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Callaway Golf acquires Toulon Design

Published

10 years ago

on

Since launching last year, Vista, California-based Toulon Design has rocketed ahead on a highway strewn with the wreckage of minor equipment manufacturers.

Sean Toulon and company’s work hasn’t gone unnoticed in major OEM circles. Callaway Golf announced today that it has entered into an agreement to acquire Toulon Design. And Toulon, a 30-year-industry veteran, will join Callaway as Senior Vice President, Callaway Golf and General Manager, Odyssey Brand.

For Callaway, the acquisition complements its Odyssey brand, which stands as the No. 1 putter brand across all major tours.

“Sean is one of the most experienced and knowledgeable leaders in the golf equipment industry, and we are excited to have him come aboard to help us continue to lead the putter category with great designs and the highest performing innovations,” said Chip Brewer, President and Chief Executive Officer at Callaway Golf Company. “With today’s announcement we fortify our position as the number one equipment company in golf and add valuable experience to our leadership team.”

Regarding the acquisition, Sean Toulon said:

“We are so excited to be joining forces with Callaway and Odyssey. We have been inspired by the innovation of these two great brands over a long period of time. But what might be even more impressive is the engagement these great brands have with golfers,” he continued. “We have always believed that a deep connection to the game and to those that love it is the key to creating world class products and experiences that golfers love. We feel like we have found the perfect home and look forward to creating incredible products for passionate golfers for many years to come.”

Toulon offered an initial slate of putters last year (Madison, San Diego, Rochester, San Francisco, and Memphis). The former 16-year TaylorMade company man started the putter-making effort with his sons Tony and Joe with the lofty goal of making the best performing and looking putters in the world.

It’s unclear at this point whether the Toulon brand will now exist under the Callaway umbrella. But given Mr. Toulon’s title as General Manager, Odyssey brand, it seems more likely he’ll be working to craft premium offerings under the Odyssey label, likely in an effort to cut into Scotty Cameron’s share of the premium putter space.

Check out some of Toulon’s work below, as well as our review of Toulon Design putters.

Related Topics:

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

18 Comments

18 Comments

  1. Mike

    Sep 18, 2016 at 7:54 pm

    Still looks like a ping…

    Reply Report comment

  2. JThunder

    Sep 9, 2016 at 10:58 pm

    Why is the only way to be “successful” to “take down Scotty”? Does it occur to anyone that being the #2 or #5 name in putters might still be a profitable way to make a living? It’s amazing anyone has a free hand to type, you’re all so busy drinking the corporate culture Kool Aid.

    Reply Report comment

  3. Charles

    Sep 2, 2016 at 7:41 pm

    The word is Toulon was funding the whole venture on his own. Hard to pass up the opportunity presented when just about your entire family is involved. Plus, Arnett used to work for TM and with Sean. I’m sure he lobbied hard for this.

    Reply Report comment

  4. C

    Sep 1, 2016 at 9:28 pm

    I’ve never understood why someone would want a scored face on a putter?

    Reply Report comment

  5. Dave R

    Aug 31, 2016 at 4:19 pm

    As long as golfers will pay $400.00 for putters the company’s will keep making them. Remember being seen with high priced putters makes you a better golfer .

    Reply Report comment

  6. Bigboy

    Aug 31, 2016 at 7:46 am

    All putters over $50 are overpriced, but if it makes you feel good as they say…..

    Reply Report comment

    • JOEL GOODMAN

      Aug 31, 2016 at 7:36 pm

      1 MILLION % CORRECT.. AS THE OLD SAYING “IT AINT THE ARROW, IT’S THE INDIAN”

      PAYING BIG BUCKS FOR A PUTTER IS GREAT —ONLY FOR YOUR EGO AND THE ENVY VALUE OF YOUR HACKER PALS.

      Reply Report comment

      • JThunder

        Sep 9, 2016 at 10:55 pm

        I feel exactly the same about anyone who feels the need for more than a cardboard box to live in. Waste!

        Reply Report comment

  7. BSGolf

    Aug 30, 2016 at 4:38 pm

    So the #1 putter company right now goes out and purchases another person to run the show for Odyssey? I only see this going down hill from here…Weird move

    Reply Report comment

  8. Mat

    Aug 30, 2016 at 4:29 pm

    Someone on Callaway’s board got caught with a Scotty, and retorted, “Well, it’s not like Callaway has these.”

    At least, I imagine that.

    Reply Report comment

  9. Brian

    Aug 30, 2016 at 10:36 am

    Must have really loved working with his sons’?

    Reply Report comment

  10. RG

    Aug 30, 2016 at 1:43 am

    Wow. So you clone some Ping designs, make them real shiny, add some kooky stamped on graphics and you’re considered cutting edge?!? It seems that every OEM comes out and copies the Anser and jacks the price. Crazy.

    Reply Report comment

  11. Golfer1

    Aug 29, 2016 at 2:48 pm

    Yay! More 400$ putters!

    Reply Report comment

  12. Michael

    Aug 29, 2016 at 1:55 pm

    Holy cow. Didn’t see that coming. So did Austie Rollinson leave Odyssey?

    Reply Report comment

  13. Charlie

    Aug 29, 2016 at 1:24 pm

    Good for Toulon.

    However, I don’t see how they were hurting Callaway’s bottom line, nor do I see any noteworthy tech being bought out. Maybe Toulon got their hands on some patents?

    Reply Report comment

    • rymail00

      Aug 29, 2016 at 4:17 pm

      Charlie,

      I agree. I never saw anything special in their designs, or tech. Not saying they are bad putters at all, but I don’t think SC is to worried. I thought Odyssey’s milled putters looked way better than what I’ve seen so far from Toulon’s designs.

      But interested to see what they come up with.

      Reply Report comment

    • Gt

      Aug 29, 2016 at 10:16 pm

      Charlie

      This is Callaway’s plan to take down Scotty, is all

      Reply Report comment

  14. Michael

    Aug 29, 2016 at 1:10 pm

    It’s a shame they didn’t think they could make a go of the company and make inroads in the ‘premium putter’ market as an independent company. Would be a shame if they just fall under the Odyssey umbrella.

    Reply Report comment

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News

2026 PGA Championship betting odds

Published

1 day ago

on

May 12, 2026

By

Scottie Scheffler leads the betting ahead of the second major championship of the year, with the World Number One a +345 favorite to get his hands on a second PGA Championship.

Rory McIlroy who won the Masters back in April is a +800 shot to complete half of the calendar slam at Aronimink Golf Club this week, while Jordan Spieth can be backed at +5900 to become a career grand slam winner.

Here is the full betting board for the 2026 PGA Championship courtesy of DraftKings.

Scottie Scheffler +345 – (Check 0ut his WITB here)

Rory McIlroy +800 – (Check out his WITB here)

  • Jon Rahm +1300 
  • Cameron Young +1500
  • Bryson DeChambeau +1700
  • Xander Schauffele +1850
  • Matt Fitzpatrick +1950
  • Ludvig Aberg +2000
  • Tommy Fleetwood +2600
  • Collin Morikawa +3500
  • Brooks Koepka +3900
  • Justin Rose +4300
  • Russell Henley +4600
  • Si Woo Kim +4700
  • Justin Thomas +4800
  • Robert MacIntyre +5300
  • Patrick Cantlay +5300
  • Viktor Hovland +5400
  • Tyrrell Hatton +5500
  • Jordan Spieth +5900
  • Sam Burns +6000
  • Hideki Matsuyama +6200
  • Adam Scott +6400
  • Rickie Fowler +7000
  • Chris Gotterup +7400
  • Patrick Reed +7400
  • Min Woo Lee +7800
  • Ben Griffin +8000
  • Sepp Straka +8400
  • Shane Lowry +9000
  • Akshay Bhatia +9200
  • Maverick McNealy +9200
  • Joaquin Niemann +9200
  • Jake Knapp +9200
  • Jason Day +9600
  • Kurt Kitayama +10000
  • J.J. Spaun +10000
  • Harris English +10500
  • Nicolai Hojgaard +11000
  • Gary Woodland +11000
  • David Puig +11000
  • Michael Thorbjornsen +12000
  • Jacob Bridgeman +12000
  • Keegan Bradley +12500
  • Corey Conners +14000
  • Alex Fitzpatrick +15000
  • Sungjae Im +15500
  • Sahith Theegala +15500
  • Harry Hall +15500
  • Alex Noren +16000
  • Thomas Detry +16500
  • Marco Penge +16500
  • Kristoffer Reitan +17000
  • Alex Smalley +17000
  • Wyndham Clark +17500
  • Sam Stevens +17500
  • Keith Mitchell +17500
  • Daniel Berger +18500
  • Ryan Gerard +20000
  • Nick Taylor +20000
  • Rasmus Hojgaard +21000
  • Dustin Johnson +21000
  • Pierceson Coody +23000
  • Aaron Rai +24000
  • Jordan Smith +24000
  • Angel Ayora +24000
  • Bud Cauley +25000
  • Matt McCarty +26000
  • Jayden Schaper +26000
  • Brian Harman +27000
  • Taylor Pendrith +27000
  • Ryan Fox +27000
  • J.T. Poston +27000
  • Cameron Smith +29000
  • Ryo Hisatsune +29000
  • Michael Kim +29000
  • Max Homa +29000
  • Denny McCarthy +29000
  • Tom McKibbin +30000
  • Rico Hoey +32000
  • Matt Wallace +32500
  • Ricky Castillo +33000
  • Haotong Li +33000
  • Michael Brennan +34000
  • Max Greyserman +36000
  • Stephan Jaeger +37500
  • Christiaan Bezuidenhout +37500
  • Rasmus Neergaard-Petersen +39000
  • Aldrich Potgieter +40000
  • Andrew Novak +42000
  • Patrick Rodgers +42500
  • Daniel Hillier +42500
  • Max McGreevy +46000
  • Billy Horschel +48000
  • Chris Kirk +48000
  • Ian Holt +49000
  • Casey Jarvis +49000
  • William Mouw +50000
  • Steven Fisk +50000
  • John Parry +50000
  • Nico Echavarria +52500
  • Garrick Higgo +52500
  • John Keefer+55000
  • Matthias Schmid +57500
  • Austin Smotherman +57500
  • Sami Valimaki +60000
  • Andrew Putnam +60000
  • Lucas Glover +62500
  • Daniel Brown +62500
  • Jhonattan Vegas +75000
  • Emiliano Grillo +80000
  • Mikael Lindberg +85000
  • Adrien Saddier +100000
  • Bernd Wiesberger +100000
  • Elvis Smylie +110000
  • Stewart Cink +130000
  • Kota Kaneko +130000
  • David Lipsky +150000
  • Chandler Blanchet +150000
  • Andy Sullivan +150000
  • Joe Highsmith +180000
  • Adam Schenk +200000
  • Travis Smyth +200000
  • Davis Riley +225000
  • Martin Kaymer +400000
  • Brian Campbell +400000
  • Padraig Harrington +450000
  • Kazuki Higa +450000
  • Jordan Gumberg +450000
  • Ryan Vermeer +500000
  • Austin Hurt +500000
  • Tyler Collet +500000
  • Timothy Wiseman +500000
  • Shaun Micheel +500000
  • Y.E. Yang +500000
  • Michael Block+500000
  • Mark Geddes+500000
  • Luke Donald+500000
  • Bryce Fisher+500000
  • Jimmy Walker +500000
  • Jason Dufner +500000
  • Jesse Droemer +500000
  • Jared Jones +500000
  • Garrett Sapp +500000
  • Francisco Bide +500000
  • Zach Haynes +500000
  • Paul McClure+500000
  • Derek Berg +500000
  • Chris Gabriele +500000
  • Braden Shattuck +500000
  • Ben Polland +500000
  • Ben Kern +50000

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Tour Photo Galleries

Photos from the 2026 PGA Championship

Published

2 days ago

on

May 11, 2026

By

GolfWRX is on site for the second major of 2026: The PGA Championship from Aronimink in Newtown Square, Pennsylvania.

The tournament’s location, just outside Philadelphia, and its status as a major championship mean GolfWRXers are in for a treat: WITBs from a strong field, custom gear celebrating the PGA Championship, and the rich culture of the City of Brotherly Love — we have noted a relative absence of cheesesteak-themed items thus far this week, but most of the rest of the usual suspects are well represented.

Check out links to all our photos below.

General Albums

WITB Albums

Pullout Albums

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News

How much each player won at the 2026 Truist Championship

Published

2 days ago

on

May 11, 2026

By

Kristoffer Reitan held his nerve at Quail Hollow on Sunday to claim his first PGA Tour victory and the $3.6 million winner’s check that came with it. The Norwegian fended off a packed leaderboard on a dramatic final day, with Rickie Fowler and Nicolai Højgaard both taking home $1.76 million for their runner-up finishes.

With a total prize purse of $20 million up for grabs, here’s a look at how much each player won at the 2026 Truist Championship.

1: Kristoffer Reitan, $3,600,000

T2: Rickie Fowler, $1,760,000

T2: Nicolai Hojgaard, -$1,760,000

4: Alex Fitzpatrick, $960,000

T5: Tommy Fleetwood, $730,000

T5: Sungjae Im, $730,000

T5: J.J. Spaun, $730,000

T8: Ludvig Aberg, $600,000

T8: Harry Hall, $600,000

T10: Patrick Cantlay, $500,000

T10: Matt McCarty, $500,000

T10: Cameron Young, $500,000

13: Justin Thomas, $420,000

T14: Min Woo Lee, $360,000

T14: Chris Gotterup, $360,000

T14: Nick Taylor, $360,000

T17: Alex Smalley, $310,000

T17: Gary Woodland, $310,000

T19: Austin Smotherman, $242,100

T19: Rory McIlroy, $242,100

T19: Keegan Bradley, $242,100

T19: Sudarshan Yellamaraju, $242,100

T19: Kurt Kitayama, $242,100

T24: Patrick Rodgers, $156,643

T24: Pierceson Coody, $156,643

T24: Adam Scott, $156,643

T24: Andrew Novak, $156,643

T24: Harris English, $156,643

T24: J.T. Poston, $156,643

T24: David Lipsky, $156,643

T31: Brian Harman, $114,416.67

T31: Viktor Hovland, $114,416.67

T31: Alex Noren, $114,416.67

T31: Tony Finau, $114,416.67

T31: Nico Echavarria, $114,416.67

T31: Corey Conners, $114,416.67

T37: Sam Burns, $82,187.50

T37: Maverick McNealy, $82,187.50

T37: Akshay Bhatia, $82,187.50

T37: Taylor Pendrith, $82,187.50

T37: Matt Wallace, $82,187.50

T37: Andrew Putnam, $82,187.50

T37: Bud Cauley, $82,187.50

T37: Lucas Glover, $82,187.50

T45: Justin Rose, $60,000

T45: Daniel Berger, $60,000

T45: Ryo Hisatsune, $60,000

T48: Denny McCarthy, $50,000

T48: Aldrich Potgieter, $50,000

T48: Webb Simpson, $50,000

T48: Michael Kim, $50,000

T52: Mackenzie Hughes, $45,187.50

T52: Max Homa, $45,187.50

T52: Brian Campbell, $45,187.50

T52: Jhonattan Vegas, $45,187.50

T52: Matt Fitzpatrick, $45,187.50

T52: Chandler Blanchet, $45,187.50

T52: Jordan Spieth, $45,187.50

T52: Jacob Bridgeman, $45,187.50

T60: Xander Schauffele, $42,500

T60: Robert MacIntyre, $42,500

T60: Ricky Castillo, $42,500

T63: Ben Griffin, $41,250

T63: Sepp Straka, $41,250

T65: Ryan Gerard, $40,250

T65: Si Woo Kim, $40,250

67: Ryan Fox, $39,500

68: Jason Day, $39,000

69: Sahith Theegala, $38,000

70: Sam Stevens, $37,500

71: Hideki Matsuyama, $37,000

72: Tom Hoge, $36,000

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