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Opinion & Analysis

The Future of Golf Might Not Involve Grass

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What if I told you that in the future, golf will not be played on grass? Surely you’d call me crazy, but we’re slowly approaching that reality each day.

For centuries, the golf industry has been defined by green-grass facilities, but that definition is now changing. In 2017, golf is seeing some of its fastest growth from non-green-grass segments, including golf-entertainment venues like Top Golf, training centers like Peak Golf Fitness (Washington, D.C.) and The Golf Lab (Toronto), and private clubs like Golf and Body (New York City).

Although this phenomenon is somewhat new to North America, it has been a part of international golf for decades. In Asia, because of the high level of urbanization and the expense of the game, many golfers have played literally all of their golf at driving ranges and at indoor, simulator-based golf clubs.

“In South Korea, all the ranges are two or three tiers, with 50-75 stalls at each level, much like you would see at a Top Golf,” say E.J. Kim, a Golf Digest Top 40 Under 40 instructor at Axis Golf Academy in Houston. “Golf is extremely popular, despite the fact that many players never play at a course.”

Kim says that public golf is extremely limited in South Korea. It can cost upward of $150 per round plus caddie fees. Private golf facilities have memberships that range from $200,000 to $300,000. Because of this, simulators made by Golfzon, a Korean company, have become so popular that it has grown into a billion-dollar company.

TopGolfVegas

On U.S. soil, Top Golf has created a course-free experience through multi-level ranges with built-in capabilities to play competitive games. The Top Golf website describes its goal as, “To help you create unforgettable experiences with friends and family.” It does so through interactive games that cater to golfers and non-golfers alike; all skill levels can find enjoyment from the platform.

When players are not physically hitting shots at Top Golf, they are treated to their own HDTV, live music and a multitude of food and beverage options. Instead of waiting for the foursome ahead of you to clear off the green ahead of you, imagine sitting on a couch with your feet up and a beverage in your hand. It’s a bit of a different experience altogether, but it’s one that golfers and non-golfers are gravitating toward.

In another realm, during a recent trip to Washington, D.C., I dropped by Peak Golf Fitness. The company specializes in golf fitness and performance training.

PEAK-Class-Jason-5

“When you live in an urban environment like D.C., you have so much competition for your time and attention, and with work and commute times it is difficult to get to the golf course and work on your game before it gets dark.” says owner Jason Meisch. “Peak not only simplifies the time component, it also offers our clients the best access to facilities, technologies and expertise. They know when they come they will get a great experience, see some friends, and have a chance to improve.”

Meisch also mentioned that the physical performance aspect of the game is very valuable to his clients because of these time restrictions.

“Our members can now practice and workout in one place,” Meisch said. “It gives our members greater flexibility in their lives, as well as an opportunity to improve, working on a game they love within their schedules.”

With more than half of Americans living in cities, golf is expanding outside traditional green-grass facilities and offering urban players opportunities to interact with the game. New companies are filling these voids by offering players in their markets access to top facilities loaded with the latest technology and world class experts. Are theses facilities the future of the game? Maybe not the entire future, but they’re certainly an area of growing importance. Years down the line, “playing golf” may not mean exactly the same thing it does now.

B.M. Ryan, an entrepreneur and scientist, is a passionate golfer who loves his local muni. Armed with a keen interest in the game, a large network of friends in the industry, Brendan works to find and produce unique content for GolfWRX.

28 Comments

28 Comments

  1. Peter Schmitt

    Jul 10, 2017 at 4:25 pm

    Even if this article loses me in some places, I can appreciate the spirit of the message here. Golf is a game which requires hours upon hours of devotion to even be marginally good. The majority of people in today’s society don’t have 4 to 6 hour blocks of free time on multiple days in the same week. How does golf fit in your life if you only have 20 minutes to spare here and there? The answer is debatable, but we have to agree it’s something other than a traditional round of 18 (or even 9) holes…

  2. nyguy

    Jul 7, 2017 at 2:55 pm

    Top golf is the the golf version of “bowlmor”. It’s corny.

  3. James G

    Jul 7, 2017 at 12:49 pm

    Top Golf is a current trend and after a few years it will become much less trendy. It’s still relatively new right now. As for simulators, I can recall in the 80s when a driving range installed some simulators indoors for the winter and rainy days. Was busy as anything on them for the first year then it died out. Trendy things come and go.

  4. CB

    Jul 5, 2017 at 5:22 am

    Ive never seen anything like the Top Golf pic in this article but I think it looks like fun. More like an alternative to bowling than a replacement for outdoor golf.

    I also reckon this would be a great way to get more kids involved in golf.

    Are the costs similar to bowling?

  5. Art Williams

    Jul 3, 2017 at 8:00 pm

    Just another way to get non golfers into a game of near golf. Quit worrying about the number of golfers. Unless you’re trying to make your living on golf, no one cares. These new places like Top Golf are fads and we know what happens to them eventually. I remember when people thought putt putt or miniature golf was going to replace real golf. How’d that work out. Unless you’re on vacation with the family in Myrtle Beach miniature golf is a bust. So too will be Top Golf.

  6. Jack Nash

    Jul 3, 2017 at 4:01 pm

    You guys are funny. Any chance you get, “let’s throw in a pic of Tiger”. How about any other known Pro who’s actually playing golf, tossing up sprigs of grass?

  7. Robert Parsons

    Jul 3, 2017 at 1:28 pm

    This story is a complete shank.

    Sure, I want the hacks to stay at the range.

    But the day golf is no longer played on grass, I quit. Simple as that.

  8. Ron

    Jul 3, 2017 at 11:24 am

    Those who have the urge to play a round of golf will not settle for an indoor simulator, period. There is certainly a place for Top Golf in the industry and I think it’s fantastic what they’re doing. But it will never take away more than a marginal number of golfers from real courses

  9. Tourgrinder

    Jul 3, 2017 at 11:01 am

    You HAVE to know something’s seriously wrong when the game of golf and the golf industry has to look at bowling for new ideas and ways to play the game. Here’s the jist of the idea — sitting around a half-moon banquet, drinking beer and cajoling. Then every so often you stumble to your feet and hit a shot off a mat and have it recorded by computer. There are people suggesting that’s the future of golf?? Personally, I haven’t played any Topgolf, but I’ve seen it in action. It looks somewhat fun for friends and buddies on a Friday or Saturday night, but for some people (Matt Ginella at Golf Channel is another one), to suggest these kinds of ideas are all contributing to “growing the game” is ludicrous, dangerous, and just plain off the beam. I had a sick feeling when watching Caddyshack II when it came out that someday someone would look at that film and actually think Jackie Mason’s character Jack Hartounian had some very good ideas.

  10. Jack

    Jul 3, 2017 at 6:09 am

    Could happen. It’s much cheaper to maintain these facilities compared to a standard golf course. Golfzon is very accurate, but it’s still held back by that the matt you hit off of is still way too forgiving. Bunkers and rough shots are too easy as well. The plate does move to provide different lies, but you’ll never have to hit a shot where your feet are in the bunker and the ball is by your chest. Good thing is you don’t ever need to search for your ball, all the data is available to you as well. It’s easier than in real life, no doubt about it. But it’s still decent practice.

  11. Looper

    Jul 2, 2017 at 11:12 am

    Yawn…

  12. JThunder

    Jul 2, 2017 at 4:18 am

    No.

    The “future of music” isn’t karaoke either.

  13. Dat

    Jul 2, 2017 at 12:51 am

    Top Golf is fun, but not real golf. If hipster d bags want to go there and hack it up, I’m all for it. Keeps them off the real courses.

  14. WolfWRX

    Jul 1, 2017 at 9:34 pm

    If the future of the game no longer involves playing outside on a grass course whilst enjoying nature and the environment, then it’s no longer golf.

  15. SH

    Jul 1, 2017 at 7:45 pm

    Wait a second guys, realize this:

    For us real golfers who want to play on a real golf course by spending 4, 5, 6 hours or more outside on a real golf course on real grass –

    This is a great thing. It will keep the lazy hackers off the real courses for us real golfers to have to not have to deal with the hacks who would prefer to sit there and treat it like bowling guzzling jugs of beer and eating extra large pizzas getting fat and going nowhere, listening to loud music yelling at each other and having no respect for anything or anybody around them.

    So lets not mock it. For us real golfers, this is a real benefit. The short-attention-span kids will programme themselves to be even more short-attention, and won’t have any patience for the real sport on a real course that takes patience, courtesy and manners and respect to play it properly. Let them destroy themselves at these pseudo-video game venues and let’s keep them there and off our beautiful courses!

    Yeah!

    • Was

      Jul 3, 2017 at 1:29 pm

      They ain’t gonna be awake when they’re face-down in their leftover pizza after a dozen jugs of beer and, a only couple of bad swings because that’s all the exercise their fat bodies can handle

    • Steve

      Jul 4, 2017 at 5:32 pm

      Real golfers? LOL.

  16. Mat

    Jul 1, 2017 at 7:06 pm

    A better assessment here might be that industry revenue is growing much faster outside traditional courses. That’s a fact. However, it’s a bit disingenuous to say it’s “the future”. Rather, when people complain about golf as a “shrinking sport”, they would be incorrect if they included this type of growth.

  17. Grits

    Jul 1, 2017 at 6:31 pm

    Video game golf eliminates courses, clubs, walking and waiting, and is the next phase of golf development for the future.

    • setter02

      Jul 3, 2017 at 3:19 pm

      No its not, just as being a driving range pro doesn’t equate to good play actually on the course. It’s just another avenue within this industry that can’t actually replace the real thing.

  18. Matt

    Jul 1, 2017 at 3:08 pm

    To clarify, what about players outside of main centres and small countries? Our small town country club doesn’t even have a driving range or practice area other than a tiny warm up green next to the car park, and only the most obsessed player would fork out for a virtual course in their garage. On the upside, at least hitting balls (baseball, softball, golf) in a room or range is a lot more fun than treadmills, gyms and stationery bikes.

  19. Matt

    Jul 1, 2017 at 2:42 pm

    What sort of reporting is this? Shank.

  20. Em-Smizle

    Jul 1, 2017 at 1:56 pm

    More millennial bs

  21. Ward Wayne

    Jul 1, 2017 at 12:12 pm

    Golf is about the outdoors and nature, despite the problem the environment brings. TopGolf is fun but it is just practice. Despite my recent round with some uneven tee boxes, horrible lies in the fairway, bunkers with a mixture of hard and soft sand with small rocks and pebbles, leaves all over the green and the bug that few in my face when I was about to putt my par save … it is all part of the game!

  22. Bruce Ferguson

    Jul 1, 2017 at 11:16 am

    Although Top Golf and indoor venues are fun, nothing can replace being outdoors for me. Hopefully, urban sprawl and economics don’t deny outdoor course play for future generations.

  23. Philip

    Jul 1, 2017 at 9:59 am

    What is the point of it then – might as well attach yourself to some VR glasses, guzzle beer and be just like the pros without hardly any effort. Or maybe show your moves on some VR downhill boarding with a real board attached to a simulator (with cushioning all around in case you wipe out on the virtual mountain) … don’t even have to worry about the cold … can wear shorts.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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