News

Mitchell Golf Equipment Company seeking a buyer

Published

10 years ago

Jul 20, 2016

Mitchell Golf Equipment Company, industry leader in loft and lie machines and other golf club bending equipment, is seeking a buyer in hopes of absorption into a larger company. Reached by phone, company founder Ed Mitchell said consolidation would allow the Ohio-based company to reduce overhead and capitalize on efficiencies amid market contraction.

Michell, whose 1988 Steelclub Angle Machine was a custom club fitting game-changer, feels seeking a buyer is the best move for the immediate future, in light of larger industry trends.

“The golf industry has taken some hits and shrunk,” Mitchell said. “There’s still no growth in the industry. There’s consolidation still taking place. I feel at this point in time that Mitchell golf should be absorbed into some other entity to share expenses and overhead to maintain market share. That’s where I think a lot of other small golf companies are going to end up before it’s said and done.”

“With today’s economy in general and the lack of expansion in the golf market, it is time to merge Mitchell Golf products with another golf-related company….to continue to be competitive.”

Mitchell indicated that the decision isn’t a referendum on company performance, but rather, an acknowledgement of the reality of the marketplace: Increased operational costs, a shrinking market, and even with constant market share, the volume of sales is necessarily in decline. Add to that decreased markups industry wide, and it isn’t difficult to see why smaller companies in the golf space are suffering.

If/when a buyer is found, sale will include the Mitchell name and its brands of Steelclub and TourGauge, as well as all trademarks, proprietary designs, intellectual property, inventory, equipment, fixtures, etc.

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Ben Alberstadt

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

7 Comments

Chuck

Jul 20, 2016 at 9:45 pm

I’ve met Ed Mitchell. He is one of the most intense, earnest, honest, hardworking people in the industry. Check that — IN THE HISTORY of the industry. His business is a golf equipment treasure.

Reply Report comment
George

Jul 20, 2016 at 5:46 pm

this is what happens when the middle class has to work more for less

Reply Report comment
- Zachary Jurich
  
  Jul 22, 2016 at 10:24 pm
  
  Couldn’t have said it any better myself sir
  
  Reply Report comment
tlmck

Jul 20, 2016 at 5:15 pm

Dick’s could buy it and absorb it into Golfworks. It could be a good compliment to Maltby’s stuff.

Reply Report comment
Tom

Jul 20, 2016 at 3:22 pm

Great products. Hope a competent buyer comes threw.

Reply Report comment
Dennis Beach

Jul 20, 2016 at 1:48 pm

What Grizz said is true, but you could see it was coming. How many people do you know that play golf have Golfsmith clubs? I have played a set of irons(P2’s) and still play Golfsmith hybrids(Viper). I play Callaway woods and irons now. Everybody wants name recognition clubs and accessories in their bag. Golfsmith and small component outfits have a tough time selling and marketing their wares in the marketplace today.

Reply Report comment
Grizz01

Jul 20, 2016 at 12:09 pm

The OME’s have one. They have taken out the little componet clubmaker and Mitchel is taking the hit. When Golfsmith stop selling, designing and making componets. The end was coming. Unfortunately now all that stands in the way of absolute domination is Golfworks. It’s a shame too, golf is once again becoming the rich man’s sport.

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Why do we use it?

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2026 PGA Championship betting odds

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2 days ago

May 12, 2026

Gianni Magliocco

Scottie Scheffler leads the betting ahead of the second major championship of the year, with the World Number One a +345 favorite to get his hands on a second PGA Championship.

Rory McIlroy who won the Masters back in April is a +800 shot to complete half of the calendar slam at Aronimink Golf Club this week, while Jordan Spieth can be backed at +5900 to become a career grand slam winner.

Here is the full betting board for the 2026 PGA Championship courtesy of DraftKings.

Scottie Scheffler +345 – (Check 0ut his WITB here)

Rory McIlroy +800 – (Check out his WITB here)

Jon Rahm +1300
Cameron Young +1500
Bryson DeChambeau +1700
Xander Schauffele +1850
Matt Fitzpatrick +1950
Ludvig Aberg +2000
Tommy Fleetwood +2600
Collin Morikawa +3500
Brooks Koepka +3900
Justin Rose +4300
Russell Henley +4600
Si Woo Kim +4700
Justin Thomas +4800
Robert MacIntyre +5300
Patrick Cantlay +5300
Viktor Hovland +5400
Tyrrell Hatton +5500
Jordan Spieth +5900
Sam Burns +6000
Hideki Matsuyama +6200
Adam Scott +6400
Rickie Fowler +7000
Chris Gotterup +7400
Patrick Reed +7400
Min Woo Lee +7800
Ben Griffin +8000
Sepp Straka +8400
Shane Lowry +9000
Akshay Bhatia +9200
Maverick McNealy +9200
Joaquin Niemann +9200
Jake Knapp +9200
Jason Day +9600
Kurt Kitayama +10000
J.J. Spaun +10000
Harris English +10500
Nicolai Hojgaard +11000
Gary Woodland +11000
David Puig +11000
Michael Thorbjornsen +12000
Jacob Bridgeman +12000
Keegan Bradley +12500
Corey Conners +14000
Alex Fitzpatrick +15000
Sungjae Im +15500
Sahith Theegala +15500
Harry Hall +15500
Alex Noren +16000
Thomas Detry +16500
Marco Penge +16500
Kristoffer Reitan +17000
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Sam Stevens +17500
Keith Mitchell +17500
Daniel Berger +18500
Ryan Gerard +20000
Nick Taylor +20000
Rasmus Hojgaard +21000
Dustin Johnson +21000
Pierceson Coody +23000
Aaron Rai +24000
Jordan Smith +24000
Angel Ayora +24000
Bud Cauley +25000
Matt McCarty +26000
Jayden Schaper +26000
Brian Harman +27000
Taylor Pendrith +27000
Ryan Fox +27000
J.T. Poston +27000
Cameron Smith +29000
Ryo Hisatsune +29000
Michael Kim +29000
Max Homa +29000
Denny McCarthy +29000
Tom McKibbin +30000
Rico Hoey +32000
Matt Wallace +32500
Ricky Castillo +33000
Haotong Li +33000
Michael Brennan +34000
Max Greyserman +36000
Stephan Jaeger +37500
Christiaan Bezuidenhout +37500
Rasmus Neergaard-Petersen +39000
Aldrich Potgieter +40000
Andrew Novak +42000
Patrick Rodgers +42500
Daniel Hillier +42500
Max McGreevy +46000
Billy Horschel +48000
Chris Kirk +48000
Ian Holt +49000
Casey Jarvis +49000
William Mouw +50000
Steven Fisk +50000
John Parry +50000
Nico Echavarria +52500
Garrick Higgo +52500
John Keefer+55000
Matthias Schmid +57500
Austin Smotherman +57500
Sami Valimaki +60000
Andrew Putnam +60000
Lucas Glover +62500
Daniel Brown +62500
Jhonattan Vegas +75000
Emiliano Grillo +80000
Mikael Lindberg +85000
Adrien Saddier +100000
Bernd Wiesberger +100000
Elvis Smylie +110000
Stewart Cink +130000
Kota Kaneko +130000
David Lipsky +150000
Chandler Blanchet +150000
Andy Sullivan +150000
Joe Highsmith +180000
Adam Schenk +200000
Travis Smyth +200000
Davis Riley +225000
Martin Kaymer +400000
Brian Campbell +400000
Padraig Harrington +450000
Kazuki Higa +450000
Jordan Gumberg +450000
Ryan Vermeer +500000
Austin Hurt +500000
Tyler Collet +500000
Timothy Wiseman +500000
Shaun Micheel +500000
Y.E. Yang +500000
Michael Block+500000
Mark Geddes+500000
Luke Donald+500000
Bryce Fisher+500000
Jimmy Walker +500000
Jason Dufner +500000
Jesse Droemer +500000
Jared Jones +500000
Garrett Sapp +500000
Francisco Bide +500000
Zach Haynes +500000
Paul McClure+500000
Derek Berg +500000
Chris Gabriele +500000
Braden Shattuck +500000
Ben Polland +500000
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Photos from the 2026 PGA Championship

Published

2 days ago

May 11, 2026

GolfWRX Staff

GolfWRX is on site for the second major of 2026: The PGA Championship from Aronimink in Newtown Square, Pennsylvania.

The tournament’s location, just outside Philadelphia, and its status as a major championship mean GolfWRXers are in for a treat: WITBs from a strong field, custom gear celebrating the PGA Championship, and the rich culture of the City of Brotherly Love — we have noted a relative absence of cheesesteak-themed items thus far this week, but most of the rest of the usual suspects are well represented.

Check out links to all our photos below.