Connect with us

Opinion & Analysis

Imagine what drivers will look like in 30 years

Published

on

At one point in the early 1980s, Dan Pohl was the longest driver on the PGA Tour, averaging 274 yards with the Big Dog. As a teenage spectator watching from afar, I only became aware of him and his prodigious drives at the 1982 Masters. He tore up the back nine and managed to get into a playoff with Craig Stadler, the eventual winner. One thing I did pick up on was that he was using a “metal wood,” and the commentators were analyzing how much this ground-breaking new technology added to his length. I mean, a metal wood! It was the stuff of tomorrow; space-age cool!

This contradiction in terms (how can a wood be made of metal?) was offset by the results. Longer, straighter and more forgiving drives (see, the message hasn’t changed that much in nearly 35 years) resulted from this Pittsburgh Persimmon driver, as one brand so adeptly named it. The sheer audaciousness of this technological breakthrough!

It coincided with the advent of graphite shafts as well. Materials like boron and graphite were enabling club designers to make shafts lighter, stronger and longer, which in turn were delivering more distance with different ball flights. It must have been a golden time for golfing physicists and engineers. No longer were driver heads hand-carved out of blocks of persimmon. These hollow metal heads were designed on computers and cast in volume production lines with high yields and consistency. They offered strength and versatility. The marketing guys were shaping up for a field day. How could they lose?

Very quickly the golf shops filled up with these new metal woods. Persimmon had been around forever and still had its place for the purists, but once Ely Callaway got on board with his Big Bertha creation in 1991, we effectively waved goodbye to wooden-headed clubs forever.

I’d made my mind up that this was the future, so I set about as a 15-year-old aspiring golfer to acquire one. At that age it’s all about the shiny stuff, right? For the previous 12 months, I was learning the game with a Ben Hogan persimmon driver, my pride and joy. It was considered at the time “state of the art” with good quality persimmon and a fancy “speed slot.”

According to a Hogan ad, the slot was a “new and original idea to increase club head speed. This is not a theory, but a fact proven by a well-known physicist!” In terms of specs it said “1” on the sole; I had no idea what loft it was, only that it had a stiff shaft. I got it because it felt nice and I went off and learned how to hit it. The biggest modification I had was putting a new grip on it. The face of the club had four screws, and when you caught one the expression “hit it on the screws” became a very memorable feeling.

The Hogan stick was dropped quicker than a hot potato when I discovered metal. I soon managed to snag my first metal wood, a Titleist PT 9-degree driver from the second-hand bin in my local golf shop. I can’t remember exactly how much I paid for it, though; yes, it was that long ago. It had a steel shaft with a gleaming silver-and-grey color scheme. Man, that head was huge compared to my old Hogan. And from the day and hour I got the new metal driver, I never looked back to a wooden driver. I was sold. I was able to really wallop that thing, and over the next couple of years I nearly wore it out. I could even pick it off the fairway very successfully when my eye was in.

I quickly added a metal three wood — first from Titleist and then from Wilson Staff — and a metal five wood from Mizuno, which was an early predecessor to the hybrid. It had a small head and I was able to hit that thing from almost any lie. It had a gold boron shaft, too. To me, it was so high tech that it almost felt like cheating.

Over the years, I gamed the later offerings from Titleist as well as the latest clubs from TaylorMade, Callaway, Tour Edge, Cobra and Ping. I’ve tried most and make a point of keeping up to date with the latest technology. But how much more technical has it become? It’s interesting that Dan Pohl’s leading stats are now laughable compared with numbers of Tony Finau, who hits it an average of 314 yards per poke. That’s 40 yards folks!

There are now titanium heads, carbon heads, composite heads, face inserts, moveable weights, speed slots, and variable lofts and lies. Launch monitor technology has given us access to knowledge and a level of customization far beyond what we once knew. My specs from 20 years ago were “8.5 degrees with a stiff shaft.” Now I can print off a sheet that looks like it was generated by NASA highlighting my smash factor, spin rates, launch angles, ball speed and what I had for breakfast. A pro can now recommend the perfect club for me.

Over the last 10 years, the big buzz has been the spring-like effect known as Coefficient of Restitution (COR). Coupled with head size getting to space-hopper proportion, the authorities decided to step in to limit what was possible. So COR is now limited to 0.830 and the maximum club head size to 460 cubic centimeters in an attempt to “maintain the challenge of the game.”

It’s now all about materials science, manufacturing tolerances and optimizing shape for maximum speed. Scientists have access to nanomaterials that are used in aerospace construction. Callaway just co-designed their latest offering with help from Boeing! Moveable weight systems coupled with variable lofts and lies means we can tweak our drivers to our heart’s content if an effort to optimize a high-launch, low-spin, straight drive. We now also have our own custom colors and decals.

Imagine what our drivers will look like in 30 years! Oh, and then there is the “frigging golf ball”, as Jack so eloquently put it, but that’s a whole ‘nother rant!

Mark Donaghy is a writer and author from Northern Ireland, living in the picturesque seaside town of Portstewart. He is married to Christine and they have three boys. Mark is a "golf nut," and is lucky to be a member of a classic links, Portstewart Golf Club. At college he played for the Irish Universities golf team, and today he still deludes himself that he can play to that standard. He recently released Caddy Attitudes: 'Looping' for the Rich and Famous in New York. It recounts the life experiences of two young Irish lads working as caddies at the prestigious Shinnecock Hills course in the Hamptons. Mark has a unique writing style, with humorous observations of golfers and their caddies, navigating both the golf course and their respective attitudes. Toss in the personal experiences of a virtually broke couple of young men trying to make a few bucks and their adventures in a culture and society somewhat unknown to them... and you have Caddy Attitudes. From scintillating sex in a sand trap to the comparison of societal status with caddy shack status, the book will grab the attention of anyone who plays the game. Caddy Attitudes is available on Amazon/Kindle and to date it has had excellent reviews.

17 Comments

17 Comments

  1. Wm

    Aug 27, 2016 at 10:31 am

    In the not too distant future they will be marketing customized one piece drivers where the head will be fused to the shaft. The marketers will claim more stability and better feel.

  2. RAT

    Aug 26, 2016 at 10:15 am

    They should take the gloves off and let it be NO LIMITS on balls and clubs !

  3. Tim

    Aug 26, 2016 at 12:54 am

    I would bet there are still some big changes coming the the shafts. They are going to give us shafts that flex and kick straight as the club face with tips that stay on line no matter how fast or had you hit the ball. I would bet we may even see shafts that have some kind of adjust ability for the amateur golfer to play around with…and then there will be lots of grip advancements with adjust ability in them also….lots of things to work on for the OEM’s to keep us buying the next hot new gimmick.

  4. Chuck

    Aug 25, 2016 at 9:49 pm

    Others have already mentioned it; I am not so sure that the difference between a 2016 driver and a 2046 driver will be so dramatic, as the difference between a 1980 driver and a 2010 driver.

    Just think about it; for 30 years — more, actually — tournament/tour golf saw virtually NO change in drivers. In the 1970’s and 80’s, the absolute rage among tour players and elite amateurs was to find very pure MacGregor drivers designed by player/designer Toney Penna from the 1950’s. Just about every major championship in golf for four decades was won with a persimmon driver that was generally about 20 years old. Jack Nicklaus was winning majors in the 1970’s with a 3-wood from the 1950’s. Players used to say that it was harder to find a good driver than it was to find a good wife. And once they found a gamer, they played with it until it broke. Then they got it repaired. And only after a club broke about three more times would they ever give up on it.

  5. J.B.

    Aug 25, 2016 at 8:09 pm

    Materials since will dictate the future of clubs. With additive manufacturing, the face will be a graduated blend of materials to optimize the sweet spot to make the entire face respond at the edge of the rules. Clubs will stop being a head and a shaft, rather a single piece. The single piece clubs will be so well weighted and aero optimized that grandma will be showing 95+ mph swing speeds.

    • Professor smizzle

      Aug 26, 2016 at 11:06 am

      This man knows^^^^

      The future is not development of the head, but of an entire one piece club optimised for each player.

  6. mhendon

    Aug 25, 2016 at 3:13 pm

    I doubt I’ll be alive 30 years from now much less still playing.

  7. Justin

    Aug 25, 2016 at 1:22 pm

    Technology is allowing more players to play the game effectively. I truly believe that more golfers could have competed on tour back in the day had the technology been better. The technology helps the bombers hit it straighter and helps everyone catch up to the pure ball strikers.

    Id be happy if everything stayed the way it was. I can deal with guys like Justin Thomas carrying the ball 300+ yards in the air, but when you have 50+ guys on tour start to carry it the distance that Dustin, Bubba, and Rory do now…. that’s when we need to worry.

  8. dsd

    Aug 25, 2016 at 12:50 pm

    just remember in the 200 years prior to the last 30 years club tech remained relatively unchanged. Similar to any industrial revolution, I don’t expect leaps and bounds of improvements over and over again.

  9. Bruce Ferguson

    Aug 25, 2016 at 12:44 pm

    I would love to see new designs which would incorporate the dispersion/distance characteristics of today’s 460cc driver in a 360-400cc head. Whatever the future has in store, please don’t let it be even larger driver heads!

  10. alfriday

    Aug 25, 2016 at 12:41 pm

    The last thirty or so years have been a transformative period in driver tech. I doubt the next thirty will go through anything nearly as drastic. The size of drivers has been limited. The spring effect has been limited. Newer, more exotic materials are available, but most are cost prohibitive. As companies push the envelop on the set performance limits, the changes will by necessity be less drastic.

  11. The Real Swanson

    Aug 25, 2016 at 12:39 pm

    “Imagine what clubs looked like 30 years ago.” would be a more appropriate title.

  12. Johnnylongballz

    Aug 25, 2016 at 12:09 pm

    Hopefully they don’t look that much different than today’s drivers. I hope that the USGA/R&A can limit technology’s impact on the game, maybe even roll it back a bit.

    • KJ

      Aug 25, 2016 at 5:32 pm

      C’mon now. Manufacturers are always going to be looking for something new, something different. It happens in every single industry with all products, Its called capitalism and the chase for the almighty dollar.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

Published

on

PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

Continue Reading

Club Junkie

A putter that I love and hate – Club Junkie Podcast

Published

on

In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

Continue Reading

Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

Published

on

This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

Continue Reading

Announcement

Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

WITB

Facebook

Trending