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Opinion & Analysis

Bag Chatter: An Interview with Bluegrass Fairway

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Bag Chatter is a series of interviews that spotlights brands around the golf industry and the people behind them. We’re looking to make this a regular thing, so please comment and share through your medium of choice. If you have a brand and are interested in participating in these interviews, you can email mailbag@golfwrx.com for consideration. Our first interview is with Matt Reynolds, the man behind Bluegrass Fairway. 

Give us the quick elevator pitch. In your own words, what is Bluegrass Fairway?

We are a golf accessories company, but we are a little bit different from what you might find in national chain stores. We use super high-quality, made-in-the-USA materials, and we make everything by hand right here in Kentucky. We don’t mass produce, and we’ve developed a bit of a cult following in only our second year. We started the business in October 2015 and are definitely still growing.

What do you think differentiates your products from others in the marketplace? Why do you think people would buy from Bluegrass Fairway?

We like to use “vintage” or “retro” styled materials. The vast majority of our leather comes from Horween in Chicago or Tennessee Tannery, and we hand pick every hide. We want to provide a quality item that will break in well and wear nicely over time. It’s timeless. It’s something you can hand down to your kids. I’m super passionate about the game. I love the traditions. I love the architecture. We want to provide a classy product that reflects what we appreciate about the game of golf. Needless to say, I doubt you’ll see something in neon orange from us. Sorry in advance!

Would you say you have a “flagship product,” so to speak? If so, what is it?

Leather scorecard holders and yardage book covers are our bread and butter for sure. I’ve been very pleased at how all of our products are selling, though, to be honest. It’s so fun to design something and have people respond positively to it. I really get a huge kick out of it.

Bluegrass Fairway Yardage Book Cover at Harbour Town Golf Links.

Bluegrass Fairway Yardage Book Cover at Harbour Town Golf Links.

How long ago did you start playing golf? When and how did golf first grab your attention?

I took up the game when I was about 15. I was a sophomore in high school. I had just transferred to a new school and my new friends all played golf, so I started taking up the game. My first job was at Wildwood Country Club here in Louisville, so I spent a lot of time at that course. I also worked my butt off in college and finally got pretty good in my mid-20s. A couple years later, I finished top-5 in the Kentucky Open and ended up becoming a scratch golfer. I think what got me hooked on the game was that I was really competitive and I couldn’t understand how this game was so hard, so just the challenge of the game humbled me. The competitive nature that I have pushed me to never stop grinding. It was something I felt like I had to conquer.

What prompted you to start this company? Were you already a leather craftsman? How did that come about?

I had a cheap, old yardage book cover that fell apart, and I took it to a shoe cobbler to fix it. He said to me, “You know, we could easily make you a better one.” He and I collaborated on a design, and he made me another one from scratch. He then made me a couple more, because my friends all wanted one after they saw the one I had. Then one of my friends suggested I sell a couple on Etsy. So I developed a brand name and a logo and made an Etsy store. I didn’t sell any the first month, and I thought, “Gosh, this was a dumb idea.” I was about to take it down and then I sold a bunch during the next two months (November and December of 2015). It eventually grew to a point where I started to outpace my cobbler friend. At that point, I met another friend named Will Jacoby (of Steurer and Jacoby) who happened to be local to me, and also already had a lot of the equipment and seamstresses I needed. So, the bottom line is that I got a little bit lucky for sure, but now Will and I have an agreement where we partner together and help each other out. Really, it had a bit of a fluke beginning and just grew organically from there. I realize that I’m lucky and I’m having a lot of fun with it.

Was there a big defining moment or big break for your company? What got you where you are today?

We’ve had some really cool customers that have totally shocked me. The very first big sale I was about three months in when I was contacted by the Orlando Magic. They bought several scorecard holders for a golf event. That was a moment where we thought, “Maybe we’ve actually got something here?” Since then, I’ve had several awesome customers show up. Most recently, the USGA just purchased yardage book holders for the Mid-Am and they sold out in the very first day. Curtis Strange is a customer of mine as well. I’m fortunate to say I could rattle off a few other really fun names. It’s been a blast so far.

Bluegrass Fairway "The Crenshaw" Wallet and Scorecard Holder

Bluegrass Fairway “The Crenshaw” Wallet and Scorecard Holder.

If you weren’t doing this, what else would you be doing? Is there anything else you have a passion for or are trained for?

I work at my family’s insurance agency and have since I was 22 years old, so the Bluegrass Fairway thing is kind of a side project for me. And I love it. I’ve always wanted to figure out a way to make golf my livelihood, and it’s just now starting to take shape. I used to REALLY geek out over the tour gear posted on GolfWRX. You know, back in 2005-2006, WRX was posting all the special wedge grinds and drivers out on tour that normal people couldn’t get, and I used to go crazy over that stuff. I would totally gobble it all up. Golf has been such a passion for me, and it’s so fun to play a small part in the industry.

What would be your ideal foursome? Who would you like to play with? No limits. Could be dead or alive, famous or not famous.

I’d have to say Tiger Woods first. I just idolized him growing up and would be so honored to play with him. That one’s a no-brainer. Second would be my grandpa. I never got to play golf with him, but my dad always tells me he was a great golfer, so that would be really awesome for me. Last, I’d probably have to say Donald Ross. He is my favorite architect by far. I would love to pick his brain on architecture and what makes a great golf course.

What’s your best golf story? Either the funniest or most unbelievable thing that you witnessed on a golf course. Yes, the 19th hole counts.

Hands down it would be the day I was the standard bearer during the PGA Championship in 2000 at Valhalla. I was in college, but I was just barely young enough to qualify as a standard bearer (the guy who carries the sign for the players in the group that shows their names and scores). We had one guy no-show on Sunday, so they asked me to double loop. I was like, “Are you kidding me? OF COURSE!” I was like a kid in a candy store. So, the guy says he’s going to do something nice for me (like I was doing him a favor and he needed to reward me or something) and he gives me the final pairing on Sunday. So I was the standard bearer for Tiger Woods and Bob May on Sunday at Valhalla. Technically, I walked with them the entire way, but I was absolutely floating on air. I still remember the sound their drivers made when they made contact that day. It was absolutely incredible and unlike anything I’d ever seen. To top it all off, Tiger gave me his ball after he made the five footer on the 18th hole and said, “Here man, thanks for walking with us today.” Of course I still have it. It was truly a day I will never forget.

What tour pro (past or present) has your favorite golf swing?

I really like a golfer who shapes the ball, so I would have to go with Phil Mickelson. He doesn’t just go, “I always hit a draw, so I’m just gonna hit a draw all day.” He seems to hit the shot that needs to be hit depending on the situation. Personally, that’s the kind of player I gravitate to.

Bluegrass Fairway Handcrafted Headcovers.

Bluegrass Fairway Handcrafted Headcovers.

What’s the most underrated golf course you’ve ever played? What’s your favorite course that isn’t Pebble Beach or the Old Course?

My all-time personal favorite is Pinehurst No. 2 (like I said, I’m a Donald Ross fan). I’ve played it six times. Each time, I’ve really tried to take it in. I didn’t get to play it before Crenshaw redesigned it, but I still love it so much. I say that to follow up with the fact that there’s a few courses in that area that are just unreal. I would say Mid Pines (right down the street from Pinehurst) is my favorite “underrated” course I’ve ever played. It’s a Donald Ross masterpiece for sure.

What are your thoughts on the state of the game? A lot is said about how the game is struggling and we need to grow it. What do you think?

We all hear it a lot. It’s discouraging to me because this is my sport, so it’s not fun to hear. That being said, I feel like we’re kind of getting used to how things are in the post-Tiger world. It seems like the club companies are recognizing that it’s not wise to bring out five drivers in one year anymore. Personally, I think courses kept closing because it just got to the point that there were just too many. It seemed like there was one on every corner. I do feel like a lot of that has stabilized now, and golf is starting to claw its way back. Personally, I feel like the game is really strong. There’s a young breed coming (Spieth and company) that’s really going to move this game forward in my opinion. Tiger set the bar at a place that he’s always going to be in the conversation (rightfully so), but this young group is going to make their own waves for sure. I honestly think the game is in much better shape than most people will acknowledge.

Lastly, what do you guys have in the works? Are there any product releases forthcoming? How do people find you and get in touch?

We are working on a new golf bag, so that’s exciting. We’ve put one together and it’s currently in testing. We will probably do a small release and see how the feedback is and take it from there. Expect a carry bag with an old school kind of look, because that’s kind of what we do. It will use all the same leather and waxed canvas that we use on all our other materials. As far as social media goes, we are definitely most active on our instagram account @bluegrassfairway and as always check out our website www.bluegrassfairway.com.

Peter Schmitt is an avid golfer trying to get better every day, the definition of which changes relatively frequently. He believes that first and foremost, golf should be an enjoyable experience. Always. Peter is a former Marine and a full-time mechanical engineer (outside of the golf industry). He lives in Lexington, KY with his wife and two young kids. "What other people may find in poetry or art museums, I find in the flight of a good drive." -Arnold Palmer

3 Comments

3 Comments

  1. M. Vegas

    Oct 15, 2017 at 4:51 pm

    IMO they should donate to the Church of Satan

  2. BIG STU

    Oct 15, 2017 at 5:08 am

    I really like what I see here and I am going to keep up with this company. Besides the owner Matt is a big Donald Ross fan whats not to like? Makes him A ok in my book. If the bags he is going to be making look like the ones in the article I will by one along with the covers. One of my many vintage Macgregor sets would look good in those bags

  3. OB

    Oct 13, 2017 at 4:52 pm

    Vintage regression?!!

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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