3 year old Tiger, I’m not buying it.

      I know, I know Tiger didn’t win a major. He won the Players though. That’s a tough win. Let’s just agree that both men healthy is good for golf.

      And these sharks who got rich off Rorys back, give em hell kid. If it feels wrong to you, fight em bruh.

      Am I the only golf fan that likes Tiger and Rory?

      • Teaj

        Dec 12, 2014 at 10:02 am

        Nope I to am a Tiger and Rory fan because I am a fan of golf, the other stuff I can care less about. People like to make assumptions on both, like Tiger does not relate to fans because he does not share much in interviews and then when Rory shares to much they flog him too. Both are just humans and have a different way of expressing their views but non of this has anything to do with the way they can dominate the game of golf. I hope both can be healthy at the same time and at the top of their game so we don’t have to guess who would beat who like when Tiger was coming up and people pondered the question who would win Jack or Tiger.

  10. Daniel

    Dec 11, 2014 at 8:24 am

    The guilty party is always the one who runs, or hides things, or in this case wipes their phones clean. And wouldn’t Horizon have all of their communications with Rory saved anyway. Why do they need what’s on the phones. If it’s Rory taking to Nike behind their back, the court can just get all that from Nike right?

    I agree with everyone else on here, just pay the money and move on. Instead of Rory having enough money for 100 lifetimes, he’ll now only have enough for 90.

    • Jack

      Dec 15, 2014 at 3:36 am

      Why would he talk to Nike when they have and are paid to do the work for him? I don’t agree with what he’s claiming, since he should have had a lawyer present, unless he can prove that Horizon persuaded him to not have one in order to have him sign a contract that he did not intend to sign out of total trust.

      I wonder if he’s still friends with McDowell.

  11. Pat

    Dec 11, 2014 at 8:23 am

    Mo money, mo problems. Seriously though, filthy rich people are driver by one thing and that’s greed. Rory is no different. I do agree with you however. He should settle this out of court and move on. I don’t see how he’s going to win his suit based on the stories and the premise on which he is defending his position. Nobody put a gun to his head and forced him to sign the contract. He did it willingly. He needs to man up and take care of his issues or else it will affect his game negatively for the the 2015 season.

  12. Slimeone

    Dec 11, 2014 at 7:51 am

    Why did he have eight iPhones?

    • Marshall Brown

      Dec 11, 2014 at 11:25 am

      Media kept getting his number, so he had to change phoned constantly.

      • Rich

        Dec 11, 2014 at 5:15 pm

        Doesn’t mean he needed a new phone each time. He’d just switch the number if that was the reason

        • Marshall Brown

          Dec 11, 2014 at 6:45 pm

          You are right, I didn’t think about that. I just read that somewhere yesterday and assumed it was the reason.

  13. Bobsyouruncle

    Dec 11, 2014 at 1:19 am

    No matter the outcome, this has to hurt Horizon’s reputation and bottom line. What other athlete and especially a hot upcoming talent is going to want to sign a contract with them now?

    In the meantime, all the lawyers on both sides are getting paid handsomely for battling this out in the courts. Life is good for someone.

  14. Pingback: Rory McIlroy Wipes iPhones, Creates More Legal Questions | Golf Gear Select

  15. sam

    Dec 10, 2014 at 9:56 pm

    i don’t think this will effect him mental much at all.
    its just money he can cover it..

    • real talk

      Dec 11, 2014 at 12:06 pm

      Take this for what it’s worth…

      One of my best friend’s dad is very well connected in the golf world and a close friend with Rory. He thinks the world of Rory BTW. Rory doesn’t care about the money. This is all about respect and principle for him. Rory treats everyone with class but when you cross him he will unleash h***.

  16. Fsubaseball21

    Dec 10, 2014 at 9:38 pm

    I’m sure Rory has been told numerous times that this mess should have been settled long before papers were filed. When you open yourself up to discovery you had better be sure all of your bases are covered. Just my opinion but Horizon wins this case easily. Shame on both of them for not getting into a room and working something out like normal human beings. Horizon was shady but at the end of the day 22 years old makes you an adult.

  17. golfpros1

    Dec 10, 2014 at 9:14 pm

    He dropped his guard because he was use to dealing with Chubby, a person that is unique in this business by not messing over his clients and believing a handshake means as much as a contract. Rory made a mistake leaving chubby and this is what he got for his decision.

  18. Stan

    Dec 10, 2014 at 8:01 pm

    Couldn’t have picked a better picture of Rory for this article. Mr. Shifty Eyes.

  19. mark m

    Dec 10, 2014 at 7:16 pm

    Its a difficult case for Rory to make and its would set a bad precedent. So would every 22 year old that applies for a credit card, loan, mortgage, etc and enters in to a legal financial arrangement argue that they were too stupid to read what they were signing and therefore the contract is void? I think not.
    This and Rory is hard pressed to prove that he was harmed by this deal seeing as they landed him Nike and at the end of the day if he pays what he owes he won’t exactly be broke, only slightly less rich.

  20. dave

    Dec 10, 2014 at 7:15 pm

    why doesnt he take some of the $200+ M from Nike and call it a day? im sure Nike can’t be happy about the timing of all of this. Cut a check and move on! (easier said than done iknow) but why fight this hard !!

  21. Law

    Dec 10, 2014 at 6:20 pm

    Good bye Rory. It was nice seeing you at the top of the game for a while.

  22. Donnie

    Dec 10, 2014 at 6:18 pm

    First, how could he have not consulted with a contract attorney, given what (even a stupid 22 year-old would have to known was millions of dollars) was at stake. He needs to “fire” his dad. Here’s a 100k a month allowance pop, I love you!… Second, if Graeme really is a “shareholder” in the company and he was promised “the same deal as Graeme” then he probably does have some legal ground to stand on, albeit shaky. A smart guy would say, “how many shares does Graeme own?” Oh really? I want three times that number, and boy what a good deal you are getting… If the relationship were successful how many other golfers would he have attracted to this management company??
    Dear Rory, I would like to introduce you to a term called a “flat fee” when you have 100’s of millions coming your way, you should get familiar with the concept.

  23. luke keefner

    Dec 10, 2014 at 5:27 pm

    Make a deal, settle out of court,slap each other on the back, shake hands and move on. Its not like any of these people need the money…

  24. Mike honcho

    Dec 10, 2014 at 4:52 pm

    He probably wiped it to get rid of the pics of Caroline

  25. Golfraven

    Dec 10, 2014 at 4:44 pm

    Of course he was paying more because he was earning far more the GMAC that time. Still a rip off from this management group and hope they loose the case. the claim with the iphone devices is a joke.

    • Rich

      Dec 11, 2014 at 12:12 am

      Ok, based on what? How do you know it’s a joke?

      • Golfraven

        Dec 12, 2014 at 3:04 pm

        Fair question. I think that his personal devices don’t hold an evidence for this particular case. Doubt his contractual conversation went over whatsapp. Nobodies business what he has stored on his iphone. The facts are clear in this case, he signed an agreement which he later didn’t agree with and he is free to cancel it with some additional fees – as for any contact in real life. Although I agree he was rather naive not get legal advise.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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