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An Open Letter to Gear Heads

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Back when Tiger Woods was golf, I played a round with a very nice man who hit the ball about 160 yards with his driver, lost half a dozen golf balls and whose greatest pride in the game of golf was that he played the exact same clubs as Tiger Woods.

Because of my playing companion’s spending behavior, and many other golfers like him, club manufacturers invest millions of dollars on endorsement contracts and advertisements that feature famous golfers. By showing that that these professionals use their products, companies are trying to convince us to use them, too. But is this the best way to sell clubs… or the best way to buy them?

In 1996, looking to reproduce the business model it pioneered with Michael Jordan, Nike signed Tiger Woods to a $40 million endorsement contract and entered the golf market. Capitalizing on Tiger’s success, the company launched a golf ball in 2000 and golf clubs in 2002. Tiger went on to win eight major championships, 14 World Golf Championships and 50 PGA Tour events with Nike Golf clubs, and Nike Golf became synonymous with Tiger Woods.

Between 2002 and 2013, to further support its brand in golf, Nike signed dozens of other talented professional golfers to endorsement contracts. Its biggest signing came in 2013; the company pulled off what many saw as a coup in the golf equipment world by signing Rory McIlroy. Nike Golf now had the two best golfers on the planet under contract, and it seemed primed to become the leader in golf equipment sales. Not even four years later, however, Nike announced that it was exiting the golf club business.

What, if anything, can my playing companion and the rest of us learn from Nike’s history in the golf club business? Is it possible that selling and buying clubs based on celebrity endorsements is not the best way to do business? Based on the behavior of the other golf equipment manufacturers, the answer seems to be a resounding “no.” Club companies still sign golfers to endorsement contracts, of course, but they are marketing their clubs more and more on technological improvements and using launch monitor data to support their claims.

But what technological details should we care about? Does it matter that pros hit the ball farther with a new club or that it was designed in the same wind tunnel as a jet?

The only thing that really matters for golfers is to compare the shots they hit with their current clubs to the shots they hit with new clubs, and the best way to do that is by testing clubs on launch monitor. So the next time you’re interested in new gear, make sure to put the endorsement contracts and advertising aside. Go do some launch monitor testing with your current clubs to see if new ones offer a tangible benefit.

Lyndon Wilson, a club fitting expert and owner of Studio360, is a 14-year veteran of club fitting. He now works with everyone from average golfers to elite players, including the No. 2-ranked golfer in the Rolex Rankings Ariya Jutanugran and dozens of other PGA and LPGA tour players. He calls fitting “crucial” to the process of buying new equipment.

“A proper fit can increase both accuracy and distance, which is only going to make golf more fun,” he says.

There are currently a lot of buzzwords when it comes to golf equipment fitting, and they have a lot of golfers confused. That’s why it’s important to resist the urge to try and fit yourself; it’s really hard for average golfers to know exactly what they need to play their best.

Bill Holbrook, a representative of Cobra-Puma Golf and a 2015 National Sales Associate of the year, says many golfers focus too much on lowering the spin rate of their shots. He says it stems from the strides golf equipment manufactures have made in creating lower-spinning clubs in recent years and their intensity in marketing them.

“For people with speed, [lowering spin] has been a huge help,” Holbrook says. “But for a lot of players, it’s not. These players need to be fit to ensure they have the right variables to maximize distance, which often means more loft and a softer-tip shaft.”

A good starting point in a fitting is looking at the three major keys to ball flight: ball speed, launch angle and spin rate. It’s also a good idea to look at the axis tilt of the golf ball, as straighter-flying shots tend lead to more birdies than crooked ones. And of course, you’ll want to keep an eye on the balance of carry distance and roll out.

To make sure your launch monitor data is accurate, you’ll also want to do your testing on a top-notch launch monitor (the best fitters almost always use either FlightScope, Foresight or Trackman). If the data demonstrates that one club performs significantly better than another, that’s a compelling argument to purchase a new club. This goes for your wedges and putter, too!

For quite a long time on the PGA Tour, a top-10 money winner used game improvement irons designed for higher-handicap golfers. His friends may have looked at him funny, but those were the clubs that work best for him. Most golfers won’t ever make a living playing the game, but we all enjoy golf more when we play better. That likely means you’re not going to be playing same clubs as Tiger, Rory or any other Tour player.

Happy Testing!

B.M. Ryan, an entrepreneur and scientist, is a passionate golfer who loves his local muni. Armed with a keen interest in the game, a large network of friends in the industry, Brendan works to find and produce unique content for GolfWRX.

32 Comments

32 Comments

  1. Barry Evans

    Mar 18, 2017 at 10:06 am

    What is more important:
    The clubfitter or the clubfitter company?

  2. Kourt

    Mar 10, 2017 at 8:42 pm

    I’d have to agree completely. I take money every week from guys playing blades even when my game is off because my minor misses are still close. And I know I could play blades and still win, but the off center hit performance of game improvement irons is just too good to play without. Now I agree that no iron looks at sweet as a classic blade and if u want the looks more than performance then more power to ya. But The people claiming that blades are better to play are absolutely nuts. If a blade truly offered more “precision” than a cavity back club then why are those same people playing blades also playing drivers at 460 cc? If “precision” came from a harder to hit club they should be hitting old persimmon wood clubs that aren’t as forgiving, yet they choose to use a maximum game improvement club in a 460cc driver and probably use a spider high moi putter too Haha.

  3. JThunder

    Mar 10, 2017 at 8:02 pm

    Yes, fitting is extremely important to get the most out of your game.

    It’s extremely unlikely a high percentage of less-than-avid golfers will ever get properly fit for their clubs.

    It’s extremely unlikely that anyone who frequents Golfwrx is unaware of the importance of fitting, or of the unimportance of playing the same clubs as your hero.

    In the US, and many other parts of the world, our hero worship of and obsession with celebrities and athletes is far out of control. I would ever-so-humbly suggest that buying Tiger-spec clubs is among the utmost benign symptoms of this disease. (I take greater issue with their funneling hundreds of millions to millionaire players while their worldwide employees work in sweatshops and their first-world employees get laid off, for example).

    Telling also that here again we see celebrity worship held so high over the value of educators.

  4. JThunder

    Mar 10, 2017 at 7:56 pm

    “whose greatest pride in the game of golf was that he played the exact same clubs as Tiger Woods” –

    so, the author clearly states this was the man’s “greatest pride”, and then he explains how wrong and misguided the guy is.

    Is he playing golf? Is he having fun? Will he come back?

    And you’re suggesting “growing the game” by taking that away from him?

    No wonder things are in the state they’re in.

  5. Murdock

    Mar 10, 2017 at 7:22 pm

    What I don’t get, is that the pro’s always say “get fit” for your clubs. But, if you’re whole heartedly working on your game to improve, your “fit” might change in the matter of days or weeks, depending on swing changes. Of course, your body characteristics (i.e. height and arm length) won’t change, but your swing plane, impact position and club path among other factors certainly will! So, then at what point do you Mr. Golf Fitter, recommend we get fit? When we have the money, or when we’ve ironed out the issues with our swings?

  6. ahw74

    Mar 10, 2017 at 12:45 pm

    I was a huge Nike Golf guy, it suited my eye and worked for me, that being said I really feel like the difference between the major brands in the GI area is like the difference between a Camry and an Accord. I also think if you can’t break 100 you shouldn’t be in blades.

    • JThunder

      Mar 10, 2017 at 7:53 pm

      People played “blades” (or musclebacks) for the first 500 years of the game, and apparently enjoyed it enough for the game to survive. If a 30 hdcp wants to play MBs, then they should – it’s their money and their leisure activity. The mistake so many people make in their judgement of other peoples’ decisions (apart from their need to judge other peoples’ decisions) is to judge others’ behaviors based on their own value systems. Not everyone determines their enjoyment of golf based primarily or only on their score. If they did, it seems likely that far fewer people would play the game, given the average golfer’s score and the fractional percent who are scratch or better.

      Playing MBs might drive some percentage of people away from the game, if they had no other option. Likewise, playing offset shovels would drive some people away too. Options exist for a reason, and others’ reasons may differ from your own.

  7. golfraven

    Mar 9, 2017 at 4:56 pm

    I went to a golf show recently and was looking around. Went to Ping stand and asked the dude to show me the i200s and iblade – told him I game older i-series and was looking to uprade. He pulled 2 clubs out of the bag and I started hitting without any warm up. He called the numbers and balls were flying 15-20 yards short what I am used to with my clubs. Looked at the shaft and those were stiffer what I usually game. Anyway once I was warmed up he handed me a G model with a graphite shaft in regular and told me to hit. Of course those shots were going much further and within a meter dispersion. Was not bothered to give me the right shaft with the other models. That was my worst experience when “testing” clubs and little to say I will not buy Pings again. I have a judgement level of my abilities and when a rep is a d… and treats me like a beginner I take offense.

  8. Nath

    Mar 8, 2017 at 4:00 pm

    Your like the guy at a retail store that tried to fit me into srixon z355 irons with nippon 950 reg shafts std length and lie, said i should never to look at what the pros have, its not for me, blah blah. He even said i have the 120s and they are not for you. Lol he knew me for all of 5 mins. i went ahead with my own plan trusting my own instinct z745 nippon modus 103 x 2*flat + 1/2, these things are dangerous. and have shave half a dozen strokes. Never hit more greens. Good job at helping people out bud

  9. Skip

    Mar 8, 2017 at 1:40 pm

    LOL getting fit on a “FlightScope, Foresight or Trackman” hardly ensures accuracy.

  10. Sam

    Mar 8, 2017 at 1:31 pm

    IMO i think fitting is just a money grab from the PGA pro side. I got fit into Project X from a fitting session based on outdoor Trackman numbers, but i liked golf less and less after playing with those. Went back to my S300s, nothing is optimal anymore but love the feel.

    Also most of the high cappers would see the same results using “GI” or “players” clubs, a scoop or fat shot is still a scoop or fat shot with either.

  11. TR1PTIK

    Mar 8, 2017 at 1:30 pm

    The #1 reason Nike’s advertising model didn’t equate to a larger share of the marketplace is simple. To be like “Mike” I only had to spend a couple hundred bucks (if that) for a pair of shoes – maybe more if I wanted the jersey. To be like Tiger, I’d have to pay at least 10 times that amount. To top it off, I still wouldn’t have his one off clubs – glued hosel driver and fairway woods, specialized putters and irons. If I’m going to spend that much on golf clubs they had better be the best available for my game or I’m not buying.

  12. helloooo

    Mar 8, 2017 at 1:12 pm

    Mr Ryan,
    Regarding the man with TW clubs.. It’s like you are saying a guy shouldn’t buy a pair of Jordan sneakers because he’s not even good at dribbling..
    For Nike’s effort to sell more clubs by signing huge endorsement deals with TW and RM, your view seems to neglect the fact that that effort is what brings money into the sport and grows it.
    Without support of freely buying whatever you want to buy, (be it for improving your game or making a weekend golfer feel a bit more tied to the “now-ness” of the game by purchasing the latest.) the industry will get even smaller.
    It’ll turn in the direction towards something like the sport, Curling. Expensive to play, expensive equipments, with no market.

    • HUH?

      Mar 9, 2017 at 10:13 am

      Hello helloooo,

      I didn’t read anywhere where the man said you couldn’t buy whatever equipment you want unless you were capable of actually playing the game well. I think the only point he was trying to make was that matching equipment to fit the way we swing the club is a good idea. The “golf industry” is a lot of things ranging from stuffed animals and pointless trinkets to playing lessons, lawn mowers and sprinkler heads. Just because you buy golf clubs that fit your swing doesn’t mean that the entire golf industry is going to suffer – just like wearing a hundred percent polyester polo with an unfortunately large logo emblazoned on it is going to help enrich it.

    • Brian

      Mar 9, 2017 at 6:04 pm

      Sneakers and golf clubs are a lousy analogy. A pair of Jordan’s or a pair of Adidas won’t make a lick of difference to your hoops game. Trying to play Mizuno MP4s vs. Ping G-Max? Huuuge difference.

  13. Sam

    Mar 8, 2017 at 11:01 am

    I would agree that having your clubs fit properly to your swing to help you play your best, but I would think that a lot of average golfers do not want to spend that money (fee) on the fitting, as they would rather put that money towards new equipment.

    Also, getting out and playing a round of golf is supposed to be fun and who are we to judge what a person plays (with) or buys? To your opening paragraph about the “very nice man who hit the ball about 160 yards with his driver, lost half a dozen golf balls and whose greatest pride in the game of golf was that he played the exact same clubs as Tiger Woods”, if this made him happy to have spent his hard earned money on those exact clubs that Tiger Woods played, then that’s up to him. He’s not only helping the golf industry by making these purchases, but also getting out there and playing. Losing all of those golf balls, also helps the golf industry because he would have to constantly keep buying new golf balls.

    I would understand if he’s holding up the pace of play and something should be said, but again, with his equipment purchase, we are all free to buy and use what we feel is best for us. Since 90% (or more) of the average shouldn’t play MBs, why do retailers still carry them? They should be special order only. But they are there to entice us to strive to be that better player or just be dumb and buy them, yet to trade them in a couple of weeks later. The golf industry is a business and they want the consumer to buy the newest and greatest thing, that’s their goal and they don’t really care about if we actually enjoy the game or are improving…..they want our money!!

  14. Tim Metcalf

    Mar 8, 2017 at 10:55 am

    Odd that the article was displayed under a banner that included WITB. WRX like most most golf centric outlets promote the the what’s in the bag.

  15. Progolfer

    Mar 8, 2017 at 10:23 am

    EXCELLENT ARTICLE!! Skill– not equipment– is what matters! Chalk it up to society… Most people would rather look good than be good.

  16. Nick

    Mar 8, 2017 at 9:34 am

    Do you guys even proof read your articles?

    • Chopper

      Mar 8, 2017 at 1:37 pm

      I was wondering the same thing. “The only way thing that really matters for golfers…So the next you’re interested in new gear…” And talk about comma overload!

  17. Tourgrinder

    Mar 8, 2017 at 9:24 am

    I’d like to add one thing Mr. Ryan forgot, but a suggestion Mr. Ryan would probably agree is worthwhile. In addition to testing on a top-quality launch monitor, a session of equal or even greater value to the everyday golfer would be to go out on a grass range — (you know, similar to conditions where you actually play golf!) — and hit a variety of shots with both your new or prospective clubs as well as your current clubs. Compare the trajectories, the distances, the relative ability of hitting fades and hooks (if that’s part of your game). Maybe I have too much gray hair, but no matter what the technology is and what it says inside, hitting off a turf mat indoors only provides so much feel and so much feedback. Good golfers also rely on non-technical feedback that ends up translating to confidence. Go outside…on grass…in some winds…and hit all kinds of shots, including knock-downs, tight lies, deep rough, etc. If your retailer doesn’t allow it or won’t allow it, find merchants and pro clubfitters that work just that way. I realize it’s mostly a dying art due to the conveniences of the indoor technologies, but ask yourself — just what is the game we’re trying to address here?

  18. Greg V

    Mar 8, 2017 at 9:19 am

    I assume that it is OK for me, with my 93 mph driver swing, to play what the ladies on the LPGA tour play. And I am not ashamed of that.

  19. Tom54

    Mar 8, 2017 at 9:11 am

    In the club I play at I notice that the better players gravitate towards the better clubs. I used to be a scratch golfer in my younger days days and always appreciated how good pro models of clubs looked and performed. Now that I’m 40 years older and have a higher hdcp I’m still going to always play nice stuff. I’m always joking with my friends that my game isn’t as good as it once was but I sure have nice clubs

  20. PineStreetGolf

    Mar 8, 2017 at 9:10 am

    I like telling other people to have fun too.

    Fitting is important, and the last half of the article was good I guess. The first half was condescending and arrogant. If I have fun using a pros clubs I’ll use a pros clubs. There was no need for the bashing of people who do that as somehow being dupes. He probably liked his clubs and who are you to tell him what to do?

  21. Uhit

    Mar 8, 2017 at 8:21 am

    A few thoughts:

    1. you need a really good fitter
    2. you need a swing during the fitting, that is really representative
    3. whilst trying different things, your swing can change / improve
    4. tinkering on your own, may be a substantial part of your hobby
    5. a good fitting to bad habits may not be the best idea…
    6. never underestimate the psychological effect of new gear
    7. sometimes a new grip on your clubs may cause wonders!
    8. don´t forget that the fitting has to fit to the balls you use…
    9. a pleasant look and a good feel contribute to a joyful golfing experience

  22. Mark

    Mar 8, 2017 at 7:42 am

    “testing clubs on launch monitor. So the next you’re interested” and “either FlightScope, Foresight or Trackman”. Poor editing has spoiled a good read. Editor, hang your head in shame.

    • ooffa

      Mar 8, 2017 at 8:58 am

      As long as you knew what the author was trying to say then the writing was fine. Take the grammar police show elsewhere and CTFD.

      • DrRob1963

        Mar 8, 2017 at 9:38 am

        CTFD? Is that the new Controlled Trajectory Forged Driver from PXG??? Giggle!

        • LD

          Mar 8, 2017 at 12:16 pm

          I’ve already pre-ordered one with a TXXXX Blueboard. Can’t wait to hit it!

      • loofa

        Mar 8, 2017 at 10:57 am

        So I guess professional publications should fire their editors and just let writers go crazy since we’ll simply figure out what the author is trying to say? Solid response bro.

      • Mark

        Mar 9, 2017 at 11:59 pm

        The intelligent amongst us like to read what has been well written. Further, my comment was not about grammar.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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