News

Callaway Golf acquires Toulon Design

Published

10 years ago

Aug 29, 2016

Since launching last year, Vista, California-based Toulon Design has rocketed ahead on a highway strewn with the wreckage of minor equipment manufacturers.

Sean Toulon and company’s work hasn’t gone unnoticed in major OEM circles. Callaway Golf announced today that it has entered into an agreement to acquire Toulon Design. And Toulon, a 30-year-industry veteran, will join Callaway as Senior Vice President, Callaway Golf and General Manager, Odyssey Brand.

For Callaway, the acquisition complements its Odyssey brand, which stands as the No. 1 putter brand across all major tours.

“Sean is one of the most experienced and knowledgeable leaders in the golf equipment industry, and we are excited to have him come aboard to help us continue to lead the putter category with great designs and the highest performing innovations,” said Chip Brewer, President and Chief Executive Officer at Callaway Golf Company. “With today’s announcement we fortify our position as the number one equipment company in golf and add valuable experience to our leadership team.”

Regarding the acquisition, Sean Toulon said:

“We are so excited to be joining forces with Callaway and Odyssey. We have been inspired by the innovation of these two great brands over a long period of time. But what might be even more impressive is the engagement these great brands have with golfers,” he continued. “We have always believed that a deep connection to the game and to those that love it is the key to creating world class products and experiences that golfers love. We feel like we have found the perfect home and look forward to creating incredible products for passionate golfers for many years to come.”

Toulon offered an initial slate of putters last year (Madison, San Diego, Rochester, San Francisco, and Memphis). The former 16-year TaylorMade company man started the putter-making effort with his sons Tony and Joe with the lofty goal of making the best performing and looking putters in the world.

It’s unclear at this point whether the Toulon brand will now exist under the Callaway umbrella. But given Mr. Toulon’s title as General Manager, Odyssey brand, it seems more likely he’ll be working to craft premium offerings under the Odyssey label, likely in an effort to cut into Scotty Cameron’s share of the premium putter space.

Check out some of Toulon’s work below, as well as our review of Toulon Design putters.

: Toulon Madison

: Toulon Madison

: Toulon San Francisco

: Toulon San Francisco

: Toulon San Francisco

: Toulon San Diego

: Toulon San Diego

: Toulon San Diego

: Toulon San Diego

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Ben Alberstadt

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

18 Comments

Mike

Sep 18, 2016 at 7:54 pm

Still looks like a ping…

Reply Report comment
JThunder

Sep 9, 2016 at 10:58 pm

Why is the only way to be “successful” to “take down Scotty”? Does it occur to anyone that being the #2 or #5 name in putters might still be a profitable way to make a living? It’s amazing anyone has a free hand to type, you’re all so busy drinking the corporate culture Kool Aid.

Reply Report comment
Charles

Sep 2, 2016 at 7:41 pm

The word is Toulon was funding the whole venture on his own. Hard to pass up the opportunity presented when just about your entire family is involved. Plus, Arnett used to work for TM and with Sean. I’m sure he lobbied hard for this.

Reply Report comment
C

Sep 1, 2016 at 9:28 pm

I’ve never understood why someone would want a scored face on a putter?

Reply Report comment
Dave R

Aug 31, 2016 at 4:19 pm

As long as golfers will pay $400.00 for putters the company’s will keep making them. Remember being seen with high priced putters makes you a better golfer .

Reply Report comment
Bigboy

Aug 31, 2016 at 7:46 am

All putters over $50 are overpriced, but if it makes you feel good as they say…..

Reply Report comment
- JOEL GOODMAN
  
  Aug 31, 2016 at 7:36 pm
  
  1 MILLION % CORRECT.. AS THE OLD SAYING “IT AINT THE ARROW, IT’S THE INDIAN”
  
  PAYING BIG BUCKS FOR A PUTTER IS GREAT —ONLY FOR YOUR EGO AND THE ENVY VALUE OF YOUR HACKER PALS.
  
  Reply Report comment
  - JThunder
    
    Sep 9, 2016 at 10:55 pm
    
    I feel exactly the same about anyone who feels the need for more than a cardboard box to live in. Waste!
    
    Reply Report comment
BSGolf

Aug 30, 2016 at 4:38 pm

So the #1 putter company right now goes out and purchases another person to run the show for Odyssey? I only see this going down hill from here…Weird move

Reply Report comment
Mat

Aug 30, 2016 at 4:29 pm

Someone on Callaway’s board got caught with a Scotty, and retorted, “Well, it’s not like Callaway has these.”

At least, I imagine that.

Reply Report comment
Brian

Aug 30, 2016 at 10:36 am

Must have really loved working with his sons’?

Reply Report comment
RG

Aug 30, 2016 at 1:43 am

Wow. So you clone some Ping designs, make them real shiny, add some kooky stamped on graphics and you’re considered cutting edge?!? It seems that every OEM comes out and copies the Anser and jacks the price. Crazy.

Reply Report comment
Golfer1

Aug 29, 2016 at 2:48 pm

Yay! More 400$ putters!

Reply Report comment
Michael

Aug 29, 2016 at 1:55 pm

Holy cow. Didn’t see that coming. So did Austie Rollinson leave Odyssey?

Reply Report comment
Charlie

Aug 29, 2016 at 1:24 pm

Good for Toulon.

However, I don’t see how they were hurting Callaway’s bottom line, nor do I see any noteworthy tech being bought out. Maybe Toulon got their hands on some patents?

Reply Report comment
- rymail00
  
  Aug 29, 2016 at 4:17 pm
  
  Charlie,
  
  I agree. I never saw anything special in their designs, or tech. Not saying they are bad putters at all, but I don’t think SC is to worried. I thought Odyssey’s milled putters looked way better than what I’ve seen so far from Toulon’s designs.
  
  But interested to see what they come up with.
  
  Reply Report comment
- Gt
  
  Aug 29, 2016 at 10:16 pm
  
  Charlie
  
  This is Callaway’s plan to take down Scotty, is all
  
  Reply Report comment
Michael

Aug 29, 2016 at 1:10 pm

It’s a shame they didn’t think they could make a go of the company and make inroads in the ‘premium putter’ market as an independent company. Would be a shame if they just fall under the Odyssey umbrella.

Reply Report comment

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Scottie Scheffler leads the betting ahead of the second major championship of the year, with the World Number One a +345 favorite to get his hands on a second PGA Championship.

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Tour Photo Galleries

Photos from the 2026 PGA Championship

Published

2 days ago

May 11, 2026

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GolfWRX is on site for the second major of 2026: The PGA Championship from Aronimink in Newtown Square, Pennsylvania.

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