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Henrik Stenson is launching a performance eyewear collection

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If you’ve ever seen Henrik Stenson on the golf course, you’re abundantly aware the man likes his sunglasses. Nicknamed “the Terminator,” a key part of the methodical Swede’s T-800 look are his shades.

Now, Stenson is launching his own eyewear brand designed specifically for golfers. And even better for golf fans attending the PGA Merchandise Show (Jan. 25-27), Henrik Stenson Eyewear will debut at golf’s annual equipment spectacular.

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According to a press release, Stenson favors the wrap-around sunglass design due to allergies and a sensitivity to sunlight. After years of experimenting with lens types, Stenson felt he could share his knowledge with golfers.

“I know how important it is to protect your eyes by wearing sunglasses that are suited to the task,” Stenson said. “Playing golf means exposure to hazardous sunlight and reflections for hours at a time so eye protection is essential, especially for children. With this in mind, we are also developing a special performance collection designed specifically for junior players.”

“For your protection and performance” is the company’s motto, and the reigning Champion Golfer of the Year is directly involved in product development. Stenson was instrumental in development of “Powereye” — a special lens technology for performance eyewear.

The Powereye lens provides protection from both blue light and UV radiation, in addition to cutting glare and other optical interference, which helps reduce eye fatigue. And perhaps more important to golfers, the lens technology enhances contrast, making fairways and greens appear more distinctly while maintaining a natural color balance.

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In addition to the Performance line for golfers, HSE is launching a “Street” collection of sunglass styles for off-course wear.

According to the company, retail sales at selected outlets will being in early 2017. Check out the newly launched Henrik Stenson Eyewear website for more information.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

8 Comments

8 Comments

  1. Pingback: Henrik Stenson is launching a performance eyewear collection – PGA Golf Gameday

  2. George

    Dec 22, 2016 at 7:33 pm

    As long as Luxottica does not have a hand in this I will be interested to see what they come out with. My Maui Jims with the green lens are the best I could find for the course so far. Oakley has garbage quality

  3. Matt

    Dec 22, 2016 at 6:18 pm

    As a guy who likes to wear a more traditional baseball hat, not the Rickie Fowler, I’m still waiting for a eyewear manufacturers to find a way to make a pair r that are comfortable and fit under my hat.

  4. chinchbugs

    Dec 22, 2016 at 10:48 am

    I’m sure the glasses are nice but that can’t be the best graphic you can come up with…a Jake The Snake “hs”….

  5. Double Mocha Man

    Dec 21, 2016 at 7:45 pm

    Instead of selling us his sunglasses could he just sell us his swing???

  6. DukeOfChinoHills

    Dec 21, 2016 at 5:03 pm

    So, no more Oakleys at all?

    • Boobsy McKiss

      Dec 22, 2016 at 6:50 pm

      I know he wore them but if I recall correctly, he wasn’t sponsored by Oakley.

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Scottie Scheffler leads the betting ahead of the second major championship of the year, with the World Number One a +345 favorite to get his hands on a second PGA Championship.

Rory McIlroy who won the Masters back in April is a +800 shot to complete half of the calendar slam at Aronimink Golf Club this week, while Jordan Spieth can be backed at +5900 to become a career grand slam winner.

Here is the full betting board for the 2026 PGA Championship courtesy of DraftKings.

Scottie Scheffler +345 – (Check 0ut his WITB here)

Rory McIlroy +800 – (Check out his WITB here)

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Photos from the 2026 PGA Championship

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GolfWRX is on site for the second major of 2026: The PGA Championship from Aronimink in Newtown Square, Pennsylvania.

The tournament’s location, just outside Philadelphia, and its status as a major championship mean GolfWRXers are in for a treat: WITBs from a strong field, custom gear celebrating the PGA Championship, and the rich culture of the City of Brotherly Love — we have noted a relative absence of cheesesteak-themed items thus far this week, but most of the rest of the usual suspects are well represented.

Check out links to all our photos below.

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